Other Twitter Topics:     The Graying of Facebook      Multiple Account Layering Strategy       More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 2-3 minutes) As social media intrudes further into the B2B marketing, many managers, consultants and agencies are being asked by the C-suite to defend against the perception that  ”social media is just for kids “.  Facebook:  300 million active users, 122 million visits/day Here’s a quick reference list prepared for just such a discussion at an ingredient brand technology company during the engagement evaluation discussion. 

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. You need to experiment, you need to engage in the conversation, learn the beauty an information technology research and advisory company. Fouts presented yesterday in Boston.

In the fourth of a series of Thought Leader interviews for MarketingSherpa's 6th Annual B2B Marketing Summit 2009 , we talk to Richard Fouts, research director at Gartner, Inc., Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. You need to experiment, you need to engage in the conversation, learn the beauty of an information technology research and advisory company. Fouts presented yesterday in Boston.

Still, most of what's being done today, from creating a company Facebook page to using a social media email signature , is extremely tactical. The creators of the site believe that buyers will post reviews because 1) they increasingly use social media ( Twitter , Facebook, LinkedIn, etc.) On the buyer side, FYIndOut is targeted at SMBs that are generally too small to have policies against endorsing vendors (as many larger enterprises It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized .

Then I came across this cartoon in the… Read more… Doug Kessler | January 23rd, 2008 | no comments 7 ways to improve the signal-to-noise ratio in B2B marketing Every marketing communication has two parts: •    The Signal – your message; the thing you want people to take away •    The Noise – everything else; the things that distract, delay and get… Read more… Doug Kessler | January 22nd, 2008 | 2 comments The ‘Big Mo’ in B2B technology marketing: are we listening to Gartner?

On the plus side, a recent study from Forbes and Gartner suggests that we may have turned the corner, with C-level executives now optimistic about the outlook for 2010. The lines between display ads, search and social are blurring rapidly. "New to the list of PPC providers this year is Facebook. While not a search engine, Facebook offers contextually targeted PPC text ads similar to Google‘s content network. MarketingSherpa just released its new search marketing benchmark report ($447) and companion executive summary (free PDF). Some of the key findings and observations

3 Ways for Businesses to Take Full Advantage of Facebook John Jantsch outlines three approaches on how to use Facebook for your business. Gartner has published a report entitled "Marketing Essentials: Marketing Activity Cycle for High-Tech and Telecom Providers." It’s a big world out there in the content-marketing/social media/B2B blogosphere, so we would like to save your time by rounding up the best posts and articles of the week. We highlight a take-home point of each post, giving you a snapshot of what thought leaders and influencers are saying.

For example: Pepper your content with keywords and phrases in the right places so it will have a better chance of being found when people are searching about the topic via search engines like Google, Bing and Yahoo. Merchandise free subscriptions to your newsletter and promote your blog on your website. Twitter about your blog posts or newsletter articles to get your content read by, and re-tweeted to, prospective customers. Mention relevant newsletter or blog content on Facebook or to your LinkedIn groups. Link to your enewsletter, blog, Tweets and linkedIn profile