Sage Marketing

OCTOBER 17, 2023

When seeking a marketing automation tool that seamlessly integrates with Salesforce, HubSpot emerges as a top choice. But how can you ensure HubSpot and Salesforce work together effectively? So, in comes HubSpot. When a Salesforce opportunity is won, the contact’s lifecycle stage in HubSpot is set to ‘Customer.’

Hubspot 52

Hubspot Work Management Enterprise Management Marketing Automation Services 52

Hubspot

APRIL 1, 2021

The other day, I searched for "Taylor Swift" on Facebook. Fortunately, I was able to find the mega-pop star's page easily, with the help of a small blue badge: When searching for a business (or person) on Facebook, a verified badge is often the easiest and most reliable way to ensure the page you've found is authentic.

Facebook 93

Facebook Hubspot Ideal Customer Profiles Profiling 93

Hubspot

JUNE 23, 2021

That’s why many marketers were caught off-guard when Facebook announced that it will be sunsetting its free Facebook Analytics tool on June 30th. But, while Facebook’s announcement might seem a bit scary, it might only impact a small number of businesses. Why Facebook is Sunsetting Analytics. Image Source.

Analytics 100

Analytics Facebook Marketing Analytics Tools Work Management 100

Hubspot

MARCH 30, 2021

These days, most businesses know they need to have a presence on Facebook. Searching for a business on Facebook and seeing they don't have a page garners the same reaction from users as searching for a business on Google and seeing they don't have a website: They just don't look legitimate. 13 Facebook Mistakes to Avoid.

Facebook 101

Facebook Ad Frequency Custom Publishing Dwell 101

Anyword

JULY 12, 2021

Facebook Ad Tools Turn Clicks into Cash. Many marketers spend lots of money and time on Facebook ads but don’t see a great result. Well, that’s not surprising, because making sure that Facebook ads are optimized is a difficult thing to do – just clicking the “Boost” button is no guarantee that you will see a lift. AdEspresso.

Marketing AI 105

Marketing AI Budget Programs Facebook Paid Search Agency 105

Martech

MARCH 25, 2022

As a reputation consultant, I have handled a full range of public relations issues through Facebook, and if there is one issue that will always be as present as death and taxes, it is negative comments on social media! I remind you that a “light touch” is usually the very best approach to handling negativity on Facebook.

Facebook 122

Facebook Tips Work Management Social Media 122

SmartBug Media

SEPTEMBER 23, 2020

You may be considering using the e-commerce platform Shopify , integrated with the marketing automation platform HubSpot , to help sell your products and services. Assistance with marketing activities: Blog, SEO tools, Google Smart Shopping, Facebook Ads, discounts, and more. Why choose Shopify and HubSpot integration?

Work Management 99

Work Management Marketing Management Hubspot Marketing Automation Services 99

SmartBug Media

MARCH 4, 2020

Below, we describe the best ways to create multi-layer source tracking in HubSpot and tell a clear story about traffic. Sure, there are the obvious ones, like Facebook and Twitter, but you also have emails, newsletters, or even offline print sources like print ads. This might be Facebook, Twitter, LinkedIn, or Reddit.

Hubspot 95

Hubspot Contacts Multi-Channel PPC 95

Webbiquity

AUGUST 4, 2020

A quick note on the ranking methodology: These 10 tools were searched across five popular software comparison sites: Capterra, G2Crowd, TrustRadius, SoftwareAdvice, and GetApp. It integrates with tools like Salesforce, HubSpot, Slack, and Facebook pixel. It also offers built-in marketing optimized for search. WebinarJam.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Hubspot

APRIL 6, 2021

Develop your Facebook marketing strategy. Having a social media strategy for your Facebook Business Page is the first step in attracting followers to your brand. What tactics are our competitors using on Facebook? If you post something on Facebook but no one's around to see it, does it make an impact? Post often.

Facebook 95

Facebook Social Media Viral Marketing Custom Publishing 95

Hubspot

MAY 13, 2020

According to HubSpot research, Facebook is the top distribution channel for content, and provides the biggest ROI for marketers. In fact, over half of marketers agree that Facebook is where they see the most ROI, and Facebook Advertising is one of the top features for hitting those goals. A/B Testing Facebook Ads.

Facebook 101

Facebook Budget Programs Advertisements Advertising 101

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. Google Adds Podcast to Search Results.

Hubspot 101

Hubspot SEO Design SERP 101

Hubspot

JULY 14, 2017

In the 2017 State of Inbound report , more marketers said they planned to add social channels like Facebook, Instagram, and YouTube to their marketing efforts than in the previous year's survey. If we wouldn’t want to see a piece of content in our Facebook News Feeds, why would our audience? 2) Different Video Design Devices.

Facebook 0

Facebook Hubspot Video Marketing Generation 0

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. Although sometimes, you drop the qualifier (the “best” of) and simply search for a broad transactional category: “Marketing automation software”. Hotels in Tallinn”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Sprout Social

APRIL 17, 2024

HubSpot HubSpot is a leader in marketing and sales platforms, offering a versatile chatbot builder as part of its Service Hub product. It reduces wait times, eliminates the need for tedious searches and enhances the customer experience by providing accurate answers. Wit.ai Wit.ai

Paid Search Agency 105

Paid Search Agency Marketing AI Work Management Marketing Management 105

Hubspot

MAY 17, 2021

Nelson Chacon, the principal marketing manager of YouTube at HubSpot, says, "Don't sell, help. Nowadays, to optimize your videos you should pay attention to what your audience is searching for and add those keywords in your title and description. However, this doesn't mean you should just post a link on your Facebook or Instagram page.

Youtube 100

Youtube Hubspot Tactics Video Marketing 100

Hubspot

SEPTEMBER 19, 2018

Oh, and Facebook might be making a real difference against misinformation. Google Search Adds 'Meaning Variations' to its Ranking Algorithm. Last week, Google gave the search engine its biggest update yet in that interest. Facebook's Assault on Misinformation Shows Improvement. Unriddled: The Tech News You Need.

Facebook 73

Facebook Amazon Lead Scoring Lead Ranking 73

Hubspot

AUGUST 10, 2020

I had a question, and I was ready to search for the answer. I asked HubSpot's marketers this question and compiled their tips. When choosing content to add to Instagram Stories, HubSpot Audience Growth Writer Pam Bump, asks herself a question: “ Is the content buzz-worthy? ”. And, as always, curiosity got the best of me.

Hubspot 101

Hubspot CMS Development Work Management Buzz 101

Hubspot

APRIL 23, 2020

At HubSpot, we run these campaigns quarterly. Working with our team at HubSpot Research , we ran our first survey in November/December of 2019 that went out to 3,400 global marketers. We are fortunate enough to work with a lot of brilliant marketers at HubSpot, so eight of our experts were internal. organic SEO) can we leverage?

Acquisitions 99

Acquisitions Hubspot Lead Scoring Lead Ranking 99

Hubspot

MARCH 24, 2021

Consider, for instance, how I first came across Southcoast Open Air Market — a local, Massachusetts-based market featuring handmade goods, fresh produce and meats, and live music — by searching "Events near me" on Facebook. Here, we'll explore some creative opportunities you can use to promote an upcoming event on Facebook.

Promotion 101

Promotion Facebook Effectiveness Broadcasting 101

Hubspot

FEBRUARY 28, 2018

Today Facebook announced a new feature that will allow Facebook business Pages to post jobs and manage applications on its platform. Facebook has positioned the Jobs feature as a benefit to both employers and job seekers. The development also comes on the heels of recent predictions that Facebook will lose 5.8%

Facebook 77

Facebook SERP Linkedin Network Marketing 77

Martech Advisor

MARCH 31, 2020

The coronavirus (COVID-19) has been the most talked about and searched about topic all this month. In light of the increasing panic due to the coronavirus pandemic and rumors and falsehoods circulating freely, the World Health Organization partnered with WhatsApp and Facebook to reach billions of people. HubSpot Integrates With Jira.

Hubspot 75

Hubspot Marketing Budget Features Work Management 75

Hubspot

JANUARY 22, 2020

According to a recent survey from Lawless Research and Factual , marketers are spending an average of 43% of their ad budget on Google and Facebook, with Amazon not far behind. These programs also include ad offerings on sites owned by the oligopoly, such as YouTube (owned by Google) and Instagram (owned by Facebook).

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

Hubspot

APRIL 22, 2020

This morning, I did my usual social media scanning before getting ready for work, and as I was scrolling Facebook, I began to notice ads for companies I didn't recall following. For instance, I read the blog from B2B company, Drift, pretty frequently, but don't follow the company's Page on Facebook. Facebook Dark Posts, Explained.

Facebook 93

Facebook Work Management Paid Search Agency Marketing Management 93

Hubspot

MAY 24, 2018

It’s likely you’ve heard of Facebook Business Manager, which Facebook describes as their tool to “manage ad accounts, Pages, and the people who work on them -- all in one place.”. What is Facebook Business Manager? Is Facebook Business Manager different from your Facebook account?

Facebook 101

Facebook Work Management Marketing Management Business 101

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. Earlier in June, Facebook announced it would launch funded news shows within Facebook Watch, which is the site's video service that features original programming, both pre-recorded and live. The Question of YouTube.

Youtube 77

Youtube Facebook Marketing AI Lead Ranking 77

Hubspot

FEBRUARY 27, 2019

In 2018, Facebook enacted some algorithm changes that negatively impacted a brand's ability to reach its audience organically. HubSpot's Latin America & Iberia Marketing team were no exception to this. How To Increase Organic Reach Despite Facebook's Algorithm Changes. Think of Facebook as a publishing platform.

Facebook 78

Facebook Organization Allocation Paid Social Agency 78

Biznology

MARCH 23, 2018

Hubspot preaches inbound marketing as a mantra, right? The theory is that if you post irresistible content to your website, you’ll rise in search rankings and attract interested buyers to find you. Turns out Hubspot’s own growth as a software company has been driven via cold calling through an inside sales team. Kudos to them.

B2B Marketing 190

B2B Marketing Work Management Marketing Management Opt-out 190

Hubspot

MAY 24, 2018

Facebook today unveiled the publicly searchable archive of political ads it said it would develop in April. House Permanent Select Committee on Intelligence (HPSCI) Minority released roughly 3,400 of these ads , which ran on Facebook and Instagram leading up to the 2016 elections. The History of These Changes. presidential election.

Paid Search Agency 72

Paid Search Agency Facebook Ads Transparency 72

Hubspot

NOVEMBER 30, 2016

One average, Facebook is home to 1.18 For brands, posting on Facebook alone isn't enough anymore -- especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to your website, but that only works if you're smart about it. The lesson for Facebook marketers?

Facebook 101

Facebook Paid Search Agency Work Management Ads 101

Hubspot

AUGUST 8, 2017

Social media algorithms are designed to serve audiences up the most relevant, interesting content possible -- after all, social networks are about being social, and Instagram and Facebook want you spending more and more time within the apps interacting with friends -- and content -- you love. How We're Increasing Engagement on Social Media.

Social Media 77

Social Media Hubspot Media PR 77

Hubspot

MARCH 28, 2018

Facebook announced this morning that it will roll out changes to its privacy tools to make them clearer and easier to find. Those events, of course, refer to the fallout Facebook has experienced from the alleged spread and misuse of personal user data from analytics firm Cambridge Analytica. Controls That Are Easier to Find and Use".

Privacy 77

Privacy Facebook Tools Work Management 77

Hubspot

OCTOBER 18, 2018

Oh, Facebook. And yet, many Facebook users, marketers, and SMBs have found it so very, very hard to leave the site. This phenomenon has been measured before in some of our research , which month-over-month reflects a general sentiment among users to stick with Facebook, despite its many issues. Source: Facebook.

Paid Content 72

Paid Content Facebook Television marketing Correlation 72

Hubspot

DECEMBER 23, 2019

In recent years, Facebook has become a powerful platform for posting, sharing, and watching videos. In fact, nowadays, people watch more than 100 million hours of Facebook videos on a daily basis. This is creating an environment where content creators and brands must compete in a soundless, auto-play Facebook environment.

Paid Content 101

Paid Content Facebook Video Marketing Paid Search Agency 101

Hubspot

APRIL 9, 2018

According to HubSpot Research , 54% of consumers want to see more video from businesses and brands. So now that this "pivot to video" buzz has largely subsided (at least until the next major Facebook algorithm change, am I right?), Here on the HubSpot content team, we wanted to take on the shift, responsibly. It’s simple math.

Hubspot 73

Hubspot Video Marketing Lead Ranking Budget Programs 73

Martech

FEBRUARY 8, 2024

New sub-niches cropped up in the marketing discipline, around the ecosystems of marketing automation tools like Eloqua, Marketo and eventually HubSpot. Google, LinkedIn and Facebook are driving CPC up. Professionals trust search engine results and comparison websites less. And now with the advent of AI-generated search results?

Marketing AI 124

Marketing AI Lead Ranking Ideal Customer Profiles B2B Marketing 124

Hubspot

OCTOBER 23, 2018

Once upon a time, on a fateful day in August, the world witnessed 45 minutes without Facebook. According to a spokesperson , "a technical issue caused some people to have trouble connecting to Facebook," which was resolved within the aforementioned 45 minutes. Where People Go Without Facebook. Source: Pew Research Center.

Facebook 75

Facebook Aggregators Content Marketing Distribution 75