The Lead Agency

APRIL 14, 2024

Tired of trend lists that don’t apply to the unique challenges of B2B marketing? B2B marketing can be complicated; buyer journeys are messy. You’re researching, comparing, and have just now landed on the relevant, tangible information that will actually help you get better B2B marketing results.

Work Management 62

Work Management Paid Content B2B Marketing Trends 62

Sprout Social

APRIL 12, 2022

We’re sharing statistics on the intersection of social media and PR from Sprout Social’s State of Social Media Investment Report , along with other industry facts from top sources like Edelman. Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists.

Public Relations 104

Public Relations Stats Work Management PR 104

Hubspot

JUNE 22, 2018

Facebook and Instagram are looking to become destination video sites -- or, at least, it's looking that way. This month, both social networks announced new video initiatives and features that cater towards content creators and offer new ways for users to interact with the sites. Facebook and Instagram Are the New TV.

Youtube 76

Youtube Facebook Marketing AI Lead Ranking 76

Hubspot

AUGUST 28, 2017

It's important to always know what people are saying about you -- whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a variety of social media platforms. 12 Free Social Media and Brand Monitoring Tools to Try. 1) TweetDeck.

Social Media 78

Social Media Tools Media Brand Identity 78

Hubspot

MARCH 29, 2018

Earlier today, members of Facebook's staff held a small press event with a status update on efforts to prevent its platform from being weaponized to influence major national events like elections. Increasing ads transparency". Here's a look at the work Facebook says it's doing in each area. presidential election.

Facebook 70

Facebook Advertising Agencies Paid Search Agency Transparency 70

Sprout Social

JULY 7, 2021

Is your marketing tech stack actually helping your company grow? This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools. This phenomenon results in wasted time for your team, not to mention little to no sense of cohesion between your marketing tools.

Enterprise Management 122

Enterprise Management Work Management Marketing Management Budget Programs 122

ClearVoice

APRIL 30, 2020

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

Lead Generation 95

Lead Generation Marketing Automation Services Budget Programs Lead Scoring 95

Contently

JUNE 29, 2017

Welcome to a special Fourth of July edition of Ask a Content Strategist, where I finally answer the question: What’s the ROI of wearing an American Flag romper all weekend in the Hamptons? So, how do you—or others—use article content to influence leads in the B2B process? I’ve lightly edited our exchange.

Top of Funnel 164

Top of Funnel Lead Ranking Lead Scoring Multi-Touch Attribution 164

Atomic Reach

SEPTEMBER 10, 2021

We surveyed 17 marketers from digital agencies to uncover how they are adopting software, mar-tech platforms, and emerging technologies. Our goal was to understand if and how they use artificial intelligence throughout their marketing channels. Ironically, less than 5% of marketers surveyed use AI for content creation.

Marketing AI 52

Marketing AI Advertising Agencies Paid Search Agency Ad Agencies 52

Hubspot

APRIL 9, 2020

Are you new to the startup game, and even newer to the content marketing game? With all the work that goes into starting a business, there's little time to think about marketing strategies that prove successful and are feasible for a startup's teams to execute. So, in the next section, let's go over some startup marketing ideas.

Startups 69

Startups CMS Development Paid Search Agency Budget Programs 69

Outbrain

APRIL 9, 2019

There’s no doubt about the effectiveness of content marketing. In fact, research from Demand Metric shows that, while 62 percent less costly, content marketing generates about three times as many leads as traditional marketing. This isn’t because content marketing doesn’t work.

Paid Content 55

Paid Content Content Marketing Paid Search Agency Distribution 55

Hubspot

APRIL 21, 2020

Once I'd paid for the class, I got a text asking me to download the [solidcore] app to review upcoming classes, integrate with my Google Calendar, and buy credits for future classes. Do Market Research. Conducting thorough market research becomes necessary in order for you to truly differentiate your app. Image Source.

Paid Content 97

Paid Content Mobile Advertising Budget Programs Mobile Marketing 97

Hubspot

APRIL 9, 2018

As the Facebook CEO prepares to face back-to-back Congressional hearings this week, more information continues to flow from the company -- from admitting guilt, to ongoing plans for how Facebook will better maintain user privacy. Advertisers and developers will never take priority over that as long as I'm running Facebook.".

Ad Frequency 74

Ad Frequency Ad Exchange Privacy Facebook 74

Hubspot

SEPTEMBER 25, 2019

When EA replied to a comment in a thread discussing a game they created, users quickly pressed the down arrow symbol to downvote it. While this type of response might be acceptable on platforms like Facebook or Twitter, Redditors have no time for comments that offer them no value. Why Reddit is So Tricky for Marketers.

Paid Content 78

Paid Content Branding Brand Identity Planning 78

Marketing Insider Group

OCTOBER 2, 2020

There was some great content published this past week, specifically in the content marketing industry. Enjoy these top content marketing posts of the week! 2021 B2B Content Marketing: What Now? Top insights include that most content marketers feel they reacted swiftly and well to the pandemic.

B2B Thought Leadership 47

B2B Thought Leadership Content Marketing Thought Leadership Content 47

Hubspot

AUGUST 27, 2018

But skipping ads, it seems like, is becoming as antiquated as VHS tapes. In a video posted to YouTube's official channel for creators, the platform revealed that the ability to make video ads unskippable will now be available to all creators in the YouTube Partner Program. When People Began Skipping Ads. Source: YouTube.

Paid Search Agency 61

Paid Search Agency Video Marketing Cable Ads 61

Hubspot

MAY 24, 2017

These days, the phrase "content is king" still holds true (to an extent). But the rules surrounding content production as well as our understanding of it as marketers has changed. No longer is it about having content in spades, it's all about quality. So how can they create high quality content at scale?

User-Generated Content 78

User-Generated Content Marketing & Strategy Marketing Strategy Marketing Budget 78

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

ViewPoint

MAY 10, 2012

He is former editor-in-chief of Sales & Marketing Management magazine, and has written for Architectural Record, Inc. Social Media’s Maturing: In-House Resources & Social Advertising. Companies are hiring social media people through their existing marketing budgets or recruiting social mavens in-house.

Marketing Automation Services 120

Marketing Automation Services Marketing Automation Resource Management BtoB 120

Hubspot

AUGUST 22, 2018

"Unriddled" is HubSpot's mid-week digest of the tech headlines you need to know. Last week, a report from the Associated Press (AP) emerged revealing that Google has been tracking the location of Android and iOS device users -- even those who had Location History turned off. Read full story >> The Political Ad Archive.

Amazon 47

Amazon Google Paid Search Agency Mobile Advertising 47

Hubspot

NOVEMBER 17, 2016

Over the past couple of months, you may have heard some things about Facebook's metrics. How was Facebook going to respond? And at the end of the day, what did it mean for marketers? Instead, Facebook was dividing those 300 minutes by 700, resulting in a larger metric of nearly 43%. Source: Facebook. What Happened?

Facebook 28

Facebook Paid Search Agency Advertising Agencies Peer-to-peer 28

Hubspot

DECEMBER 1, 2015

An effective content strategy doesn’t rely on only one tactic. Generating qualified leads requires you to regularly publish compelling, valuable content, explore guest blogging opportunities, identify co-marketing campaigns, and devise a strategy for promoting said content. Earned Media. At Influence & Co.,

Lead Gen 28

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 28

Hubspot

MAY 18, 2012

"Facebook ads suck." For many companies, advertising on Facebook and expecting a return is a " fantasy." Is this a media tactic to help searches for GM? Or were the results of Facebook advertising really so miserable that it warranted this media attention? Conversions on Facebook?

Paid Content 28

Paid Content Facebook Paid Search Agency Ads 28

Hubspot

MAY 28, 2020

Quickly I pressed "play." Clickbait is successful because the content often follows a formula. Because the content didn't deliver what the title alluded to, the headline can be seen as clickbait. Readers could start to believe that the content you're providing isn't valuable, but instead created to drive traffic.

Traffic 96

Traffic Work Management Ethics Youtube 96

Content Marketing Institute

APRIL 10, 2018

We posed the stereotype-or-persona question to marketers and got their input on preferred ways to develop useful audience profiles. And, in some cases, they share why – stereotype or not – personas aren’t a good fit for their marketing. HANDPICKED RELATED CONTENT: An Alternative Approach to Developing Content Marketing Personas.

Buyer Personas 108

Buyer Personas Ideal Customer Profiles Work Management Marketing Management 108

Hubspot

OCTOBER 23, 2018

With over 800 million Instagram users , Instagram is one of the most popular social media tools at your disposal. Instagram has proven a worthwhile investment for marketing purposes. You're able to market your products to a more targeted and engaged audience, and it's cheaper than more traditional forms of paid advertising.

Business 78

Business Paid Search Agency Ideal Customer Profiles Tagging 78

Hubspot

MAY 11, 2018

On the promotional side of PR, professionals help businesses or individuals develop a positive reputation with the public through various unpaid or earned forms of communication, like placements in traditional media, social media, and blogs. Here are some roles you can pursue on the promotional side of PR: Content Creation.

Public Relations 76

Public Relations PR Press Conference 76

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Automate Social Media Sharing.

Lead Generation 92

Lead Generation Marketing AI Sales Qualified Leads Lead Scoring 92

Hubspot

OCTOBER 24, 2013

Today, we prefer to scan headlines on Twitter or see what’s hot in our Facebook feed. Crafting press releases, pitching journalists, and waiting for responses was our best bet a decade ago at getting covered in any news outlet. Press Releases Can Be Viable Content Type. How to Craft a Press Release.

Press 28

Press Template Public Relations PR 28

PureB2B

FEBRUARY 6, 2018

Understandably, B2B marketers are hard-pressed to recalibrate their lead generation strategies in this ever-shifting landscape. The explosion of content addressing consumer concerns at every step of the buyer’s journey has developed increasingly educated consumers. Automate Social Media Sharing.

Lead Generation 62

Lead Generation Marketing AI Lead Scoring Lead Ranking 62

Hubspot

JULY 12, 2021

But the perks of selling from home come with a host of challenges as well — one of the most pressing being keeping up with self-care. Facebook, Slack, Clubhouse — all of these channels offer excellent opportunities for salespeople, looking for peers with similar backgrounds and interests, to connect with like-minded communities.

Peer-to-peer 87

Peer-to-peer Tips Communities Hubspot 87

Hubspot

FEBRUARY 14, 2024

That might sound counterintuitive, but I interviewed Yuval Ackerman , email strategist, who shared her top tips for writing sales email marketing that don’t give you the ick! Yuval Ackerman, ethical email marketing specialist at Ackerman Copywriting , kicks off with her first tip: knowing your audience. Know your audience.

Copywriting 66

Copywriting Click Rate Open Rate Paid Search Agency 66

Hubspot

JANUARY 10, 2013

I was perusing Marketing Pilgrim this morning, and what did I find? A little article about some new Facebook rollout. The time for newsjacking is premature, it seems, because Facebook hasn't actually released any news yet. just what is this new "thing" that Facebook is revealing? 1) Facebook to Release a Smartphone!

Facebook 28

Facebook Mobile Advertising Mobile Marketing Social Networks 28

Hubspot

OCTOBER 16, 2018

Press it, and their lead generation form appears in a popup box (along with a dimmed background, making the form easy to read and complete). HubSpot Marketing Grader. Source : HubSpot. This prevents you from having to search around the website for the form. Form is set apart from the other content on the page.

Lead Generation 72

Lead Generation Leads Lead Marketing Qualified Leads 72

Hubspot

OCTOBER 3, 2014

After brainstorming a topic, doing a whole lot of research, writing a few drafts, adding a couple sweet images, picking a call-to-action, having a buddy edit it, and tightening up your title. You need to optimize that content, promote it, share it, and get it in front of the right people. Congratulations! You''ve published a blog post.

Custom Publishing 28

Custom Publishing Hubspot Press Paid Search Agency 28

Hubspot

NOVEMBER 27, 2012

In the last 11 months, there have been tons of updates to our favorite social networks, several of which were extremely relevant for marketers and business owners. Many of them were just little tweaks, but a lot -- 16 in our estimation -- had a huge impact on marketers' jobs. The Biggest Facebook Updates of 2012.

Paid Content 28

Paid Content Social Media Media Mobile Advertising 28

Hubspot

JANUARY 10, 2014

You just finished creating your latest asset for your inbound marketing campaign. Many companies make the mistake of only using one or two channels to market to their leads. In that spirit, here are some optimal channels you can (and should) use for your next marketing campaign , including specific ways you can do so.

Promotion 28

Promotion Advertising Channels Campaigns Landing Pages 28