Adobe Experience Cloud Blog

MARCH 25, 2015

Dark posts are ads that you can create and promote without publishing them on your company’s LinkedIn page or Facebook timeline. Facebook and LinkedIn both offer this feature (although on LinkedIn it is called “Direct Sponsored Content”). At Marketo we frequently use dark posts because of the many benefits mentioned above.

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Relevance Linkedin Facebook Enterprise Management 48

Adobe Experience Cloud Blog

OCTOBER 30, 2018

For example, pay-per-click (PPC) ads incur a cost each time your ad is clicked by a user, while Facebook uses scheduled blast posts. Within Facebook and Twitter, you can adjust for your posts to target the following criteria: gender, relationship, status, education level, age, location, language, interests, and post end date.

Organization 134

Organization Marketing & Strategy Marketing Strategy Word of Mouth 134

Adobe Experience Cloud Blog

APRIL 13, 2018

For example, your tone will be more professional on LinkedIn than on Twitter. Mint also has a dedicated support account on Twitter and frequently hosts live money chats on Facebook. They frequently post quotes with soothing imagery on Facebook and Twitter. Do you know of a brand using voice and tone effectively?

Social Media 134

Social Media Media Thought Leadership Marketo 134

ClearVoice

MARCH 8, 2022

When I first took on this assignment to find — and write about — influential women in the content creation/content marketing world, my first thought was: “Eh, piece of cake.” Heidi Bullock pops up frequently as a content marketing influencer, namely because of her stellar resume describing a “who’s who” of leadership positions.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Adobe Experience Cloud Blog

SEPTEMBER 24, 2018

This, in turn, can gain the respect of current and future customers through thought leadership. Links can lead to such things as pages on the company’s website, the business’ Facebook or Twitter page, or even another relevant blog. Blogs Can Serve as Effective Customer Service Platforms.

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Paid Search Agency Ads Marketing Websites Lead Scoring 134

Adobe Experience Cloud Blog

JULY 20, 2009

The next interview in the B2B Marketing thought leader interview series is with John Watton, VP Marketing at ShipServ , the leading e-marketplace for maritime shipping (and also a Marketo customer). You can follow John on Twitter @jwatton. . In the age of Twitter and Facebook, it's easy to let the channel be the answer.

B2B Thought Leadership 48

B2B Thought Leadership Thought Leadership B2B Marketing Enterprise Management 48

Adobe Experience Cloud Blog

NOVEMBER 6, 2019

Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook, Slack, Mobile, and even RSS. The post Top Tips for Creating a Budget for your Email Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

Budget Programs 130

Budget Programs Email Marketing Campaigns Marketing Budget 130

Adobe Experience Cloud Blog

DECEMBER 16, 2015

Author: Elaine Ip It’s been a few weeks since we bid adieu to a good friend, the Twitter share counter, but life must go on. While this has caused quite a headache for some marketers, Twitter did explain their reasoning on their blog. But was this ever really a good measure to begin with? Update your web design.

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Twitter API Thought Leadership Marketo 48

EMagine B2B Blog

AUGUST 28, 2018

With a successful business background with both small businesses & enterprise organizations and over 20 years of experience in sales & marketing, Rebecca brings extensive digital marketing experience to the leadership team. Stay in touch with me on Twitter: @Lindsey_Hudson1. ” stated Bill Gadless, President of emagine.

SEO 76

SEO Enterprise Management B2B Thought Leadership PPC 76

Adobe Experience Cloud Blog

APRIL 9, 2009

One of the great things about blogging is the opportunity to build relationships with thought leaders I would not otherwise meet. Here is his interview, part of the B2B Marketing thought leader interview series. You can also follow Jep on Twitter ( @jepc ). LeadSloth on Demand Generation: Smart Tools for Lazy Marketers.

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Thought Leadership Demand Generation Work Management Demand 48

Adobe Experience Cloud Blog

MARCH 13, 2018

Publications want high-quality thought leadership content submitted by industry experts , not people who have only their own interests at heart. Editors prefer revised, thoughtful content, free from grammatical errors and loose ends. If you want to get on the good side of publication editors, break the rules at your own peril.

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Thought Leadership Guidelines Custom Publishing Rules 134

KoMarketing Associates

JUNE 2, 2016

A few weeks ago, we covered the “ 2016 State of B2B Digital Marketing ” report from Ascend2 and Marketo. So how can B2B marketers ensure that the budget for social media marketing continues to be supported by leadership? Twitter network analysis tools like Followerwonk and Contaxio. Email, the website, and SEO.

Social Media 120

Social Media Budget Programs Media B2B 120

Adobe Experience Cloud Blog

NOVEMBER 12, 2018

I’ve been thinking about that anecdote a lot recently following the revelations about how Cambridge Analytica accessed and deployed Facebook data to impact the U.S. There’s been a lot of discussion about how much Mark Zuckerberg knew and whether Facebook should have done more to prevent or stop the data theft.

Privacy 133

Privacy Classified Ads Marketing Automation Services Paid Search Agency 133

Adobe Experience Cloud Blog

NOVEMBER 27, 2013

And if you want more information, be sure to download the new ebook created by Infinigraph and Marketo, The State of Content Marketing and Social Media in the Medical and Fitness Industries. Here are some of the most engaged-with Facebook posts from our surveyed healthcare institutions over a 30-day period. Use Images. Social Media'

Social Media 48

Social Media Facebook Social Marketing Media 48

Adobe Experience Cloud Blog

JANUARY 15, 2020

Facebook, Instagram, Twitter, Reddit, and LinkedIn are the market leaders. Facebook and Google ads. Facebook ads, on the other hand, are a bit more “dangerous” field to play in because it’s very easy to lose track of how much you’re spending. Do they publish updates on Facebook or share images on Instagram?

Small Business Marketing 174

Small Business Marketing Paid Content Cost per Lead Marketing Budget 174

Adobe Experience Cloud Blog

JULY 13, 2018

This lets you develop integrated communications to reach the same person, for example, via Facebook, Twitter, other social channels, and personal and business email. Facebook also uses machine learning to power its Website Conversion engine. Artificial Intelligence and Machine Learning. Tell me about it in the comments.

Marketing AI 113

Marketing AI Ideal Customer Profiles Trends Paid Search Agency 113

Adobe Experience Cloud Blog

MARCH 14, 2017

And with the popularity of live streaming platforms like Facebook Live, Periscope, Instagram Live, and YouTube Live, it’s becoming increasingly important for brands to use live video in their marketing strategy. update on Twitter. Content Creation. Share your tips and tricks below!

Video Marketing 129

Video Marketing Broadcasting Work Management Marketing Management 129

Adobe Experience Cloud Blog

SEPTEMBER 6, 2017

Thought leadership. Leadership development. If you’ve already read one (or more) of the books, we hope you’ll find us on Twitter and share your key takeaways. David Kelly ’s Social Media : Strategies to Mastering Your Brand—Facebook, Instagram, Twitter and Snapchat. MKTG4904: Thought Leadership.

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B2B Thought Leadership Thought Leadership Planning Digital Marketing Funnels 134

The Point

JULY 13, 2012

As further context, the 4-1-1 Rule that Jon references is a principle intended for Twitter and credited to Tipping Point Labs and Joe Pulizzi of the Content Marketing Institute. Jon wrote the book on lead nurturing ( literally ) but, personally, I have concerns about extending Twitter rules into the realm of email marketing.

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Lead Nurturing Lead Scoring Lead Ranking Campaigns 100

KoMarketing Associates

MARCH 30, 2017

More Search Visibility: According to Marketo , marketers rate social media as the second-most important factor (64%) in organic search success, behind only effective web pages (82%). When thinking about what social networks are most popular, a few sites come to mind, including: Facebook. Additional Social Media Resources.

Social Media 120

Social Media Social Marketing B2B Marketing Media 120

Adobe Experience Cloud Blog

DECEMBER 20, 2018

Knowing that companies may head to Facebook, Twitter, and Instagram to promote the latest specials or flash sales, consumers will likely be even more tuned into social media during the holidays than they are the rest of the year. But at the same time, consumers have countless businesses to consider spending with as they shop.

Paid Search Agency 134

Paid Search Agency B2B Thought Leadership Top of Funnel Advertising Agencies 134

Adobe Experience Cloud Blog

DECEMBER 11, 2018

In addition to featuring specific trips for sale, Intrepid Travel also has a link on its Facebook page that goes directly to reviews others have posted about their trips with Intrepid. Nearly 50% of consumers are viewing videos each day on Facebook according to Forbes. Add Videos and Photos. Understand Your Audience.

Social Media 134

Social Media Advertising Channels Media Urgency Marketing 134

Adobe Experience Cloud Blog

JULY 6, 2016

Twitter: #Stickers and Video Length. Last week, Twitter announced the launch of “stickers,” which incorporate a selection of emoji, props, and accessories in a library that you can “stick” on your photos to make them more fun and engaging. Unleash your creativity by adding fun #Stickers to your photos on Twitter: https://t.co/Ph92Oivyhy

Personalization 91

Personalization Thought Leadership Social Media Marketo 91

Adobe Experience Cloud Blog

OCTOBER 31, 2017

Like any good company, Facebook is constantly adapting and changing to the world around us. Though Facebook was quick to clarify that they have no plans to roll this out globally, the reality is organic reach for Facebook has been on the decline for years. How will our strategy need to adapt in order to stay ahead?

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Transparency Paid Content Paid Search Agency Ads 134

Adobe Experience Cloud Blog

SEPTEMBER 20, 2017

An entire hour or two slipped by while I scrolled through Facebook, Snapchat, Instagram, Twitter, even Venmo, seeing what my friends were up to. In the thick of the search , I thought of the people I met at interviews as either potential bosses and coworkers—and when I was rejected, I thought of them as people I would never see again.

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Peer-to-peer Thought Leadership Marketo Search Marketing 134

Adobe Experience Cloud Blog

SEPTEMBER 15, 2016

In fact, Brandlive reports that 79% of businesses perceive live video as a more authentic way to connect with audiences, and users are 10x more likely to comment on video than other forms of media, according to Facebook. Some big players include the likes of Twitter via its Periscope app, Facebook, Snapchat, and more recently LinkedIn. . <a

Video Marketing 48

Video Marketing Broadcasting Thought Leadership Marketo 48

Adobe Experience Cloud Blog

AUGUST 30, 2017

On that day, Swift graced her fans with the announcement of her new album, “Reputation,” via a string of coordinated posts across her Instagram, Twitter, and Facebook pages. The post What Innovative Marketers Can Learn From Taylor Swift appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership.

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Planning Paid Search Agency Social Media Marketing & Strategy 134

Adobe Experience Cloud Blog

JUNE 18, 2018

While tapping into the search capabilities (#searches, for instance) of social networks like Facebook and Twitter is an easy way to discover these conversations, social media listening tools make it easy for you to stay on top of hot topics. STEP 2: Use Conversations to Uncover Hidden Objections and Customer Pain Points.

Social Media 134

Social Media Sales Leads Top of Funnel Conversion 134

Adobe Experience Cloud Blog

FEBRUARY 1, 2019

But most marketers still take a wide-spray approach—like producing content for the entire population of Facebook or Twitter—rather than a precise one. The post How AI Will Redefine the Modern Marketing Campaign appeared first on Marketo Marketing Blog - Best Practices and Thought Leadership. This will change.

Marketing AI 134

Marketing AI Campaigns Marketing Management Word of Mouth 134

Adobe Experience Cloud Blog

JANUARY 11, 2016

Author: Elaine Ip Last week, a little bird told us that Twitter is considering increasing their 140 character limit count to 10,000 characters, and then the news spread like wildfire across (you guessed it) social media. And Twitter? With just 140 characters, Twitter forces us to tell our stories well.

Thought Leadership 48

Thought Leadership Viral Marketing Social Media Marketo 48

Adobe Experience Cloud Blog

JULY 28, 2017

It’s not a coincidence, but more of a calculated effort from companies like Facebook , Twitter , YouTube , and Twitch to be the leaders of a space that is still in its infancy. Facebook even took to the streets to teach people how to go live on buses, transit shelters, billboards, and TV ads! Participation Points.

Campaigns 134

Campaigns Planning Tips Brand Identity 134

Adobe Experience Cloud Blog

APRIL 14, 2015

For the first time, we are making it possible for marketers to engage their customers on any channel–-email, web, social media, digital advertising, and more—all from Marketo. Here’s a look at our new products, unveiled today at the Marketo Marketing Nation™ Summit : Marketo Mobile Engagement : With over 7.2

Product 48

Product B2B Thought Leadership Mobile Advertising Marketo 48

Adobe Experience Cloud Blog

FEBRUARY 6, 2017

This reply went out from the company’s official Twitter account, and worse, it stayed up for over an hour before being deleted! For example, Facebook allows you to assign different roles to different employees including admin, editor, moderator, advertiser, and analyst. Review social media platforms’ privacy settings.

Social Media 48

Social Media Media Thought Leadership Work Management 48

Adobe Experience Cloud Blog

OCTOBER 13, 2016

This year’s sessions are led by executives from top companies like Hershey’s, Dell, Philips, Farmers Insurance, Expedia, Twitter, Harvard Business School, and Discovery Channel. He’ll explain how Marketo’s Ad Bridge gives you a targeted and personalized approach and opens up your ad channel to the entire customer journey.

Marketing AI 48

Marketing AI Marketo Work Management Thought Leadership 48

Adobe Experience Cloud Blog

MARCH 28, 2017

Pin It to Your Twitter Profile. Last but not least, pinning a tweet to your Twitter profile is a quick (and free) way to increase the visibility of your content. While other social platforms like Facebook offer similar features, Twitter Pins are shown by default at the top of your profile page no matter how old they are.

Promotion 48

Promotion Webinar Metrics Marketing & Strategy B2B Thought Leadership 48

Adobe Experience Cloud Blog

JUNE 24, 2016

For example, in Marketo, you can easily create mobile responsive landing pages and preview what they look like on your viewer’s mobile device. These include social networking apps, like Facebook, Instagram, and Twitter, and news apps like The New York Times or ESPN, which people engage with on a daily basis. Augmented Reality.

Mobile Marketing 94

Mobile Marketing Marketing & Strategy Marketing Strategy SMS 94

Adobe Experience Cloud Blog

MARCH 3, 2017

At Marketo, our CEO announced our employee engagement program at our quarterly all-hands meeting, quickly followed by the roll out via email, and we continue to educate new hires about it on an ongoing basis. Here at Marketo, we offer everything from branded sweatshirts and mugs, to gift cards and gadgets.

Budget Programs 48

Budget Programs Social Media Effectiveness Media 48