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31 free social media templates that will elevate your workflows

Sprout Social

This social media campaign brief template encourages you to incorporate insights from across your organization. Facebook marketing strategy template Facebook is synonymous with social media. This spreadsheet template provides a framework for revamping and revitalizing your Facebook marketing strategy. Get the template 17.

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6 Tools to Fine-Tune Your Social Media Advertising Strategy

Convince & Convert

Apart from the obvious tools (like Facebook and Tweet/Analytics), here are five tools to help you come up with new social media advertising tactics: 1. For example, I asked to come up with buyer personas for the campaign: Come up with buyer personas we are targeting on Facebook and craft a copy for each one.

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Content Audits 101: Assess B2B Marketing Value

Content4Demand

Some people squirm at the thought of a content audit, while others (like me) revel in the opportunity to create magical spreadsheets that open their eyes to all the latent opportunities hidden in our content libraries. For interactive assets , you might also track key metrics like time on page or number of social shares.

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How to build a competitive analysis report with examples and tools

Sprout Social

Your company is launching a new product, eyeing a new market segment or contemplating a strategic pivot—as a seasoned marketer, your first move would be to conduct a competitive analysis. Conduct in-depth market research The next step is market research to gather and organize information about your competitors, customers and industry.

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Online reputation monitoring: What it is and why it’s important for business

Sprout Social

These are the candid conversations that are eye-opening but often fly under the radar. Online review management involves taking a holistic view of the platforms you track. Tracking conversations relevant to your brand needs to be consistent and scalable. Translation? Granted you’re monitoring them.

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How to Utilize B2B Online Marketing to Promote New Solutions

KoMarketing Associates

However, when the B2B organization is is rolling out new products or services, some of the most successful aspects of B2B marketing should be leveraged to aid in exposure and acquire new customers. This is especially the case when running a sale or deal for new customers that are among the first to sample offerings. App Notifications.

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9 Types of Web Analytics Tools — And How to Know Which Ones You Really Need

Parse.ly

also pulls in data from external channels like social media (Facebook, Twitter, LinkedIn, Pinterest, Reddit, Instagram), search engines (Google, Bing, Yahoo!, Yandex), and platforms like web, mobile, Apple News, Facebook Instant Articles, Google AMP, SmartNews, iOS, and Android apps to give a comprehensive picture of content performance.