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Email newsletter guide: Performance Optimization and analytics best practices (Part 3 of 3)

SmartBrief - Marketing

In the final segment of our series, we will outline how to utilize A/B testing to improve your email newsletter performance, audience segmentation and how to analyze data to inform future optimization efforts to maximize the ROI of your email newsletter. Using best practices are likely to further enhance newsletter performance.

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10 exceptional welcome email examples you can steal (and why they work)

ConvertKit

Welcome emails can be intimidating to write, so in this guide, we’re diving into examples from creators like you, welcome email templates you can swipe, and tips to make them your own. Build a loyal community with newsletters. Create your free newsletter. for those that joined through an embedded opt-in form.

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SMS marketing 101: How to use text messaging in your marketing strategy

Sprout Social

In this post, we’ll take a look at what SMS marketing is, different types of SMS marketing campaigns and share some examples of how businesses are using SMS marketing to reach their goals. For example, if you’re running a weekend sale or promotion, you can let your customers know via text. Increase response rates.

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How To Write an Outreach Email + Email Outreach Strategies & Tips

Optinmonster

For example, “Hi [Name], I’m [Your Name], and I’m a huge fan of your work on [Topic].” Call-to-Action (CTA): Encouraging a Specific Response Your CTA should be clear and direct. For example, “Would you be open to a quick call next week to discuss this further?” What is an Outreach Email?

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

She built Blogging for Devs —a niche newsletter and a thriving paid online community. Build a loyal community with newsletters. With a ConvertKit Free account you can share what you love on a consistent basis with your newsletter to connect with your followers and grow your business. Create your free newsletter.

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6 Email marketing templates that drive results

Sprout Social

And let’s not get into the level of skill and understanding required to design an appealing newsletter. For example, you can use templates to: Offer customer care to those who need help. So whether you opt for plain text or a design theme, you need these elements to increase email opens and conversions. Text messaging.

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How to Deal With the Blasphemy of Email Unsubscribes

Content Marketing Institute

Unsubscribes mean a higher customer churn rate, disengaged readers, and a drop in the conversion rate, but it’s not all doom and gloom. While unsubscribes have some benefits, your goal likely still is to reduce the number of recipients who opt out. As you take different approaches, keep an eye on your response rate.