Martech Advisor

JANUARY 21, 2020

If you’re looking to implement structured data on your website, be sure to check out these five structured data testing tools for 2020. Search engine optimization (SEO) is the process of optimizing your site content so that search engine crawlers can easily understand your website. Bing Markup Validator.

Tools 81

Tools Best Practices Paid Search Agency Validation 81

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 125

Google Content Marketing Content Verticals 125

Martech Advisor

AUGUST 22, 2019

A majority of buyers in both B2B and B2C segments start their query about a product or service with a Google search. Find out how to optimize your website for greater visibility on search engine results pages (SERPS) using 19 of the best free SEO tools. This is where dedicated SEO tools can help.

SEO 85

SEO Long Tail Marketing Tools SERP 85

Launch Marketing

JUNE 8, 2022

Marketers spend much of their time developing content for materials ranging from tweets and Facebook posts to email campaigns and white papers. Best practices show that blog posts that range from 600 to 1,000 words are where you can see impacts on search engine optimization (SEO) and keyword rankings.

Content Marketing 127

Content Marketing Paper Content SEO 127

Optinmonster

JUNE 1, 2022

It’s an instant way to inform search engines about the recent content changes on your website. IndexNow is a simple way to ping search engines and lets them know about any content activity like adding, updating or deleting an existing page on your website. It’s possible with IndexNow. What is IndexNow?

Lead Scoring 80

Lead Scoring Lead Ranking API Content 80

Optinmonster

JULY 5, 2022

If you have been following the latest search engine trends, you might have heard about IndexNow. IndexNow is a new way that helps you index your content instantly to rank fast in the search engine result pages (SERPs). Currently, the IndexNow feature is supported by Bing and Yandex search engines.

SEO 78

SEO API SERP Paid Search Agency 78

SmartBug Media

NOVEMBER 24, 2021

Inbound marketing is a strategy in which businesses utilize content marketing, blogging, social media, and search engine optimization (SEO) to attract traffic from search engines. People are brought in by search engines as opposed to being pushed in from ads or other channels. Focus on SEO.

Inbound Marketing 115

Inbound Marketing Paid Content Marketing Websites Planning 115

Optinmonster

AUGUST 25, 2022

Are you trying to increase your traffic and search rankings, but aren’t sure what to do? Search engine optimization can be tricky these days, especially if you don’t know what’s working and what isn’t. Best SEO Audit Tools. An SEO audit is a detailed check of how well your website is ranking in search.

Traffic 71

Traffic SEO Long Tail Marketing Lead Scoring 71

Webbiquity

APRIL 14, 2015

As noted here last week , ranking highly in search requires writing great content, making smart use of Google Webmaster Tools, and building or earning high-authority backlinks. But there’s more involved in generating high, and highly relevant, organic search traffic. SEO Keyword Guides and Tools. what is…?

Keywords 100

Keywords SEO Research Resources 100

Optinmonster

FEBRUARY 21, 2024

All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph. We put a big focus on adding as many links to our pillar content as possible, so it has an easier time ranking in the search engines.

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

seo.co

JULY 11, 2022

You are not focused on things like search engine optimization (SEO). And while there are plenty of ways to acquire new clients – including through referrals, word-of-mouth, and advertising – you shouldn’t ignore the power of organic search marketing. More search-driven leads. But perhaps you should be? What is SEO?

Paid Content 111

Paid Content SEO Tips Advertising Agencies 111

Webbiquity

JULY 19, 2016

What is true is that search engines have improved their semantic capabilities, meaning they look for the meaning in each block of text rather than just specific phrases. That is, search engine algorithms understand that words like “car,” “motor vehicle” and “automobile” are synonyms.

Paid Content 100

Paid Content Keywords SEM Marketing Automation Services 100

Optinmonster

JULY 28, 2022

MonsterInsights can show your traffic, the conversion rate on your contact forms, search engine terms, and even your revenue with the free eCommerce addon. Did they see a Facebook ad? UTM (Urchin Tracking Module) tags, also known as UTM codes or UTM parameters, are little snippets of text added to a URL.

Paid Content 82

Paid Content Campaigns Marketing Analytics Tools Planning 82

Metadata

JANUARY 22, 2024

To put that growth into perspective, it took Facebook around four and a half years to reach that milestone. How to get the most marketing juice out of AI today Don’t let AI’s current limitations keep you from benefiting from what AI tools can do today though. Suzanne compares AI to having a genius intern join your team.

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Optinmonster

APRIL 23, 2020

In this guide, we’re going to answer the question “what does SEO mean” and share the essential SEO ranking factors you need to dominate search results. Exclusive Bonus: Download the SEO Ranking Factors Cheat Sheet to boost your search engine rankings quickly. Domain Age, URL, and Authority.

Lead Scoring 135

Lead Scoring Lead Ranking SEO Keywords 135

Zoominfo

APRIL 30, 2018

And, with tools like Google Analytics being completely free – you really have no excuse not to give it a try! Common traffic sources include: Organic traffic (from search engines like Google and Bing). Example: The HR company sees that a majority of their traffic comes from paid search ads. Paid advertising. Job boards.

Analytics 208

Analytics Paid Search Agency Mobile Advertising High Quality Lead 208

Optinmonster

DECEMBER 8, 2023

million websites use our tools to convert their website visitors into subscribers and customers. A cleverly designed WordPress coming soon page can generate leads, grow your email list, and start building customer relationships. And today, we’re here to share a bit of our expertise with you. Is there a free version?

Best Practices 96

Best Practices Landing Pages Template Work Management 96

seo.co

NOVEMBER 10, 2022

Ahrefs is a great tool for SEO professionals. However, there are many other tools in the search engine optimization industry that do essentially the same thing as Ahrefs, and sometimes they’re better suited to your individual needs. It provides detailed information such as search volume and difficulty score.

Cost Per Click 105

Cost Per Click Domain Keywords Advertising Agencies 105

PureB2B

FEBRUARY 17, 2021

By now, you’ve probably used Facebook and Instagram stories to publish your business content. Google is pretty obviously the largest search engine used by millions of people whether or not they’re on Facebook or Instagram. But there is one big difference: each story has a URL and isn’t time-bound before it disappears.

Google 62

Google Content Marketing Content Verticals 62

Anyword

APRIL 6, 2022

As you type in a search term, it will underline spelling mistakes and give you clickable options as it auto-completes your search phrase. . When starting a task, an AI writer requires minimal information, such as keywords, a URL, and perhaps a product description. In this situation, AI writers make an ideal tool.

Marketing AI 98

Marketing AI Copywriting Paid Search Agency Landing Pages 98

seo.co

JANUARY 1, 2023

The infographic is certainly not a new tool for those looking to boost search engine optimization. This leads many people to simply assume that the infographic is yesterday’s news, last year’s tool, and no longer a valuable part of SEO strategy and planning. That simply could not be further from the truth.

SEO 98

SEO Viral Marketing Statistics Case Studies 98

Optinmonster

FEBRUARY 11, 2024

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Growth hacking tools you can use to create a gamified onboarding experience include Userlane and Masskom. Create a free tool that’s insanely useful.

Paid Content 82

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 82

ConvertKit

JUNE 21, 2021

ConvertKit creator, producer, and audio engineer Philip Miller , said: If I were to do [my launch] all over again, I would definitely spend more time building my email list in advance and trying to think of creative new ways to engage with people well before they suspected a sales pitch was looming around the corner. Surveying past customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Convince & Convert

MARCH 6, 2015

Search engine optimization (SEO) audits have the unfortunate reputation of being time-consuming and tedious. Since 93% of online experiences start with search engines ( SEJ ), you need regular audits to keep your site relevant and ranking well. The search engines keep forcing companies to reevaluate their SEO strategies.

SEO 167

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 167

Optinmonster

APRIL 18, 2022

Redirecting keeps visitors and search engines from getting lost on your site. If you change URLs or delete content on your website, you need to redirect old links. Otherwise, visitors and search engines will see a 404 Page not found error. The plugin can search product details, custom fields content, and more.

Best Practices 73

Best Practices Lead Scoring Lead Ranking Terms and Conditions 73

Optinmonster

NOVEMBER 18, 2019

Are you searching for the best Facebook feed plugins for your website? In this article, we’ve picked a variety of the best free and paid Facebook feed plugins that you can get started with today. With Flow-Flow , you can display your Facebook feed on your blog with beautiful and responsive walls or galleries.

Facebook 54

Facebook Marketing Websites Best Practices Lock-In 54

Directive Agency

OCTOBER 2, 2019

Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Google, Linkedin, and Facebook allow you to upload customer email lists. Similar results can be seen in the example below. Engaged Users.

Linkedin 53

Linkedin Facebook Paid Search Agency Google 53

seo.co

APRIL 29, 2022

We don’t know the exact mechanics of how its search ranking algorithm works. However, by observing and analyzing the structure of web sites and how they perform in Google Search results, we can mostly reverse engineer how the algorithm works. Search Result Has Publish Date. Spearman Correlation -0.35

Lead Scoring 111

Lead Scoring Lead Ranking Google Correlation 111

Valasys

DECEMBER 5, 2022

Search engine optimization and content writing cannot exist without each other because the content is the thing to which SEO techniques are applied. In SEO writing, we do not just need to target our users but we also need to cater to the search engine algorithms. How the search engine will start liking your content?

Traffic 52

Traffic Optimization SEO SERP 52

Biznology

FEBRUARY 24, 2014

Search Engine Optimization (SEO) is the process of maximizing the number of visitors to a particular website by ensuring the site appears high on the list of results returned by a search engine for particular keywords. 54% of people come to a website from a search engine (source: Forrester ).

SEO 80

SEO Tools Tips Long Tail Marketing 80

ClearVoice

MARCH 26, 2024

Content Performance by Channel: If you distribute content on multiple platforms, such as social media, email, and organic search, break out performance. Analytics Tools for Tracking Performance Since the entire goal of KPIs is to track measurable data, analytics tools are necessary. Consider these extra metrics for performance.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Trade Press Services

DECEMBER 4, 2023

With this tool, marketers can gather information about who is downloading their content or accessing their offers on LinkedIn. The buttons can link to any URL, improving targeted lead generation from LinkedIn. Improved search by “content type.” Lead Gen Forms are now directly integrated with LinkedIn ads and posts.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

Sprout Social

AUGUST 8, 2016

If Facebook Messenger isn’t high on your list of marketing assets, it may be time to reconsider that decision, and here’s why: its adoption rate. One billion people have adopted Facebook Messenger as their primary communication channel. What Is a Facebook Messenger Bot? Promote Your Facebook Messenger Bot. Web Plugins.

Facebook 65

Facebook Business Work Management Marketing Management 65

Hubspot

MAY 29, 2019

I'm a big fan of finding the latest and greatest digital marketing tools. While digital marketing tools will only help you execute a proper strategy (they won't do the work for you), the right technology stack can really help you zoom past the competition. Starting out, there are several tools available for free. Image Source.

Paid Content 78

Paid Content Enterprise Management Marketing Automation Services Budget Programs 78

Sprout Social

MARCH 16, 2022

Request a demo to try Sprout’s Premium Analytics tools and see how they can enhance your strategy. Facebook video metrics to watch. A video view on Facebook counts when a user watches a video for at least three seconds. Dig into how sound on vs. sound off video plays compare using Sprout Social’s Premium Analytics tools.

Video Marketing 122

Video Marketing Youtube Click Rate Allocation 122

Conductor

NOVEMBER 22, 2021

It can be used for both search engines and users to preview page content. It’s the preview text that the user sees on the search engine result page (SERP). They ensure that search engines know what your content is about, so they’ll be able to show the website in the appropriate results. What are meta tags?

Tagging 110

Tagging SEO SERP Lead Scoring 110

Circle Studio

JUNE 23, 2022

Optimize your blog posts and landing pages for search engines. Today search engine optimization is much more about creating quality content and much less about technical prowess. Here are some SEO best practices to follow: • Include a descriptive URL that includes primary keyword (<90 characters).

B2B Marketing 60

B2B Marketing Content Marketing Planning B2B Thought Leadership 60