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SERP Universal Listing Trends

Brightedge

The SERP landscape is also constantly changing and has evolved dramatically over time. Marketers must be quick to adjust strategies to accommodate both algorithm updates and changes to the SERPs. Because of this, BrightEdge started tracking some of the ways Google is evolving the SERPs. Universal Search methodology.

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Why Is SEO Not Working for You? (It’s Not Dead)

Marketing Insider Group

Keep an eye on competitors’ strategies (keywords, content quality, link building tactics and UX design) to create a unique yet relevant approach for better SERP rankings. These platforms use complex algorithms that consider over 200 factors when deciding which content ranks on SERPs.

SEO 198
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10 Simple SEO Basics for Better Rankings

Act-On

A simple SEO tip: Make sure your page title will show up in a compelling way on the search engine results pages (SERPs). According to Google, keyword stuffing is when you load a page with keywords in order to manipulate a website’s rankings. SEO FAQ: Your Most Common Search Engine Optimization Questions Answered 6.

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How to Optimize Your Website for Voice Search

seo.co

Create Frequently Asked Question (FAQs). FAQs are another great way to create more interactive content on your website. When updating old or outdated posts , replace links with new ones as well as use updated terms in order to make sure everything stays relevant at all times. Make Sure Your Website is Mobile-Friendly.

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How to Improve Keyword Rank from Top of Page 2 to Page 1 of Google

Directive Agency

Keyword ranking is a measure of how well a target keyword or set of keywords that a given website or webpage uses ranks for in the SERPs (search engine results pages). . According to Brian Dean over at Backlinko, the top spot on page one of Google’s organic SERPs has an average CTR of 31.7%

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Adapting to the New Era of Search, According to Moz's SEO Scientist

Hubspot

SERP features — including rich snippets, paid ads, and Knowledge Graph data — have overtaken the results pages, making at-a-glance answers the norm. Let's dive into three big ways fewer clicks from the SERP to your site can actually be a good thing. How to Optimize for Higher On-SERP Conversions.

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Is Page One Overrated? The Truth About Organic Search Results

Hubspot

Answers were predictably varied, but they allowed us to draw some pretty clear SERP statistics and conclusions. So what do these SERP statistics mean for you? The BERT update , for instance, helps Google process words in relation to the rest of the sentence, rather than one at a time in order. And as for clicks?