Adobe Experience Cloud Blog

OCTOBER 19, 2010

With over 500 million active users, Facebook is a formidable platform to establish a social presence and more than likely a part of that strategy. Becoming proficient in Facebook marketing is an essential ingredient for modern marketing success. Showing an active wall displays current interaction and interest on the Facebook page.

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Facebook Tips B2B Business 48

Content4Demand

OCTOBER 3, 2018

Slack Drives Customer Engagement, Service, Via Twitter. Slack leverages Twitter as a two-way communication platform to engage with current and prospective customers. On most days, the Slack Twitter is awash with relevant videos, articles and more, and the Slack team is constantly responding to comments from other Twitter users.

Social Media 40

Social Media Branding Brand Identity Media 40

The Point

SEPTEMBER 6, 2011

First, the company invested in Marketo , a leading marketing automation platform that integrated well with the company’s CRM system, Salesforce.com. After interviewing a number of firms, they hired Spear Marketing Group , a Marketo solutions partner and a full-service agency known for its work in both demand generation and lead management.

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Lead Nurturing Lead Scoring Sales Qualified Leads Lead Ranking 100

Conversica

OCTOBER 28, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

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Enterprise Management Marketing Management Gartner Sales Qualified Leads 75

Adobe Experience Cloud Blog

JUNE 30, 2015

We all know how social looks on the outside—hashtags, sponsored Facebook ads, viral videos, and selfies on selfies. Wake up to second alarm five minutes later (an important five minutes, I may add) and immediately open Twitter app to scroll through my feed and check in on what happened overnight around the world.

Social Media 48

Social Media Work Management Media Thought Leadership 48

ClearVoice

NOVEMBER 2, 2018

Sessions are conveniently broken down by category: corporate social, content marketing, social strategy, measurement and analytics, video marketing, live video, and social tactics for Facebook, Instagram, Twitter, Snapchat and LinkedIn. Sponsor: Marketo. Cost: TBA. Date: June 20-23, 2018. Location: Anaheim, California.

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Conference Advertising Agencies Demand Generation Agencies Enterprise Management 107

Conversica

AUGUST 14, 2019

Other honors this year for Conversica include Fast Company’s Most Innovative AI Companies in the World 2019 and being named Marketo Technology Partner of the Year 2019. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. According to Inc., “Not Conversica Media Contact: Deborah Mullan.

Work Management 75

Work Management Lead Scoring Lead Ranking Marketing Management 75

Adobe Experience Cloud Blog

JANUARY 4, 2016

While you might adopt a more playful voice on Twitter and a more professional voice in a whitepaper, consistency is key if you want to create a brand that your customers recognize and engage with over time. Here are some strategies we use at Marketo to achieve a consistent voice: Create brand guidelines. Align your writers.

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Branding Brand Identity Demand Generation Agencies Guidelines 48

Televerde

JUNE 24, 2020

Facebook: [link]. Twitter: @TeleverdeF. The company combines end-to-end sales and marketing solutions to drive engagement, pipeline and revenue for the world’s leading B2B companies including SAP, Adobe-Marketo and Pulse Secure. To keep up to date with our news and activities, follow us on: LinkedIn: [link].

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Advertising Agencies Paid Search Agency Lead Ranking Education 87

Conversica

MAY 23, 2018

FOSTER CITY, CA - (23 May, 2018) Leader in Conversational AI Adds Former Marketo and Oracle Sales Executive to Executive Team as Company Expands in Markets, Capabilities and Geographies. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. He began his sales career at Oracle.

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Enterprise Management Marketing Management Marketo Gartner 40

Adobe Experience Cloud Blog

OCTOBER 26, 2011

by Maria Pergolino You’ve heard all press is good press—but how good? Here’s an amazing example of how you can transform press into celebrity with effective, multi-channel marketing. Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. It depends how good you make it.

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PR Salesforce.com Multi-Channel Planning 48

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard.

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CRM Marketing Automation Services Eloqua Advertising Mediums 50

Vidyard

APRIL 15, 2015

As we have seen with consumer video platforms like YouTube, Facebook and Instagram, today’s buyers are living in video content and this opens up a unique opportunity for businesses in both B2C and B2B markets,” said Michael Litt, CEO and co-founder of Vidyard. Video is a critical asset for today’s marketing and sales organizations.

CRM 50

CRM Marketing Automation Services Eloqua Advertising Mediums 50

ViewPoint

MAY 10, 2012

Christopher mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

Chris mentions Twitter’s recent launch of its self-serve ad platform similar to Google AdWords: marketers can go in with their credit cards and place ads. He also notes Facebook has just revamped totally its advertising line up with their new Reach Generator. ” Convergence: Technology, CRM & Social Media. Stay Tuned.

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Marketing Automation Services Marketing Automation Resource Management BtoB 120

Vidyard

NOVEMBER 11, 2016

With Vidyard’s integration with Marketo, Bickham could track metrics on leads, conversions and opportunity revenue that his team helped drive through video content. Finalists: Cisco, Marketo. Vidyard (Twitter: @Vidyard) is the video intelligence platform that helps businesses drive more revenue through the use of online video.

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Top of Funnel Sales Management Enterprise Management Video Marketing 78

Adobe Experience Cloud Blog

SEPTEMBER 25, 2013

Author: Maggie Jones Last Thursday, Pinterest announced it would follow in the footsteps of Facebook and Twitter, experimenting with paid promotions from a “select group of businesses.” Facebook, for example, allows companies to “promote” their posts on my Facebook feed, but it also offers sponsored banner ads.

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Promotion Advertisements Advertising Advertorials 48

Conversica

OCTOBER 27, 2019

Awards include Fast Company Top Ten Most Innovative AI Companies in the World 2019, Deloitte Fast 500, San Francisco Business Times Fast 100, Marketo Technology Partner of the Year 2019, and as a Gartner Cool Vendor, among many others. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook.

Enterprise Management 40

Enterprise Management Marketing Management Gartner Sales Qualified Leads 40

Conversica

SEPTEMBER 5, 2019

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. . This award comes on the heels of other prominent industry recognition this year, including the Constellation ShortList for Sales Productivity Solutions Q3 2019 ; The Inc. Conversica Media Contact: Deborah Mullan. 650) 239-0354.

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Peer-to-peer Product Lead Scoring Lead Ranking 40

Adobe Experience Cloud Blog

FEBRUARY 6, 2012

by Maria Pergolino As you may have noticed, some new faces have joined the marketing team here at Marketo to help improve our online engagement and grow demand from inbound marketing sources. Ideally, she or he has demonstrate this by building a strong personal presence online via a personal blog, Twitter account, etc.

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Inbound Marketing Work Management Marketing Management Planning 48

Adobe Experience Cloud Blog

AUGUST 21, 2014

Why We Like It: With tons of fresh new content every day, Mashable is the place for hot-off-the-press news about the latest memes, viral videos, social platform developments, and Silicon Valley gossip. You can also view posts divided by social sites (Facebook, Twitter, Google+, and YouTube). Check it Out: Kim Garst.

Social Marketing 48

Social Marketing Advertising Agencies Word of Mouth Paid Search Agency 48

Ambal's Amusings

MARCH 18, 2010

Blog Marketing Interactions Twitter Ardath421. They were generated from 2,174 Playbook downloads that resulted from dozens of blog post references, hundreds of Tweets, a press mention and the strong traffic pull, credibility and reputation for content value that Junta42 has established over the last few years. Ardath Albee.

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Viral Marketing B2B Marketing Campaigns B2B Thought Leadership 100

Adobe Experience Cloud Blog

NOVEMBER 20, 2014

Then you will want to consider which social channels you should add your video to, such as YouTube, Twitter, Facebook, LinkedIn and Tumblr. Consider including video in your press releases, newsletters, and sales assets you send. Consider including video in your press releases, newsletters, and sales assets you send.

Video Marketing 48

Video Marketing Campaigns Marketing Automation Services Work Management 48

Convince & Convert

MAY 18, 2012

Let’s talk a little bit about Facebook, shall we? Some of the people listening to this podcast may have heard of Facebook. Eric : I think this is going to be the Facebook episode. Jay : It may be, so we are recording this in the shadow of the Facebook IPO, and two things actually happened today. I say, probably not.

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Paid Content Enterprise Management Work Management Marketing Management 115

Conversica

NOVEMBER 11, 2019

Conversica was named Marketo Technology Partner of the Year 2019. To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. Conversica was also a finalist in the Digiday Technology Awards, and the AIconics Awards. Media Contact for Conversica: Deborah Mullan. Conversica.

Marketing AI 40

Marketing AI Lead Scoring Lead Ranking Sales Qualified Leads 40

Adobe Experience Cloud Blog

SEPTEMBER 21, 2011

Sales Centric: The initial breakthrough on the path to modern marketing was Gutenberg’s printing press. A Convergys Corp study found that a negative review on Facebook, Twitter or YouTube can cost a company 30 customers. The Evolution of a Marketer was posted at Modern B2B Marketing - Marketo Best Practices Blog. | [link].

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Planning Television marketing Paid Search Agency Mobile Advertising 48

Adobe Experience Cloud Blog

NOVEMBER 29, 2017

Marketers need to explore focusing their energies on channels that maximize engagement, like Facebook Messenger. Offer that your new ‘buddies’ meet you on a channel that’s growing, robust, and genuinely engaging, such as Facebook Messenger. Facebook Messenger is where the world goes to: Connect with everyone. Stay tuned.

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Rules Facebook Multi-Channel Merchandising 134

Adobe Experience Cloud Blog

SEPTEMBER 19, 2010

For example, a few months ago one of my top referring terms was “Power Pack”, because of the deliverability power pack that Marketo sells as part of our solution. At Marketo, I dedicate a large part of my budget to SEO optimization (via Toprank Online Marketing) to make sure we are number one for most of the top terms in our industry.

Sales Management 48

Sales Management Paid Content Inbound Marketing Work Management 48

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. A great benefit to LinkedIn’s platform is the capability of connecting with contact management platforms such as Marketo, Eloqua, LiveRamp, Zapier Acxiom, Salesforce Advertising Studio, and Pegasystems. That’s all it takes!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

OutboundView

FEBRUARY 28, 2019

We also advise supplementing email with social media posts on LinkedIn, Twitter, Facebook, Instagram, et cetera, depending on how much time your ICP spends on those networks. Invest in a marketing automation system – HubSpot , Marketo , and Pardot (especially if you use Salesforce ) are all great options. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Conversica

AUGUST 26, 2019

To learn more, visit conversica.com and follow the company on Twitter , LinkedIn and Facebook. This award comes on the heels of other prominent industry recognition this year, including The Inc. Conversica Media Contact: Deborah Mullan. 650) 239-0354. deborah.mullan@conversica.com.

Product 8

Product Gartner Sales Qualified Leads Advertising Agencies 8

Contently

OCTOBER 24, 2016

Think of it like a web browser that you can trick out with various technologies—with companies like Salesforce, Marketo, Oracle, Adobe, IBM, Act-On, and HubSpot stabilizing your add-ons. ” A few days go by, and Drake is served a retargeted sponsored ad on Facebook.

Enterprise Management 60

Enterprise Management Work Management Marketing Management ROI 60

Martech Advisor

APRIL 14, 2020

Canva’s homepage acts as a landing page, wherein it allows you to sign-up/sign-in using your Gmail, Facebook, or email address. ​​​​​​​ Landing Page Example - Marketo. Similar to Marketo’s landing page, Close’s landing page also contains another CTA to boost product trials.

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Landing Pages Design Examples Work Management 135

Convince & Convert

JANUARY 11, 2017

Press that play button, and 17 minutes from now, you’re going to have a much stronger grasp of how you can elevate your game with social media data. I’m sure my marketing team is going promote it on the Oktopost Twitter account, our LinkedIn company page, and Facebook page. Let me give you an example.

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Social Media Sales Management Top of Funnel Media 131

Adobe Experience Cloud Blog

JULY 22, 2013

Author: Megan Ziman Messaging and company stories circulate through a surplus of multichannel communication tools, so what’s the use of a press release? We can share news updates on LinkedIn, Facebook, or Twitter. It brings into question whether press releases are still relevant and useful. It is understandable.

Press 48

Press Thought Leadership PR Blast Campaigns 48

Adobe Experience Cloud Blog

MAY 23, 2017

For example, creating an Instagram Story throughout the day will showcase visual highlights, while posts on Twitter will highlight quotes or learnings from guest speakers. Keep a pulse on press and analyst content so you can promote whatever positive publications they’re producing, and if not positive, can alert your PR team.

Social Media 124

Social Media Media Marketo Thought Leadership 124

SmartBug Media

FEBRUARY 21, 2020

Use marketing automation tools like HubSpot, Marketo, or Pardot to segment your audience and send targeted, personalized content that resonates better and drives more traffic. Facebook, Twitter, and LinkedIn all offer different advertising packages that let you advertise to targeted audiences. Paid Social.

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Paid Content Traffic Paid Search Agency Marketing Automation Services 109