Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Twitter: Real-time Engagement and Trending Conversations Explore how Twitter’s rapid-fire nature enables businesses to engage with audiences in real time and leverage trending topics for visibility.

Social Networks 179

Social Networks Business Work Management Social Media 179

Oktopost

OCTOBER 5, 2022

If your audiences are not active on your website but are very active on LinkedIn, Facebook, or Twitter, then you’re missing out on a realm of valuable lead data, which can inform you of buyers’ needs, challenges, and interests. Watch the recording: Subscribe to the Radically Transparent Podcast today: We’re on Apple Podcasts.

Eloqua 118

Eloqua Work Management Transparency Leads 118

Oktopost

MAY 11, 2022

He joins the Radically Transparent podcast to talk about an interesting lesson he learned back in 2011 that he wished he would have known sooner. Radically Transparent is a podcast geared towards the modern-day B2B marketer. It’ll take you less than a minute, and it’ll help us spread the word about Radically Transparent.

CPO 144

CPO B2B Thought Leadership Transparency Brand Identity 144

Webbiquity

MARCH 31, 2022

Make sure that your brand has a presence on social media platforms like Facebook, Twitter, Instagram, and YouTube as well as video sharing sites so businesses can find you when they conduct voice searches through those channels, too. The key is to focus on speed, transparency, and expertise.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Hubspot

MAY 8, 2018

For the past several months, Facebook has been on a seemingly endless campaign to associate its name with greater transparency: of its terms, its privacy policies, and how it approaches and ranks the content shared on its site. A Look at Facebook's Changing Ad Policies. Transparency Loves Company. election ads.

Facebook 70

Facebook Paid Search Agency Ads Peer-to-peer 70

Convince & Convert

DECEMBER 6, 2023

75% of X (Twitter) Users Have Used the Platform to Connect with Brands According to a Khoros survey , 3/4 of X users have interacted with different companies on the social media platform. On Facebook, this percentage is lower, as about 59% of users have reached out to brands on the website. Image via Khoros 9.

Work Management 145

Work Management Marketing Management Social Media Stats 145

Hubspot

APRIL 6, 2018

Within the past several months, before news first broke of voter profiling firm Cambridge Analytica improperly obtaining and using personal user data, Facebook said it would be making a large degree of changes as to how it handles advertisements. Here's what Facebook says that'll look like. presidential election.

Advertising Agencies 74

Advertising Agencies Facebook Advertisements Advertising 74

Martech

AUGUST 28, 2023

Social media expert, Lindsey Gamble , shared a screenshot of what the new search tool looks like on X (formerly known as Twitter): Within the post, Gamble shared a video demonstration illustrating the new feature’s navigation. This information can influence your brand’s decisions regarding partnership choices. How it works.

Campaigns 75

Campaigns Tools Brand Identity Branding 75

Convince & Convert

MARCH 5, 2024

Embracing transparency, detailed information, and active community engagement can set the foundation for lasting relationships in an era defined by choice and change. Competitive platforms = Facebook, Instagram, Twitter, TikTok, Snapchat, Pinterest, LinkedIn, YouTube. Footnotes: Reddit Custom Survey, U.S.,

Research 145

Research Loyalty Case Studies Communities 145

ClearVoice

MARCH 31, 2021

Social media updates for Facebook. March 2021 — Facebook announced the F8 Refresh virtual summit is happening on June 2. Considering last year’s conference was canceled due to the pandemic, Facebook is ready for its virtual experience, streaming on the Facebook for Developers page. Think Zoom, but for Facebook.

Social Media 132

Social Media Paid Content Media Advertising Agencies 132

Martech

JANUARY 16, 2024

Restricting election-related queries “As we prepare for elections in 2024 across the world’s largest democracies, our approach is to continue our platform safety work by elevating accurate voting information, enforcing measured policies and improving transparency,” the company said in a blog post. This audio was computer generated.”

Marketing AI 104

Marketing AI Paid Search Agency Companies Amazon 104

Marketing Insider Group

MARCH 6, 2020

Already, major global conferences have been canceled, including Facebook’s F8. Further, many big names are pulling out of shows, including Twitter abandoning this year’s SXSW in Austin this month. Communication and Transparency Must Be Part of Your Plan. So, what are your options, and where do you start?

Planning 292

Planning Conference Transparency Paid Search Agency 292

Contently

SEPTEMBER 8, 2016

Two weeks ago, Facebook reminded me of that lesson when it updated its Trending feature and fired the editorial team of third-party contractors who worked on Trending. The update and layoffs came a few months after Facebook dealt with heavy criticism for allegedly omitting politically conservative news from the Trending section.

Facebook 60

Facebook Curation Mobile Advertising Twitter 60

ClearVoice

OCTOBER 24, 2018

What the Facebook video lawsuit means for your marketing efforts. Two years ago, Facebook’s video ad metrics were off (perhaps way off). A Wall Street Journal article in 2016 reported that Facebook had not been accurately reporting the amount of time users on the social platform were watching paid video ads.

Facebook 58

Facebook Video Marketing Paid Search Agency Class 58

Oktopost

SEPTEMBER 13, 2022

Social media can provide a level of transparency to an industry that is often perceived as opaque. Be transparent: Be open and honest with your audience. Twitter is a fast-paced social media platform that’s perfect for sharing news, articles, and other timely content. You can track data effectively with Twitter analytics.

Social Media 84

Social Media Work Management Marketing Management Service 84

Oktopost

OCTOBER 29, 2020

More About the Show: Radically Transparent is one of Oktopost ’s popular original podcast shows on the podcast channel, B2B Marketing Now. Follow Oktopost on LinkedIn , Twitter and Facebook for meaningful conversation on incorporating videos into your social media strategy. Looking to Learn More About Video for Social Media?

Social Media 104

Social Media Video Marketing B2B Thought Leadership Media 104

Webbiquity

JANUARY 20, 2021

With Facebook, YouTube, WhatsApp, Instagram, and TikTok leading the race, there’s already a wide variety of networks for businesses to cover. Be Transparent. As the key driver of trust between consumers and brands, transparency is crucial if your goal is to provide customers with an improved buying experience.

Privacy 266

Privacy Personalization Planning Marketing Management 266

Biznology

JULY 28, 2021

In a recent announcement that mattered to almost no one, Twitter let the world know that it’s shutting down Fleets – its full-screen tweets that expire after 24 hours a la Snapchat. To be 100 percent transparent, I never used Fleets. I feel like everyone’s mom – If Twitter jumped off a bridge, would you do it, too?

Twitter 104

Twitter Social Media Budget Programs Tagging 104

Bannerflow

JUNE 1, 2023

META Meta To Launch New Twitter Like App in June Meta is poised to launch a new microblogging platform this summer, aiming to challenge Twitter’s dominance. The company plans to onboard high-profile public figures and leverage its vast user base through apps like Instagram, Facebook, WhatsApp, and Messenger.

Social Media 98

Social Media Media Youtube Paid Search Agency 98

Hubspot

APRIL 23, 2018

Facebook CEO Mark Zuckerberg's testimony before U.S. internet users, only 12% of people trust Facebook more than they did before Zuckerberg's congressional hearings. Less than half of the respondents (43%) report that their trust in Facebook has stayed the same. According to a HubSpot survey of 300 U.S.

Facebook 73

Facebook Long Tail Marketing Amazon Lead Scoring 73

Hubspot

JANUARY 12, 2018

Facebook announced yesterday that it will be overhauling its News Feed that will once again shift the type of content users see first, and most often. The news first broke by way of a post from Facebook CEO Mark Zuckerberg. What Facebook's News Feed Changes Mean for Marketers. Why Facebook Is Doing This.

Facebook 78

Facebook Network Marketing Hubspot Social Media 78

Hubspot

MARCH 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. Controls That Are Easier to Find and Use".

Privacy 75

Privacy Facebook Tools Work Management 75

KoMarketing Associates

JUNE 25, 2019

Facebook referral traffic increased 213% when comparing the two months we did Facebook Live. 78% of online audiences are already watching video on Facebook Live. 78% of online audiences are already watching video on Facebook Live. Facebook is likely the largest live streaming social media platform, outside of YouTube.

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

Top Rank Marketing

AUGUST 25, 2023

In the meantime, you can follow us on our LinkedIn page , or at @toprank on Twitter for even more timely daily news. MediaPost From Mad Men to machines? The post Elevate B2B Marketing News Weekly Roundup: Marketers Increase Social Spending & LinkedIn Updates Newsletters appeared first on B2B Marketing Blog - TopRank®.

Newsletter 93

Newsletter Spending Linkedin B2B Marketing 93

Contently

SEPTEMBER 20, 2022

Social copying happens across all social platforms: Facebook, LinkedIn, Instagram, Twitter, TikTok, and the like. A 2018 report by Jeff Allen, Facebook’s senior data scientist, noted that: “About 40 percent of the traffic to Facebook pages…went to pages that stole or repurposed most of their content.”

Ethics 121

Ethics Social Media Trends Copyright 121

Hubspot

MAY 9, 2018

Big Changes to Facebook's Executive Org Chart. As first reported by Recode yesterday, Facebook is bringing a major shuffle to its executive org chart, with changes being made among the leadership at WhatsApp, Messenger, and the core Facebook app. Twitter Is Testing Encrypted DMs. Unriddled: The Tech News You Need.

Facebook 69

Facebook Work Management Ad Building Ethics 69

Hubspot

MAY 30, 2018

Last month, Facebook CEO Mark Zuckerberg appeared in front of Congress to discuss Facebook's position on the recent mishandling of Facebook users' data by the ( recently liquidated ) data analytics firm, Cambridge Analytica. Facebook Plans Privacy Options 'Similar' to Europe. All Past Facebook Political Ads Revealed.

Privacy Policies 69

Privacy Policies Facebook Paid Search Agency Privacy 69

Unbounce

AUGUST 4, 2020

Facebook Advertising – Ad Relevance. Facebook’s Ad Relevance is a completely different type of metric than Google’s Quality Score. The three components of Facebook’s Ad Relevance ratings are: Quality Ranking: A ranking of your ad’s perceived quality. Twitter Ads – Ad Score.

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Hubspot

APRIL 17, 2018

In the days since the hearings, Zuckerberg and his fellow executives at Facebook have been fairly mum, with the exception of a "Hard Questions" post written by Product Management Director David Baser on the ways and degree to which Facebook collects data on user behavior off the network. Source: Wired. Alex Kantrowitz (@Kantrowitz).

Facebook 76

Facebook Opt-out Opt-in Display 76

illumin

OCTOBER 4, 2023

This is due to a booming performance on social networks – in particular Facebook, Twitter, and Snapchat. Increased control and transparency Programmatic social advertising also lets marketers maintain control of ad purchases and target audiences. In April of 2019, eMarketer released a forecast for programmatic social.

Social Media 52

Social Media Allocation Emarketing Media 52

Contently

APRIL 12, 2019

As a recent Sprout Social report found, 86 percent of Americans say transparency from businesses is a vital differentiator. The Sprout Social report found that most consumers define transparency as being open, clear, and honest. So how can interested brands use content to engender trust, and what can they do not to lose it?

Social Media 160

Social Media Media Paid Search Agency Terms and Conditions 160

Sprout Social

JUNE 17, 2019

Taking it a step further by honing in on the data, Sprout Social’s #BrandsGetReal report on “ Social media & the evolution of transparency ” was able to put numbers behind the ever-growing authenticity trend. One third of consumers say they would purchase more from brands whose CEOs demonstrate transparency on social. Don’t create.

Social Media 111

Social Media Trends Personalization Brand Identity 111

Biznology

JUNE 1, 2021

It’s every business leader’s nightmare: something an employee did on Twitter or Facebook or TikTok before joining the company, or perhaps in his or her off hours today, suddenly takes on a life of its own and becomes associated with YOUR brand, YOUR company, and YOUR values.

Social Media 118

Social Media Media Personalization Business 118

Convince & Convert

OCTOBER 22, 2021

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. You want them to experience a more transparent and forthcoming workplace. Identifying and Educating Existing Internal Advocates.

Social Media 125

Social Media Customer Surveys Eye-Tracking Opt-out 125

Oktopost

MAY 26, 2020

For every company that scores free positive exposure by letting their social media interns “get weird” on Twitter, there’s a dozen whose attempts at achieving virality end up as minor PR disasters. Instead they are integrating their essential services into social media platforms like Facebook and Whatsapp.

Social Media 141

Social Media Social Marketing Media Planning 141

Pam Didner

JANUARY 26, 2022

But in the workplace, it’s important to maintain a sense of transparency and trust, meaning we often need to bite the bullet and have some tough discussions. Again, be very transparent. Let’s face it – there are just some conversations that people don’t want to have, period. I guarantee you can do it! Here’s How.

Work Management 79

Work Management Transparency Comparison Linkedin 79

Content Standard

DECEMBER 9, 2015

Marketers and brands have long been savvy about the significance of this quality in their consumer relationships, touting words like “trustworthy” and “transparent” in their brand messaging. That said, there are good brands out there that maintain transparency and honesty with their consumers.

Transparency 40

Transparency Tactics Brand Identity Branding 40