Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences. Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 264

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 264

Navigate the Channel

JULY 13, 2023

Email service provider Constant Contact is currently keeping data on some 200 million monthly emails sent by customers who use its platform, including open rates, click rates and bounce rates. In the second quarter, the overall average open rate for all industries was 34.46%.

Email Marketing 120

Email Marketing Planning Paid Search Agency B2B Thought Leadership 120

Zoominfo

MAY 20, 2021

A surprising stat: Email is 40 times more effective at acquiring new customers than Facebook or Twitter. These early-stage emails should provide more information about your product or service. Email can also be used to familiarize customers with your product and services by sharing content such as blogs or case studies.

Email Marketing 130

Email Marketing Enterprise Management CTR Webinar Metrics 130

SendX

FEBRUARY 26, 2021

In 2014, email marketing was 40 times more effective than Twitter and Facebook combined. According to Walker Sands , emails with subject lines that are 50 characters or less have a 12% higher open rate and a significantly higher click-through rate. Research has shown that welcome emails have an average 50% open rate.

Work Management 204

Work Management Marketing Management Email Marketing Service 204

SocialPilot

JANUARY 15, 2024

OptinMonster found that 72% of consumers prefer to learn about a product or a service through video content. Wyzowl observed that 98% of the viewers watch videos explaining the product or service. Around 84% of video consumers claim they decided to buy a product or service after watching a brand‘s video.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Optinmonster

DECEMBER 28, 2023

68% of customers say that they follow brands on social media to stay informed about new products. TikTok’s average engagement rate is 4.25%. That’s way more than Facebook (0.15%), Instagram (0.60%), and X (0.05%). The average email click-through rate is 2.6-3%. Similarly, the average email deliverability rate is 85.7%.

Social Media 111

Social Media Email Marketing Social Marketing Marketing Budget 111

Launch Marketing

MAY 19, 2021

Emails are a useful and direct way for B2B organizations to share information with customers and prospects and can be effectively used to market products/services, share new content, announce the latest company news, promote upcoming events and much more. How do you know if your email marketing efforts are effective?

Email Marketing 143

Email Marketing Practices B2B Marketing CTR 143

ConvertKit

JANUARY 15, 2021

Chapter #2: Subject lines and open rates. Chapter #3: Engagement and click rates. Chapter #2: Subject lines and open rates. Here are the most important email marketing stats around subject lines and open rates, along with a few tips for getting your emails opened. Jump ahead. Maybe a dozen?

Statistics 130

Statistics Email Marketing CAN-SPAM Planning 130

Martech

SEPTEMBER 6, 2022

This impacts major social platforms like Facebook , Instagram, and Snap which rely on tracking across other apps and websites to operate. Read next: Study finds iOS 15 is inflating email open rates. It can also be helpful to flip this around and watch for other specific events in your Facebook Performance Measurement data.

Privacy 116

Privacy Advertisements Advertising Tips 116

Hubspot

FEBRUARY 14, 2024

A focus on user benefits over product or service features. And perhaps most impressively, Gaudio reports a higher reply rate of 4.2%. Ackerman says, “I know brands that have their own Facebook groups or discord channels for their top fans. The people interested in [specific] products or not these kinds of products.

Copywriting 61

Copywriting Click Rate Open Rate Paid Search Agency 61

Martech

NOVEMBER 27, 2023

Quickly create email subject lines that increase open rates using HubSpot’s AI assistant to generate subject lines for marketing emails. Include 20 images in Facebook posts instead of the previous limit of four. Enroll contacts in sequences (beta). Edit marketing emails. Improved Caller ID for incoming calls (beta).

Enterprise Management 98

Enterprise Management Hubspot Paid Search Agency Work Management 98

Zoominfo

NOVEMBER 29, 2021

For example, if you send an email to 10,000 people and 9,900 receive the email in their inbox, the deliverability rate is 99%. If your rate dips under 95% — that is reason for concern. Unique open rate : Percentage of opens out of total delivered. Unique click rate : Percentage of clicks out of total delivered.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads MQL Webinar Metrics 130

Nuvi

MAY 21, 2020

Based on feedback from leading enterprise brands and the customer experiences they strive to deliver, Reputation.com introduced three new products with the Future of Work in mind. Reputation.com has over 250 integration partners, including Google, Facebook, Salesforce, J.D. To learn more, visit www.reputation.com.

SMS 52

SMS Lead Scoring Lead Ranking Enterprise Management 52

Only B2B

JULY 7, 2023

How to Build a B2B Email List that Converts: Proven Strategies and Future Trends How to Build a B2B Email List from Scratch: Define your target audience: Identify the specific industry, niche, or market segment that aligns with your product or service. A study by GetResponse found that welcome emails have an average open rate of 82%.

Marketing AI 62

Marketing AI Webinar Metrics Trends Co-Registration 62

Optinmonster

JANUARY 29, 2024

Customer Education : Informing and educating customers about products or services. This includes creating case studies, product sheets, and other materials that help the sales team close deals. Brand Mentions Track references to your brand, product, or service online to gauge public perception and reach.

Paid Content 107

Paid Content ROI Content Marketing Marketing Analytics Tools 107

Biznology

SEPTEMBER 9, 2019

It also establishes the best time to send emails out to increase your open rates and response rate. is a gmail-based productivity application incorporates lots of other features to increase your workflow and business growth. It allows you to send emails and optimize them as you compose them in real-time.

Automation 130

Automation Tools SMS Top of Funnel 130

Zoominfo

JANUARY 27, 2021

Facebook Lookalike Audiences Although it’s not the only solution for lookalike modeling, Facebook is certainly one of the most popular. Hands down, Facebook has the most users with a gigantic pool of freely given personal information (jobs, groups, education, and interests).

Ideal Customer Profiles 100

Ideal Customer Profiles Marketing AI Account Based Marketing Lead Ranking 100

Contently

JANUARY 24, 2020

You need to properly setup your marketing stack (GA, Pardot, Salesforce, SEMRush, Facebook Business Manager, etc.) This doesn’t mean your content should be full of product plugs. But also track your open rate, click rate, and overall percentage of engaged subscribers. to track the behaviors that matter most.

ROI 169

ROI Content Marketing Marketing Analytics Tools Content 169

Valasys

NOVEMBER 15, 2022

Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. For conversion rates, advertisers can expect to see a 0.5 percent conversion rate with a direct mail campaign, and a 2.0 percent to 5.0

PPC 40

PPC Click Rate Open Rate Conversion Rate 40

Huptech Web

DECEMBER 14, 2023

organic click-through rate (First Page Sage, 2023) The SEO industry is forecasted to be worth almost $218 billion by 2030 (Forbes) Fast loading pages rank significantly higher than pages that load slowly (Backlinko) The first organic result on mobile searches gets 27.7% of the clicks, versus 19.3%

Paid Content 52

Paid Content Statistics Paid Search Agency Advertising Agencies 52

ClearVoice

JANUARY 8, 2024

Use it to measure KPIs such as website visits, pageviews, bounce rates , and conversion rates HubSpot Analytics: Provides analytics for inbound marketing, sales, and customer service. Use it to evaluate email marketing KPIs such as open rate , subscriber growth rate, and unsubscribe rate.

Paid Content 52

Paid Content Process Allocation Cost per Lead 52

Martech

SEPTEMBER 29, 2021

The fact is there’s thousands of people out there who could buy your products or services, or influence the purchase of your products or services.”. I went to my CEO three months into my job and said we have a great corporate page, and we’re on LinkedIn, Twitter, Facebook, etc,” Prail explained.

Linkedin 123

Linkedin B2B Conference B2B Sales 123

Optinmonster

SEPTEMBER 30, 2022

The average email open rate is around 17%, but you can push it up to 30% by following best email practices. This is especially important if you’re writing cold email subject lines for sales prospecting, which usually has a lower open rate. Personalized subject lines can get up to 50% higher open rates.

Urgency Marketing 88

Urgency Marketing Open Rate Case Studies Click Rate 88

Hubspot

APRIL 8, 2020

From now until the end of June, we’ll plan to update these insights based on additional business metrics such as website traffic, email send and open rates, sales engagements, close rates and more. Weekly chat volume via onsite chat and Facebook Messenger increased 5% after March 16, based on previous Q1 global weekly averages.

Advertising Benchmark 101

Advertising Benchmark Planning Budget Programs Forecasting 101

ClickDimensions

MARCH 31, 2023

The adoption of SMS marketing strategies has risen considerably due to the ongoing effects of the pandemic with over 40% of businesses using it in their marketing strategy, and it shows no signs of slowing down. Let’s also not forget that text messages have a 98% open rate !

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Optinmonster

DECEMBER 28, 2023

All you need is a good idea and a good product. It’s when two or more businesses promote each other’s products or services to their respective target audiences. Conduct Your Own Research Know a brand that really complements your product? Determine what products will be marketed, and how. Are they a competitor?

Promotion 75

Promotion Cross-Selling Bundling Advertising Agencies 75

Marketing Insider Group

FEBRUARY 23, 2021

Case studies help you build a story around your customers, products, and services. It proves to other consumers that your product or service works, including data to back your claims. Educate consumers on the value your product or service offers. You can prove – through brand storytelling – that what you offer consumers works.

Case Studies 282

Case Studies Case Study Studies Top of Funnel 282

Outbound Engine

DECEMBER 4, 2019

Instead of pushing your product, focus on providing insight, information, and maybe even entertainment. Great content doesn’t guarantee that recipients will open your email. There are, however, ways to improve audience engagement, open rates, and conversions. Check over this list: 1. Sender address. Subject line.

Small Business Marketing 145

Small Business Marketing SMB Business Tips 145

Optinmonster

DECEMBER 22, 2020

Are you struggling with low open rates for your email campaigns? It could be that your subscribers never even get the chance to open them. We already discussed the importance of getting high engagement rates. So if you have low open rates or read rates, your emails are at higher risk of being flagged as spam.

CAN-SPAM 140

CAN-SPAM Trigger Marketing Open Rate Deliverability 140

Martech Advisor

DECEMBER 11, 2019

Christine Purcell, Director of Marketing, Facebook Messenger, talks about how conversational marketing can make business personal and drive results. In a recent report from Facebook IQ in partnership with Boston Consulting , 40% of people surveyed globally said chat was how they first started shopping online.

Conversion 78

Conversion Paid Search Agency Cost per Lead Customer Satisfaction 78

Martech

APRIL 3, 2023

Did you know that 91% of business buyers and 86% of consumers consider the company’s experience as important as its products and services? You create a chatbot with a messaging framework that includes responses to common objections, personalized product recommendations and solutions to common pain points based on the user’s needs.

Marketing Analytics Tools 129

Marketing Analytics Tools B2B Marketing Conversion Marketing & Strategy 129

SocialPilot

JANUARY 26, 2024

Instruct the AI on the platform or the format you’re targeting, what product/service you want to promote, who your target customers are, and what exactly you are looking for. “Generate a short, engaging Instagram story script that highlights one unique feature of [Product] each day for a week. What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Optinmonster

AUGUST 7, 2020

With email marketing, B2B businesses can send content to subscribers to educate them about their product/service and convert leads into customers. Some of the industries with the lowest open rates include food and beverage, consumer packaged goods, and retail. Emails with personalized subject lines get a 26% boost in open rates.

Statistics 110

Statistics Email Marketing Planning Open Rate 110

Martech Advisor

DECEMBER 23, 2019

So, if you have a specific deal you want to offer, or a series of products you want to promote, you can add these offers or product listings within minutes, publish the page, and then promote it through email and social channels. This boosts open rates considerably. You can even track page visits and sales.

Small Business Marketing 112

Small Business Marketing Trends Marketing Strategy Marketing & Strategy 112

Martech Advisor

OCTOBER 31, 2019

The success of an email marketing campaign is measured by its deliverability and the subsequent metrics such as the open rate, click-through rate (CTR), and conversion rate. Wrong email addresses or expired domain names can lead to a high bounce rate. Keep Your Email List Clean. Closing Words.

Email Marketing 65

Email Marketing Practices B2B Marketing CTR 65

Hubspot

APRIL 23, 2020

That's why we'll be publishing week-over-week trend data for core business metrics like website traffic, email send and open rates, sales engagements, close rates and more. Consumers are still engaging with marketing channels as open rates continued to rise last week. What This Means for Businesses.

Advertising Benchmark 88

Advertising Benchmark Budget Programs Open Rate Response Rate 88