article thumbnail

Social media ROI sucks! (Or, you can prove anything if you send out a survey)

ViewPoint

Social distribution of content and messages isn’t considered all that effective in providing business value to companies, according to a recent analysis by Forrester Research. In last place: Facebook, whose problem (according to Forrester VP and principal analyst Nate Elliott) is poor targeting and static-image ad units.

article thumbnail

Facebook Can Work for B2B Marketers, But You Gotta Know the Rules

Paul Gillin

In my work with B2B organizations, the question of how to use Facebook is invariably front and center. This Is despite the fact that numerous surveys have shown that Facebook is one of the least effective social networks for B2B marketing. Storage maker EMC makes particularly good use of Facebook’s “Welcome&# page.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What’s your Social Media diet?

Buzz Marketing for Technology

Share this on Facebook. A typical day starts at 6am with answering the new email that came in over night and then some morning reading in my RSS reader (see photo of this mornings Google Reader). My advice would be don’t let Google Reader (or any social activity) over run your life – remember you are in control! Tweet This!

article thumbnail

How Social Media Helps Marketing, PR, And Sales Become Better Friends

Marketing Insider Group

The alignment problem is what drove me into here… BtoB Magazine recently reported on a Forrester survey that proves the point that this is huge challenge: only 8% of B2B companies say they have tight alignment between sales and marketing. I guess this shouldn’t be a huge shocker. I started my career in sales.

PR 100
article thumbnail

Top 50 B2B Marketing Influencers On Twitter

Marketing Insider Group

ForresterForrester Research, Inc – An independent research company that provides pragmatic advice to global leaders in business and technology. BtoBmagazine – BtoB Online – The resource for # marketing strategists. Cambridege, MA – [link]. Write articles, share knowledge and make connections.

Twitter 100
article thumbnail

Tom Pisello: The ROI Guy: Updated Alinean Social Media ROI.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Pisello , ROI Calculator , social media hierarchy of needs , Social Media ROI 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To.

ROI 40
article thumbnail

Tom Pisello: The ROI Guy: New TCO Calculator: EMC SMB Virtual.

The ROI Guy

Share to Twitter Share to Facebook Share to Google Buzz Labels: Alinean , Demand Generation , EMC , Pisello , TCO Calculator 0comments: Post a Comment Newer Post Older Post Home Subscribe to: Post Comments (Atom) Search This Blog Loading. Alinean recognized by BtoB Magazine’s as one of To. They do if they are.

SMB 40