Trending Sources

9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow

The Point

Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Engagement is Everywhere: Marketo’s Spring 2015 Product Release

Modern B2B Marketing

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. They have created a strategy and then built campaigns spread across all the various channels in an effort to reach their customers and prospects on Facebook, Twitter, digital advertising , mobile, email , and more.

The Top #Nifty50 Women in Technology on Twitter for 2012

Webbiquity

A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero.

Evangelizing a Content Marketing Program

in CMI’s recent survey: ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY14 LEAD GENERATION Through the use of marketing automa- tion software such as Marketo and Sales- force, one can easily track and attribute. than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. The hotel giant.

Do Lead Nurturing Campaigns Always Need an Offer?

The Point

Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Occasionally?

2012 #Nifty50 Top Men in Technology on Twitter

Blue Focus Marketing

Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Chris Adams – @chrishadams.

6 Cringeworthy Marketing Technology Failures

Digital B2B Marketing

On Facebook and across their site, Marketo believes I am actually Lauren, one of my colleagues. Now Lauren looks far more engaged with Marketo’s content than she actually is, breaking their lead scoring and causing them to recommend content to Lauren based on my content preferences. 5. Share it in the comments below or with me on Twitter ( @wittlake )! My Takeaway.

4 Steps to Running a Successful Twitter Chat

Modern B2B Marketing

Author: Shanna Cook So you want to run a Twitter Chat—awesome! Before you jump in and get started, let’s dig into this question: what is a twitter chat, really? Twitter chats are a scheduled gathering of people online to discuss a topic—really it could be anything. What are the do’s and don’ts of running a twitter chat? Most Twitter chats last 1 hour.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

Less is More: 4 Reasons Why Twitter’s Character Limit is a Good Thing

Modern B2B Marketing

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. Now that everyone (and their mothers and grandmothers) is on Facebook, it’s one of the best places to humanize your brand by sharing status updates, photos, and videos.

How To Use Dark Posts on Facebook and LinkedIn to Increase Relevance

Modern B2B Marketing

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above. Different initiatives also involve different goals.

Hasta La Vista, Twitter Share Counter: How to Measure Engagement Without Social Share Counters

Modern B2B Marketing

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. In a way, Twitter made us quit “cold turkey” from our dependency on a tool that simply handed us information. But how? Update your web design.

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Marketo TV Discusses Social Selling with InsideView

Sales Intelligence View

During Dreamforce, Marketo the revenue performance management company hosted a “Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 customer 2.0 Enterprise 2.0

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

What Does B2B Social Media Success Look Like?

Webbiquity

Recently, that’s begun to change a bit as blogs like TopRank and Marketo have highlighted b2b social media success stories. number of blog subscribers, Twitter followers, Facebook fans). Twitter (used by more than 40% of B2B marketers , and that figure continues to grow). Twitter followers. Objectives. Expanded social media following (e.g., Video / YouTube.

Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective

Modern B2B Marketing

As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. Does Facebook Work for B2B Lead Gen? Hell Yes!

Should Hospitals be on Facebook? Social Media Marketing for the Healthcare Industry

Modern B2B Marketing

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Here are some of the most engaged-with Facebook posts from our surveyed healthcare institutions over a 30-day period. Should Hospitals be on Facebook? survey of 1,060 U.S. Use Images.

Become An Inbound Marketer Without Creating Content

Digital B2B Marketing

During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Share your view in the comments below or with me on Twitter (@wittlake). Sign up here.

B2B Marketing Trends for 2016

little data to having too much, leading to the rise of reporting "vanity metrics" such as Facebook "Likes". and Twitter followers. social media, data analytics and adwords; and companies such as Marketo and Hubspot. B2B Marketing. processes are fundamentally changing. The first generation of digital natives expects to be able to complete most of their selection process.

Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement

Modern B2B Marketing

He has 12 years of experience with Google, Twitter and Facebook marketing, both as a consultant and marketing agency director. Brian He is author of  The Like Economy,  the forthcoming  LinkedIn for Business: How Advertisers, Marketers and Salespeople Get Leads, Sales and Profits,  and co-author of  Facebook Marketing. Recently, You have to be like a scientist.

Getting to Know Your New Twitter Profile – The New Update Explained

Modern B2B Marketing

From Facebook’s acquisition of Instagram to the rapid growth of Snapchat , there’s no denying that visual content is on the rise. Over the past year, even the text-based Twitter has started to make images a huge part of their interface and user experience. Last week, Twitter made its new layout available to the public. Twitter also updated their “pinned tweets” feature.

Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman We are halfway through our first day at Marketo User Summit. In fact, 81% of adults use social media, and many of them are on these networks for business purposes.  In fact, there are more people on Facebook then not on Facebook. You need to do more than create a page on Linkedin or Facebook. 70% of customers complaints on Twitter go unanswered.

B2C 14

3 Ways to Make Your Corporate Blog’s Sidebar Work Harder

The Point

Just be sure to offer the reader as many subscription options as possible, and at a minimum: Email, RSS, and Twitter. If you post blog content to your Facebook or LinkedIn or Google Plus page, add those also. You can also be notified of new posts by following us on LinkedIn or Facebook.”. 2. Want a simple way to have your corporate blog show measurable results? Download Now.

RSS 51

Afternoon Keynotes Energize at Marketo Summit (Live Blog)

Modern B2B Marketing

by Dayna Rothman What a packed day here at the Marketo User Summit! billion Facebook posts per day. Be sure to follow The Marketo Summit on twitter at #mus12. Afternoon Keynotes Energize at Marketo Summit (Live Blog) was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link]. There is a lot of buzz in the Twittersphere about #mus12. Awesome.

Revenue Performance Management to Marketing Automation: What Facebook was to MySpace?

It's All About Revenue

think we’ll see one of the two marketing automation leaders – Eloqua or Marketo – emerge as a billion dollar company and own 40% market share. Revenue Performance Management is to Marketing Automation as: Facebook is to MySpace. Facebook has succeeded by appealing to a broader audience through a more interactive experience. It’s great for marketing teams to have a Twitter and Facebook account, but if you aren’t tracking metrics such as behavior, conversions, discussion topics, etc., Facebook. by Joe Chernov | Tweet this. Reddit.

21 Tips & Other Impressions from the Marketo User Summit

The Point

Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. I’m just not sure the rest of us are quite there yet. It’s all heady stuff. Email?

Dreamforce 2012 – A List of Great Resources #DF12

Sales Intelligence View

Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012! InsideView created an  online paper all about Dreamforce  that shows some of the best news on Twitter about the event and highlights some of the most interesting posts by Dreamforce fans. 3. Dreamforce 2012 Resources. 1.

Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed!

Writtent

Contagious Content: Facebook Posts That Get Shared Like Crazy. You will find advice on how to do it with real examples based on Marketo’s research. Among other creative marketing ideas you use, it is smart to share photo albums for your offline events, and it is also effective to encourage your fans to like or share your Facebook stuff for community building.

No Leads from Social Media? No Excuses.

The Point

The blog generated more than 500 leads in its first 9 months alone, and this from a target audience (billing managers at small- to mid-sized medical practices) that can hardly be described as the Facebook crowd. Navicure uses Marketo and Salesforce.com to track marketing ROI.). Are there multiple options to subscribe, via email, RSS, Twitter, and Facebook? promotional).

PR 20

Segmentation, Social Media Drive Lead Nurturing Success for iDirect

The Point

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

Help! I Need a Marketing Automation Vendor with Social Media Savvy

WindMill Networking

Sure. I’ve found the following lists to be helpful: RaabGuide Top SEOs Business Software Forrester , via Marketo The lists above include vendors with varying degrees of focus on Web 2.0 Act-On Software Social prospecting: monitor Twitter and manage 1:1 conversations directly from the user interface (UI). Publish content and landing page URLs through Twitter, Facebook and LinkedIn.

Dreamforce 2012 – A List of Great Resources #DF12

Sales Intelligence View

Highlights from DF 2011  and a Dreamforce History Infographic  by our friends at  Marketo  gives an awesome overview of what to expect at Dreamforce 2012! InsideView created an  online paper all about Dreamforce  that shows some of the best news on Twitter about the event and highlights some of the most interesting posts by Dreamforce fans. 3. Dreamforce 2012 Resources. 1.

Mariana Uses Artificial Intelligence to Build Personas and Find Target Audiences

Customer Experience Matrix

The difference is that Mariana uses its artificial intelligence to analyze connections between people – including unique access to the Twitter social graph, as well as where people work or have worked, groups they belong to, and the types of work they do. The system then returns contact counts for Facebook, Twitter, and email. This is where Mariana comes in. How many more?

12 Tips For B2B Marketers to Excel in Twitter

Modern B2B Marketing

This holds true when marketers consider building a presence on Twitter – only marketers who use the right strategies build and contribute to lasting social engagements. To understand which strategies attract followers and boost lead generation, consider the following 12 tips for B2B marketers to excel in Twitter: 1. On Twitter, getting your content in front of a particular audience is as simple as a hashtag. Understand what’s being said about a brand, service or product by listening on Twitter. Some allow automatic or scheduled updates from or to Twitter.

7 Tips To Get New Facebook Fans For Your B2B Business

Modern B2B Marketing

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy.  Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. One of the most effective ways to utilize Facebook marketing for your B2B business is to create a fan page. Create An Active Wall.