Remove Facebook Remove ROAS Remove Segmentation
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How to Optimize Your Paid Media Campaigns for Better ROI

Marketing Insider Group

Adjusting targeting and refining audience segments can boost performance. Whether you’re running ads on Google, Facebook, or another platform, insights gained from reviewing your campaign metrics can guide future optimization efforts. Vary individual elements like headlines, images, CTA buttons, and even audience segments.

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The Ultimate Facebook Audit Guide [+ Free Template]

SocialPilot

Are you worried that your Facebook page is not driving qualified business leads or that your Facebook ad spends are not yielding good ROI? Well, it is time for a Facebook audit. A thorough audit can help you identify key areas for improvement, optimize your content strategy, and give a push to your overall Facebook marketing.

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How brands are using AI in Meta’s Advantage+ campaigns

Martech

Their customers are on Facebook and Instagram, and so are their prospects. This means that instead of marketers carving out segments they think are best for the campaign, the AI discovers these optimal audiences automatically. Kitsch has a Facebook community of approximately 45,000 brand enthusiasts. Optimization.

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Impressions vs Engagement: Which should you report on?

Oktopost

To accurately measure and compare performance between platforms, you need to look at how they approach this: Facebook: An impression is counted every time content from (or related to) your Facebook page is displayed to a viewer, either through their news feed, search, paid ads, or direct navigation to your page.

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The After-Facebook Era: How Quip Diversifies Channels and Scales Growth

Liveintent

Ad costs on Facebook are skyrocketing, and marketers are (understandably) getting antsy. According to AdStage, Facebook CPMs have grown 90% year over year. And as LiveIntent found, 85% of marketers spending over $100K on Facebook are concerned about that cost, while 47% fear they might get priced out of the platform altogether.

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Customer acquisition with email newsletters

Liveintent

Now, many advertisers and marketers look to channels like Facebook and Google for the immense scale they promise. So, if you’re hoping to inform campaigns across other channels with data acquired from Google and Facebook, you’re out of luck. Custom Audiences are the most common type of segment used for acquisition.

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Innovations in Search and Social [August 2023]

QuanticMind

For example, Google is updating product pages with more details to inform data-driven decisions that boost ROAS, making it easier to onboard local ads. New features include ad previews, A/B creative experiments, the option to use a click-based bid strategy, and lookalike segments. Sign up for the Basis Scout newsletter !