SocialPilot

MARCH 5, 2024

Facebook Insights gives tons of metrics needed to monitor your campaign performance and optimize the marketing on the platform further. As if it was not enough, Facebook recently added more to the confusion by completely overhauling the look and feel of its analytics section. Why Is It Important to Analyze Your Facebook Metrics?

Facebook 84

Facebook Cost Per Thousand Cost Per Click Ad Frequency 84

Webbiquity

OCTOBER 17, 2023

And lead gen campaigns on Facebook and Instagram are 10X more expensive than brand awareness advertising. At the time this survey was conducted, Twitter was still a close second, but as even the report authors wonder, can Twitter stay at #2 ? Affiliate sales support independent publishing. Thoughts on these studies?

Social Media 309

Social Media Stats Marketing Report Paid Search Agency 309

Biznology

MARCH 14, 2017

The reports of Twitter’s death have been greatly exaggerated — but what if they’re not? Personally, I feel like PR people might be happy when Twitter finally gives up its ghost or falls into disuse. The truth is, everyone does advertising better than Twitter. The transition has already begun.

PR 163

PR Twitter Public Relations Youtube 163

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

Webbiquity

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Social connection: Facebook is about connecting and bonding; it is the only platform primarily associated with the ostensible purpose of “social” media.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

KoMarketing Associates

MARCH 31, 2021

As marketers look to improve their ROI on social media, new research suggests that they may want to stay away from Twitter and Facebook, which appear to be falling out of favor among prospects and customers. Facebook had an average engagement rate per post of only 0.27%, indicating that it is not fairing much better.

Social Media 296

Social Media Marketing Report Social Marketing Media 296

Parse.ly

OCTOBER 18, 2023

network of sites found the content via Facebook, 35% came from Google search, and the duopoly left the rest of the internet (including Google News) with a mere 25% of traffic referrals. When on Facebook, you’ll see readers especially engaged with articles on entertainment, lifestyle, local events, and politics.

Facebook 52

Facebook Google Long Tail Marketing Aggregators 52

Martech

MARCH 14, 2022

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. Called Twitter Shops, the experimental feature lets brands who create a shop can curate up to 50 items to include, which Twitter users can then buy via an in-app browser from the merchant’s website. .

Purchase 98

Purchase Twitter Features Curation 98

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Oktopost

MAY 30, 2023

Knowing consistent social publishing is transformative for B2B enterprises doesn’t take away from the fact that, without the right strategy, it’s a real drain on time, resources, and energy. Know your audience Publishing on social media yields a huge variety of insights into post performance. The solution? Streamline that workflow.

Social Media 84

Social Media Enterprise Management Media Work Management 84

Brandpoint

AUGUST 17, 2022

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? The general public can only take so much political news on TV, radio, Facebook and Twitter.

PR 90

PR Paid Search Agency Distribution Thought Leadership 90

KoMarketing Associates

JUNE 22, 2023

HubSpot recently partnered with Brandwatch to publish the “Global Social Media Trends” report, and statistics indicated that the majority of marketers who are focused on social media marketing (89%) claim social search is important to their overall social strategy.

Social Media 243

Social Media Search Marketing Social Marketing Media 243

Brandpoint

OCTOBER 12, 2020

In the PR world, knowing exactly when to launch a campaign or to publish a new media asset can make the difference between success and a less-than-stellar performance. So, how do you know when to publish your sponsored content campaigns? The general public can only take so much political news on TV, radio, Facebook and Twitter.

PR 139

PR Distribution Paid Search Agency Content 139

KoMarketing Associates

MARCH 2, 2022

SageFrog recently published its “2022 B2B Marketing Mix Report,” and statistics indicated that the majority of B2B marketers (66%) are now seeing a return-on-investment (ROI) from paid social media marketing. In general, most social media engagement for B2B marketers now comes from Twitter.

Social Media 288

Social Media Social Marketing Peer-to-peer B2B Marketing 288

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Liveintent

APRIL 20, 2021

Publishers themselves are witnessing trends that might surprise them. As the walled gardens gained steam over a decade ago, the refrain of the collective hivemind become overpowering: “You must build up audiences on Facebook, on Twitter, within Google! Yet, here we are. However, those days are over!

Marketing Management 118

Marketing Management Newsletter Intent Data Advertisements 118

Hubspot

DECEMBER 23, 2020

While platforms like Twitter, Instagram, and even TikTok have gained significant user ground over the past few years, one social channel is still the market leader: Facebook. adults use Facebook, while 74% log on daily. Worldwide, Facebook has more than 2.7 Not sure how to schedule an engaging Facebook post?

Facebook 101

Facebook Work Management Budget Programs Marketing Management 101

Sprout Social

APRIL 12, 2022

When was the last time you looked at your Facebook Page’s settings? Facebook is constantly adding and removing features for businesses. Spending half an hour or less to complete an annual Facebook audit will ensure you’re still on-brand despite all the changes happening on the platform. Facebook profile and branding audit.

Paid Content 123

Paid Content Facebook Ideal Customer Profiles Work Management 123

Marketing Insider Group

JUNE 16, 2021

Have you ever opened Facebook with the intent of posting something to boost engagement on your profile, but you realized you don’t have a strategy to help you reach your goal? The way you write and publish your posts can impact your reach, authority, and overall success. Tweeting on Twitter. Posting on Facebook.

Social Media 262

Social Media Media Content Linkedin 262

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Twitter 109

Twitter Marketing & Strategy Marketing Strategy Tips 109

BuzzSumo

MARCH 21, 2017

Most recently, we wanted to find out more about long-form LinkedIn Publishing. So we researched more than 228,000 posts published at LinkedIn.com, and an additional 136,000 articles published on other sites. 80,000 articles were published in 2015; 130,000 in 2016; and if early indicators hold, 2017 will see 377,000 articles.

Linkedin 111

Linkedin Trends Twitter SEO 111

Hubspot

APRIL 5, 2021

The feature gained steam on Instagram but was then integrated on Facebook. Now, every brand with a Facebook Business Page has gained another marketing tool to reach users. So, what exactly can you post on Facebook Stories? Examples of Facebook Stories for Business. Get inspired by these eight brands. Polls and Surveys.

Facebook 88

Facebook Brand Identity Branding Business 88

Hubspot

APRIL 24, 2018

Facebook has published its internal enforcement guidelines. These guidelines -- or community standards , as they're also known -- are designed to help human moderators decide what content should (not) be allowed on Facebook. Facebook's content moderation practices have been the topic of much discussion and, at times, contention.

Communities 73

Communities Facebook Process Guidelines 73

Webbiquity

OCTOBER 22, 2021

Social media promotion uses platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and Pinterest to connect with your target audience, build brand awareness, drive web traffic , and increase sales. This document should outline how often you plan to publish on each social media platform and the types of content to post.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Convince & Convert

AUGUST 3, 2012

Facebook, Twitter (or other similar properties), blogs, user forums, reviews, [and/or] company websites? These might be the places where brands can have the most impact over time, rather than Twitter and Facebook. Subscribers receive exclusive access to the results – they will not be published publicly.

Twitter 114

Twitter Facebook Webinar Metrics Brand Identity 114

Contently

SEPTEMBER 24, 2021

On June 30, Adam Mosseri, head of Instagram, posted a video to Twitter that included a bold statement about Instagram’s priorities moving forward: It was “no longer a photo-sharing app.” First, Facebook announced you’d no longer need a college email address to join the platform. Narrator: They would not.)

Social Networks 208

Social Networks Social Media Facebook Verticals 208

Contently

AUGUST 24, 2018

Reddit differs from the other big distribution channels like Facebook, Twitter, and LinkedIn. Recently, however, Reddit has implemented a new strategy to improve its relationship with publishers. What prompted the new features that bring publishers closer to your users? It’s a win-win.

Brand Identity 114

Brand Identity Branding Distribution Rules 114

Biznology

DECEMBER 5, 2013

As a publisher, you’re probably already involved in Facebook and Twitter. For example, it can be used for branding and outreach, particularly when it comes to publishing. Consumers spend over double when finding items through Pinterest avenues compared to Facebook and Twitter. (Photo credit: Wikipedia).

Wikipedia 80

Wikipedia Outreach Social Media Internet Marketing 80

Contently

JUNE 29, 2016

The day many marketers and publishers have dreaded has arrived: Facebook is changing its algorithm to send less traffic to content sites. In a blog post this morning, the social giant announced it will increasingly prioritize posts shared by friends and family over those from publishers, brands, and other pages. Bargaining.

Paid Search Agency 114

Paid Search Agency Facebook Cost Per Thousand CPM 114

ClearVoice

SEPTEMBER 20, 2021

Although hashtags are purposeful on Instagram , Twitter , and Pinterest , many have the burning question in their minds: Do hashtags matter on Facebook? Similar to the others, hashtags on Facebook are great for adding reach to your content organically. The history of Facebook hashtags. 6 Facebook hashtag best practices.

Facebook 98

Facebook Practices Best Practices Privacy 98

Sprout Social

APRIL 19, 2019

Despite efforts to unseat it, Facebook is still the reigning social media network. The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Facebook demographic stats. Facebook usage stats. Facebook advertising stats. Facebook video stats.

Stats 111

Stats Cost Per Click Facebook Paid Search Agency 111

Sprout Social

JUNE 30, 2019

When it comes to social media marketing, Facebook is the big guy on campus. As of June 2019, Facebook has grown to have 2.38 Over the past decade, Facebook has redefined the way we look at social networks and also expanded the possibilities of social media for businesses. Instagram vs. Facebook by statistics.

Facebook 101

Facebook Marketing & Strategy Social Networks Best Practices 101

Content Marketing Institute

DECEMBER 10, 2018

You have 1,300 characters available when posting to your personal profile, far more than the 280 characters available on Twitter. In fact, she tests posts using the same video, publishing a version with the native video post and the other with the YouTube link. “I You can then share that link on Facebook. How-to skills.

Linkedin 105

Linkedin Peer-to-peer Brand Identity Branding 105

Martech

SEPTEMBER 22, 2023

The study , conducted by researchers at the University of Pennsylvania and the University of Southern California, surveyed over 3,000 respondents who were shown simulated negative, positive and neutral posts with adjacent ads on Facebook, Instagram and X — which was still known as Twitter at the time, in February and March 2023.

Social Media 111

Social Media Studies Media Brand Identity 111

Martech

APRIL 15, 2022

The quality of the content you publish on social media channels matters, but so does when you post it. That may be obvious; what is less obvious is that the optimum times for publishing can change from year to year. Facebook: Tuesday through Friday are the best days, Saturday the worst. The best times to engage.

Social Media 142

Social Media Media Best Practices Work Management 142

Brandwatch Marketing

MARCH 7, 2023

Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7 million blog posts are published every month A 2011 study by AOL/Nielsen showed that 27 million pieces of content were shared every day, and today 3.2 Facebook Messenger and Whatsapp handle 60 billion messages a day User numbers 4Chan: 27.7

Statistics 98

Statistics Social Media Media Mobile Advertising 98

Optinmonster

FEBRUARY 23, 2021

Do you want to create a personalized popup for greeting website visitors from Facebook? Whether you’re running a Facebook ad campaign or just looking to drive more organic traffic, you can create campaigns targeted specifically to visitors from Facebook with a custom popup. Why Create a Popup for Visitors From Facebook?

Facebook 63

Facebook Marketing Websites Template Display 63