article thumbnail

Key Trick for a Successful Webinar with Marketo and GoToWebinar

SmartBug Media

Here are a few tips for designing a successful webinar, plus instructions for how to put it all together with GoToWebinar and Marketo. Technical Considerations for GoToWebinar and Marketo. If you’re using GoToWebinar and Marketo, you will handle registration through Marketo. Just use Marketo’s setup instructions.

Marketo 105
article thumbnail

Videos for Lead Nurturing? They Can Do a Lot More Than You Think

Adobe Experience Cloud Blog

According to SiriusDecisions, 80% of unqualified leads today—those understandably ignored by sales—will go on to buy from someone within the next 24 months. The FAQ Opportunity. Punchy FAQ videos can also work as promotional teasers in social media, as well as customer-friendly content in account-based marketing.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. These leads are perfect for your sales team because they’re already hot! What Is Intent Data?

article thumbnail

Predictive Analytics: Leveraging AI for Data-Driven Marketing

Navigate the Channel

Lead scoring In B2B marketing, predictive analytics can assign scores to leads based on their likelihood to convert into customers. Sales teams can then prioritize high-scoring leads for more focused outreach. Businesses have struggled with prioritizing lead follow-up for decades.

article thumbnail

16 Simple Ways Marketers Can Get Better at Digital Marketing in 2016 – Webinar Recording & FAQ (Part I)

LeadSquared

How to generate quality leads by digital media for the newly started web design companies? Suggestions for top tools for quick lead generation ? Apart from that, you have HubSpot, Infusionsoft, Marketo, Salesforce and several others. You can check out our second FAQ post on this webinar (Part II) here. Question 2.

article thumbnail

Event Marketers Are Ignoring the Power of Video—Here’s How to Catch Up

Adobe Experience Cloud Blog

A reminder video that answers attendees’ most frequently asked questions leading up to the event. If you want to improve your attendance rate and engage attendees, create an FAQ video. A memorable recap video that offers nostalgia for attendees and serves as a strong marketing asset for your next event.

article thumbnail

Creating a Winning Account Based Marketing Plan for B2B SaaS

The ABM Agency

Leads generated: Track how many leads are being generated through your ABM efforts, as this directly correlates with potential sales opportunities. For example, track metrics like lead generation or conversion rates from specific account-targeted campaigns to ensure everyone is working towards the same end result.