Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

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SWOT Budget Programs Eye-Tracking Advertising Benchmark 90

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. If you’re in a highly competitive field, average bids for keywords can escalate fast. If you compare these to first-page organic rankings for the keyword, it’s the organic search results that garner clicks much more of the time! In 2020, 26.4%

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Advertising Agencies Advertisements Advertising Paid Search Agency 321

Marketing Insider Group

NOVEMBER 29, 2022

Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations. For nonprofit websites , donations are among the most important conversions to track because they represent a nonprofit’s ability to transform website visitors into actual supporters.

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Marketing Websites Paid Search Agency Mobile Marketing Click Rate 271

KoMarketing Associates

FEBRUARY 10, 2021

By analyzing the factors of web pages that appear in Google SERPs for targeted keywords, SEOs are able to determine potential tactics for improving their pages’ positions in those results. A very simple SERP could look like this: You’ll also notice I used a long tail keyword – “goldfish farming online course.”

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SERP Features Google Top of Funnel 295

Optinmonster

FEBRUARY 21, 2024

In this guide, we’ll share 25 proven strategies (with 7 case studies) to teach you how to increase blog traffic by 1064%. Case Study #1: How We Grew OptinMonster Blog to 600k+ Monthly Visits The blog traffic strategy we are about to share with you is simple. Another great tool you can use to find LSI keywords is LSI Graph.

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Paid Content Traffic Webinar Metrics Marketing & Strategy 74

Convert

JANUARY 17, 2024

The least effective tactics were: Adding more keywords Adding unique industry terminology On-page tactics tested for generative engine optimization. Less focus on keyword matching and more focus on adding trust-building elements, like authoritative sources and quotes from experts. If your brand is in Google’s Knowledge Base (i.e.

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Marketing Insider Group

JUNE 14, 2021

Testimonials and case studies. In this second example , the user has some fun with Videoleap’s more advanced effects tools, merging two clips in an eye-catching way that tells a story. Here are some tips: Incorporate target keywords where appropriate. Make your videos visually eye-catching and engaging. Interviews.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

Marketing Insider Group

OCTOBER 27, 2020

From there, you develop topic ideas, influenced by industry trends, buyer needs, keywords, and product roadmaps. Do you track your ranking for key search terms? It can dramatically lift your organic rank if the content uses the right keywords, is relevant to the audience, is of high quality, and is distributed across many channels.

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Top of Funnel Paid Search Agency Lead Ranking Work Management 358

Optinmonster

JUNE 6, 2024

When it comes to search engine optimization (SEO), you’ve probably heard plenty about keyword research , compelling headlines , and overall content optimization. AIOSEO automatically tracks the character count of your meta description. As a content writer at OptinMonster, I write and edit meta descriptions every day.

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Click Rate SEO Examples CTR 59

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Social media also gives you tools to track the popularity of your content over time.

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Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 155

Marketing Insider Group

FEBRUARY 12, 2024

Content is King, but Context is Queen Sure, keywords are important, but search engines are getting smarter. A study found that 94% of first impressions of a brand’s website relate to its design. Focus on a Clean and Intuitive Design Your website should be easy on the eyes and easy to navigate. Is your content easy to read?

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Marketing Websites Mobile Marketing Privacy Policies Customer Satisfaction 216

Sprout Social

MARCH 7, 2024

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. You can find SEO competitors by using keyword research tools to check who’s ranking for your target keywords.

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Analysis Marketing AI Examples SWOT 87

Webbiquity

APRIL 18, 2024

For example, if a prospect has shown interest in a particular product or service, dynamic content can ensure that they receive emails highlighting features, benefits, and case studies related to that specific interest. Automation tools can schedule your LinkedIn posts , track engagement, and analyze performance across multiple platforms.

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Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 163

KoMarketing Associates

JANUARY 29, 2019

After spending time with these clients to learn the business inside-out, we start identifying keywords and keyword phrases that offer an opportunity for them to increase brand awareness in the online marketing space, and indirectly improve customer acquisition as a result. Create CTA Banners. Let’s go back to earlier in this post.

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Top of Funnel Paid Content Education B2B 124

Engagio

MARCH 29, 2021

Intent data helps you understand what keywords the account or people at that account are researching. A screenshot of the Demandbase One Dashboard showing the top trending Intent keywords over 12 weeks. The third and final tip is to track the experiences in your analytics tool. The case for personalization.

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Ideal Customer Profiles Demand Generation DemandBase Personalization 131

ClearVoice

JUNE 6, 2022

It can increase your blog traffic, get eyes on lower-performing posts, and increase time on site. It answers questions, contains quality keywords, and provides value to readers. Are there newer studies and statistics you can share? Check what keywords the post is ranking for and pick a new keyword target.

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Zoominfo

SEPTEMBER 22, 2022

Content Marketing High-quality content, such as blogs, ebooks, whitepapers, and case studies, is a critical element for drawing in new business and capturing leads. This may include analytics, heat maps, keyword research, and content optimization tools. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

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Work Management Marketing Management Budget Programs Demand Generation 130

Sprout Social

FEBRUARY 24, 2022

Use keywords from the job description. Many larger companies use applicant tracking systems (ATS) to screen resumes, scanning them for relevant keywords to find the most qualified candidates. Using keywords can prevent you from falling through the automated cracks and, once at a hiring manager’s desk, can make you stand out.

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Social Media Template Media Cross-Selling 101

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

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Brand Identity Branding Marketing & Strategy Eye-Tracking 125

Marketing Insider Group

JANUARY 16, 2020

Track online conversations. Perform keyword research. Keyword research tools can give you a lot of clues as to what people search on Google, the number of searches performed per month on a topic, how many people click a result, and what kind of content shows up for these searches. Content type. Deadline for draft.

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Planning Conversion Top of Funnel Custom Publishing 306

SalesIntel

NOVEMBER 17, 2022

4 Marketing Learnings From a Study. If the website is properly optimized for search engines, it ranks higher in Google and other search engines for selected keywords. Greater credibility : Ranking highly in search results can also increase your credibility and trustworthiness in the eyes of potential customers.

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Salesforce Marketing Cloud

OCTOBER 20, 2021

A few that are the most important include the page’s content , targeting the right keywords , and backlinks. This list is made up of the most relevant pages to that keyword. Keyword ranking : This is your web page’s exact position in search results for a specific keyword. Target the right keywords.

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Small Business Marketing SEO Tips Business 98

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

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Startups Marketing & Strategy Marketing Strategy Content Marketing 324

SmartBug Media

SEPTEMBER 24, 2021

However, because users produce an average of around 70 million new posts each month, you just need to keep a few thoughts top of mind: Create content with purpose: Have a keyword and audience in mind. Be honest in your efforts: No keyword stuffing! Track freshly generated and qualified leads. What Is Content Syndication?

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Webinar Metrics Tips Marketing & Strategy Ad Building 108

Unbounce

FEBRUARY 7, 2019

In an ideal world, all your landing pages would rank well for their targeted keywords in Google and convert people like crazy. Well, in some cases, your ideal keywords are already dominated by other sites that have entrenched SEO efforts and backlink profiles. a healthy keyword density. Tracking your page’s performance.

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Sprout Social

MARCH 30, 2020

” with a compelling title that stops readers in their tracks. ” Is it optimized for keywords or SEO? Notice that many case studies likewise use specific figures (“How We Increased Our Social Shares by 112%”) to signal that a study was actually conducted and the numbers aren’t just fluff.

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Work Management Content Marketing Management Case Studies 135

Tiecas

MAY 17, 2024

How to Validate Your Value Proposition Data: If you have case studies or customer testimonials that demonstrate quantifiable results, use those as evidence. Engineers might need quick access to technical specifications, while plant managers and executives might prioritize case studies showcasing ROI.

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Paid Content Design Marketing Websites Lead Ranking 52

Martech

APRIL 26, 2023

A study by Ahrefs found that the number of referring domains to a webpage strongly correlates with its search engine ranking position. The cost of each of these precious links can skyrocket to an eye-watering $500-$700 per placement. And what’s the secret sauce to SEO success? It’s link building! Regular communication.

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Link Building Advertising Agencies Ad Building Tips 108

Sprout Social

APRIL 6, 2023

Calendars can also help streamline collaboration and track marketing performance. Within it, you can track the production and maintenance of different content formats ranging from social media posts and blogs to emails and events. Creating a content calendar and managing it regularly gives you a bird’s eye view of your content.

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Content Work Management Ad Frequency Marketing Management 80

The Lead Agency

APRIL 22, 2020

Think high-volume and low-competition – SyncShow A strong keyword strategy will form the foundations of your content and filter through every page. You will then have your list of keywords and phrases to form your keyword strategy. Therefore, they must be eye-catching, strategically positioned and enticing.

Marketing Websites 71

Marketing Websites B2B Top of Funnel Case Study 71

Conductor

APRIL 26, 2021

Now, as the trend towards Organic Marketing continues to accelerate, we’re doubling down on helping SEO, Content and Web teams improve the way they track, define and increase business impact. With Digital Presence tracking , you’re able to track the visibility of all your digital content on the Google SERP.

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Organization Features Enterprise Management Work Management 52

Valasys

APRIL 19, 2023

Digital advertising can also be highly cost-effective, with many platforms offering tools to track and measure the success of campaigns in real-time. Use eye-catching visuals and engaging copy to capture the attention of users. Use Facebook’s built-in tools to track and measure the success of your campaigns.

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Paid Search Agency Ads Facebook Google 52

Sana Commerce

MAY 17, 2023

Here’s how to check on and monitor your technical SEO: Run a Core Web Vitals report A Core Web Vitals report measures and tracks search signals that you can use as a basis to begin your technical SEO optimization. These personas will give you a good starting point for keyword research.

Paid Content 52

Paid Content SEO B2B Lead Scoring 52

Hubspot

AUGUST 19, 2020

What Marketers Can Learn About Keywords, Rankings, and Users. In fact, it requires a huge investment of time, and potentially money (depending on the keyword you want to rank for). Of course, such a big investment of time and money doesn't make sense for certain keywords, since the value of Google result positioning varies.

Organization 101

Organization Paid Search Agency Lead Scoring Lead Ranking 101

Hubspot

MARCH 19, 2020

These tools have customizable settings that you can configure, so the platforms only track the metrics you care about. For instance, HubSpot offers this study, which details how revenue marketing worked for a campaign , and provides highlights of the report for those strapped for time. Happy planning!

Internet Marketing 101

Internet Marketing Planning Marketing Plans Paid Search Agency 101

seo.co

FEBRUARY 15, 2022

That’s because a lot of readers today still check out updates from their favorite blogs through RSS readers, which provides a convenient method for them to track topics under one roof. One way to figure out what people are interested in is to study trending topics via Google Trends. Most blogging platforms have a built-in RSS feature.

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Paid Content Traffic RSS Blogger 117

Parse.ly

FEBRUARY 11, 2022

Pro” and “Your new superpower,” along with eye-catching graphics, Apple’s brand personality is bold, confident, and innovative—and so is its brand voice. Make sure you have conversion tracking capabilities that allow you to tie specific pieces of content directly to clicks from your audience. Source: Apple.com. With taglines like “Oh.

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