Only B2B

FEBRUARY 28, 2018

More and more companies are adopting live videos, especially webinars and webcasts, to attract their customer base. Did you know that 32% of B2B marketers believe webinars and webcasts are critical to the success of their content marketing strategy? Wondering, how to use live streaming for your B2B services/products?

Paid Content 88

Paid Content Demand Generation Agencies Webcast Demand Generation 88

Biznology

MAY 30, 2017

Likewise, if you’re selling high ticket items, especially products and services that require new contracts, new leases, refills, upgrades, or are pricey and powerful but highly commoditized, then you need to go well beyond simply selling widgets. Maybe cruise some Groups or even engage folks via Twitter and Facebook.

Planning 186

Planning PR Cold Calling Webcast 186

SpotMe Blog

JANUARY 26, 2022

Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. In this review, we focus on User Experience, Features, and Security offered by SpotMe, the B2B event marketing platform with the tools & production to build amazing customer relationships. Truly the one-to-many type of events.

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

KoMarketing Associates

MARCH 24, 2014

As a matter of fact, an estimated 310 million active users per month have propelled Twitter to number two on the list of most popular social networks, behind Facebook. While Facebook may be king of the social networks among the general public, Twitter’s business benefits for B2B companies far outweigh those of Facebook.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

KoMarketing Associates

MAY 23, 2017

At the same time, you should be pursuing questions that users aren’t necessarily asking your business directly, but relate to your product(s) or service(s). Casie Gillette recommends searching Twitter for a service or product you offer, “ See what people are asking about, what they are saying, and how their peers are responding.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Zoominfo

JANUARY 29, 2018

You are losing time in two ways — the time lost traveling to and attending the event as well as the opportunity cost of not spending time on more productive activities. In fact, in-person events ranked highest on the list, above tactics such as webinars/webcasts (66%), case studies (66%) and white papers (63%). Continue reading.

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

APRIL 20, 2015

Someone who downloads a white paper or registers for your webcast is not a lead. Someone who clicks on your product / solution pages is not a lead. That problem may or may not be relevant to your product. Please follow me on Twitter , LinkedIn , Facebook and Google+ or Subscribe here for regular updates.

Lead Ranking 100

Lead Ranking Sales Qualified Leads Lead Scoring Marketing Qualified Leads 100

The Lead Agency

FEBRUARY 28, 2018

This is the main benefit of being active on a niche social media site that aligns with your company’s product or service. Major social networks such as Twitter and Facebook have become increasingly overcrowded, making it much harder to stand out and gain results. How To Find The Right Network For Your Business.

Small Business Marketing 48

Small Business Marketing Social Media Media Ad brokers 48

LeadSquared

OCTOBER 23, 2016

What social media platforms are recommended for a webcasting provider? For a webcasting service, it would be better if you run ads on video platforms like YouTube. You can also try Facebook depending on your audience. Get people who use your product, to talk about your brand. Facebook: 5. Organic reach.

Webinar Metrics 52

Webinar Metrics Paid Content FAQ Social Media 52

Webbiquity

JUNE 16, 2015

Half of buyers say they are more likely to seek out more information about a product and more confident in making an online purchase after viewing related video. More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. And use video. TopRank ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Writing on the Web

JUNE 28, 2010

If you’d like to know how to use a landing page template within your WP blogging platform, I suggest you read this page here, describing how the WP Sales Page template works: WP Sales Page … and yes, it’s an affiliate link because I love this product. Share this on Facebook. It saves me time and energy.

Template 100

Template Ning Webcast Digg 100

Marketing Insider Group

JUNE 18, 2010

Many B2B marketers make the mistake of trying to push product details on prospects too early in the process. Nurture your email list with an invitation to visit a resource center that provides thought leadership from well-known experts, webcast and podcast replays, short videos and product demos, customer testimonials and case studies.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100

Valasys

NOVEMBER 16, 2018

Webcasts or webinars are a burgeoning powerhouse for any digital marketing strategy. Social ad campaigns for webinars can begin comfortably on LinkedIn and Facebook. On Facebook, it is possible to create custom audiences through demographics and tracking. Only half of the people who register for a webinar actually attend it.

Webinar Metrics 40

Webinar Metrics Landing Pages Opt-out Opt-in 40

Marketing Insider Group

MAY 5, 2011

Whether your organization is setup by function (email, web, direct, tele) or segmented by product or solution, only a total view of all marketing touch points will provide an answer. Follow me on Twitter , LinkedIn , Facebook or Subscribe to the B2B Marketing Insider Blog. These are my thoughts but what do you think?

Marketing Attribution 100

Marketing Attribution ROI Paid Search Agency Lead Ranking 100

Hubspot

OCTOBER 16, 2018

Oracle’s lead generation form is unique because it includes a description of the reasons why so many impressive companies use their product already. The form fields are to the side of the product description, which clearly separates the two sections of the page. Key takeaways: Option to connect to your Facebook or Google account.

Lead Generation 69

Lead Generation Leads Lead Marketing Qualified Leads 69

Adobe Experience Cloud Blog

MAY 27, 2011

Some webcast platforms allow you to build a feedback survey directly into the webinar experience. Looking at a webinar can be an indication of future buying intent, especially if the webinar content is related directly to your product or service offering. Before, and during the event, you’ve used LinkedIn, Facebook, Twitter, etc.

Marketing Management 48

Marketing Management Webinar Metrics Marketing Automation Services Webcast 48

Webbiquity

NOVEMBER 20, 2023

Social Media Management Tools Tailwind Tailwind’s social media and email marketing platform simplifies the entire process of marketing across Pinterest, Instagram, Facebook, and of course email. The Dates: November 24 through December 25. Plan, write, design, and promote using powerful AI-based optimization tools.

Enterprise Management 200

Enterprise Management Marketing Management Budget Programs Software 200

Convince & Convert

MARCH 27, 2012

Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Recent Google research tells us that the average consumer engages in over 10 sources of information before making a buying decision.

Work Management 144

Work Management Marketing Management Marketing Automation Services Service 144

Online Marketing Institute

DECEMBER 23, 2010

This would tell us that the product or service provided on /Solution-2 is a topic they want to know more about. (To access this within your own account, click on Content > Navigation Summary). In this example, many visitors came from the “Home Page” (/) – visited the “Solutions” page – then went to the “Solution-2” page.

Paid Content 40

Paid Content Marketing Websites Paid Search Agency Webcast 40

Adobe Experience Cloud Blog

MARCH 8, 2010

Hosted at the Four Seasons in San Francisco, over 700 attendees including big names like Brett Queener from Salesforce, Jeffrey Hayzlett of Kodak, Mark Woollen of Oracle, and Clara Shih of Hearsay Labs and author of The Facebook Era have all filled a room to discuss Sales 2.0. jepc : "If you have used Facebook, you know how to use Chatter".

Salesforce.com 48

Salesforce.com Marketing Automation Services InsideView Demand Generation Agencies 48

Convince & Convert

MARCH 27, 2012

Also, according to research from Doremus and the Financial Times , over 60 percent of senior executives read blogs, watch online video, view webcasts, and use professional networking sites like LinkedIn. Recent Google research tells us that the average consumer engages in over 10 sources of information before making a buying decision.

Work Management 131

Work Management Marketing Management Marketing Automation Services Service 131

Webbiquity

OCTOBER 6, 2020

The team at Designhill recently brought together five search engine optimization (SEO) experts (well, at least four plus me :-)) for a one hour, deep dive webcast into the most pressing SEO issues of today. You can find the full webcast replay here. Be active on social media, especially Facebook and Instagram.

SEO 210

SEO Webcast Budget Programs High Quality Lead 210

Online Marketing Institute

DECEMBER 23, 2010

Log in now ClickZ Interactive Marketing Events Search Engine Watch Search Marketing Conferences Subscribe to Newsletter Subscribe to RSS Feeds Free Webcasts Members Area Forums Advertise You are here: SEW Home › Experts › Social Media Marketing › B2B Social Media Marketing -- Does It Work?

Work Management 40

Work Management Social Media Social Marketing B2B Marketing 40

Hubspot

MARCH 6, 2019

Implementing an Instagram presence -- in addition to social networks like Twitter and Facebook -- into your mobile marketing strategy is a no-brainer (if your audience is on Instagram, that is). Your customers might crave a mobile version of your product -- you just don't know it yet. SMS Marketing. Got an event coming up?

Mobile Marketing 77

Mobile Marketing SMS Work Management Paid Search Agency 77

Everything Technology Marketing

MAY 24, 2010

They educate themselves on the nature of their business problem, possible solution options, available vendors and products. Today's prospects filter out most attempts by companies to interrupt them with vendor and product focused marketing messages and sales pitches. B2B buyers are more sophisticated than ever.

Work Management 100

Work Management Marketing Management Marketing Budget B2B Marketing 100

Online Marketing Institute

APRIL 4, 2011

Consider what is taking the place of the blog: social sites like Facebook and Twitter. For B2B blogs, we tend to find a multiple author strategy works best, since there are multiple product lines, target audiences, etc. Encourage social sharing (Facebook, LinkedIn, etc.) Number of social shares (tweets, Facebook likes, etc.).

SEO 40

SEO SEM Effectiveness Enterprise Management 40

Paul Gillin

JANUARY 6, 2011

I was recently quoted on Internetnews.com making the following prediction: “Look for marketing’s love affair with social media to give way in 2011 to the sobering reality that a Facebook fan page and Twitter account don’t solve problems of poor products or positioning. That’s an instinctive self-protection reflex.

Social Marketing 50

Social Marketing Marketing Analytics Tools Peer-to-peer Paid Search Agency 50

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

Our competitors, like many, often spread FUD (fear, uncertainty, doubt) about our product. Experience developing a content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Slideshare, etc)Experience with social media monitoring tools (Radian 6, Visible Technologies, etc.);

Inbound Marketing 48

Inbound Marketing Work Management Marketing Management Planning 48

Conversica

SEPTEMBER 12, 2018

Most ad campaigns that are run through Facebook or Google AdWords (and that accounts for most campaigns , with Google accounting for 40 percent of the digital ad market, beside Facebook’s 19 percent) are targeted based on optimization algorithms that match your ads with ideal prospects. ” What about hiring those employees?

Marketing AI 49

Marketing AI Verticals Marketing Automation Services Work Management 49

markempa

APRIL 29, 2012

Tweet What’s a marketer to do when leadership dismisses marketing and insists that a superior product will sell itself? The rest responded to announcements on LinkedIn, Twitter and Facebook, and were partners, existing customers or consultants. This effort produced about 87% of the 300-plus registrations for the webinar.

Lead Generation 120

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 120

Hubspot

OCTOBER 16, 2014

Because it already has a built-in audience, you can easily distribute your presentation out to lots of people -- and those people can embed your SlideShares on websites and blogs, or share them on LinkedIn, Twitter, Facebook, etc. Cost: FREE. 12) SlideDog. Cost: FREE or paid plans start at $4.20/month. 15) Zentation. 20) Zoho Show.

Tools 28

Tools Webinar Metrics Webcast Template 28

Online Marketing Institute

OCTOBER 29, 2010

Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us! In terms of the tools B2B companies use, 77% used Facebook (compared to 83% for B2C) and 73% utilized Twitter (compared to a shockingly smaller 45% for B2C companies). Learn more.

Social Media 40

Social Media Enterprise Management Advertising Agencies Social Marketing 40

Buzz Marketing for Technology

JUNE 27, 2008

A Webcast with McGraw-Hill/Platts and the Industry Analysts at Outsell - June 17 at 11 a.m. John Marshall, VP Global Product Development for McGraw-Hill/ Platts, will discuss how his organization was able to significantly increase revenue from its online industry community by boosting the number of subscribers â?? Election 2008.

Enterprise Management 100

Enterprise Management Work Management Paid Content Marketing Management 100

SpotMe Blog

DECEMBER 20, 2021

Webinar/Webcast Best Practices. Best Practice #8) From Gadgets to Software Platforms – High Production With the Right. The Dos and Don’ts of the Very Best Webinars and Webcasts. Webinar/Webcast Best Practices. Product Demos. Here’s what we’re about to cover: 1. Tech Equipment Matters. Webinar Examples.

Webinar Metrics 52

Webinar Metrics Practices Work Management Marketing Management 52

Online Marketing Institute

NOVEMBER 8, 2010

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Android Mobile 2.0 Contact Us Submit News Contact Us Write for Us Spark of Genius Series Mashable | The Social Media Guide Business Mashable on Facebook Join Us!

Social Media 40

Social Media Enterprise Management Social Marketing B2B Marketing 40

Heinz Marketing

MARCH 30, 2020

And one of the things that we’re really passionate about is let’s not just turn these into six or eight hours of a webcast, right? All of a sudden, and everybody has multiple screens, so now they’ve got Amazon or Facebook up in the background and they’re doing some shopping or whatever that may be.

Top of Funnel 78

Top of Funnel Webinar Metrics Training Work Management 78

PureB2B

SEPTEMBER 22, 2021

The first part is finding the most relevant prospects for your content – prospects who are interested in your products or services. B2B content syndication may utilize any of these content formats: whitepapers, webcasts, articles, and infographics. Content syndication tactics. PPC (Pay Per Click) Advertising.

Effectiveness 118

Effectiveness Telemarketing Advertising Agencies Sales Qualified Leads 118