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A Step-by-Step Guide for Building FAQ Schemas

SmartBug Media

More specifically, a FAQ schema helps visitors quickly find answers to their questions, and therefore these schemas have become an integral part of Google search results. However, since then, Google has made numerous updates to how FAQ schemas actually work and appear. Build a FAQ Schema in 6 Steps.

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7 Ways to Boost Your New Website Launch with Inbound Marketing

SmartBug Media

Luckily, inbound marketing offers some great ways for business owners to improve their launch strategy and get more exposure in the process. What Is Inbound Marketing? In order for inbound marketing to be effective, it is important to understand what exactly it entails and how it can be used in a business context.

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Inbound Marketing: The Biggest Shifts Happening in Marketing Strategy

SmartBug Media

Build an all-inclusive inbound marketing engine. Now we’re on to the fun part (in my personal marketing nerd opinion): inbound marketing. If you’re familiar with inbound marketing, you know that it’s a slow and steady race that includes incremental work that will build up over time.

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4 Steps to Implement Your Healthcare Marketing Plan Using Inbound Marketing

SmartBug Media

Are you looking to refresh your healthcare marketing plan with a focus on inbound marketing? Either way, when it comes to healthcare marketing, it’s crucial to have a well-detailed plan in order to get the results you want. If you want a solid inbound marketing plan, you need to assess your current content.

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The Best Free Call Tracking Software (+Tips for Picking the Right One)

Hubspot

While marketers with advanced analytics tools might have an easy time figuring how leads got to their landing pages, sales teams can use call tracking to learn more about their customers, where those buyers discover their company, and what platforms they spend time on.

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Top Intent Data Providers Used by Marketers (and the Use Cases Behind Them)

SmartBug Media

As marketers, our job is to help our sales teams find high-quality leads. You may use outbound marketing to try and catch your audience’s attention, or you might use inbound marketing to attract leads to your website. Read on for more ways you can use intent data as a marketer.

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How to Never Run Out of Email Marketing Content Again

Navigate the Channel

But even if click-through rates (CTRs) and conversions are better KPIs than open rates, no one disputes the value of a smart email campaign to build brand awareness, generate website traffic and leads, boost customer engagement, promote other marketing channels, such as blogs, and stimulate product trials.