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The Hard Truth About the Viral Potential of Facebook Sweepstakes

Convince & Convert

Companies like Zynga, who were able to take early advantage of the social network’s viral potential, grew into multi-million dollar entities over a period of weeks. We were all new; brands and common users alike saw shares and invites as the path to virality, and for a time, it seemed to work. Brands Want Virality.

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Facebook bans academics looking at misinformation: Monday’s Daily Brief

Martech

So, in some scenarios, a user could share a viral video that they discovered within the CTV platform, and post it in a widget in the comments of a controversial or offensive site. When big brands step into the CTV space, many of them do so with a traditional insertion order (IO), as they would with linear TV placements. Read more here.

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8 Ways to Optimize Your Facebook Page

Convince & Convert

Back in March 2017, Facebook reported 1.94 Yet, too many small businesses do not understand how to utilize the platform properly: In May 2017, a study of over 4,700 US small businesses found that only 24 percent were seeing positive ROI on Facebook. Here are eight steps to walk you through the Facebook page optimization process.

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Why Seeding Your Content is Key to Making it Viral

The Effective Marketer

Is great to see scientific research being done on social media, viral videos, and marketing in general (see previous post on the New Science of Viral Ads ). Becker, tries to get some of the contradictions resolved when it comes to what makes something “ go viral “ 4 Critical Factors for Viral Success.

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Facebook Business Pages; Measuring What Matters for Success

NuSpark Consulting

How’s your Facebook business page doing? When people engage in your content, more people get to see those interactions (viral reach), which can build even more engagement, and build more page likes? The majority of the data you have; just export page and post data from your Facebook Insights dashboard. The result?

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Growing Your Social Media Audience

Sprout Social

In order for social media marketing to work, you need an audience. Is your brand’s target audience on Twitter, Pinterest, Facebook or Instagram? How to grow your Facebook audience. There’s been a lot of talk about the ever-changing Facebook algorithm, but it’s still more than possible to get new fans on the network.

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The 20 Best Growth Hacking Strategies to Skyrocket Your User Base

Optinmonster

Check out our guides on getting traffic from Facebook and using Twitter for lead generation for more actionable tips you can use to spread the word on social media. Share an image related to your company on your Facebook page, and ask people to like or comment to enter your contest. Plus you can really focus in on your core audience.