Marketing Insider Group

MARCH 18, 2024

Think of it as laying down the tracks for a train. With the tracks in place, all you need to do is follow them to your destination. A recent study found that the #1 result in Google’s search results has an average CTR of 31.7%. Fresh eyes can spot gaps or opportunities you might have missed. Yes, better.

SERP 253

SERP Keywords Eye-Tracking Planning 253

Vision Edge Marketing

SEPTEMBER 12, 2023

Their study found evidence of significant performance benefits related to strategic planning effectiveness. If you haven’t already done so, define and track measures, metrics, and KPIs that are aligned with your business outcomes. Each outcome and objective should be measurable, allowing progress to be tracked and evaluated.

Planning 223

Planning SWOT Allocation Contingency Planning 223

NuSpark Consulting

FEBRUARY 3, 2023

The Nielsen out-of-home advertising study found that interviewees spent 25 hours a week in vehicles, and 33% of them proceeded to look for information on an advertiser after seeing an out-of-home ad. It’s no longer impossible to track outdoor metrics and determine the effectiveness of your campaigns.

Eye-Tracking 130

Eye-Tracking Mobile Advertising Demographics Impressions 130

BOP Design

FEBRUARY 11, 2022

It studies the brain to predict and potentially manipulate consumers’ behavior and decision-making activities. When people take part in research studies, they often aren’t completely honest – particularly in survey responses or group interviews. Common tools used in neuromarketing are eye-tracking and facial coding.

Eye-Tracking 115

Eye-Tracking Leads Lead Marketing Qualified Leads 115

Martech

AUGUST 23, 2021

B2B DecisionLabs, the research arm for Corporate Visions, conducts studies focused on observing people’s behavior as they make choices and decisions. “We We conduct neuroscience studies, which is what I am mainly involved in,” said Dr. Simon. “We Dr. Simon elaborated on the use of multiple tools to track participants’ reactions. “We

Video Marketing 133

Video Marketing Eye-Tracking Case Studies Sample 133

Marketing Insider Group

APRIL 11, 2023

According to a recent study, 75% of consumers judge a company’s credibility on its website design, and 81% of consumers need to trust a brand before they make a purchase. Creating blog posts , videos, articles, Ebooks, case studies, white papers, etc. Content marketing services like our own primarily consist of: Strategy. Distribution.

Marketing Automation Services 329

Marketing Automation Services Marketing Budget Paid Search Agency Service 329

Zoominfo

MARCH 4, 2021

Lead generation is effective because not every audience member you attract is going to invest in your product or service — but it’s worth trying to take their eyes away from larger-sized competition. You want to be on top in your market, but it’s more difficult when you’re pitted against enterprises.

Ideal Customer Profiles 246

Ideal Customer Profiles Lead Generation Lead Scoring Lead Ranking 246

Martech

FEBRUARY 13, 2024

Case study: Martech alignment in action A leading ecommerce company faced challenges with its fragmented martech stack, which wasn’t aligned with its goal to enhance customer experience and increase sales. Look into omnichannel customer experiences and inventory management integrations. If it worked once, it can work again.

Marketing Automation Services 93

Marketing Automation Services Work Management Lead Scoring Lead Ranking 93

Customer Experience Matrix

APRIL 30, 2019

I spy with my little eye…privacy systems! One well known example is DuckDuckGo , which positions itself as “a search engine that doesn’t track you”. There’s still plenty of data along those lines, such as this Mulesoft study , which found that 49% of consumers would share personal data to get personalized service.

Privacy Protection 219

Privacy Protection Privacy Eye-Tracking Mobile Advertising 219

KoMarketing Associates

DECEMBER 8, 2021

For example, workers today are more likely to work from home or on the road, making it harder to track which company they work for due to shifting location. The problem is, many B2B marketers aren’t tracking the right benchmarks. Each section includes benchmark metrics B2B businesses should keep a close eye on.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

Marketing Insider Group

OCTOBER 11, 2023

And according to a recent study, 75% of a company’s credibility comes directly from its website design. Performance Monitoring After everything is up and running, keep an eye on how your content is doing. Use tools to track things like how many people visit your pages and how long they stay. Are people reading it?

Lead Ranking 273

Lead Ranking Content Lead Scoring Keywords 273

Sprout Social

NOVEMBER 21, 2023

In this article, we’ll walk you through the benefits of competitive monitoring and how to keep an eye on the competition using top strategies, tips and tools. Competitive monitoring is the process of continuously tracking your competitors’ activities and strategies. What is competitive monitoring?

SWOT 94

SWOT Budget Programs Eye-Tracking Advertising Benchmark 94

Valasys

NOVEMBER 21, 2019

The B2B marketing world is dynamic & trends here are subject to very negative sentimental connotation – partially because they are ephemeral & partially because it’s very tough for the brands to extract & keep abreast with the B2B marketing trends & studies that every marketer should know about in real-time.

Planning 58

Planning Studies B2B Marketing Trends 58

Marketing Insider Group

FEBRUARY 19, 2024

We’re talking about taking your content from zero to hero, reaching more eyes and hearts, and ultimately, driving your business goals. Comprehensive Strategy and Execution According to a study by the Content Marketing Institute, 76% of companies who were successful in content marketing attributed their success to a strategic approach.

Work Management 172

Work Management Advertising Agencies Paid Search Agency Marketing Management 172

MLT Creative

APRIL 3, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. There was a great case study about this on WhichTestWon.com — as well as the constant need to test rather than always just relying on research.

Eye-Tracking 40

Eye-Tracking Research B2B Marketing Advertising Agencies 40

BOP Design

OCTOBER 26, 2023

We specialize in delivering design and content that not only catches the eye but also holds attention, turns prospects into clients, and boosts your bottom line. By incorporating the best practices outlined in this guide, your B2B website design will not only attract high-quality leads but also convert them into loyal customers.

Design 106

Design Marketing Websites B2B Ethics 106

MLT Creative

FEBRUARY 15, 2012

The Research: Eye-tracking studies have found that when most people view websites, they start at the upper left corner and then rush over the prominent images. The Research in B2B: WhichTestWon.com discusses this in one of its B2B marketing case studies.

Eye-Tracking 40

Eye-Tracking B2B Marketing Advertising Agencies Banners 40

Marketing Insider Group

MARCH 16, 2021

An eye-tracking study revealed most users dismiss ads online. You show it through the expertise of your leaders, case studies, and examples. From pay per click to a TV spot, every ad only offers returns when it’s on; once it’s over, it’s over. Now, on to the numbers. People actively block ads or are ad blind.

Advertising Agencies 341

Advertising Agencies Advertisements Advertising Paid Search Agency 341

Sprout Social

FEBRUARY 8, 2024

If you want to succeed as a business, you need to keep an eye on your industry through competitor analysis. You need to study the strengths and weaknesses of your competitors to help identify opportunities for plays and boost your competitive edge. It’s like preparing for a championship game.

SWOT 107

SWOT Comparison Peer-to-peer Analysis 107

Webbiquity

JANUARY 18, 2024

Work on Building Credibility To demonstrate your brand’s worth in the recipient’s eyes, include case studies or testimonials from other clients you’ve helped. To ensure helpful testing, it’s essential to track key metrics such as open rates, click-through rates, and conversion rates.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

FunnelEnvy

DECEMBER 26, 2023

It can feel overwhelming to keep track of everything, and even the most seasoned marketers fall prey to the top mistakes in B2B lead generation CRO. There is so much data to track in digital marketing, especially now with the release of a new AI tool almost weekly. The more pages, the more complex tracking and reporting will be.

Lead Generation 123

Lead Generation Lead Ranking Generation Ideal Customer Profiles 123

Martech

APRIL 15, 2024

Q: You studied in São Paulo. Everything we collect, we want to make sure we have content or are on track to develop content. Q: What catches your eye most in marketing technology today? For more than six years, MarTech contributor Ana Mourão has been a leader in digital engagement, data architecture, CRM and CDP at the brand.

Work Management 81

Work Management eCommerce Budget Programs Marketing Management 81

Convert

DECEMBER 8, 2020

Eye-Tracking Studies. Eye tracking is an advanced user research method that tells researchers what users are looking at and for how long. Eye-tracking studies may require you to create heatmaps so that you can track your users’ eyes when they interact with a page. Source: Hotjar.

Research 98

Research Optimization Eye-Tracking Customer Satisfaction 98

Biznology

DECEMBER 15, 2021

Merkle’s new study shows clearly that businesses are no longer satisfied with the slow pace of the purchase process. All eyes are on AI. My advice for B2B marketers: Hear out the vendors and keep track of developments. Customer experience rules. Or, as Ann Handley advised recently , “Slow down to speed up.”.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Zoominfo

JANUARY 8, 2021

All eyes are on you, Marketing Manager, to feed the sales team ready-to-close leads. You can track their buying signals. With ZoomInfo, we’ve increased the number of meetings scheduled by 85% and have decreased our email bounce rates by 13%” – David Donnelly, Digital Marketing Manager at Digitcom (see the case study ).

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Ideal Customer Profiles Lead Generation 246

Marketing Insider Group

NOVEMBER 29, 2022

Depending on your organization type, you’ll want to keep an eye on the following types of conversions: Donations. For nonprofit websites , donations are among the most important conversions to track because they represent a nonprofit’s ability to transform website visitors into actual supporters.

Marketing Websites 290

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 290

Digilant

JANUARY 30, 2024

Studies show that businesses with robust brand health are likely to outperform their competitors in revenue growth by 60%. As mentioned in our blog post, Brand Health Tracking: Measure How Your Brand Stacks Up in the Market , brand health doesn’t have a universal definition or a one-size-fits-all measurement strategy.

Brand Identity 52

Brand Identity Branding SWOT Eye-Tracking 52

ClearVoice

APRIL 3, 2024

Content’s ROI is harder to track by itself. Data-backed evidence: Do everything you can to weave in eye-catching statistics highlighting the potential for increased ROI and conversions. And that means breaking out some numbers because the keepers of the purse strings are all about the numbers. Can a blog post lead to a sale?

Allocation 52

Allocation Business Case Studies Eye-Tracking 52

Hinge Marketing

MAY 14, 2020

In this post, I’ll share key insights from Hinge’s 2020 High Growth Study: Architecture, Engineering, & Construction Edition , which describes, among other things, what the industry’s fastest growing firms do differently from their average peers. Social media also gives you tools to track the popularity of your content over time.

Peer-to-peer 150

Peer-to-peer Webinar Metrics Thought Leadership Eye-Tracking 150

Sprout Social

OCTOBER 25, 2022

Trying to track and assign value to every interaction between awareness and purchase simply isn’t the best use of anyone’s time. There are actually quite a few ways to track your efforts as you pilot new awareness strategies. Tracking month-over-month differences in web traffic isn’t an exact measurement of brand awareness.

Brand Identity 128

Brand Identity Branding Marketing & Strategy Eye-Tracking 128

Sprout Social

JULY 29, 2020

According to a study conducted by BrightLocal, 85% of online shoppers trust reviews just as much as personal recommendations. For B2B brands or Saas companies, take note of the people who continually use your service or software and reach out to these power users for feedback or even participation in case studies. Create case studies.

Effectiveness 139

Effectiveness Marketing Management Case Studies Case Study 139

SalesGrape

FEBRUARY 2, 2024

Market Expansion: For small businesses eyeing market expansion, outbound calling is a strategic tool for reaching new audiences. Consider the following factors when making this decision: Industry Expertise: Look for a business development company with a track record in your industry.

Small Business Marketing 72

Small Business Marketing Business Sales Qualified Leads Allocation 72

Contently

OCTOBER 14, 2020

The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. There they could take a poll, click around, or get a coupon for a free trial to take with them to the eye doctor.

Advertising Agencies 211

Advertising Agencies Campaigns Paid Search Agency Television marketing 211

Sprout Social

MARCH 19, 2020

Case studies are major marketing collateral and one of the best ways to establish proof that your agency can deliver quality work. In addition to sharing your case studies in a typical social post, consider these options as well. In addition to sharing your case studies in a typical social post, consider these options as well.

Advertising Agencies 108

Advertising Agencies Paid Search Agency Social Media Ad Agencies 108

Oktopost

NOVEMBER 22, 2023

You can include several types of UGC in your website and social media posts, such as reviews, testimonials, and case studies. Tracking engagement metrics like comments, likes, clicks, and shares can help you measure the interactions between your audience and your content.

Social Media 117

Social Media Trends Media B2B 117

Only B2B

OCTOBER 26, 2023

According to recent studies, companies’ adept at lead nurturing generates 50% more sales-ready leads at a 33% lower cost. Simultaneously, progress tracking provides insights into lead interaction with your content. With the right strategies, tools, and an eye on future trends, you can become a lead nurturing virtuoso.

Lead Ranking 62

Lead Ranking Marketing Qualified Leads MQL Lead Nurturing 62

Go Beyond SEO

JUNE 14, 2022

Companies are moving toward client case stories: letting their case study be expressed as a case story. Track Your ROI. Consumers evaluate your website and marketing content with a highly skeptical eye, and possibly a predetermined reason NOT to spend money on your product or service. What’s more? It’s all on video.

Video Marketing 78

Video Marketing Planning Emarketing Paid Search Agency 78