Scoop.it

FEBRUARY 29, 2024

Aspirational statements convey your company’s passion for the future you’re working towards. Why it’s Important to Write a Vision Statement Your company’s vision statement is a straightforward, philosophical way to communicate the direction your company is indenting to move. Take Southwest Airlines’ vision statement, for example.

Examples 78

Examples Privacy Paid Search Agency Planning 78

SocialPilot

JANUARY 29, 2024

The process of influencer marketing is a gamble that can work wonders when played right. With the more than 15 billion worth of this industry and increasing, working in the right direction is getting more challenging. Prominent influencers don’t work with everyone. And it can also make you bankrupt if you are not careful.

Examples 92

Examples Marketing Proposals Outreach CAN-SPAM 92

SocialPilot

JANUARY 26, 2024

Ever wondered how writing a clear and guided AI prompt can set the stage for the content you want to produce? As a content strategist and having to work with AI on a regular basis, I’ve seen firsthand how the right prompts can significantly impact the desired outcomes. Let’s get started! But how did I create this guide?

Examples 78

Examples ROI Planning Work Management 78

Zoominfo

MAY 21, 2020

We looked to one of our internal experts, our Sales Development Rep with the 60% response rate, to show you how (and when) to write a perfectly personalized BASHO email. And we’ve got examples. Before writing your sales email, identify 2-3 key findings that you can mention and tie your value prop to. What is a BASHO Email?

Outreach 264

Outreach Examples Zoominfo Account Based Marketing 264

KoMarketing Associates

JULY 2, 2020

Among the companies KoMarketing works with, most B2B marketers do use LinkedIn ads, though they may not use them extensively. These examples of B2B social media ads and the principles behind why they work can improve your return on ad spend significantly. Yes – and it works. Does it work? Clearly, it varies.

Social Media 290

Social Media Paid Search Agency Advertisements Advertising 290

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. In the age of content marketing , where content is king, headlines reign supreme. ” 3.

Click Rate 98

Click Rate Examples Lead Ranking Work Management 98

ClearVoice

SEPTEMBER 14, 2022

Here are some examples of how ad copy works, what makes it resonate, and which brands are using it in incredible ways. Ad copy is a specific type of writing that marketers use to get readers to engage with and eventually buy from a brand. Excellent ad copy examples. How to write ad copy that sells. What is ad copy?

Paid Search Agency 96

Paid Search Agency Examples Ads Effectiveness 96

Salesforce Marketing Cloud

FEBRUARY 16, 2024

For example, let’s say your leading rep’s base salary is $100,000. For competitive salespeople who want their compensation to directly reflect the work they put in, commissions are appealing. Formula: Base salary + commission Example: Your annual salary is $40,000. 1 x $5,000) = $100,500. Who’s it for?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Optinmonster

FEBRUARY 6, 2023

Some examples of digital products are video games, music, movies, apps, and e-books. 42 Best Digital Product Ideas and Examples Digital Product Ideas for Bloggers 1. eBook: Write a book about a topic you’re passionate about and sell it as a PDF or on Amazon Kindle. Why Sell Digital Products?

Examples 92

Examples Product Work Management Marketing Management 92

Conductor

FEBRUARY 22, 2022

The type of SEO work you’ll embark on depends on the type of industry you work in. Plus, you are privy to the company’s marketing objectives and previous efforts, which puts you in a strong position to kick off your work. You can’t get much more SEO than working for a company dedicated to the industry.

SEO 114

SEO Examples Paid Search Agency Ideal Customer Profiles 114

Vision6

APRIL 19, 2023

These emails could include a purchase anniversary email, work anniversary email or birthday email. Examples of anniversary emails 1. An excellent anniversary email example is Grammarly’s birthday email, which offers a discount and highlights the user’s writing accomplishments with the app.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 142

Promotion Examples Landing Pages Click Rate 142

CoSchedule

JANUARY 27, 2023

Having the best social media marketing examples in your idea vault is an excellent way to develop new ideas for your next campaign. Not to mention, studying successful examples can also bring fresh ideas to your mind. So in this piece, let’s walk you through the top 12 social media marketing examples you can’t miss.

Social Media 126

Social Media Social Marketing Examples Planning 126

ConvertKit

AUGUST 4, 2021

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Welcome emails are the ideal format to introduce yourself, your work, and how they can benefit from it. Build a loyal community with newsletters.

Examples 145

Examples Newsletter Template Landing Pages 145

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. While this example, a promotional video for a video marketing conference , uses footage from previous events, it’s fine to use simple, dynamic text or a selfie video providing information in a new format.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Hubspot

AUGUST 21, 2023

Here, we'll take a look at the various kinds of business proposals and go over how to write one. We’ll also see some ideas and examples to help guide yours. Once you've done your research, it's time to begin writing your business proposal. I designed this example business proposal using Canva.) Know exactly what you need?

Template 69

Template CMS Development Examples Marketing Proposals 69

EveryoneSocial

JULY 14, 2022

We know social selling works. We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Sprout Social

OCTOBER 9, 2023

She wanted to illustrate the marketing department’s ability to drive results and improve work-life balance for employees. Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Generative AI hasn’t worked out all the kinks. It forgets things every now and then.

Marketing AI 113

Marketing AI Examples Lead Scoring Lead Ranking 113

Zoominfo

OCTOBER 5, 2021

Nothing captivates an audience like a great story—no matter what industry you work in. Get a Demo Examples of Brand Storytelling 1. Write with Classic Hollywood Elements – Hewlett Packard HP’s video “The Wolf” tackles a topic that has the potential to seem dry and uninteresting: printer security. Keep reading!

Storytelling 130

Storytelling Examples Brand Identity Branding 130

ClearVoice

AUGUST 24, 2019

In this series, we examine how Umberto Eco’s book, ‘How to Write a Thesis,’ can be used to help writers improve their focus, research smarter and get any writing project done faster. In part two, we look at strategies for creating a work plan using a tree diagram. Below is a diagram of Eco’s tree diagram.

Planning 77

Planning Marketing Proposals Lock-In Organic Leads 77

Optinmonster

JANUARY 18, 2024

If you offer free trials to get people to buy your product, it’s important to make sure your free-to-paid conversion strategy is working. Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. According to recent research, 51.2%

Conversion Rate 91

Conversion Rate Conversion Examples Marketing Analytics Tools 91

Rev

AUGUST 2, 2023

Yes, there are some key ingredients like patience, persistence, persuasion and hard work. Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! What is sales prospecting?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. No matter their role, they see how the work they do connects to serving your customers, delivering meaningful value, and helping them succeed.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Salesforce Marketing Cloud

JANUARY 2, 2024

Trending Articles 3 Ways Generative AI Will Help Marketers Connect With Customers 3 min read Learn AI Skills on Trailhead 6 min read How to write an elevator pitch Start by clearly defining your goals and presenting your ideas in a way that’s direct and engaging. Here are some elevator pitch examples and why they work.

Examples 59

Examples Lead Qualification Cold Calling Impressions 59

Rev

APRIL 19, 2023

Cold calling techniques and examples One of the best ways to improve your cold calling success rate is to research your prospect ahead of time. For example, look up what challenges their company is currently facing or recent achievements your offer can help support. Definition, techniques and video examples) appeared first on Rev.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

Sprout Social

AUGUST 4, 2022

10 ways to say ‘We’re hiring’ on social media (post examples). For example, you might need someone with a keen eye for detail, while job seekers might prioritize companies with a hybrid work model. For example: “We’re looking for a professional chef with a passion for food, culinary experience and a growth mindset.

Social Media 102

Social Media Creativity Examples Media 102

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Some B2B Email Marketing Examples. You have come to the right place!

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Salesforce Marketing Cloud

FEBRUARY 19, 2024

Benefits of a playbook Sales plays to include in your playbook How to write an effective playbook How to keep your playbook up to date 7 sales playbook types and examples Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM.

Examples 59

Examples Work Management Marketing Management Marketing Proposals 59

Search Engine Journal

APRIL 22, 2020

Follow these 12 examples to write headlines that grab attention without jeopardizing your brand’s reputation. The post 12 Surprising Examples of Clickbait Headlines That Work via @jasonhennessey appeared first on Search Engine Journal.

Examples 127

Examples Content Marketing Content Marketing 127

ClearVoice

NOVEMBER 20, 2018

I’d say that your bio and writing samples are the two most important factors brands take into consideration when deciding whom to give assignments to. No writer likes writing their bio (which is an interesting conundrum, when you think about it). Let’s break those down using my bio as an example. Great idea.

Work Management 78

Work Management SME Sales Qualified Leads High Quality Lead 78

Optinmonster

SEPTEMBER 2, 2020

5 actionable tips for writing the perfect call to action. 11 great examples of calls to action. By the end of this post, you’ll be able to write better CTAs and achieve measurable success from your own marketing campaigns. When you’re writing a CTA, the words you use matter. 5 common types of CTAs.

Examples 124

Examples Click Rate Social Media Copywriting 124

Vidyard

JULY 29, 2022

In this article, we’re sharing five foundational best practices for crafting striking subject lines, six specific writing tips you can use, and an inspiring list of 40+ examples that get emails opened and lead to closed deals. 6 Tips For Writing Striking Sales Subject Lines for Any Scenario with 40+ Examples 2.1

Practices 96

Practices Examples Best Practices Outreach 96

EveryoneSocial

MARCH 8, 2021

And having a personal brand statement makes it easy for anyone – employers, customers, clients, or contacts – to identify if they want to work with you or listen to what you have to say. Keep reading to see 10 creative personal brand statement examples to inspire you and learn tips to craft your own. Darrell Franklin.

Examples 119

Examples Personalization Brand Identity Branding 119

Optinmonster

DECEMBER 19, 2022

Do you need some exit intent popup examples to inspire your next popup campaign? In this article we’ll share the best exit intent popup examples we can find, as well as what makes them work and how you can create your own exit intent popups. How do exit intent popups work? Do Exit-Intent Popups Work on Mobile?

Intent 95

Intent Top of Funnel Examples Conversion 95

Content Marketing Institute

MARCH 12, 2018

Ann Handley says writing isn’t hard, middle school is hard. While I agree middle school is hard, I think writing is challenging. As it’s been said, “There is nothing to writing. Do we need to bleed when we write? I’m examining some techniques so you can have more writing tools to add to your toolbox.

Examples 111

Examples Click Rate Paid Search Agency Statistics 111

Hubspot

MARCH 10, 2021

The irony doesn't escape me that I'm currently writing a "How to" guide on … "How to" guides. Here, we'll explore the right structure to use when making a How to Guide and how to write a comprehensive How to Guide. We'll also take a look at some impressive examples of How to Guides for inspiration. Let's dive in.

Examples 101

Examples RFP Lead Scoring Lead Ranking 101

Only B2B

NOVEMBER 29, 2019

A study has confirmed that around 88% of people trust online reviews and around 68% of users are willing to write reviews when they are asked to. Yet, you’ll conjointly offer articles, on the general subject, within which your company works. A great example here comes from the stables of Netflix. Get Online Reviews.

Lead Generation 118

Lead Generation Practices Examples Generation 118