| |  Facebook + Marketo + Twitter | 235 articles |
| Page 1 of 3 | Previous | Next | THE POINT AUGUST 6, 2012  9 Ideas (and 1 Big Lesson) from the Marketo Social Marketing Roadshow Last week I attended (and was a presenter at) the Seattle edition of Marketo’s 2012 Social Marketing Rockstar Tour , a roving conference/seminar series being held this summer in cities nationwide. Marketo bills the event as an opportunity to hear, learn, and share advice on B2B social media marketing strategy. The real opportunity is with the friends and networks of those contacts. | THE POINT JULY 13, 2012 Do Lead Nurturing Campaigns Always Need an Offer? Over at Marketo, Jon Miller wrote a fascinating post recently on “ The 4-1-1 Rule for Lead Nurturing ” in which he posits (and here I’m paraphrasing) that lead nurturing campaigns don’t always need to feature the latest white paper, Webinar, or video, and that these kinds of offers or promotions are best interspersed with what Jon refers to as “educational or entertaining content.”. As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Occasionally? | | | | | |
| THE POINT OCTOBER 14, 2010 21 Tips & Other Impressions from the Marketo User Summit Earlier this week, Marketo , the marketing automation company, held its second ever user conference in San Francisco. As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. From Marketo’s perspective, I understand the need to frame marketing automation in ever more mission-critical terms. Marketo has more than 300 content assets on offer on its Website.). Email? | LOOPFUSE FEBRUARY 24, 2012 Don't Hire - Automate! In it, they lay out why they sought out a marketing automation solution, what happened when they compared LoopFuse and Marketo, and the results they began to see immediately. “We explored the usual players and quickly narrowed our choices down to Loopfuse and Marketo. Loopfuse was attractive because they had an entry level solution that was free to get started (remember we had a modest budget) and Marketo popular with some of our advisors. You can follow LoopFuse on Twitter here or join us on our Facebook fan page here. Read the whole thing. | DIGITAL B2B MARKETING AUGUST 7, 2012  Become An Inbound Marketer Without Creating Content During Marketo’s Social Rockstar Tour presentation, they presented two alternatives to content in inbound marketing. Yet before I ever saw one of Leo’s guest posts, myself and many others had already heard about Buffer as a better way to share on Twitter and Facebook. Share your view in the comments below or with me on Twitter (@wittlake). Sign up here. | WEBBIQUITY SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012 A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. sacevero. | | | | | | | |
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B2B MARKETING INSIDER | THURSDAY, JANUARY 24, 2013  Top 50 B2B Marketing Influencers On Twitter
Who are the top B2B Marketing influencers on twitter? To answer this question, I looked at a variety of factors including twitter followers, profiles that included “B2B marketing,” the focus of their tweets including the hashtag # B2BMarketing , as well as a variety of social scoring tools using the keyword. The list is not in any particular order and I’ve created a B2B Marketing Influencers Twitter list as well. Marketo – Marketo.com – Marketing software. Consultant, college professor, author of Return on Influence and Tao of Twitter. MORE >> -
SALES INTELLIGENCE VIEW | FRIDAY, JANUARY 21, 2011 Marketo TV Discusses Social Selling with InsideView
During Dreamforce, Marketo the revenue performance management company hosted a “ Marketo TV&# session where they met with dozens of people to discuss marketing automation, social media and Salesforce. facebook google Inbound Marketing insideview marketo sales productivity salesforce.com social selling twitterThis is the video featuring InsideView discussing the growing need for social media adoption in sales groups as well as high level thoughts on where the industry [.]. Sales 2.0 customer 2.0 Enterprise 2.0 MORE >> -
WEBBIQUITY | MONDAY, SEPTEMBER 10, 2012  The Top #Nifty50 Women in Technology on Twitter for 2012
A year ago, the #Nifty50 honored 50 remarkable men and women on Twitter. We’re proud to acknowledge these 50 women from 41 different organizations as the top #Nifty50 women of technology on Twitter for 2012. She also hosts the talent chat (#TChat) on Twitter Wednesdays from 7-8pm eastern time. She’s a rock star on Twitter and also speaks French. Boston’s amazing Laura Fitton is an inbound marketing evangelist for HubSpot, founder of @oneforty, and co-author of the best-selling Twitter For Dummies (For Dummies (Computer/Tech)). Stacey Acevero. MORE >> -
BLUE FOCUS MARKETING | SUNDAY, SEPTEMBER 16, 2012  2012 #Nifty50 Top Men in Technology on Twitter
Last year, my colleague Tom Pick ( @TomPick ) and I introduced the #Nifty50 awards , which honored 50 men and 50 women who were leading the way in social media through their active engagement on Twitter. So, without further ado, here are the 2012 #Nifty50 Men, each of whom has represented the technology world on Twitter with class, dedication and integrity. Once you’ve taken a look at these Twitter innovators below, don’t forget to check out the 2012 #Nifty50 Women at Webbiquity too! Brian tops most CMO and Twitter lists, and is super-smart and well-connected. MORE >> -
MODERN B2B MARKETING | THURSDAY, DECEMBER 27, 2012  Marketo’s Greatest Hits of 2012 – A B2B Marketing Retrospective
As the year comes to a close and the threat of the Mayan Apocalypse safely behind us, I thought it would be interesting to collect Marketo’s most popular blog posts from the past year and revisit them as a Greatest Hits collection. Instead I present to you the most popular Marketo blog posts from 2011 based on views and shares. The ROI of Paid Social Media Ads - Everything you ever wanted to know about the return on investment of paid social media ads on Twitter, Facebook, LinkedIn, and more. Does Facebook Work for B2B Lead Gen? Let’s put on side one. Cheers! MORE >>
- What Does B2B Social Media Success Look Like? WEBBIQUITY | MONDAY, MAY 23, 2011
- Afternoon Keynotes Energize at Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- Internet Marketing Expert Brian Carter on Facebook Strategy & Engagement MODERN B2B MARKETING | WEDNESDAY, AUGUST 1, 2012
- Jay Baer Debunks 7 Social Media Myths At Marketo Summit (Live Blog) MODERN B2B MARKETING | WEDNESDAY, MAY 23, 2012
- My thought leadership interview at Marketo FEARLESS COMPETITOR | TUESDAY, MARCH 30, 2010
- 7 Tips To Get New Facebook Fans For Your B2B Business MODERN B2B MARKETING | TUESDAY, OCTOBER 19, 2010
- No Leads from Social Media? No Excuses. THE POINT | WEDNESDAY, NOVEMBER 16, 2011
- Demand Generation Best Practices: Thought Leadership with The LeadSloth MODERN B2B MARKETING | THURSDAY, APRIL 9, 2009
- B2B Social Media Planning Needs Focus SOCIAL MEDIA B2B | SATURDAY, APRIL 16, 2011
- 3 Ways to Make Your Corporate Blog’s Sidebar Work Harder THE POINT | THURSDAY, MARCH 29, 2012
- Segmentation, Social Media Drive Lead Nurturing Success for iDirect THE POINT | TUESDAY, SEPTEMBER 6, 2011
- Holiday Greetings from Marketo, in Verse MODERN B2B MARKETING | THURSDAY, DECEMBER 17, 2009
- Facebook Send Button Reminds Marketers that Email isn’t Dead, it’s Evolving MODERN B2B MARKETING | MONDAY, MAY 2, 2011
- 12 Tips For B2B Marketers to Excel in Twitter MODERN B2B MARKETING | TUESDAY, NOVEMBER 16, 2010
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- Dreamforce 2012 – A List of Great Resources #DF12 SALES INTELLIGENCE VIEW | THURSDAY, AUGUST 23, 2012
- 20+ Cool Social Media and Web Tools WEBBIQUITY | WEDNESDAY, SEPTEMBER 15, 2010
- Why a Mobile Strategy Is So Important to Reach the Professional Tradesman TRADESMEN INSIGHTS | TUESDAY, FEBRUARY 28, 2012
- 5 Free B2B Marketing Tools MODERN B2B MARKETING | MONDAY, MAY 24, 2010
- 5 Tactics to Earn an Avalanche of Tweets, Likes and Followers MODERN B2B MARKETING | WEDNESDAY, MAY 18, 2011
- Secrets of Pinterest, YouTube, Facebook and Guest Posts Revealed! WRITTENT | FRIDAY, APRIL 12, 2013
- Is Social Media Going to Kill Email? MODERN B2B MARKETING | MONDAY, FEBRUARY 28, 2011
- Revenue Performance Management to Marketing Automation: What Facebook was to MySpace? IT'S ALL ABOUT REVENUE | FRIDAY, APRIL 8, 2011
- The 6 Best Slideshare Decks on Content Marketing B2B MARKETING INSIDER | THURSDAY, JULY 26, 2012
- Social Media Features in Marketing Automation Systems: Who Does What? CUSTOMER EXPERIENCE MATRIX | THURSDAY, DECEMBER 8, 2011
- The ROI of Paid Social Media Ads MODERN B2B MARKETING | THURSDAY, OCTOBER 4, 2012
- Top Internet strategy, marketing and technology links for the week of November 10, 2012 SAZBEAN | SATURDAY, NOVEMBER 10, 2012
- Vital statistics for every B2B marketer EARNEST ABOUT B2B | TUESDAY, MARCH 16, 2010
- Why is Customer Advocacy Important? MODERN B2B MARKETING | WEDNESDAY, MARCH 2, 2011
- The 4-1-1 Rule for Lead Nurturing MODERN B2B MARKETING | WEDNESDAY, JULY 11, 2012
- 3 Demand Generation Dangers in a B2B Blog Redesign B2B LEAD BLOG | WEDNESDAY, AUGUST 1, 2012
- A Day in the Life of a Social Media Manager MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 26, 2012
- Continue Learning with these B2B Social Media Posts SOCIAL MEDIA B2B | FRIDAY, NOVEMBER 19, 2010
- 17 Compelling And Highly Usable B2B Marketing Statistics MODERN B2B MARKETING | WEDNESDAY, SEPTEMBER 29, 2010
- 5 B2B Marketing Infographics You Can’t Go Without MODERN B2B MARKETING | SUNDAY, JUNE 13, 2010
- 20 B2B Marketing Blogs You Need To Read B2B MARKETING INSIDER | TUESDAY, JANUARY 8, 2013
- Marketo Ignite Revenue Sales Insight Launch Party MODERN B2B MARKETING | WEDNESDAY, JUNE 17, 2009
- B2B Marketing On a Budget: Thought Leadership with John Watton of ShipServ MODERN B2B MARKETING | MONDAY, JULY 20, 2009
- Using Visual Content to Promote Your Event MODERN B2B MARKETING | WEDNESDAY, MAY 8, 2013
- Top Internet strategy, marketing and technology links for the week of June 30, 2012 SAZBEAN | SATURDAY, JUNE 30, 2012
- Marketing Automation Blueprint - The Ultimate "How To" Guide LOOPFUSE | MONDAY, OCTOBER 17, 2011
- Ten Fantastic Facts About The History of Internet Marketing MODERN B2B MARKETING | WEDNESDAY, APRIL 24, 2013
- 7 Hot Trends In B2B Marketing Analytics | B2Bbloggers.com - B2B. B2BBLOGGERS | THURSDAY, OCTOBER 7, 2010
- Expert Tips for Optimizing LinkedIn for Lead Generation MODERN B2B MARKETING | MONDAY, OCTOBER 1, 2012
- B2Bs should get Serious about Social CONNECT THE DOCS | MONDAY, APRIL 26, 2010
- Top Internet strategy, marketing and technology links for the week of May 19, 2012 SAZBEAN | SATURDAY, MAY 19, 2012
- 5 B2B Social Media Success Stories MODERN B2B MARKETING | SUNDAY, MAY 16, 2010
- Dreamforce 2012 #DF12 – The Booth Giveaway You’ve Been Reading About (in Skymall) B2B LEAD BLOG | MONDAY, SEPTEMBER 10, 2012
- 38+ Cool Social Media and Web Tools and Reviews WEBBIQUITY | MONDAY, APRIL 9, 2012
- 5 CEO-Worthy Metrics for Demonstrating Inbound Marketing Success MODERN B2B MARKETING | THURSDAY, MARCH 1, 2012
- Top Internet strategy, marketing and technology links for the week of November 5, 2011 SAZBEAN | SATURDAY, NOVEMBER 5, 2011
- Top Internet strategy, marketing and technology links for the week of March 31, 2012 SAZBEAN | SATURDAY, MARCH 31, 2012
- Top Internet strategy, marketing and technology links for the week of December 15, 2012 SAZBEAN | SATURDAY, DECEMBER 15, 2012
- How Will 50 Billion Connected Devices Affect The Future of Marketing? B2B MARKETING INSIDER | MONDAY, MARCH 25, 2013
- Top Internet strategy, marketing and technology links for the week of April 27, 2013 SAZBEAN | SATURDAY, APRIL 27, 2013
- 5 Steps to Social Media Leads with Content Marketing EVERYTHING TECHNOLOGY MARKETING | SATURDAY, FEBRUARY 19, 2011
- The Art of Social Sharing: 5 Social Campaign Ideas to Get Your Audience Engaged MODERN B2B MARKETING | WEDNESDAY, AUGUST 22, 2012
- ClickPredictions: Engage Better on Social Media CONNECT THE DOCS | FRIDAY, FEBRUARY 5, 2010
- Let’s Get Social! 5 Ways to Build Your Employee Social Media Culture MODERN B2B MARKETING | FRIDAY, JULY 27, 2012
- Everything You Wanted to Know About Visual Content But Were Afraid to Ask MODERN B2B MARKETING | TUESDAY, AUGUST 14, 2012
- 5 Amazing Infographics to Guide Your Online B2B Marketing MODERN B2B MARKETING | WEDNESDAY, MARCH 23, 2011
- Inbound Marketing & Marketing Automation LEADSLOTH | TUESDAY, JUNE 23, 2009
- How to Hire an Awesome Inbound Marketing Manager MODERN B2B MARKETING | MONDAY, FEBRUARY 6, 2012
- 5 Ways to Get Local with your Inbound Marketing MODERN B2B MARKETING | MONDAY, JULY 30, 2012
- Top Internet strategy, marketing and technology links for the week of October 30, 2011 SAZBEAN | SATURDAY, OCTOBER 29, 2011
- Go On Get Your Blog On: How to Empower Employees as Blogging Champions MODERN B2B MARKETING | WEDNESDAY, FEBRUARY 1, 2012
- Identifying the Hottest Social Networks and Niche Sites for Your Target Audience MODERN B2B MARKETING | MONDAY, OCTOBER 17, 2011
- Top Internet strategy, marketing and technology links for the week of May 26, 2012 SAZBEAN | SATURDAY, MAY 26, 2012
- It’s Time to Audit Your Website’s Social Functionality (Checklist) MODERN B2B MARKETING | THURSDAY, JANUARY 24, 2013
- Creating an Influencer B2B Marketing Strategy to Fuel your Local Buzz MODERN B2B MARKETING | MONDAY, AUGUST 6, 2012
- Top Internet strategy, marketing and technology links for the week of February 23, 2013 SAZBEAN | SATURDAY, FEBRUARY 23, 2013
- B2B Marketing & Pinterest: 5 Tips for Becoming the Ultimate Pinner MODERN B2B MARKETING | MONDAY, MAY 7, 2012
- B2B Marketers Need to Get on Board with Social Media… NOW! MODERN B2B MARKETING | THURSDAY, FEBRUARY 9, 2012
- 5 Ways to Get The Most Out of Vine In Your Content Marketing MODERN B2B MARKETING | MONDAY, MARCH 25, 2013
- Top Internet strategy, marketing and technology links for the week of December 1, 2012 SAZBEAN | SATURDAY, DECEMBER 1, 2012
- Reputation Holds the Key to Email Deliverability B2BBLOGGERS | THURSDAY, SEPTEMBER 16, 2010
- Social Media Marketing Infographic 2012 ONPATH | MONDAY, SEPTEMBER 24, 2012
- Get Ready for Social Marketing Automation! MODERN B2B MARKETING | WEDNESDAY, APRIL 18, 2012
- Content Marketing – Are You Getting 35 million Inbound Leads? B2B LEAD BLOG | WEDNESDAY, SEPTEMBER 5, 2012
- Content Marketing – Are You Getting 35 million Inbound Leads? B2B LEAD BLOG | WEDNESDAY, SEPTEMBER 5, 2012
- Top Internet strategy, marketing and technology links for the week of April 14, 2012 SAZBEAN | SATURDAY, APRIL 14, 2012
- Digital Marketing Expert Mitch Joel Talks About Leveraging Influencers and Real-Time Social Engagement MODERN B2B MARKETING | FRIDAY, JANUARY 4, 2013
- So, what is Revenue Performance Management (and should you care)? LOOPFUSE | MONDAY, APRIL 9, 2012
- A Marketing Campaign for Every Content Asset: How to Drive Top-of-Funnel Traffic MODERN B2B MARKETING | TUESDAY, OCTOBER 16, 2012
- The Cloud Must Go On – How to Catalyze a PR Win into Revenue with Marketing MODERN B2B MARKETING | WEDNESDAY, OCTOBER 26, 2011
- Don’t Forward This To A Friend! – Email Marketing Best Practice MODERN B2B MARKETING | WEDNESDAY, JANUARY 13, 2010
- Top Internet strategy, marketing and technology links for the week of April 6, 2013 SAZBEAN | SATURDAY, APRIL 6, 2013
- Marketing Profs’ Ann Handley Talks Creating Epic Content and Rick Springfield MODERN B2B MARKETING | TUESDAY, SEPTEMBER 11, 2012
- A Content Conversation with Social Media Examiner Founder & CEO Michael Stelzner MODERN B2B MARKETING | TUESDAY, OCTOBER 9, 2012
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