Customer Experience Matrix

SEPTEMBER 17, 2009

Summary: Acxiom's new social media marketing tool gathers public data about social media links and uses it to segment email lists. It's a different, and arguably more practical, approach to helping marketers take advantage of social media. Tags: acxiom marketing measurement social media.

Social Media 120

Social Media Segmentation Marketing Management Media 120

Customer Experience Matrix

JULY 16, 2009

Summary: Alterian's purchase of Techrigy marks the first integration of serious social media management with marketing automation. Marketing automation vendor Alterian yesterday announced its acquisition of social media monitoring company Techrigy. What really impresses me is that Techrigy is a serious social media monitoring solution.

Marketing Management 120

Marketing Management Acquisitions Social Media Marketing Automation Services 120

Customer Experience Matrix

APRIL 1, 2020

Media Consumption Nobody wins any prizes for figuring out that Web traffic went up when people were locked down. Less easily predictable: supermarket and media conversion rates went down as consumers spent more time searching for something they wanted. UK, and France. UK, and France.

Paid Search Agency 240

Paid Search Agency Companies Advertising Agencies Business 240

Customer Experience Matrix

JULY 27, 2009

Summary: Genius.com is adding a URL shortener that will tie social media responses into the regular flow of demand generation and lead management. It’s a small but important step towards making social media a standard business tool. Companies must still find effective ways to monitor and respond to social media events.

Social Media 120

Social Media Marketing Automation Services Work Management Marketing Management 120

Customer Experience Matrix

JULY 7, 2017

Lexer is unusual in both ways, having started in Australia as a social media listening platform. Social media is still a major focus for Lexer. Social media is still a major focus for Lexer. The system gathers data from Facebook and Instagram public pages and from the Twitter follower lists of clients’ brands.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Elasticity Adwords 120

Customer Experience Matrix

SEPTEMBER 3, 2009

Summary: Here are links to about twenty studies with statistics on online media consumption and advertising spend. Many are contradictory, but it's clear that marketers need to invest in social media, which might eventually replace search as the primary way that customers find them. How are people actually spending their time online?

Spending 120

Spending Media Mobile Advertising Forrester 120

Customer Experience Matrix

APRIL 30, 2019

But the same surveys show a substantial minority don’t want their data tracked at all and many have stopped using big social media platforms due to privacy concerns. There’s still plenty of data along those lines, such as this Mulesoft study , which found that 49% of consumers would share personal data to get personalized service.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

Customer Experience Matrix

JULY 15, 2013

Its core offerings include a huge database of media contacts; media monitoring and social listening; and press release distribution. The product''s two most intriguing features draw on Vocus’ monitoring of social media and news outlets. marketing automation vocus social media monitoring small business marketing'

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Marketing Management Social Marketing 120

Customer Experience Matrix

OCTOBER 14, 2019

It’s true that a vastly more fragmented media landscape will be harder for marketers to manage. But it also means that fears of a Google/Facebook duopoly controlling all access to new customers are clearly overblown. Regulatory pressures, changing consumer attitudes, and new competition should further deflate them every day.

Privacy 149

Privacy Advertising Agencies Advertisements Advertising 149

Customer Experience Matrix

MARCH 16, 2016

This helps it pick the right person when several people share the same name and lets it build detailed, accurate profiles ncluding Twitter and Facebook handles, employer, job function, and interests. The system then returns contact counts for Facebook, Twitter, and email. What does Mariana do with this information?

Ad Building 120

Ad Building Work Management Ideal Customer Profiles Marketing Management 120

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This will use paid advertising and social media, supported by unified databases built with Customer Data Platforms. centric DemandBase and Bizo.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Customer Experience Matrix

OCTOBER 15, 2015

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.

Marketing Management 120

Marketing Management Paid Search Agency Lead Ranking Ad Exchange 120

Customer Experience Matrix

JUNE 7, 2017

In fact, while conference materials included a press release announcing a new Paid Media solution, I don’t recall it being mentioned on the main stage.** So maybe Vegas is really Wonderland after all. ** The solution calculates the value a company should bid to reach individual customers on Facebook, Google, or other ad networks.

Marketing AI 120

Marketing AI Marketing Management Conference Press 120

Customer Experience Matrix

DECEMBER 1, 2017

In no particular order, things I didn’t quite expect this year include: - pushback against the walled garden vendors (Facebook, Google, Amazon, Apple, etc.) But the usual whining about their power from competitors and ad buyers has recently been joined by increasing concerns among the public, media, and government.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

NOVEMBER 4, 2014

Also in the CDP spirit, Lytics makes extensive use of external products within its data and analytics layers, relying on third party systems to connect social media, email and postal identities; to import social and Web site data; for reporting; and to do natural language processing. and on other profile data specified by the user.

Marketing Automation Services 120

Marketing Automation Services Ideal Customer Profiles Enterprise Management Marketing Management 120

Customer Experience Matrix

DECEMBER 19, 2011

Marketers recognize the potential reach of social media, but are rightly frightened that they can’t control the message. managing awards, and API-level integration to pull profile data ( LinkedIn ), record completed challenges ( Quora , Twitter , Facebook , LinkedIn) and announce completed challenges ( Salesforce.com Chatter).

Work Management 120

Work Management Peer-to-peer Marketing Management Planning 120

Customer Experience Matrix

AUGUST 4, 2022

The immediate impact of the data drought falls on advertisers, who now find it much harder to assemble audiences, target individuals programmatically, and to connect media impressions with sales results. And privacy is just one of the challenges that Google, Facebook, and other Big Tech companies like Apple and Amazon.

Marketing AI 292

Marketing AI Work Management Marketing Management Paid Search Agency 292

Customer Experience Matrix

JANUARY 25, 2012

Since “social CRM” could mean just about anything, it’s important to explain what Nimble actually does: it combines traditional contact management with automated access to social media information about those contacts. That might not sound like much, but in practice it’s pretty darn slick. Here’s how it works.

CRM 120

CRM Work Management Paid Search Agency Marketing Management 120

Customer Experience Matrix

DECEMBER 1, 2014

What Radius does will sound broadly familiar to loyal readers of this blog: it scans social media, Web pages, government records, and other online sources to build a list of more than 20 million U.S. This latest vision was appealing enough to attract $54.7 million in funding in September , bringing the announced total to over $80 million.

High Quality Lead 120

High Quality Lead Small Business Marketing Ideal Customer Profiles Lead Ranking 120

Customer Experience Matrix

JULY 3, 2017

I’m still chewing over the role of “walled garden” vendors including Google, Amazon, and Facebook, and in particular how most observers – especially in the general media – fail to grasp how those firms differ from traditional monopolists. Different companies can coexist as the dominant networks for different people.

Work Management 68

Work Management Personalization Effectiveness Marketing Management 68

Customer Experience Matrix

AUGUST 22, 2011

I heard two presentations: a keynote by Wil Reynolds of SEER Interactive and a session on starting an affiliate business by Nicholas Reese of Microbrand Media. For building a business, Reese argued that email is still king because it’s much harder to ignore than social media.

Churn Rate 120

Churn Rate Paid Search Agency Ethics Aggregators 120

Customer Experience Matrix

NOVEMBER 18, 2011

Social Media. The first wave of marketing automation features for social media is now several years old. These included making it easier to share emails and Web pages, tracking shares through embedded URLs, and monitoring social media conversations. But it's still worth taking a guess at what looks likely. External data.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

FEBRUARY 21, 2014

These now extend beyond display ads to social media advertising through Facebook and LinkedIn, Web site personalization through Adobe, Web analytics through Google Analytics and Adobe, and integration with Salesforce.com CRM, BlueKai DMP, and Eloqua marketing automation.

DemandBase 120

DemandBase Advertising Agencies Marketing Automation Services Paid Search Agency 120

Customer Experience Matrix

JANUARY 22, 2014

Not quite standard but increasingly common features include social media sharing and tracking, Webinar integration, visitor identification via reverse IP lookup, and capturing campaign information from Google AdWords. nurture campaigns), and share leads with a CRM system like Salesforce.com.

Marketing Automation Services 120

Marketing Automation Services Small Business Marketing Marketing Automation Automation 120

Customer Experience Matrix

JULY 3, 2013

It also includes full Web site management and social media monitoring and posting, but those are natural extensions for sales and marketing. Social media support includes keyword searches and alerts; real-time or scheduled posting to multiple Twitter, LinkedIn and Facebook accounts; and detailed tracking of results.

Small Business Marketing 120

Small Business Marketing Marketing Automation Services Communities Lead Ranking 120

Customer Experience Matrix

JUNE 19, 2015

On the other hand, the system automatically imported pictures of people on my test list, presumably from public social media profiles. It apparently could have imported more social data if I had connected with my own Facebook, Twitter, or LinkedIn accounts. Content building was more impressive. More will be added over time.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Work Management Automation 120

Customer Experience Matrix

JULY 9, 2010

Users choose a format and then use a page designer to place widgets for articles, blog posts, lists of articles by category, author or entity, news streams, site search, media galleries, subscriptions and user registration. Sources can include social media, news feeds, patent registrations and RSS subscriptions.

Aggregators 120

Aggregators Marketing Automation Services RSS Classified Ads 120

Customer Experience Matrix

JULY 30, 2009

Although Hubspot positions itself as an “inbound marketing system,” it actually does more than the search engine optimization, blogging, social media interactions and related analytics needed to generate Web traffic. For example, the blogging system automatically connects the blog to social media sites that help to redistribute content.

Small Business Marketing 120

Small Business Marketing Bundling Work Management Paid Search Agency 120

Customer Experience Matrix

NOVEMBER 21, 2014

They can also export lists for Facebook promotions or to other channels. It currently has about 400 clients, mostly in ecommerce and media. On the other hand, the modeling is fully automated, while many other systems require at least some manual set-up for each new model. message selection. pricing and company background.

Lead Ranking 120

Lead Ranking Ideal Customer Profiles Personalization Classified Ads 120

Customer Experience Matrix

OCTOBER 1, 2011

Digital offers are literally a whole new world in terms of media channels, creative that work, consumer behavior, consumer reader technologies, campaign strategies and designs, data involved, feedback loops, players, substitute offers, and more. All brands and retailers know about mobile and the Web, but don’t know how to get there.

Conference 120

Conference Mobile Advertising Lead Scoring Lead Ranking 120

Customer Experience Matrix

AUGUST 21, 2009

Neither group has meaningfully integrated social media monitoring and interactions beyond making it easy to share posts to Twitter and Facebook , although Alterian ’s Techrigy acquisition (see my related blog post ) and Pedowitz Group ’s Sweet Suite (see yesterday's post ) are steps in that direction.

Marketing Automation Services 120

Marketing Automation Services Digital Asset Management Marketing Management Paid Search Agency 120

Customer Experience Matrix

MAY 27, 2009

If this isn't clear, think in terms of data from directories (D&B, Hoovers, OneSource), news feeds (Google Alerts, Lexis-Nexis, Reuters), social networks (Jigsaw, Linked-In), and social media (blogs, Facebook, Twitter). These are already assembled by various vendors, so all that’s needed is a relatively simple integration.

Eloqua 120

Eloqua Paper Profiling Marketing Automation Services 120

Customer Experience Matrix

SEPTEMBER 2, 2011

More precisely, they are almost mechanically mimicking Facebook , which they see as the new center of online life. In fact, I’d say most people's biggest computer-related problem today is social media overload: people need better ways to structure and filter their social messages, not ways to get more of them.

Enterprise Management 120

Enterprise Management Marketing Automation Services Salesforce.com Work Management 120

Customer Experience Matrix

APRIL 1, 2009

We discussed social media briefly; they aren’t using social data (e.g. blog, Facebook , Twitter posts) but are considering trying to find degrees of separation in social networks like Linked In. DemandBase plans to continue adding value, possibly by pushing automated messages to selected visitors.

DemandBase 120

DemandBase Lead Scoring Lead Ranking Jigsaw 120

Customer Experience Matrix

JANUARY 31, 2010

Marketing Studio offers a blog engine tailored to corporate needs: managers can review and approve posts; the system can automatically notify Twitter , LinkedIn and Facebook of new post; and each blog topic is assigned a different URL, which helps with search engine rank. System scope also extends to inbound marketing.

Paid Search Agency 120

Paid Search Agency Work Management Marketing Management Resource Management 120

Customer Experience Matrix

AUGUST 23, 2009

Summary: Pedowitz Group’s Sweet Suite captures social media comments and forwards them to a company’s primary marketing automation system. It’s a small but critical step towards integrating social media with other marketing programs. But social media are for interactions, not broadcasts.

Marketing Automation Services 120

Marketing Automation Services Social Media Work Management Marketing Management 120

Customer Experience Matrix

JUNE 18, 2017

It’s just that I see the over-arching story of the current economy as creation of closed universes by Amazon, Facebook, Google, Apple, and maybe a couple of others. At present, Facebook, Apple, Google, and Amazon still occupy largely separate spheres, so most people live in more than one universe. Owning the Pipes.

Amazon 212

Amazon Paid Content Buy Marketing Management 212