Or if Facebook were a country, it’d be the 3 rd largest in the world? Forrester Research predicts that B2B firms will spend $54 million on social media marketing in 2014, up from just $11 million in 2009. B2B Social Media Blogging Facebook MediaSocial media has reached prime time. Did you know more searches are done on YouTube than Yahoo? Consumers are interacting with each other and with companies on social media. Social media isn’t just for B2C marketers. B2B organizations are getting leads and generating demand using social media. Is your B2B company using social media? MORE >>

I can understand if you don’t want to use LinkedIn or blogs, but nobody’s forcing you,” said Li, founder of the Altimeter Group and author of the recently published, “ Open Leadership : How Social Technology Can Transform the Way You Lead,” which explains how Facebook, Twitter, Yammer , YouTube, et al. Li, who was formerly VP-principal analyst at Forrester Research , said many b-to-b sales reps undervalue social-media tools because they view Facebook and its ilk as a “personal” medium and not a “business” medium. don’t think so. ’” . Li said. Subscribe to RSS. MORE >>

As many B2B companies move into using more social and digital tools we continue to read about case studies involving the big three — LinkedIn , Twitter and Facebook. Mashable writes about a Forrester Research poll of 100,000 consumers in Asia, Latin America and North America in the second and third quarters of 2011. Application Discussion Resources Toolbox Busron Marsteller Comscore Edelman Digital Forrester Research InSites Consulting mashable Penn Olson Social media Asia social media Europe social media Latin America SynthesioBut what abo0ut Sina Weibo ? Orkut ? MORE >>

I’m at least a month late in reviewing Forrester’s annual 2011 Social Technographics for Business Technology Buyers report, by Kim Celestre ( @kcelestre ). Forrester has conducted this survey for three years running and for those of us looking for the impact of social and digital media on B2B tech, this is about as good a study as we have available to us. Here’s Forrester’s blog post. Twitter and Facebook are at the bottom of about a dozen online and offline sources. Twitter and Facebook are at the bottom of about a dozen online and offline information sources. MORE >>

When my career began to take a new shape, it was his reports (when he was an analyst at Forrester Research) and writing on “ Experience: The Blog ” that, unbeknownst to him, helped me clarify what I wanted to do, why I wanted to do it, and how I wanted to do it. In 2009, the challenge was to get companies to start listening and responding on Facebook and Twitter. Ask for an education in the practical aspects of Facebook and Twitter. go back the Forrester Technographics that I used so often when I was an analyst. Maybe it inspires, or perhaps it irritates. MORE >>