Adobe Experience Cloud Blog

FEBRUARY 12, 2018

Did you know that when it comes to tracking your social media metrics, there are millions that you could be analyzing to reach your KPIs? The only way to make sure that you’re achieving the best results from your campaigns is by tracking the right social media metrics—outside of the “ vanity metrics ” like follower count and likes.

Social Media 134

Social Media ROI Social Marketing Media 134

KoMarketing Associates

MARCH 24, 2014

Standout Tactic: Intel seems to do a great job of not only showcasing new products in an eye-catching fashion, but also participating in hashtag campaigns. Twitter Profile: @Forrester. Twitter provides Forrester with an opportunity to tweet pieces of information (often times statistics) that pique the follower’s interest.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Work Management Twitter 120

Directive Agency

FEBRUARY 1, 2022

The original demand waterfall was published by SiriusDecisions (now part of Forrester) back in the early to mid-2000s. Now, there’s another version… released last year under the Forrester brand. The way that Forrester thinks about it is in the screenshot below. You can see more information about this new version here. .

Demand 59

Demand Lead Ranking Top of Funnel B2B 59

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The problem with modern sales and marketing. revenue, leads, opportunities, etc.).

Paid Search Agency 291

Paid Search Agency B2B Sales Marketing & Strategy CMO 291

ActiveDEMAND

JUNE 25, 2020

Forrester is predicting that marketing agencies will see staffing losses of 1/3 and marketing groups will slash ad spend by about 30% year over year. Marketing automation allows for better tracking so you can allocate ad spend on the highest impact areas, and so you can improve the parts of the journey that suck. Better Tracking.

Marketing Automation Services 59

Marketing Automation Services Marketing Automation Paid Search Agency Advertising Agencies 59

Sprout Social

FEBRUARY 17, 2022

Then track the open and click-through rates to see which emails generate ROI. The goal is to drive traffic to its event, so the color and large text in the CTA are perfect since it directs your eyes straight to it. ” — Jesse Forrest, Founder of CopywritingCrew.com. 6 sample email blast templates (and why they worked).

Template 132

Template Email Marketing Blast Campaigns Planning 132

NetLine

DECEMBER 27, 2023

According to Chiefmartech, which has been keeping track of this phenomenon over the past twelve years, the number of martech solutions has gone from about 150 in 2011 to more than 11,000 in 2023. This approach enhances engagement and establishes your brand as a trusted resource in the eyes of your audience.

Intent Data 52

Intent Data Intent Data Hygiene Lead Ranking 52

Content Standard

NOVEMBER 8, 2016

Your developers scrum and sprint, your engineers flood the space with prototypes, and marketing is left to build out a wide variety of channels, emails lists, and tracking infrastructure on a tight schedule and budget. Your analytics system only tracks the most direct of sales interactions. But what is lost in this shuffle?

Work Management 83

Work Management Marketing Management Analytics Budget Programs 83

Full Circle Insights

JULY 27, 2022

This is because you’re putting your marketing campaigns out into the world in front of a big, possibly poor-defined audience, hoping to get your campaigns in front of the right eyes, in the right way, at the right time to “stick” with the right potential customers. Metric- and Outcome-Tracking Makes It Easier to Focus on What Works.

Account Based Marketing 52

Account Based Marketing Ideal Customer Profiles ROI Full Circle Insights 52

Conductor

JUNE 4, 2020

1 Duane Forrester , VP Industry Insights at Yext. To find trending keywords, we keep a close eye on Google’s auto-populated search suggestions. 11 Duane Forrester , VP Industry Insights at Yext. 21 Duane Forrester , VP Industry Insights at Yext. 35 Duane Forrester VP Industry Insights at Yext.

SEO 64

SEO Tips SERP Forrester 64

Madison Logic

JUNE 28, 2023

Do this by monitoring industry news, staying informed about technology advancements, understanding changing customer preferences, and keeping an eye on emerging market players. Discover why we were named a Leader in The Forrester Wave: B2B Intent Data Providers.

Ideal Customer Profiles 52

Ideal Customer Profiles Multi-Touch Attribution Campaigns Multi-Channel 52

Marketing Insider Group

AUGUST 30, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The problem with modern sales and marketing. revenue, leads, opportunities, etc.).

Paid Search Agency 175

Paid Search Agency B2B Sales Marketing & Strategy CMO 175

Sales Engine

MARCH 31, 2016

Frowning or rolling their eyes? In B2B, it’s essential to have a marketing automation system that is fully integrated with a CRM to track digital behavior and create contextual lead intelligence on your prospects. You have to build what Forrester calls a contextual marketing engine. Are they leaning in or are they turning away?

B2B Sales 120

B2B Sales Process B2B Marketing Automation Services 120

seo.co

JANUARY 10, 2022

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. Forrester also anticipates that, on average, the digital brand channels numbers will surge from 8 to 11. You need to know which channels work for your business.

Marketing AI 98

Marketing AI Trends Work Management Marketing Management 98

Madison Logic

NOVEMBER 30, 2023

Keep an eye on metrics such as website visits, page views, time spent, content downloads, webinar attendance, and social media interactions specific to the target accounts. For instance, track how many accounts move from initial awareness to consideration and conversion.

Demand 52

Demand Brand Identity Branding Work Management 52

Valasys

NOVEMBER 21, 2019

According to a prediction by Forrester by the year 2021, 48% of the B2B marketing organizations will be organized to support customers’ journeys. Marketers need to evolve their B2B marketing strategies as trends, technology & tactics in the b2b world are never stagnant.

Planning 58

Planning Studies B2B Marketing Trends 58

Madison Logic

SEPTEMBER 21, 2023

By tracking the online behavior of decision-makers within these accounts, you can deliver highly relevant ads that align with their specific interests and engagement history. While many marketers view it primarily as a tool for gaining new logos, insights from Forrester suggest a broader application.

Display 52

Display Advertising Channels Account Based Marketing Advertisements 52

Sprout Social

AUGUST 30, 2016

Track Your Most Valuable Instagram Analytics. However, there’s no way to track, collaborate or view all of your Instagram analytics in one setting. While this might sound demanding, using Sprout Social’s Instagram management tools can easily help social teams respond to customers, track conversations and collaborate on engagement.

Brand Identity 71

Brand Identity Branding Emarketing Eye-Tracking 71

Hubspot

AUGUST 30, 2023

11 AI Predictions in Sales for The Next Year Forrester predicts that AI-powered platforms will grow to $37 million by 2025. Here are the top 11 AI predictions in sales that you should keep your eyes on. So, what can salespeople expect and be prepared for in 2024? billion in 2021 and is projected to reach USD 11.53

Marketing AI 59

Marketing AI Top of Funnel Lead Ranking Work Management 59

Vidyard

OCTOBER 8, 2020

Not make them close their eyes, cover their ears, and click madly away. Choose an Eye-Catching Thumbnail 4.6 It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Choose an Eye-Catching Thumbnail. Focus on Quality 4.2 Go Short 4.5

Video Marketing 112

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 112

Sprout Social

MAY 10, 2019

Additionally, a 2015 Forrester Research forecast predicted that by 2025, half of all TV viewers under the age of 32 will not subscribe to a traditional pay TV service. A study using eye-tracking technology found that YouTube ads hold visual attention 62% of the time, compared to 45% of TV ads.

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

QuanticMind

FEBRUARY 15, 2017

In changing Enhanced Campaign device-based bidding, Google has empowered more businesses to take a mobile-first strategy, but the challenge of neatly and cleanly tracking cross-device conversions remains. Advisory firm Forrester estimated total US retail sales for 2016 to hit $3.4

Search Engine Marketing 40

Search Engine Marketing Search Marketing SEM Adwords 40

Content4Demand

JANUARY 10, 2019

Research from Demand Gen Report says that 87% of B2B companies ranked marketing measurement and reporting as a growing priority, but more than half (58%) said their current ability to track marketing performance “needs improvement” or worse. Anyone who imagines they’re alone in the struggle can be encouraged by looking at their peers.

Marketing Attribution 46

Marketing Attribution Top of Funnel Webinar Metrics Peer-to-peer 46

Hubspot

JULY 15, 2020

That's why it's especially powerful for teams without overflowing budgets — because ABM enables you to start with ready-to-buy, high-fit accounts and tailor how you engage with them until you're able to have a fast-tracked funnel from the first to last touch. Kickstarting ABM for Small Teams. The resounding answer? Go digital.

Demand Generation 91

Demand Generation Account Based Marketing Ideal Customer Profiles ABM 91

Hubspot

APRIL 16, 2020

According to a Forrester study, 43% of CEOs say that misalignment has cost them sales. Ye says that marketers should also track is "closed-lost" objections. Marketers should keep a close eye on creating or refreshing assets for these scenarios," says Ye. These are the deals that are lost in the final stages of the sales process.

Hubspot 94

Hubspot Work Management SWOT Marketing Management 94

Only B2B

APRIL 13, 2022

Needless to say, many of them will simply roll their eyes and remark that they’re too busy to listen to what you have to say. Forrester Research. The problem is that you’re literally barging into your prospects’ offices and interrupting their work with your call. Demonstrate An Interest In Serving.

Effectiveness 118

Effectiveness Ideal Customer Profiles Sales Qualified Leads Cold Calling 118

KEO Marketing

MARCH 9, 2016

B2B marketers who need further convincing about the value of predictive analytics might find the results of a recent report to be eye-opening. Forrester Consulting recently released a paper entitled, “ How Predictive Marketing Analytics Boosts B2B Business Performance.”

Analytics 48

Analytics B2B Marketing Planning Tools 48

Markempa

AUGUST 12, 2021

Our thinking can get off track in thinking about, “How do I get what I want?” Additionally, Forrester Consulting discovered , “ 65 percent of marketers struggle to employ emotional marketing as they turn to automation to improve customer engagement.”. The problem with modern sales and marketing. revenue, leads, opportunities, etc.).

Paid Search Agency 130

Paid Search Agency B2B Sales Account Based Marketing CMO 130

Customer Experience Matrix

DECEMBER 18, 2006

Naturally this caught my eye since I had been pondering how to measure buzz for Customer Experience Management (see entry for December 8). If you're interested, the Cymfony Web site offers a free copy of a Forrester Research report on “brand monitoring systems”.

Buzz 120

Buzz Marketing Management Planning Eye-Tracking 120

Hubspot

JULY 22, 2018

Did you know that B2B marketers who implement marketing automation increase their sales pipeline contribution by an average of 10% according to a report by Forrester ? If you keep track of customer success metrics, you have a prime workflow opportunity on your hands. there's more. 12) Customer Success/Engagement Workflow.

Marketing Automation Services 101

Marketing Automation Services Top of Funnel Lead Ranking Marketing Automation 101

seo.co

FEBRUARY 16, 2021

According to Forrester , in 2021, the customer service interactions via digital avenues are projected to increase by 40%. In addition to responding to the FAQs, these chatbots keep track of previous conversations and naturally interact with visitors. Know which channels work for you.

Marketing AI 116

Marketing AI Trends Work Management Marketing Management 116

Vidyard

OCTOBER 8, 2020

Not make them close their eyes, cover their ears, and click madly away. Choose an Eye-Catching Thumbnail 4.6 It’s eye-catching and alluring—the perfect thing to entice your visitors to stay juuuust a little longer and see what you’re all about. Video on websites has come a long way since those dark days. Focus on Quality 4.2

Video Marketing 65

Video Marketing Marketing Websites Paid Search Agency Enterprise Management 65

Content Standard

JULY 25, 2016

” Content needs to be eye-catching and respond to basic impulses. In addition to content with eye appeal, mobile strategies including click-to-call buttons, one-click functionality, streamlined registration, and GPS-enabled driving directions can facilitate action from consumers.

Mobile Marketing 40

Mobile Marketing Marketing Strategy Marketing & Strategy B2B Marketing 40

Outbrain

MAY 6, 2019

Forrester found that it is from 5 to 25 times more expensive retaining existing customers. To keep an eye on your conversion rates and build workflow segments, I like to use Finteza. Loyalty Cards: With rewards programs, customers are encouraged to track their hard-earned points and receive incentives for spending.

Marketing & Strategy 44

Marketing & Strategy Business Landing Pages Loyalty 44

B2B Digital Marketer

MARCH 23, 2021

Have an outside objective set of eyes review. If you have a team and have the budget, resort to the traditional marketing cycle where you’re doing advertising and running retargeting ads, getting people into your funnel, and tracking all the ads and statistics. It doesn’t matter if it’s 75 pages, a hundred pages, 150 pages.

Ideal Customer Profiles 52

Ideal Customer Profiles Service Product Psychographics 52

ActiveDEMAND

APRIL 11, 2017

A research study conducted by Forrester found investment in reactive chat yields a 15-percent Return on Investment (ROI) while an additional investment in proactive chat capabilities will yield an incremental ROI of 105-percent. In short: Using live chat is a great tool for lead generation.

Paid Search Agency 40

Paid Search Agency Advertising Agencies Ad Agencies Marketing Automation Services 40

Adobe Experience Cloud Blog

MARCH 23, 2011

This bird’s eye view from Mashable gives a glimpse into B2B marketing and social media, complete with B2B and B2C comparisons. Everything you need to know to research, create, launch and track successful online B2B marketing campaigns. The State Of B2B Social Media Marketing. The Noob Guide To Online Marketing.

B2B Marketing 48

B2B Marketing B2B Social Media Eye-Tracking 48