Hinge Marketing

MAY 23, 2016

1) Search Engine Optimization . Search Engine Optimization (SEO) gives you the tools to match qualified clients with your online content. Another proven way to get on your prospects’ radar is to buy your way onto search engine results pages for relevant key words. 3) Lead Generating Website.

Online Lead Generation 118

Online Lead Generation Lead Generation Lead Ranking Sales Qualified Leads 118

SocialPilot

FEBRUARY 9, 2024

Paid Search Marketing + Brad Geddes Lisa Raehsler Frederick Vallaeys John Gagnon Kirk Williams 6. Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him? Author of 3 books on white paper writing and growth hacks for businesses Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Martech

MARCH 11, 2024

Search engines and social networks are optimizing for in-feed consumption. I’m so tired of Google, Facebook and other random companies “listening in” on my web browsing to serve up ads I don’t want. You don’t have to stop creating your ebooks, white papers or sales enablement sheets. Brand affinity. Good riddance.

Efficiency 80

Efficiency Marketing Automation Services Lead Ranking Brand Identity 80

Navigate the Channel

FEBRUARY 9, 2021

Elite Website Design With a Polished Landing Page. Those who search for architecture firms on the web or click links from an architecture firm’s social media pages will be redirected to the firm’s landing page. Your landing page plays a large role in determining whether visitors to your website convert into paying clients.

Internet Marketing 65

Internet Marketing Marketing & Strategy Marketing Strategy PPC 65

ClearVoice

JUNE 22, 2021

But no matter your thoughts on the topic, when done right, building backlinks can drastically improve your search engine rankings. A backlink or link connects one website or blog to the next site or page or social profile or anything else they feel is important to share at that moment. But first, a short primer on links.

Work Management 106

Work Management Marketing Management Link Building Ideal Customer Profiles 106

KoMarketing Associates

AUGUST 22, 2017

A few weeks back a marketing leader from a B2B software organization challenged KoMarketing to review their website for SEO opportunities. As our pre-sales exploration process unfolded, it became apparent that the website already had a strong organic search presence. Buyer Research.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121

KoMarketing Associates

APRIL 7, 2021

Another way to improve the customer experience – and engagement – is how you organize content on your website. White papers: 55% (compared to 60% in 2020). Don’t forget search engine optimization. Search engine optimization takes work, of course. E-books: 57% (compared to 48% in 2020).

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Rev

MAY 21, 2018

What Google, Facebook, and B2B Media Companies Don’t Want You to Know. Intent data can include the email opens and clicks of your customers and prospects, the pages your customers visit on your website, the webinars they register for and attend, the e-books they download, their social likes and shares, and similar behavioral activity.

Intent Data 122

Intent Data Intent Lead Ranking Lead Scoring 122

SmartBug Media

MARCH 19, 2021

The blog is divided into four main categories—marketing, sales, service, and website—and keeps marketers in all roles at the forefront of inbound marketing trends and best practices. 21 SEO Tips, Tactics, and Trends for Website Content in 2021. Target Competitors On Facebook Using Interest Based Audiences. ProBlogger.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

SmartBug Media

MARCH 19, 2020

Make Your Videos Search-Engine Friendly. Video is a fundamental part of search results, appearing in both combined search results and video search results. Include meta tags and titles: By providing video that is formatted for search engines, the chances of your video appearing in the search results increases.

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Outgrow

APRIL 11, 2022

So, sign up for their 7-day free trial and create enticing content to boost your content’s reach and skyrocket your website traffic. Earlier SEO was limited, but now, the search results entail many features like shopping, web location, and maps. Use Google Search results to find newsletters keenly subscribed by your audience.

Distribution 52

Distribution Outgrow Best Practices Content 52

Aberdeen

NOVEMBER 15, 2017

Gating content like white papers and e-books behind forms and pop-ups is now so popular and widespread that it’s difficult to find a modern website that doesn’t do it. Assets like e-books, white papers and ultimate guides are typically keyword-rich and extensive. So, which approach is best for you?

Lead Ranking 78

Lead Ranking Content High Quality Lead Ad Frequency 78

SmarkLabs

JUNE 13, 2022

There’s a lot to navigate when searching for the best marketing practices for your emerging company. The goal of the content associated with your website, emails, and social media is to advance buyers through the sales and marketing funnel. Set your goals further up the funnel until you get to website traffic. Opportunity ?

Paid Search Agency 97

Paid Search Agency Paid Content Ideal Customer Profiles Sales Management 97

SmartBug Media

OCTOBER 31, 2019

A quick Google search offers a lot of resources on how to develop engaging content, but once you’ve created this engaging information, are people even aware it exists? Most visitors who come to your website through PPC, or other paid promotional efforts, leave with their next click. There are a lot of Facebook targeting options.

Paid Content 65

Paid Content PPC Advertisements Advertising 65

The Marketing Blender

APRIL 5, 2022

B2B digital marketing refers to marketing a product or service via online channels such as websites, email, and social media to reach and engage with potential customers. B2B digital marketing can expand to include website design, search engine optimization (SEO), email marketing, and social media marketing.

Paid Content 52

Paid Content CMO Marketing Automation Services Advertising Agencies 52

Convince & Convert

APRIL 20, 2010

Last week, I co-published a white paper with Chris Baggott , the CEO of Compendium Blogware (I’m on their advisory board). The free “Blogging’s Long Tail Approach&# white paper is devoted to describing this notion of blog content breadth, and its impact on search term selection, and search term optimization.

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

ClearVoice

SEPTEMBER 4, 2020

93 percent of online experiences begin with a search. More than 90 percent of smartphone users search on their device each year. Of all web searches in the United States, clicks on search ads occur less than 3 percent of the time. More than half of search traffic comes from mobile devices. Search Engine Watch ).

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Sharpspring

OCTOBER 27, 2021

A few Google or Facebook ads can easily rack up thousands in ad spend per month. There’s little point in paying for Facebook Ads if your target audience isn’t active on Facebook. Facebook groups surrounding target industries or interests. Don’t waste their time with “welcome to our website” content.

Small Business Marketing 70

Small Business Marketing Paid Content Webinar Metrics Marketing Strategy 70

NuSpark Consulting

APRIL 28, 2012

I currently manage some digital media buys and paid search campaigns, but I don’t include my rates and fees on a cost-per-conversion report. A blog post, a white paper, a video, a podcast, or another piece of original content all have hard costs; copy and design. Example: I’m on Facebook and engage in your brand (like a post).

Lead Ranking 100

Lead Ranking Social Media Paid Search Agency Lead Generation 100

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. For example, you could assign 5 points for an email click and 10 points for a white paper download. Referrals: visits from other websites.

Lead Ranking 81

Lead Ranking Marketing Qualified Leads Sales Qualified Leads B2B Marketing 81

Webbiquity

JUNE 25, 2012

Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., The major search engines also seem to give blogs more respect over time.

Social Media 100

Social Media Social Marketing Allocation SEM 100

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Sana Commerce

DECEMBER 13, 2021

If you’re a seller and not already online — or you are, and your website isn’t performing — then it’s time to make a change. The third option is to build your website or use one of the many cost-effective website-building sites such as WordPress or Wix. Source: Google Cloud. Image Source.

Budget Programs 52

Budget Programs Marketing Websites Tips Work Management 52

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. For example, you could assign 5 points for an email click and 10 points for a white paper download. Referrals: visits from other websites.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 59

Valasys

JULY 15, 2020

Content development strategy involves end to end content creation for a website. ” Your content strategy framework transcends to more than just creating conventional forms of content to the use of white papers, e-books, and newsletters, for branding and advertising purposes. Work Out an Apt Frequency.

Top of Funnel 89

Top of Funnel Tips Marketing & Strategy B2B Thought Leadership 89

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Retargeting pixels are placed on key pages of a website. Company A: Website.

Conversion Rate 100

Conversion Rate Paid Content Tactics Internet Marketing 100

Webbiquity

DECEMBER 13, 2011

Social networks are essential for expanding your web presence —not only for creating social signals now a key component in search engine rankings, which makes your website and blog easier to find in search, but also by giving you more places to be found online. Create valuable backlinks for SEO.

Social Networks 100

Social Networks Network Marketing Social Marketing Ideal Customer Profiles 100

NuSpark Consulting

JUNE 9, 2012

For lead generation, conversion optimization, and lead nurturing strategies, retargeting may be the overlooked child, but there’s no question it can be very effective and an efficient tactic to bring prospects back to your website or content. Retargeting pixels are placed on key pages of a website. Company A: Website.

Paid Content 100

Paid Content Conversion Rate Tactics Internet Marketing 100

Valasys

JULY 26, 2021

Understanding your audience on each platform like Facebook, Instagram, Linked In, and Twitter will benefit you in developing the best content strategy for providing effective and relevant content. Marketers can easily promote content across social media sites such as YouTube, Twitter, Linked In, and Facebook. – Boost sales.

Paid Content 59

Paid Content Relevance Traffic Top of Funnel 59

accelerate agency

APRIL 12, 2023

Utilize content marketing Content marketing is a great avenue for lead generation for any SaaS website, as—when done well—it brings people back again and again. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. Why do B2B companies need SaaS marketing?

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Schubert B2B

FEBRUARY 5, 2019

MQLs show a higher level of engagement by taking actions like submitting contact information, opting into a program, downloading content materials or repeatedly visiting your website. For example, you could assign 5 points for an email click and 10 points for a white paper download. Referrals: visits from other websites.

Lead Ranking 48

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 48

QuanticMind

NOVEMBER 9, 2017

SEM for B2B (business-to-business companies) is a bit different than what marketers normally think about when they discuss search engine marketing. In addition, SEM for B2C companies typically has a relatively short latency period between the initial search and the purchase decision. B2B top-funnel tactics and basic mechanics.

SEM 56

SEM Top of Funnel Paid Search Agency Ads 56

Industrial Marketing Today

APRIL 20, 2010

Home Marketing Matters About Contact B2B Marketing Store Company Website Social Media and B2B Marketing Do Pair Well by Achinta Mitra on April 20, 2010 in B2B Lead Generation , Industrial Marketing Strategies , Social Media Marketing , Social Networking For a while, it was difficult to find hardcore data to make a business case for social media.

Social Media 60

Social Media Social Marketing B2B Marketing Web 2.0 60

Industrial Marketing Today

AUGUST 17, 2010

BtoB marketers need to create and deliver content that is relevant to those searching for their solution while mapping it to the prospect’s buying cycle. Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks.

Optimization 60

Optimization Web 2.0 Planning Buying Cycle 60

Industrial Marketing Today

SEPTEMBER 13, 2010

Instead of taking up more space here, let me direct you to some of my earlier posts about industrial websites and SEO. White papers: Without a question, this continues to be the most effective content to build your in-house list.

Buying Cycle 60

Buying Cycle Marketing Automation Services Peer-to-peer Web 2.0 60

Industrial Marketing Today

JULY 23, 2010

Today, technical buyers and engineers expect suppliers to have a substantial online presence with a website packed with relevant content in a variety of formats and easily searchable. Is your site ready for this shift in expectations or do you need a website redesign? Is SEO a DiY (do-it-yourself) job?

Rules 60

Rules Marketing Websites Marketing Automation Services Web 2.0 60

Industrial Marketing Today

MAY 26, 2010

I downloaded a white paper called “Understanding the Industrial Buy Cycle: How to Align Your Marketing with Your Customers’ Buying Process” from GlobalSpec that has done a very good job of explaining the four stages of the industrial buy cycle and how to match your marketing content to each stage.

Buying Cycle 60

Buying Cycle Buy Web 2.0 Allocation 60