Marketing Insider Group

JUNE 19, 2014

Statistic Brain says that our average attention span has dropped from 12 seconds in 2000 to 8 seconds – one second less than a goldfish! The Power Of Visual Storytelling. And comment here, on the @ Newscred Blog or follow along on Twitter , LinkedIn , Facebook and Google+. The Power of Visual Storytelling from NewsCred.

Storytelling 100

Storytelling Microsite Viral Marketing Course 100

Marketing Insider Group

FEBRUARY 23, 2021

You can prove – through brand storytelling – that what you offer consumers works. Brand storytelling is a powerful marketing tool. To me, this statistic is surprisingly low. On Facebook, you can easily tag your customer so that they can reshare your post with their audience. Source: HubSpot.

Case Studies 274

Case Studies Case Study Studies Top of Funnel 274

Trade Press Services

FEBRUARY 26, 2024

Here are five buyer behaviors—backed by statistics—to consider when planning your B2B marketing content. One channel— LinkedIn —reigns as the best value for marketers, with 84 percent of marketers supporting its use over second place Facebook at just 29 percent. That said, certain behaviors are consistent across all groups.

Trends 100

Trends B2B Thought Leadership B2B Thought Leadership 100

Zoominfo

SEPTEMBER 26, 2018

Consider these statistics: Over 72% of candidates spend more than 1 hour researching a job before applying ( source ). Use storytelling. Storytelling adds a personal element that differentiates your employer brand from similar companies. As a result, a strong employer brand is critical to attracting your ideal candidates.

Ad Building 250

Ad Building Brand Identity Branding Zoominfo 250

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Let’s paint the landscape of the industry before diving into the statistics. 20 PR statistics you can’t ignore in 2022.

Public Relations 102

Public Relations Stats Work Management PR 102

Valasys

JULY 24, 2019

Facebook changed its algorithm in January 2018, transforming the ways B2B marketers originally used to reach, engage with & grow their audiences. of the businesses used Facebook. The change in the algorithms on Facebook led to a dramatic increase in the pieces of content being consumed in the form of stories.

Facebook 45

Facebook Cost Per Thousand Organization Top of Funnel 45

ClearVoice

JUNE 15, 2021

Storytelling can be a powerful tool to capture and hold your audience’s attention. Storytelling has been an exceptionally powerful marketing tool with the advent of socially conscious businesses. Storytelling can convey a company’s commitment to giving back as well as their belief in their product. Making an assertion is easy.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Content Standard

SEPTEMBER 28, 2016

Once I had sandwiched myself between two other sweaty commuters, I took out my phone and began scrolling through Facebook. Pretty good for a Facebook marketing video.) I find out you fell off of a ladder through Facebook? He posted to my Facebook wall (he did call me later in the day). Well, Facebook has 1.13

Facebook 40

Facebook Cost Per Thousand Paid Search Agency Mobile Advertising 40

Scoop.it

SEPTEMBER 2, 2021

Based on the topic you are presenting, you can commence with a dramatic question, a provoking remark, a shocking statistic, a marketing quote, or a short video. So, by leveraging the power of storytelling and real-life examples, you can make your marketing presentation a huge success. Showcase comparison of different data sets.

Tips 97

Tips Paid Search Agency Marketing Management High Quality Lead 97

Zoominfo

JUNE 25, 2018

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Engage with other accounts.

Youtube 217

Youtube B2B Marketing Advertising Agencies B2B 217

Spiralytics

MARCH 13, 2024

According to recent statistics, more than half ( 55.6% ) of online Filipinos watch vlogs every day, which ranks the Philippines at the top spot as the country with the highest vlog consumption. Her infectious energy, witty humor, and candid storytelling have inspired laughter and joy with every video. Geo Ong (@geoongchannel) – 5.84

Youtube 62

Youtube Lead Ranking Advertising Agencies Lead Scoring 62

ClearVoice

NOVEMBER 4, 2022

When you are ready to geek out on statistics, read the latest reports, and listen to marketing masterclasses, check out these marketing blogs. A post to check out: A Masterful B2B Marketing, Unthinkable Storytelling Masterclass: Jay Acunzo on Marketing Smarts. Facebook, Pinterest, YouTube, all the classic channels are there.

Newsletter 134

Newsletter Planning Paid Search Agency Work Management 134

Martech

MARCH 18, 2022

One statistic Brenner likes to quote is the average click-through rate of a banner ad — just 0.5%. The number of people who see a Facebook ad for a brand is under 0.1% — and that fraction comes from people who already follow the brand. The reason I wrote my second book, Mean People Suck , is because math isn’t the problem.

ROI 119

ROI Paid Search Agency Advertising Agencies Planning 119

KoMarketing Associates

DECEMBER 29, 2015

50+ Statistics Designed to Influence B2B Marketing Budgets in the New Year by Derek Edmond. Released earlier this month, the objective for this post was simply to help marketers find the right benchmarks and statistics designed to support and guide B2B marketing budget projections in the coming year.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

ClearVoice

MARCH 7, 2022

But storytelling and digital media are ubiquitous. Storytelling has long played a role in African culture and history. The most recent statistics and trends around digital media consumption indicate that Facebook usage has stagnated, but as in many other markets, user-generated video content is moving steadily upward.

Content Marketing 105

Content Marketing Advertising Agencies Paid Search Agency Planning 105

Convince & Convert

MAY 17, 2013

And from Cision , a free content marketing kit to help you get the most of your brand storytelling. ” Social Media Stat of the Week: Every Facebook Fan is Worth $174.17. Everyone is always trying to put a dollar value on Facebook fans. After all, you can be a Super Consumer of Coca Cola and not be on Facebook at all.

Social Media 162

Social Media Media Viral Marketing Skype 162

KoMarketing Associates

SEPTEMBER 29, 2017

No amount of branding and storytelling can fix a product or service that is lacking; however, branding can make all the difference in standing out from the competition. Brené Brown (Researcher and Storyteller). Statistics show that people actually have a better chance of surviving a plane crash than clicking on a banner ad.

B2B Marketing 132

B2B Marketing B2B Paid Search Agency Advertising Agencies 132

Valasys

MARCH 9, 2020

Therefore, the businesses need to make sure that they use visual imagery for brand storytelling in a way that inspires customers to not just make a purchase but emotionally connect with the brand. Surely, scaling up personalization to streamline B2B Sales Cycle involves Assistance from Visual Storytelling.

Sales Cycle 64

Sales Cycle Paid Content Marketing AI B2B Sales 64

Zoominfo

APRIL 9, 2019

Consider these statistics ( source ): Over a billion hours of video content is watched on YouTube every day. YouTube is the third most visited site in the world after Google and Facebook. Brand story videos: Brand storytelling has become increasingly important in the B2B space. Engage with other accounts.

Youtube 100

Youtube B2B Marketing Advertising Agencies B2B 100

Marketing Insider Group

AUGUST 31, 2021

At first glance, the phrase “data storytelling” seems like an oxymoron. Combine them with the numbers your subject matter experts generate, and you’ll have a wealth of storytelling material that can fuel your content with the punch only definitive proof can give. Data Storytelling Captures Both the Emotional and Rational Spheres.

Storytelling 317

Storytelling Case Studies Paid Search Agency Top of Funnel 317

Hubspot

JULY 22, 2019

Looking at that statistic, you wouldn't think that TV viewing is on the decline -- but it is, and with it, TV ad spend. Even social networks like Facebook and Twitter are creating their own versions of video streaming. Research by WARC suggests that consumers actually pay more attention to ads on TV than they do on YouTube or Facebook.

Advertising Agencies 78

Advertising Agencies Advertisements Advertising Media 78

Adobe Experience Cloud Blog

JANUARY 6, 2017

What Makes the Best Storytellers the Best – @bryankramer https://t.co/hsNgcPdJnV hsNgcPdJnV #brand #storytelling pic.twitter.com/RyEzarE2jd. Why Your Website Needs a Storyteller Instead of a Designer https://t.co/JnNsHDVRbY. Jon Loomer is an entrepreneur, business owner, accidental marketer, and Facebook Ads geek.

B2B Thought Leadership 0

B2B Thought Leadership Social Media Thought Leadership Storytelling 0

Digital Marketing World Forum

MAY 16, 2019

Copywriters, at their core, are storytellers, and this approach to storytelling is as ancient as it gets. In the latter, hard data, growth statistics and business buzzwords go a long way, but remember that you’re still trying to make your message as simple and resonant as possible. And that’s why our clients stick around.

Storytelling 56

Storytelling Copywriting Buzz Course 56

seo.co

JANUARY 10, 2022

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. And that statistic tends to grow as virtual assistants become popular. User-Generated Content. Shoppable Posts.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Martech Advisor

AUGUST 16, 2019

HubSpot’s marketing statistics show that 65% of millennials speak to their voice-enabled devices at least once a day. Given that video will be 80% of all online content by 2021, marketers need to brush up on their video storytelling capabilities. Tell us on Twitter or LinkedIn or Facebook.

Marketing AI 98

Marketing AI Marketing & Strategy Marketing Strategy Campaigns 98

Marketing Insider Group

FEBRUARY 26, 2014

In the Rise of Visual Storytelling I said that we need to become “voracious consumers and students” of great content. Maersk on Facebook. Here’s Where Teens Are Going Instead of Facebook ~ by By Forbes Contributor Parmy Olson. Sure I could just gather up all the stuff my team and I created and promote it here.

Examples 100

Examples Peer-to-peer Content Hubspot 100

Valasys

NOVEMBER 25, 2019

In fact, several B2B video marketing statistics imply that 2020 can be the year for B2B video production. The post further adds that along with the increased popularity of YouTube, dynamic imagery & Augmented Reality (AR), B2B video marketing & visual storytelling landscape will continue to flourish & bolster even in 2020.

B2B Marketing 52

B2B Marketing Video Marketing Practices B2B 52

seo.co

FEBRUARY 16, 2021

Nearly 79% of the brands leverage Instagram for their influencer marketing campaigns , followed by Facebook at 46%, YouTube at 36%, Twitter that accounts for 24% and 12% go for LinkedIn, as stated by Business Insider. And that statistic tends to grow as virtual assistants become popular. User-Generated Content. Shoppable Posts.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. Recent statistics illustrate why: Although the percentage of U.S. For example, they may be able to provide you with themes from exit interview data or other employee statistics.

Lead Scoring 157

Lead Scoring Lead Ranking Work Management Statistics 157

seo.co

JANUARY 26, 2022

And if you want your marketing to cut through the noise, it’s important that you embrace and perfect the art of brand storytelling. The Power of Storytelling. As the story unfolds, your brain waves actually start synchronizing with those of the storyteller. What is Brand Storytelling? Position Your Brand Appropriately.

Storytelling 97

Storytelling Brand Identity Branding Case Studies 97

Sprout Social

JANUARY 2, 2019

We saw Facebook’s algorithm update rock the business world, for starters. Thanks to Facebook, social media at large received some serious mainstream attention in regard to consumer privacy and the crusade against “fake news.” And after all, the social landscape took quite a few twists and turns in 2018.

Paid Content 111

Paid Content Social Media Planning Campaigns 111

EveryoneSocial

OCTOBER 17, 2018

Social Selling Statistics. In a nutshell, social selling is the process of using tools like Facebook, Twitter, and LinkedIn to: create relationships. Liking a client’s Facebook post. Sharing the company’s latest blog post on Twitter, LinkedIn, Facebook and Google+. Social Selling Statistics.

Paid Search Agency 94

Paid Search Agency Companies Cross-Selling Peer-to-peer 94

KoMarketing Associates

AUGUST 19, 2013

SEO impact aside, recent statistics indicate Google Plus is on pace to overtake Facebook (the current leader) in social shares by 2016. per month, almost double that of Facebook (9.3%). Elizabeth Sosnow (Bliss Integrated Communications) - B2B storyteller. Add Mary: https://plus.google.com/100961453774385532003. .

Demand Generation Agencies 120

Demand Generation Agencies B2B Marketing Google Work Management 120

Marketing Insider Group

DECEMBER 16, 2013

50 Powerful Statistics About Tech Mega Trends Affecting Every Business from Vala Afshar. Pixar’s 22 Rules to Phenomenal Storytelling from @ powerfulpoint | fassforward Consulting Group. Pixar’s 22 Rules to Phenomenal Storytelling from @ powerfulpoint | fassforward Consulting Group.

Best Practices 100

Best Practices Work Management Click Fraud Marketing Management 100

Writing on the Web

FEBRUARY 14, 2011

You build your case by giving statistics and facts and quotes from authorities. It demands vivid insight and storytelling skill to present an idea that packs enough emotional power to be memorable. Share this on Facebook. The first is by using conventional marketing rhetoric, which is what most professionals use.

Business Blogging 100

Business Blogging Business Digg Storytelling 100

Hubspot

MAY 2, 2017

The popular photo-sharing and messaging app is becoming so big that even other social networks - like Facebook and Instagram - are beginning to incorporate their own versions of Snapchat's unique features. Check out some of these statistics : 158 million active users creating 2.5 Snapchat is on the rise in a big way.

Peer-to-peer 71

Peer-to-peer P2P Social Networks Curation 71

Content Standard

APRIL 23, 2016

Something that will never go extinct: storytelling. With Facebook Messenger for Business rolling out at the beginning of this year, messaging apps have gone from a distant, foreign blip on marketers’ radar to a front-and-center focus. And to do this, brands must perfect storytelling. The Digital Wallet.

Peer-to-peer 40

Peer-to-peer Storytelling Mobile Marketing Paper 40