Biznology

MARCH 20, 2018

“The reason why blogger outreach is way harder than it needs to be is because most of you are doing sales instead of doing PR , you’re being a pitch artist instead of a publicist. ” DIY Digital PR (Online Engagement & Blogger Outreach). ” Blogger outreach is more PR than social media.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Sprout Social

MAY 11, 2023

Meta platforms: Meta offers several brand safety controls that work across Facebook, Instagram and Messenger. YouTube: In 2022, YouTube received content-level brand safety accreditation from the Media Rating Council for the second year in a row. It could indicate a PR disaster is on the horizon or has already arrived.

Paid Content 129

Paid Content Tools Brand Identity Branding 129

Biznology

OCTOBER 17, 2017

Micro-influencer marketing is one of the services that sets my agency, Gerris Corp , apart from other Digital PR firms. This results in hundreds of positive ratings, reviews, posts, and social media shares about your brand, and algorithms take notice organically boosting your rankings and your SEO rankings on Google. John Heywood.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Biznology

JANUARY 28, 2014

Google has a goal in mind and it has more to do with visitor identification as it relates to targeted advertising than it has to do with improving the quality, speed, or usefulness of searching or finding. Google wants to triangulate real name with as much online behavior as possible. Google’s conflicted.

Google 80

Google Advertising Agencies Cross-Selling SEO 80

Heinz Marketing

OCTOBER 22, 2021

You can see from Scott Brinker’s map of the marketing technology landscape from 2020 that there are 8000 total solutions here across categories like Video Marketing, PR, Social & Display Advertising, Sales Automation, Marketing Automation, CRM, on and on. Facebook and LinkedIn also offer industry and topic specific groups.

Planning 120

Planning Work Management Marketing Management Marketing Automation Services 120

Scoop.it

APRIL 4, 2019

On April 2nd, 2019 , the world said goodbye to Google+, a social network created by the search engine giant. Size of the user base of Google+ was hardly comparable to that of Facebook or even Google’s own YouTube. But Google+ was incredibly valuable to many users around the world. The reason? With Scoop.it

Enterprise Management 48

Enterprise Management Communities Top of Funnel Google 48

Biznology

OCTOBER 29, 2013

It’s a great time to be passionate about social media, the Internet , online community, and the Google suite of products and services: Google’s about to reward you big-time just as Google pulls the rug out from under the feet of traditional SEO link strategies. What is Google Authorship?

Google 80

Google Youtube Blogger Domain 80

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. Facebook, LinkedIn, Twitter, etc.). The most popular PPC channels are Google AdWords, social media (such as Facebook), and Amazon.

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

KoMarketing Associates

DECEMBER 14, 2015

REDEFINING THE ROI OF PR. “We We introduced a new program this year integrating our upper funnel PR programs with middle and bottom funnel inbound marketing. The result is that we can now tie PR to an ROI rather than be dependent only on nebulous findings like number of clips or impressions. EFFICIENT WEBSITE MARKETING.

Tactics 120

Tactics B2B Marketing Top of Funnel Effectiveness 120

Optinmonster

MAY 11, 2023

Well, you can actually look for lead magnet ideas in Google Analytics. Just like you might use Google search data to create blog posts, you can also create lead magnets based on what your target audience is searching for. Consumer-facing businesses might do better on Pinterest, Facebook, or Instagram.

Paid Content 78

Paid Content Promotion Marketing Websites Webinar Metrics 78

Biznology

JUNE 2, 2015

Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand.

Internet Marketing 80

Internet Marketing CAN-SPAM Youtube Ideal Customer Profiles 80

Webbiquity

MAY 17, 2016

Those decisions will start with your company’s content strategy and collaboration between marketing, PR and sales. Google Review Count: 1,190,000. Google Review Count: 715,000. Google Review Count: 57,800. Google Review Count: 30,700. 1) Google Scholar. Google Review Count: 4,970,000.

Planning 145

Planning Research Tools Best Practices 145

Martech Advisor

MARCH 13, 2020

Major conferences and events such as Mobile World Congress 2020 (MWC 2020), Facebook F8 developers' conference, Google I/O, and SXSW, among many others have been called off at the moment. The team should ideally consist of a few executive members and in-house PR or marketing people. Closing Thoughts.

Work Management 128

Work Management Marketing Strategy Marketing & Strategy Marketing Management 128

Sprout Social

OCTOBER 19, 2023

Monitoring your digital reputation involves a wide variety of channels, including: News and earned media Forums (especially Reddit and Quora) Social comments and discussions Videos (think: YouTube) Third-party review sites and review aggregators How is online reputation monitoring done? All publicly available data is fair game.

Marketing AI 96

Marketing AI Work Management Marketing Management Business 96

Sprout Social

SEPTEMBER 2, 2022

Influencer marketing is a powerful engagement tool for marketing and PR teams alike. Google Digital Garage free webinars, workshops and live trainings. Google it…literally. Google’s Digital Garage free webinars offer intros to a variety of subjects as high-level as digital marketing and as niche as writing for social media.

Social Media 117

Social Media Training Course Resources 117

Biznology

MARCH 15, 2016

Do not underestimate the power and importance and influence that you also have on the virtual people around you, be it the old reliables Facebook, Twitter, Google+, Pinterest, YouTube, and LinkedIn, or even the influence you have amongst the influencers proper. The duck was transcendent and the company was scintillating.

Blogger 80

Blogger Work Management Burn Rate PR 80

Webbiquity

OCTOBER 11, 2011

As indicated in the masthead of my blog, it has both an explanational definition (The fusion of SEO, search marketing, social media, reputation management, content marketing and social PR) and a reasonal one (Being omnipresent on the web for the search phrase that uniquely describes you or your organization.)

Optimization 100

Optimization PR Social Networks Youtube 100

Biznology

JUNE 7, 2016

My reports are mostly a hodge podge of data culled from Google Analytics , Moz , Google Webmaster Tools , SEMrush , Ahrefs , and then there’s reviews across so many sites, and business updates over so many sites, and even social media posting, updates and engagement tasks over so many sites. Seriously: easy-to-use.

Marketing Automation Services 80

Marketing Automation Services Tools Marketing Analytics Tools Adwords 80

Biznology

MARCH 8, 2016

While there are more people than ever who are dipping into the content produced by bloggers every day, starting a new blog from scratch is so dispiriting that many potential bloggers are instead writing for Tumblr, Medium.com, Facebook Notes, or the LinkedIn Publishing Platform. Blogging is Hard. I just started a new blog called RNNR.us

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

JANUARY 5, 2016

A couple Sundays ago I met up with Joseph Thornley , Lynette Young , and Shel Holtz on video Skype to record episode 15 of Shel’s industry-trusted and industry-respected PR podcast, For Immediate Release , AKA the FIR Podcast. Have PR practitioners benefitted? So, it was an honor to be included.

Work Management 80

Work Management Marketing Management Skype Public Relations 80

Adobe Experience Cloud Blog

OCTOBER 26, 2011

Marc posted on Facebook that Larry’s Sunday keynote had set a low bar for Marc’s presentation. Of course, this keynote ousting would have produced epic PR with or without Marc’s brilliant response. But the PR team exponentially multiplied the incident’s value to salesforce.com. on Facebook , instead of hosting independently.

PR 48

PR Salesforce.com Multi-Channel Planning 48

Heinz Marketing

MAY 19, 2021

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. We are now live, every Thursday at 11:30 Pacific, 2:30 Eastern, live on LinkedIn, YouTube, and Facebook, and are excited to have you all here. What happens in a sprint mindset is, “We’re going to hire a PR firm.

B2B Thought Leadership 114

B2B Thought Leadership Thought Leadership Paid Search Agency PR 114

Biznology

JULY 10, 2015

Some tools specialize in monitoring and reporting on traffic from a specific channel like Twitter, Facebook, etc. Facebook Insights: This tool comes direct from Facebook and you have access to it for free if you have a Facebook page. As with any free tool, there are pros and cons to Facebook Insights.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Digital B2B Marketing

APRIL 11, 2011

Look at Google and Facebook. Time spent on Facebook passed all Google sites in September 2010 (including YouTube), yet Google will capture 44% of 2011 online spending, Facebook will only get 8% , because of the impact of search. In reality, time and spend should never have been compared.

Allocation 100

Allocation Emarketing Mobile Advertising PR 100

Convince & Convert

MARCH 6, 2015

However, before you start the analysis process, click here to open a Google spreadsheet that will help give you a place to store your SEO audit data. When you start your analysis, you will need to use a tool like Screaming Frog or Google Analytics to export a list of all of your current content pages. Collect a List of Pages.

SEO 166

SEO Marketing Analytics Tools Lead Scoring Lead Ranking 166

Atomic Reach

MARCH 18, 2019

He takes digital PR strategies to a whole new level. Susan Wenograd is an expert in paid search and Facebook ads. Mark Irvine is passionate about data-driven research in trends on Bing, Facebook, and AdWords. Ceralytics is mainly focused on PPC and Google Shopping campaign management. Find her on Twitter and LinkedIn.

Paid Content 102

Paid Content PPC Paid Search Agency SEM 102

Biznology

FEBRUARY 15, 2019

To start your digital audit, use a spreadsheet to record all of your known websites, social media accounts, blogs, YouTube channels, etc. Start running google searches for your brand and your products. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc).

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Content Marketing Institute

JANUARY 25, 2019

Be your content’s PR team. If you’ve got the budget, the fastest way to drive instant traffic to your content is more likely through paid social media , from promoted posts on Twitter to ads on Facebook. HANDPICKED RELATED CONTENT: Don’t Be Overwhelmed by Facebook Advertising: 10 Tips to Use Any Time. Click To Tweet.

Paid Content 107

Paid Content Advertising Agencies Demand Generation Agencies Paid Social Agency 107

Convince & Convert

FEBRUARY 24, 2012

I grabbed the footage on my iPhone and loaded it up on YouTube. And after loading the video to my YouTube channel I ran through my mental check list to optimize the title, description, tags etc. Pretty good stats as Crystal Light’s YouTube video only had 1,490 hits and they’d loaded their video 13 days before I did.

Paid Search Agency 123

Paid Search Agency Youtube Advertising Agencies Social Media 123

KoMarketing Associates

MARCH 13, 2018

Search Google for mentions of your company name, brand, product names, and even key management to determine if sites mentioning these things included links too. Use Google Image Search to search for your logo and find locations where it has been placed without a link to your website. The Quick Link Building Hits.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

Only B2B

JANUARY 29, 2018

Connect with Douglas: Linkedin | Website | Twitter | Blog | Facebook | YouTube. Connect with Sam: Linkedin | Website | Twitter | Facebook. Connect with Vikas: Linkedin | Website | Twitter | Blog | Facebook. Connect with Bruno: LinkedIn | Website | Twitter | Facebook. Two words: Gated content!

Marketing Automation Services 115

Marketing Automation Services Lead Scoring Lead Ranking Peer-to-peer 115

Webbiquity

JUNE 20, 2011

It’s why a search for “social media sucks&# on Google yields almost 12 million results (so much for my SEO on this post, oh well). Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. Facebook in particular is notorious for privacy issues. Image credit: Spin Sucks.

Social Media 100

Social Media Peer-to-peer Media PR 100

Buffer

FEBRUARY 21, 2023

I would create the event graphics myself using Canva , and use them to promote the events on Diversability’s social channels, amplify them on my personal accounts and within other disability communities (like Facebook groups I was part of), and share the marketing materials with our speakers to help expand our reach.

Brand Identity 88

Brand Identity Branding Press Peer-to-peer 88

SmartBug Media

MARCH 19, 2021

New articles are posted daily on topics such as inbound marketing, creative design, marketing strategy, paid media, PR, sales enablement, and web development—providing a valuable resource for any B2B marketer. Google Ads. Audio ads on YouTube expand reach and grow brand awareness. 10 Alternatives To Google And Facebook Ads.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

Webbiquity

OCTOBER 4, 2013

If your responsibilities including managing and optimizing website results for a small to midsized organization, chances are you’re using Google Analytics to track website traffic. Google Analytics is used on more than half of all websites. YouTube, LinkedIn, Twitter, Facebook, Pinterest, SlideShare, Scoop.it).

Marketing Websites 100

Marketing Websites Marketing Analytics Tools Work Management Marketing Management 100

seo.co

DECEMBER 18, 2020

While you only checked out the first page or two of Google search results for anything about your business, the pages further down might be sprinkled with content that could prove damaging to your reputation, both on and off-line. Get Active on YouTube. Find out what results come up when someone searches your brand’s name on YouTube.

Astroturfing 69

Astroturfing Work Management Marketing Management SEO 69