Oktopost

MAY 20, 2024

Let’s explore the benefits of measuring engagement and the advantages of tracking website traffic to bring clarity to the ongoing debate about which social media KPIs are most critical. For some brands, building a community on LinkedIn or Facebook and sparking conversations is the goal, so engagement metrics take the spotlight.

Allocation 62

Allocation Digital Asset Management Top of Funnel Lead Ranking 62

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. The platform has more than 900 million users worldwide.

Linkedin 285

Linkedin Advertisements Advertising Practices 285

Unbounce

MAY 27, 2021

Enter Daniel Parscal, marketing specialist and PPC extraordinaire. Artists upload their music, send all the metadata required for proper tracking and payment, and the rest happens on the CD Baby portal. In his current role as a digital marketing strategist, he’s in charge of SEO, SEM, and PPC. Eye-catching CTA?

Conversion Rate 139

Conversion Rate Marketing AI Lead Scoring Lead Ranking 139

Pam Didner

OCTOBER 7, 2020

So keep your eyes open, and you’re sure to find a webinar that matches your interests! You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy! These tools are usually available to track the performance and reach of websites and social media.

Paid Search Agency 133

Paid Search Agency Planning Tips Work Management 133

seo.co

FEBRUARY 15, 2022

That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof. Without a first set of eyes to see your content and spread the word, your inbound marketing investment might fizzle. Set Up Pay-Per-Click Ads.

Paid Content 117

Paid Content Traffic RSS Blogger 117

KoMarketing Associates

JULY 7, 2015

If the B2B organization is already building or currently have a robust email marketing or newsletter list, crafting an eye-catching and engagement email campaign could help gauge and increase user interest for new solutions and offerings. Email Blasts / Newsletters.

Marketing Management 120

Marketing Management Online Marketing Promotion B2B Marketing 120

Hubspot

JANUARY 22, 2020

To help you keep your eye out on options other than the oligopoly, I'll walk you through some of today's most prominent advertising alternatives and show you a few examples of brands that use them. Like Google Ads, you'll still want to familiarize yourself with PPC strategies to properly monitor your budget and wasted spend.

Paid Content 96

Paid Content Amazon Paid Search Agency Facebook 96

KoMarketing Associates

JANUARY 29, 2019

After your audience have been educated on the industry and your business from a bird’s eye view, you need to start considering the creation of content that answers the “why us?” Here are some data sources to leverage as you create middle and bottom of the funnel content: PPC – look for terms that convert highly on paid search.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

FEBRUARY 12, 2019

Instead of just giving these articles the side eye and moving on, let’s really look at the issue. Take some recent research from LinkedIn that found that B2C marketers are ahead when it comes to adopting marketing technology. It’s still a winnable game, but ppc is an expensive place to make mistakes. No comparison, right?

Work Management 121

Work Management B2B Marketing Marketing Management Peer-to-peer 121

Valasys

JULY 31, 2023

Imagine enticing potential buyers with captivating social media posts, enticing email campaigns, and eye-catching ads. You’ll tap into different marketing channels, like social media, email campaigns, and eye-catching ads, to get your brand in front of new eyes. That’s where customer acquisition comes in!

Lead Generation 52

Lead Generation Advertising Channels Sales Qualified Leads Generation 52

Single Grain

DECEMBER 8, 2023

From setting a realistic budget to developing captivating creatives that make key decision makers in your industry sit up and take note, you need a simple step-by-step instructions on how to create successful LinkedIn Ads. Most importantly, LinkedIn’s competitively priced ad rates produce results.

Paid Content 105

Paid Content Paid Search Agency Linkedin Cost Per Thousand 105

DealSignal

SEPTEMBER 2, 2020

Paid search/pay-per-click (PPC) advertising: best channel for quick results. And since PPC ads start working immediately, it yields a return much more quickly than other tactics. With high-quality content and keen insights into your audience and what they search for, it’s possible to run a successful PPC campaign with a limited budget.

Paid Content 52

Paid Content Advertising Channels ROI B2B Marketing 52

DealSignal

SEPTEMBER 2, 2020

Paid search/pay-per-click (PPC) advertising: best channel for quick results According to Google, for every $1 spent on ads, advertisers earn $8 in return. And since PPC ads start working immediately, it yields a return much more quickly than other tactics. No amount of advertising can shorten the sales cycle.

Paid Content 52

Paid Content Advertising Channels ROI Paid Search Agency 52

Single Grain

JANUARY 23, 2023

Enter PPC consulting. But without expert guidance, PPC can be challenging and costly. In this post, we’ll share why PPC consulting is essential, demystify pay-per-click marketing, and give you tips for hiring the best PPC consultant for your business. In pay-per-click marketing , keywords matter more.

PPC 59

PPC Paid Content Consulting Paid Search Agency 59

SmartBug Media

MARCH 19, 2021

Once your content is created and pulled together with awesome eye-catching design, it’s time to promote it. 10 Tips to Boost Your LinkedIn Presence in 2021. Resources for Online Advertising and PPC. These resources for online advertising and PPC tips and best practices can help. More Resources for Branding and Design: 24.

Paid Content 105

Paid Content Inbound Marketing Resources B2B Marketing 105

Golden Spiral

JANUARY 22, 2021

You may have always set quarterly goals and tracked your budget accordingly. As a result, when your executive team needs to sign off on the marketing budget you may find yourself having in-depth conversations with non-marketers about the value of LinkedIn ads versus pay-per-click versus industry publication ads.

Marketing Automation Services 62

Marketing Automation Services Marketing Budget Marketing Budget Creation B2B 62

Digilant

MARCH 18, 2021

If a potential shopper arrives at your website, for example—and if they click your display ad without converting—we should still keep an eye out for a return visit. Keeping track of each one, and assigning different ‘relevancy’ weighs to each, can quickly become expensive. But what if we weighed each channel equally?

Marketing Attribution 52

Marketing Attribution Analysis Allocation Lead Ranking 52

Metadata

JULY 21, 2022

Visual appeal: While many PPC ads are visually dry, Facebook ads offer compelling visuals. Impressive ROI: Facebook ads offer tremendous value with an average CPC of nearly 50% less than LinkedIn. Limited conversion tracking: While platforms like Facebook give you instant access to insights, Twitter’s metrics are comparatively lacking.

Paid Content 52

Paid Content Paid Social Agency Paid Search Agency CPC 52

Pam Didner

OCTOBER 7, 2020

So keep your eyes open, and you’re sure to find a webinar that matches your interests! You should also regularly check HubSpot’s blog for information on everything from social media marketing to PPC strategy! These tools are usually available to track the performance and reach of websites and social media.

Paid Search Agency 52

Paid Search Agency Planning Tips Work Management 52

Hubspot

OCTOBER 31, 2012

When it comes to pay-per-click (PPC) ads , Google is the undisputed heavyweight champion. But if you’re not Google -- so, pretty much all of us -- the odds of your PPC ad being seen and clicked on via a search just got 42% harder. Still, all eyes are on the web. Why You Might Benefit From Using LinkedIn PPC Ads.

Paid Search Agency 28

Paid Search Agency Linkedin Ads B2B Marketing 28

Parse.ly

JUNE 11, 2020

Other paid media examples: Pay-per-click (PPC), display ads, sponsored ads, carousel ads, video ads, shopping ads, social ads, paid influencer content, sponsored content. Companies typically use paid media to boost their promotion efforts to ensure as many eyes as possible see their content. How to track paid media.

Paid Content 52

Paid Content Media Work Management Eye-Tracking 52

Oktopost

APRIL 10, 2024

Posting on LinkedIn without a strategy is like playing chess blindfolded – you might make one right move, but it’s unlikely you’ll win the long-term game. To make the most of LinkedIn, it’s smart to learn from the leading LinkedIn marketing agencies. What does a LinkedIn marketing agency do?

Paid Search Agency 62

Paid Search Agency Advertising Agencies Paid Content Marketing Agencies 1 62

Metadata

JANUARY 25, 2023

Open your LinkedIn and you’ll likely see plenty of posts talking lead generation vs demand generation—with demand gen talking the W every time. You’re not tracking leads, clicks or impressions. Instead, you’re tracking metrics that actually have a tangible impact on the business. Why are strategies shifting now?

Lead Gen 52

Lead Gen Lead Ranking Demand Sales Qualified Leads 52

KoMarketing Associates

FEBRUARY 23, 2022

With over 706 million members in more than 200 countries, LinkedIn is one of the most effective ways for B2B businesses to reach professionals from around the world. . There are two main ways to approach LinkedIn — you can run paid advertising or you can post organic content from your LinkedIn company page. Ready to get started?

Linkedin 226

Linkedin Paid Search Agency Ads Account Based Marketing 226

Outgrow

JANUARY 11, 2021

4) Track how your list grows. 7 LinkedIn Sales Navigator. LinkedIn Sales Navigator is probably one of the best lead generation tools for B2b businesses. Did you know that 65% of B2B companies were successful in generating quality leads from Linkedin? 4) Extended LinkedIn network access. Paid: Starts at $10/month.

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Online Marketing Institute

DECEMBER 23, 2010

Home Members Only News Features Columns SEM SEO PPC Social Media How To Google & Search First Time Here? MEMBER LOGIN > | BECOME A MEMBER > Column: Strictly Business B2B Hubs Or PPC? I have seen many situations where the Cost Per Lead produced via a Buyer Hub is significantly less than leads generated via PPC. Good leads.

Paid Content 40

Paid Content PPC Sales Qualified Leads Allocation 40

Valasys

MARCH 26, 2020

Read more on Top 10 PPC Trends for 2020. Your website traffic can go for a toss within the blink of an eye if you don’t know what standard negative SEO practices are and what to do to combat them. Track the links pointing to Your Website. Track real, good-quality links and add them to your link list. Fantastic, terrific!

SEO 59

SEO Tips Lead Scoring Lead Ranking 59

Hubspot

NOVEMBER 5, 2019

Facebook Ads has a solid track record. Check out this blog post from a PPC and Pinterest expert. While you might want to keep an eye on Reddit or experiment with it, don't put all of your time and resources into it -- at least right now. For example, research shows that 80% of B2B leads come straight from LinkedIn.

Paid Content 98

Paid Content Research Product Youtube 98

Lake One

MAY 23, 2019

LinkedIn , Facebook, and Twitter were all introduced to the world between 2002 and 2006. However, the rapid growth and massive popularity of the platforms caught the watchful eyes of businesses rather quickly. They were willing to pay to catch the eyes of those users; therefore, social media advertising began. PPC & SEM.

Inbound Marketing 46

Inbound Marketing Paid Search Agency Planning Advertising Agencies 46

Moz

SEPTEMBER 27, 2020

Without going into too much detail on this point — it could be a separate blog post — for very competitive commercial terms, not having any/too few backlinks (and what backlinks represent for your site in Google’s eyes) can hold you back, even if your page content is compelling on its own. Map your pages against the right keywords.

SERP 74

SERP Optimization Content Keywords 74

Adobe Experience Cloud Blog

JANUARY 11, 2017

There are exceptions to every rule, of course, but here are some serious red flags to watch out for: No track record: Everyone has to start somewhere—as a businessperson, you know that more than most. Connect with your sales rep on LinkedIn and ask to see case studies that prove their abilities. How do they handle reporting?

Paid Search Agency 48

Paid Search Agency Advertising Agencies Paid Content Ad Agencies 48

Convert

NOVEMBER 8, 2022

“PPC is dead.”. PPC is dying.”. PPC is still alive and well. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. That’s a bit of a stretch.

PPC 59

PPC Paid Content Lead Ranking Cost per Acquisition 59

Hubspot

FEBRUARY 27, 2019

LinkedIn is a highly valuable tool to network with like-minded professionals. But here's something we don't talk about as much as we should: LinkedIn is also a highly useful inbound marketing platform. You have more power at your disposal with LinkedIn than you might realize. That's because LinkedIn has a powerful ads platform.

Linkedin 101

Linkedin Paid Search Agency Ads Campaigns 101

The ABM Agency

JANUARY 8, 2021

Pay-per-click (PPC) advertising has become one of the most common B2B digital marketing channels due to the immense value it brings to the table—for every $1 spent on PPC advertising through Google Ads, there’s a return of almost $2. What Is B2B PPC? Some common PPC ad formats and their benefits include: .

Paid Content 52

Paid Content PPC Paid Search Agency Cost Per Click 52

Adobe Experience Cloud Blog

JUNE 20, 2016

Source of information: Channels they like to consume content on—email, Facebook, LinkedIn, mobile device, etc. digital advertising could be broken down into sub-categories like PPC, display advertising, social advertising, ad design, budget, strategy, trends, and news). Author: Elaine Ip To blog or not to blog, there is no question.

B2B Thought Leadership 92

B2B Thought Leadership Advertising Agencies Paid Search Agency Marketo 92

SmartBug Media

OCTOBER 9, 2019

Industry: Asked in a form or tracked through content engagement to identify high value leads based on persona research. Specific challenges: Asked in a form or tracked through content engagement to identify leads who will see the highest ROI from the solution. Keep a Close Eye on Your Visitor-to-Lead Conversion Rate.

Lead Gen 65

Lead Gen Sales Qualified Leads Lead Ranking Lead Scoring 65

Sprout Social

FEBRUARY 7, 2024

These tools help companies understand what their competitors are doing by tracking their marketing activities, interactions and overall performance. Keeping an eye on the competition also helps you benchmark your own performance and learn about your company’s strengths and weaknesses. Do you need to post more engaging content?

Budget Programs 91

Budget Programs Tools Eye-Tracking Enterprise Management 91