Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. For example, my Jay Today video blog is a “show” on my Facebook page, and on my YouTube channel.

Television marketing 165

Television marketing Social Media Media Marketing & Strategy 165

KoMarketing Associates

MARCH 15, 2016

If you look at who is using social media, you’ll see that the majority of millennials (as well as the adult population) are using at least one social media platform, with Facebook, LinkedIn, and Twitter being the most popular. You can also promote your content on Twitter and LinkedIn to get it in front of more people.

Paid Content 120

Paid Content Social Media Advertisements Advertising 120

Excelsior Research

JANUARY 3, 2022

Along with the above methods, we also deliver: a) Development of Focus Group Recruitment screener questionnaires. and here are some examples, a) Focus groups, b) Telephonic in-depth interviews. And apart from the above options, we provide: a) Development of Focus Group Recruitment screener questionnaires.

Research 52

Research Demand Generation Agencies Advertising Agencies Paid Search Agency 52

Sprout Social

MARCH 7, 2022

Twitter Brand Surveys. On Twitter, brands aren’t just part of the fun. Seven out of 10 Twitter users even say that “Brand Twitter” is one of the best parts of being present on the network. Using Twitter Brand Surveys can help you better understand what drives brand lift among an already receptive audience.

Customer Surveys 93

Customer Surveys Brand Identity Branding Paid Search Agency 93

Brandpoint

JANUARY 29, 2020

In the description of your workshop, it states “the best focus group lives in the world of social media.” Interestingly enough, I’m starting to see hints that the aspects of the industry are heading back towards a more social/community role with the increasing popularity of Facebook groups.

Social Media 130

Social Media Analytics Media Paid Search Agency 130

Contently

JANUARY 4, 2017

Native advertising has come a long way since The Atlantic was shilling for Scientology and giving Jeff Jarvis a panic attack on Twitter. Through focus groups and a survey of 1,212 consumers, we pinpointed some big problems with native content, but also discovered how it can deliver big benefits to advertisers.

Advertising Agencies 97

Advertising Agencies Advertisements Advertising Effectiveness 97

Convince & Convert

JANUARY 16, 2015

With 25 people dedicated to social, JetBlue keeps 24/7 coverage on their Facebook and Twitter channels. Communication is streamlined through one Twitter handle, where they try to respond within 10 minutes. On JetBlue’s Facebook page, they shoot to respond within two to four hours.

Service 136

Service Skype Social Media Forecasting 136

The Effective Marketer

JANUARY 19, 2012

Let’s do a focus group and find out. In an interesting BusinessWeek article dating back to 2005, titled “ Shoot the Focus Group ”, the author states that although there are plenty of examples and ample evidence that Focus Groups fail time and again, companies keep using them. What do customers want?

Focus Group 100

Focus Group Copyright CMO Social Media 100

Pam Didner

AUGUST 16, 2020

If you have their e-mail addresses or contact information, reach out to them and see if you can engage them in phone calls or focus groups. You can also define a hero product as the one that the company wants to focus on and therefore allocates the most marketing budget for. Talk to your potential customers and get to know them.

Content Marketing 118

Content Marketing Enterprise Management Work Management Resource Management 118

Optinmonster

MAY 27, 2020

Start with researching the biggest social media platforms like Facebook, Twitter, Instagram, LinkedIn, YouTube, and the newcomer TikTok. Instead, B2B should consider platforms like LinkedIn and Facebook as they are better equipped for sharing in-depth posts and articles, as well as reaching industry-focused groups.

Social Media 133

Social Media Paid Content Social Marketing Advertising Agencies 133

Valasys

JANUARY 30, 2024

What is Social Media Marketing Social Media Marketing (SMM) leverages platforms such as Facebook, Instagram, Twitter, LinkedIn, YouTube, and Pinterest to establish connections with your target audience, improve brand presence, boost sales, and generate traffic to your website.

Social Media 40

Social Media Research Social Marketing Planning 40

Convince & Convert

NOVEMBER 17, 2016

Blocking popular networks and monitoring browsing history isn’t going to stop anyone from checking Facebook—especially when 11 percent of those surveyed admitted to using social media during bathroom breaks. These employees are your initial allies and should be the first group of stakeholders you bring into your initiatives.

Social Media 147

Social Media Customer Surveys Education Eye-Tracking 147

KoMarketing Associates

JANUARY 29, 2019

The B2B industry is typically comprised of a small and focused group of decision makers, so it’s critical to hit them at the right time and with the right content. Twitter Ads : Use audience and keyword targeting to serve your content to demographics that fit your needs.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

Biznology

NOVEMBER 20, 2014

Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Facebook caught on because of this. These may not be new approaches, but they still yield insights.

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Sprout Social

MAY 18, 2021

On the other hand, social media describes a variety of digital platforms like Facebook, Twitter, Instagram and others that allow for targeted distribution and audience interaction. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing.

Social Media 111

Social Media Media Budget Programs Paid Search Agency 111

Martech Advisor

JANUARY 23, 2020

Bolster your data insights with third-party research and focus groups. Therefore you need third-party research, as well as A/B experiments with focus groups. Look for customer insights across different cities and regions relevant to your targeted cultural group. Tell us on LinkedIn , Facebook , or Twitter.

Practices 104

Practices Marketing Strategy Marketing & Strategy Examples 104

Convince & Convert

AUGUST 27, 2015

While the media loves Twitter, the story is bigger than any one social network. The next thing you knew, you were in a room with a dozen other suckers tasting chips and being scrutinized by a group of researchers whose number one goal was to decide which chip should be mass produced for the market at-large. Television.

Television marketing 162

Television marketing Broadcasting Cable SMS 162

Hubspot

JANUARY 16, 2020

For instance, I really enjoy how Netflix has different Twitter and Instagram accounts dedicated to their popular categories like Netflix Is A Joke (Comedy) and Strong Black Lead (African American audiences). Engage with audiences by conducting focus groups. Do you ever feel like your favorite companies just get you sometimes?

Buyer Personas 87

Buyer Personas Psychographics Demographics Paid Search Agency 87

Convince & Convert

FEBRUARY 11, 2015

It creates a virtual dialogue with other designers and marketers, and provides a focus group ready to share their insights and ideas for improvement. Post options to consider on your company Facebook page, and ask your fans which design resonates with them. Or, apply the same concept to Twitter.

Landing Pages 155

Landing Pages Best Practices Design Lead Capture 155

Convince & Convert

JULY 2, 2014

It’s important to do the appropriate research, either with focus groups and surveys or by hiring an outside agency. General Mills did this just right when it invited discussion around sourcing sustainable ingredients in a live Twitter chat. But be careful if you solicit feedback from customers on social media.

Paid Search Agency 144

Paid Search Agency Brand Identity Branding Social Media 144

Contently

MAY 3, 2017

Much has been said about the political undertones of Mark Zuckerberg’s public appearances of late but, in the words of Nitasha Tiku at Buzzfeed, “Zuckerberg’s listening tour is less a presidential gambit than a focus group with Facebook users.” But it’s also affecting other areas.

Storytelling 65

Storytelling Advertising Agencies Youtube Mobile Advertising 65

Sprout Social

AUGUST 23, 2016

Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. People post Instagram pictures of themselves enjoying their favorite brands, check in on Facebook when they go out to local bars and restaurants and happily show off their brand loyalty. Then give them the solution.

Social Media 111

Social Media Paid Content Media Business 111

BenchmarkONE

SEPTEMBER 13, 2018

Focus groups. If you already have a solid mailing list and online social network, FocusGroupIt makes it easy to put together online focus groups. The downside is that you’ll need to provide your own focus group members, since the tool doesn’t aggregate these for you. Gathering and analyzing data.

Paid Content 71

Paid Content Research Enterprise Management Tools 71

Contently

JUNE 13, 2016

Platforms like Facebook, Twitter, and Snapchat control everything within their own walls. And similar to Facebook, Genius could let publishers pay to promote related stories. Goldman’s Twitter account, which has over 500,000 followers, is full of positive PR and industry links, but there’s no user interaction.

Paid Search Agency 60

Paid Search Agency Ads Ad Building Ad Exchange 60

Webbiquity

JUNE 20, 2011

Certain aspects of social media (such as the ease of building a large following on Twitter—if you’re not picky about things like quality or relevance) are like helium for those with already overinflated egos. Facebook can be a wonderful platform for sharing information, but also a playground for narcissists. The solution?

Social Media 100

Social Media Peer-to-peer Media PR 100

ClearVoice

JUNE 15, 2021

After conducting interviews, focus groups, and other data collection efforts, marketers consolidate the responses to identify commonalities in the available data. When a person finds your site using a Facebook link, for instance, you can use that web content to drive them to your Twitter, Instagram, and Pinterest feeds.

Rules 116

Rules Work Management Content Marketing Marketing Management 116

Marketing Insider Group

AUGUST 3, 2010

Kent calls social media “essentially the world’s largest focus group.&# He suggests you use the common tools of the trade like Twitter, Facebook and Google Alerts as well as more advanced sources like Google trends and Customer Service data. Share your thoughts, post a comment.

Social Media 100

Social Media Paid Search Agency Demand Generation Agencies Media 100

markempa

DECEMBER 30, 2008

They used several scanning tools including TweetScan for Twitter posts, Google Alerts for industry terms, and Boardtracker.com to monitor technology forums and message boards.     Established a Twitter account The company used the account to supplement their blog.     Created a LinkedIn group.

Lead Generation 120

Lead Generation Social Media Generation Webinar Metrics 120

Sprout Social

FEBRUARY 5, 2020

Social media is the world’s largest and most transparent focus group. Social listening lets you tap into that focus group, their conversations and the trends happening not just around your brand, but around your industry as a whole. What power! Your organization can even use listening for recruitment.

Tools 94

Tools Work Management Marketing Management Business 94

B2B Marketing Traction

MARCH 27, 2012

Blogs are designed to allow readers to comment and to share posts on social media platforms such as Twitter, Facebook, and Google+. Instead of or in addition to expensive market research such as focus groups, you can use your blog and social media to get feedback and opinions. Crowdsource market research.

B2B Marketing 100

B2B Marketing Planning B2B Word of Mouth 100

Marketing Insider Group

APRIL 21, 2011

Marketing and PR should continue to take a leadership role in social media by defining how to best orchestrate social media strategy with sales, customer service, support, and other customer-focused groups across our companies. As the Kenneth Cole fiasco on Twitter showed us, the crisis can come from anywhere, even within.

PR 100

PR Social Media Social Marketing Planning 100

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Ideal Customer Profiles 86

Ideal Customer Profiles Customer Surveys Focus Group Email Marketing 86

ConvertKit

APRIL 17, 2019

If you decide to create a poll, social media platforms like Facebook and Twitter can help you get more eyes on your poll. Interviews or focus group. If you are struggling to define your niche or don’t know what is motivating your audience to buy, hosting interviews and focus groups could be a great next step.

Customer Surveys 86

Customer Surveys Focus Group Ideal Customer Profiles Email Marketing 86

Hinge Marketing

OCTOBER 31, 2016

Focus groups. Get a group of your target customers together in one place and ask them a series of questions. You have a focus group. But focus groups have several limitations that make them impractical for most professional service applications. Think interviews. Face-to-face interviews.

Research 48

Research Service Planning Ideal Customer Profiles 48

Marketing Insider Group

FEBRUARY 21, 2013

I invite you to connect with Liz on Facebook or LinkedIn. And please follow along on Twitter , LinkedIn , Facebook and Google+ or Subscribe to the B2B Marketing Insider Blog for regular updates. And Alan See reiterated that the customer and the content is king. Let me know what you think in the comments below.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Work Management Marketing Management 100

Bluetext

FEBRUARY 12, 2021

Many fail when their UX features can’t stand up to the mainstream social giants or are acquired only to be killed ( rest in peace video app Vine, which was bought by Twitter). Digital marketing campaigns from brand awareness to direct sales and conversions have proven successful on Facebook, Twitter, LinkedIn, and even Instagram.

Generation 26

Generation Advertising Agencies Thought Leadership Social Media 26

Webbiquity

DECEMBER 21, 2010

Marketers no longer have to rely on expensive, contrived focus groups; social media provides a vastly larger, richer, more real-world source of information. Twitter, Facebook and LinkedIn groups, community sites (e.g. Share this on Facebook. Provide customer support. Share this on Bebo. Post on Google Buzz.

Social Media 100

Social Media Media Business Paid Search Agency 100