Oktopost

OCTOBER 26, 2023

Gartner research indicates that a significant portion of B2B buyers use social media to inform their purchasing decisions, with the top channels being YouTube (65%), Facebook (60%), Instagram (55%), X (48%), and Linkedin (43%).

Marketing Management 125

Marketing Management Service B2B Thought Leadership Thought Leadership 125

Sprout Social

DECEMBER 6, 2023

It might look like a Facebook group geared toward career development in a specific industry, or a hashtag community on X (formerly known as Twitter). It expands brand reach According to a recent study from Gartner , B2B buyers value third-party interactions 1.4 Here’s how. times more than those with digital suppliers.

Work Management 116

Work Management B2B Marketing Marketing Management Paid Search Agency 116

Webbiquity

MAY 4, 2021

Today, the platform helps brands and agencies run more successful influencer marketing campaigns, save them time and headaches finding the right influencers; managing the contacts; and reporting across Instagram, Tik Tok, YouTube, Facebook, Twitter, and Twitch. Support small businesses. And never looked back.

Work Management 292

Work Management Marketing Management Paid Search Agency Peer-to-peer 292

Valasys

MAY 6, 2021

People of all age groups have been increasingly using diverse social channels such as Twitter, Facebook, and YouTube and thus are predominantly receiving hundreds of advertisements in a day. According to the research by Gartner, IT spending is projected to hit $3.9 Facebook, LinkedIn, Twitter, etc.).

B2B Marketing 52

B2B Marketing Planning B2B Digital Transformation 52

Brandpoint

JUNE 18, 2020

All companies should operate with integrity and trust even as they come under pressure from a swiftly evolving situation,” confirms one Gartner report. Twitter should be used for breaking information, LinkedIn for business updates, Facebook for consumer updates, and YouTube for video updates. Full use of social media.

Work Management 118

Work Management Marketing Management Service Planning 118

Martech Advisor

SEPTEMBER 11, 2019

The BELVG blog has curated an interesting list of differences between the two generations’ online shopping habits and social media usage: Millennials prefer platforms such as Facebook, YouTube. Gen Z is active on Snapchat, YouTube, or Instagram. How a Social Media Strategy and Online Shopping Experience Can Help You Win.

Social Media 74

Social Media Effectiveness Media Marketing & Strategy 74

ClearVoice

MARCH 8, 2022

’ Amy launched her own business backed by plenty of experience; she was once a former contributor to, and Facebook Community Manager for, the Social Media Examiner, and as director of content development for Anthony Robbins Cos. Kay Hsu , head of Creative and Design, Partnerships Marketing at Facebook. Rebecca Lieb, Ph.D.

Work Management 52

Work Management Paid Search Agency Content Marketing Planning 52

Navigate the Channel

DECEMBER 14, 2017

The FTC, for example, takes serious measures to protect consumers from businesses who aren’t transparent in their marketing tactics: think back to the Machinima case in 2015, where the FTC cracked down on the gaming network for not disclosing paid endorsements for YouTube content producers. According to Gartner, with 8.4

Content Marketing 62

Content Marketing Peer-to-peer Transparency Paid Search Agency 62

Valasys

JULY 31, 2020

Gartner has recognized NewsCred as a leader in the marketplace. Follow Us on LinkedIn: Follow Us on Facebook: Subscriber Us on Youtube: The post NewsCred’s Content Marketing Studio and Services Acquired By Industry Drive appeared first on Valasys Media. About NewsCred.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Budget Programs 40

Martech Advisor

DECEMBER 19, 2019

Gartner predicts that 30% of the searches will be screenless by 2020, while comScore ’s prediction says it could reach up to 50%. For many how-to queries, Google displays YouTube videos as featured snippets before the rest of the organic results. Tell us on LinkedIn , Facebook , or Twitter. Optimize for Voice Search.

Top of Funnel 66

Top of Funnel Google Dwell SERP 66

Valasys

JANUARY 17, 2020

According to Gartner, Customer Experience Management (CEM) is the practice of designing & reacting to customer interactions to meet or exceed their expectations, leading to greater customer satisfaction, loyalty & advocacy. According to a report by Gartner, B2B marketers generate a meager of 19.4%

B2B Marketing 64

B2B Marketing Marketing AI Marketing Management B2B 64

Ledger Bennett

DECEMBER 30, 2020

According to Gartner (October 2020) , 70-80% of B2B decision makers prefer remote human interactions or digital self-service. Maximize traffic and views To maximize traffic and views, promote your video on social platforms such as LinkedIn, Twitter and Facebook. Publish video that gets found Publish video on searchable platforms (e.g.

Top of Funnel 52

Top of Funnel Video Marketing Work Management Marketing Management 52

Webbiquity

JUNE 16, 2015

More than 70% of B2B marketers use the “big four” social media sites (LinkedIn, Twitter, Facebook and YouTube) to distribute content. There are 100 hours of video uploaded to YouTube every minute. ( – White papers and research reports (59%). TopRank ). Just 55% use Google+. Digital Marketing Philippines ).

Stats 100

Stats Content Marketing Enterprise Management Paid Search Agency 100

Kaon

AUGUST 2, 2017

The phenomenon is so typical, that Gartner developed a methodology to represent where each new promising technology is in the “hype cycle.” on YouTube or Facebook), or in a specially designed room with large screens all around. Marketing Applications.

Work Management 100

Work Management Marketing Management Trade Show Trigger Marketing 100

Valasys

APRIL 3, 2023

As a matter of fact, Gartner shows that imminent purchasers spend around half of their exploration time gathering data from outsider sources. By the end of 2022, more than 70% of B2B marketers will be using third-party data to target prospects, according to Gartner research. Facebook is where one-third of adults get their news.

Intent Data 52

Intent Data Intent Marketing AI Marketing Analytics Tools 52

Hubspot

OCTOBER 4, 2017

Ars Technica runs the following headline : Gartner says blogs will level off because "most people who would ever use blogs already have, while others who may have been attracted to the growing trend initially have gotten bored and moved on." Why would I watch Youtube or Facebook streaming when I already have Netflix?

Paid Search Agency 72

Paid Search Agency Companies Word of Mouth Amazon 72

Valasys

FEBRUARY 28, 2020

This indexing of the popularity of the effectiveness of brands is solely based on insights derived from social media channels, engagement on blogs, news sites, Twitter, YouTube Channels, chat forums, etc. According to Gartner, “Stories have the power to engage prospects with an emotional hook that endears them to a brand.”.

Loyalty 72

Loyalty Top of Funnel Content Marketing Ad Building 72

Valasys

APRIL 15, 2020

Moreover, research from Gartner shows that executing an effective lead nurturing campaign strategy can save nearly 80% of your direct mail budget and bring 10% or more increase in revenue over a period of 6 to 9 months. According to Forrester, companies that excel at effective lead nurturing strategies, generate 50% more sales leads.

Lead Nurturing 59

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 59

Marketing Insider Group

FEBRUARY 5, 2024

Gitnux) 85% of Facebook users watch videos with the sound off. Gitnux) YouTube mobile video consumption grows by 100% every year. Demand Sage) YouTube is the most widely used video marketing platform, with 90% of video marketers using it. DataReportal) Only 25% of users access Facebook via laptop or desktop.

Paid Content 219

Paid Content Stats Marketing Budget Webinar Metrics 219

Heinz Marketing

MARCH 7, 2022

If you are, in fact, joining us live here in the middle of your workday, we are here on LinkedIn Live, Facebook Live, YouTube Live, 11:30 Pacific, 2:30 Eastern. I’m your host, Matt Heinz. Thank you very much for joining us. If you are watching this in real time, you have the advantage of now being part of the show.

Urgency Marketing 102

Urgency Marketing Work Management Ideal Customer Profiles Demand Generation Agencies 102

Directive Agency

FEBRUARY 22, 2019

Some notables include Google Ads, LinkedIn Ads, Facebook Ads, and Twitter Ads. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. . Gartner Magic Quadrant Analyst Report – Sponsored Content). (G2 Some of these include Terminus, RollWorks, 6Sense, DemandBase, and more! Then you’re done!

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

Moz

JANUARY 22, 2019

They like seeing the behind-the-scenes on a business’ Instagram, they field their complaints through a business’ Facebook and Twitter, and they look for tutorials and how-tos on Pinterest and YouTube. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

Martech

JULY 8, 2022

Source: Gartner Consumer Values and Lifestyle Survey, October 2021. Today, 96% of Millennials are on more than one platform, according to recent Gartner research. That same Gartner study found that most of today’s 18- to 29-year-olds are on five or more platforms. But that’s also true for Gen Z users on Instagram and YouTube.

Peer-to-peer 115

Peer-to-peer Optimization Gartner Marketing & Strategy 115

Top Rank Marketing

JULY 28, 2023

percent by 2025, while user growth rates were expected to generally slow for social platforms Facebook, Instagram, Snapchat, and TikTok, according to recently-released forecast data. MarketingCharts Social Media Sites See Fewer Users Twitter — recently rebranded as X — was expected to see a 2.7

Twitter 56

Twitter B2B Marketing B2B Paid Search Agency 56

Marketing Insider Group

FEBRUARY 9, 2021

You want to rank higher for Facebook Ad-related keywords. In this case, you could choose “Facebook Ads” as a pillar topic and write about various subtopics to support it, like “How to Target a Specific Audience on Facebook” or “Running Video Ads on Facebook.”. Check out research papers by Forrester and Gartner.

Content Marketing 362

Content Marketing Planning Paid Search Agency Lead Ranking 362

Convince & Convert

SEPTEMBER 21, 2010

Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. Too often, the humanization part gets overlooked in an effort to create a “user-generated video contest widget that we’ll launch on Facebook with support from Ustream.&# It’s not hard, it’s complicated.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

ClearVoice

NOVEMBER 11, 2022

694,000 hours of content are streamed on YouTube every minute. Social media content includes text, images, short-form videos, GIFs, and other easily consumable content developed for platforms like Facebook, Instagram, TikTok, Twitter, Snapchat, Pinterest, and other similar sites and apps. adults use Facebook. Statista ).

SMS 98

SMS Buy Top of Funnel Content Marketing 98

Top Rank Marketing

DECEMBER 4, 2023

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences.

Marketing AI 142

Marketing AI Trends B2B Marketing Content Marketing 142

Outgrow

SEPTEMBER 30, 2022

Aging of platforms like Facebook and Instagram. Dan has previously worked with clients like GBH (Boston’s NPR), Harvard Business Review, NYTimes R&D, Gartner, Drift, Ring Doorbell and a lot more. Dan Shure: I think what happens is Facebook comes along. How acquiring SEO knowledge can change your life. So they own both.

SEO 52

SEO B2B Marketing Marketing & Strategy Marketing Strategy 52

Hubspot

NOVEMBER 16, 2012

Not to mention that Social Media Examiner reported earlier this year that 76% of marketers planned to increase their use of YouTube and video marketing , making it the top area marketers would invest in for 2012. It's no surprise then, that 87% of online marketers use video content , according to Outbrain's State of Content Marketing.

Planning 28

Planning Paid Search Agency Advertising Agencies Top of Funnel 28

Convince & Convert

SEPTEMBER 20, 2010

Private brand communities vs. Facebook. Podcasts vs. YouTube. The range of Facebook usage is just 37% – 51%. The pattern holds for YouTube and Linkedin, too. First, marketers of all stripes seem to have accepted (for now) that social media in large measure = Facebook, Twitter, Linkedin, YouTube and blogs.

Social Media 149

Social Media Media Webinar Metrics Marketing & Strategy 149

Hubspot

DECEMBER 4, 2012

We saw the rise of Pinterest, several IPOs and acquisitions, an aggressive political ad war, Facebook’s 1 billionth user, and watched one Korean artist turn into a global phenomenon thanks to YouTube. In fact, Gartner predicts that CMOs will outspend CIOs by 2017. So what’s on tap for next year?

Work Management 28

Work Management Marketing Management Marketing Automation Services Paid Search Agency 28

Sprout Social

JANUARY 30, 2020

Notable for companies in the SaaS B2B marketing space, Gartner recently observed that the average buyer is more overwhelmed with information than ever before. The previous Gartner study highlights the fact that folks are doing more and more independent research when looking up SaaS products. PPC and social ads.

Webinar Metrics 97

Webinar Metrics Marketing Strategy Marketing & Strategy Planning 97

Zoominfo

JULY 14, 2023

Here are some of the most common challenges that B2B marketers face when trying to build a successful strategy: Challenge: Budget Allocation Solution: Lean into Automated Reporting According to Gartner, 75% of CMOs are being asked to do more with less in 2023.

Paid Content 130

Paid Content Planning Marketing Report Marketing Budget 130

Martech Advisor

MARCH 11, 2020

Last year Gartner reported that the need for CDP capabilities was so acute that spending on CDP technology became the least likely to be postponed during an economic downturn. In 2008 a start-up named Facebook was introduced. Facebook’s YouTube and WhatsApp channels have a combined 2 billion users. Today it has 2.3

Enterprise Management 53

Enterprise Management Marketing Management Ideal Customer Profiles POS 53

Sprout Social

JANUARY 20, 2021

According to Gartner , providing customers with information specifically designed to help them advance their purchase has the single biggest impact on driving deal quality that the research firm has ever documented. Sprout users can also use listening to gather market research from Facebook, Twitter, Instagram, Tumblr, Youtube and Reddit.

Work Management 111

Work Management Marketing Management Research B2B Marketing 111

Convince & Convert

SEPTEMBER 21, 2010

applications like Facebook, Twitter, Skype, etc. I think Facebook pages are a tool that are not given enough credit right now. Most of the tools in the space focus on Twitter, we focus on Facebook Pages, YouTube and Twitter. Expion just compiled 8 case studies with one of our clients, Applebee's.

Social Media 157

Social Media Media Paid Content Work Management 157