Webbiquity

JANUARY 16, 2024

For example, if you’re a software company, you could use animated characters to show how your product makes daily tasks easier for businesses. Instead of just listing features, you create a video that tells a story and gets people excited. For example, you’re in the business of providing cybersecurity solutions.

Creativity 177

Creativity Work Management Video Marketing B2B Marketing 177

Webbiquity

FEBRUARY 28, 2023

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Start by conducting market research to discover what works best for your target audience.

eCommerce 272

eCommerce Marketing AI B2B Marketing Trends 272

Webbiquity

SEPTEMBER 28, 2021

Spread them around and be sure to keep your blog as your home base and have an email list (for example ConvertKit offers a forever-free trial account ). If you don’t the rules on Facebook, for example, they will lock you out of your account. That’s why I always advise never putting all your social media eggs in one basket!

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Webbiquity

FEBRUARY 22, 2022

For example: Always-on influencer campaigns are more effective than one-off efforts. Repurpose the content, for example as a blog post (like these answers to tough SEO questions ). Influencers are almost three times as likely (71% vs. 25%) to say they do one-off campaigns with brands as to work on an ongoing retainer basis.

B2B Marketing 358

B2B Marketing Research Paid Search Agency Advertising Agencies 358

Webbiquity

JANUARY 17, 2020

Perhaps you’ve already had to revisit your email lists and verify permission from recipients who’d already signed up to your services. After all, getting re-requesting permission could reduce the size of your mailing lists and make individuals more aware of their right to opt-out of receiving marketing communications.

Email Marketing 300

Email Marketing Campaigns Opt-in Planning 300

Webbiquity

OCTOBER 22, 2021

For example, if you intend to promote an ID scanner , defining your target audience will help you identify how they describe their problems, how the scanner will help, and any questions regarding your product. Conduct a Google search using those words to see how often your site shows up on the first page, then refine your list.

Work Management 266

Work Management Social Media Marketing Management Promotion 266

Webbiquity

APRIL 18, 2024

B2B marketing automation doesn’t just do the heavy lifting, it also digs deep into data, giving you insights into what’s working and what’s not. For example, you might test two different subject lines to see which one leads to higher open rates. What are the Benefits of B2B Marketing Automation?

Marketing Automation Services 155

Marketing Automation Services Ideal Customer Profiles Efficiency Marketing Automation 155

Webbiquity

NOVEMBER 9, 2021

It frequently determines whether your prospective customer wants decides to stick around and learn more, or cross you off the list. For example, a claim about being “first” or the “most innovative” may be backed up by the number of patents granted. Directory Listings and Buyers Guides.

Ideal Customer Profiles 352

Ideal Customer Profiles Brand Identity Branding Differentiation 352

Webbiquity

NOVEMBER 18, 2021

By uploading a list of your existing clients to a tool like the Triggr platform , you can receive a graphical representation of what your ideal customer profile looks like. Examples of Useful Trigger Events. Examples of Useful Trigger Events. They will be more likely to buy if your product or service works well with them.

Ideal Customer Profiles 253

Ideal Customer Profiles B2B Sales Marketing Automation Services Work Management 253

Webbiquity

JANUARY 18, 2022

You’ve simply got too many other to-do items on your list that are a higher priority. For example, these names may all refer to the same company: Smith’s Manufacturing. For example, does a score of 90 indicate this is a hot prospect I should jump on immediately? Demand gen isn’t your problem in this stage.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Webbiquity

MARCH 15, 2018

For example, one of my biggest goals with social media marketing is to drive more traffic to my business blog and website, especially with Twitter. Perfect if : you want a tool for all your social media management , work with a team, or post a lot of content. What is the right social media scheduling tool for your business?

Social Media 323

Social Media Tools Media Work Management 323

Webbiquity

OCTOBER 11, 2022

Alternatively, you can hire an SEO manager or SEO services consultant who can work on your site regularly, allowing you to update your website for greater visibility and attract more clients to purchase your product or service. Build an Opt-in Email List. Use Social Media Platforms to Your Advantage. Partner With Influencers.

Digital Asset Management 272

Digital Asset Management Product Brand Identity Branding 272

Webbiquity

MAY 11, 2021

An outside firm offers a neutral position and looks only at what works best for the profitability and longevity of your brand. For example, you might start with a close look at company-wide spending. For example, is your website content still valuable and on-target for your prospects and current clients? Create a Framework.

Efficiency 294

Efficiency Paid Search Agency Companies B2B 294

Webbiquity

MARCH 21, 2019

Just a few months into 2019, now is the perfect opportunity to talk to your team about the problems you faced last year, then work toward ideal solutions. Use a list-builder tool like OptinMonster or Sumo to grow you opt-in email list. Use a list-builder tool like OptinMonster or Sumo to grow you opt-in email list.

Marketing AI 267

Marketing AI Work Management Marketing Management Marketing Automation Services 267

Webbiquity

MARCH 25, 2021

You can also use your email list to ask for testimonials. One reason is that while phone camera videos might work for some brands, for others, they will be too informal and the low production values may hurt the brand. ShowMojo provides a great example here. They’re also challenging to get right. Image credit: Bay Alarm Medical.

Promotion 246

Promotion Marketing Websites Tips Paid Search Agency 246

Webbiquity

DECEMBER 27, 2023

In addition, claiming and optimizing your Google My Business listing is essential. While working on ranking higher in the voice search engines, you can still find ways to enhance efficiency. For example, schedule posts on Google My Business and save time for creative tasks.

Optimization 167

Optimization FAQ Mobile Marketing Keywords 167

Webbiquity

JANUARY 21, 2022

Those who work in marketing roles are naturally creative and aspiring individuals, and that little entrepreneurial flair can be a huge asset in the role. But for those with a great idea and strong work ethic, it can be very rewarding. It’s essential when working at home to have a dedicated workspace. Contributed post.

Work Management 251

Work Management Planning Marketing Management Paid Search Agency 251

Webbiquity

SEPTEMBER 8, 2020

Let’s take the example of Old Spice. If you claim one thing (for example, that you provide incredible customer service), yet fail to respond to questions on your social media accounts, you actions aren’t supporting your story. Each Night is a great example of a company that offers a lot of very valuable content on its website.

Ad Building 243

Ad Building Brand Identity Branding Tips 243

Webbiquity

JUNE 7, 2022

For example, people aged 18 to 49 mainly use video chat, and this metric alone can help you understand who you’re talking to and how. Knowing your work and what to expect is a good thing, but companies shouldn’t make assumptions when talking to clients and try to implement a one-size-fits-all approach. Share vital information.

Marketing Websites 243

Marketing Websites Effectiveness Tips Paid Search Agency 243

Webbiquity

JANUARY 23, 2024

In software development, for example, that means prioritizing new features requested by existing users over new functionality that may (or may not) help win more new deals. For example, this tweet talks about Domino’s Pizza without tagging the brand. This list should also include industry-specific keywords.

Customer Satisfaction 149

Customer Satisfaction Social Media Advertising Benchmark Acquisitions 149

Webbiquity

OCTOBER 23, 2019

Here’s how you can upload audience lists to LinkedIn to target users of any software (or specific technology) that’s relevant to your business. How to extract a list of companies/websites using this software. How to get the list uploaded to LinkedIn. Here’s a quick example tutorial with screenshots.

Work Management 134

Work Management Marketing Management Linkedin Paid Search Agency 134

Webbiquity

MARCH 31, 2022

They must manage multiple campaigns simultaneously, while working effectively with partners across the globe. For example, if you sell design or animation software , you will need to work with professional graphic designers because they have the capacity to understand your product and audience. Guest post by Sumeet Anand.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Webbiquity

MARCH 5, 2020

DeepCrawl, Screaming Frog, Botify, OnCrawl, Sitebulb… the list goes on. For example, it can be highly impactful to connect the dots between the technical metrics you have control over (e.g. With Adam’s first point, “Setup the Google Spreadsheet”, you’ll need to format your Google Sheet similarly to this example sheet.

SEO 316

SEO Google Ad Building Marketing Analytics Tools 316

Webbiquity

OCTOBER 24, 2017

As a business owner, I really enjoy working with my marketing team. I find their creativity and flexibility to be inspiring and they work hard to develop great strategic plans with detailed timelines. For example, when you revamp a website, what can be expected in terms of where this plan is taking the company? Define Metrics.

Planning 235

Planning Marketing Plans Work Management Paid Search Agency 235

Webbiquity

JUNE 27, 2017

The structure of the overall sales and marketing group will vary based on the extent the company is pursuing a high-volume/ low-price model (for example, email service providers or SEO keyword rank tracking tools ) versus a low-volume / high-price model (e.g., The marketing team is likely tapping outside talent for most of this work.

Work Management 255

Work Management Marketing Automation Services Marketing Management Advertising Agencies 255

Webbiquity

MAY 30, 2019

Here’s a list of common do’s and don’ts. For example, if one segment of your audience has attended a webinar you hosted, you can personalize their newsletter update with an excerpt from that webinar. What leads to a successful conversion today might not work tomorrow. Consider engaging content.

Personalization 246

Personalization Planning Paid Search Agency Marketing Automation Services 246

Webbiquity

MARCH 16, 2017

And historical best practice says verb-noun pairs work great for users in terms of setting expectation and enticing action. For example, “Learn how to prevent DDoS attacks” is a far more descriptive link that just “Learn more.”. For example, a link from a page with only 50 links on it is more powerful than a page with 200 links on it.

Design 235

Design SEO Tips Lead Scoring 235

Webbiquity

JANUARY 30, 2020

For example, Southwest Airlines rebranded themselves by implementing a yellow, red, and blue tri-color scheme. For example, decide whether you want to use the term “clients” or “customers” while addressing your target audience. You should use the same fonts and styles in your images and videos as well. million tagged Instagram posts.

Marketing AI 232

Marketing AI Brand Identity Branding Advertising Agencies 232

Webbiquity

AUGUST 22, 2017

For example, use photos of real people when you communicate with your target audience online—whether it is on your website, newsletters, or even case studies. For example, you may be thinking of positioning your brand for large enterprises. When it comes to consistency, you need to go beyond online activities.

Ad Building 273

Ad Building Brand Identity Branding Enterprise Management 273

Webbiquity

MARCH 22, 2022

For example, if you are currently only creating content for your blog, you can repurpose these posts to be promoted on: YouTube via video. For example, you can add it to swipe up on Instagram or feature it in your caption. If there’s a lot of data to share, a lot of facts and figures, an infographic will work better than a podcast.

Examples 311

Examples Case Study Case Studies Content 311

Webbiquity

FEBRUARY 14, 2019

A form of direct marketing , database marketing uses business and consumer databases to generate targeted recipient lists. This is then used to select the recipient list for communications. For example, consumer activity of their web experience can be collected and analyzed to help improve the site. Guest post by Nick Rojas.

Database Marketing 187

Database Marketing Marketing Automation Services Paid Search Agency Ad Frequency 187

Webbiquity

MARCH 30, 2021

Throughout the pandemic, B2B marketers have had to rapidly and repeatedly react to changes in the work structure and priorities of B2B buyers, based on incomplete and imperfect data. In addition, you can focus on optimizing your listings and reviews to generate more inquiries and leads. Take Kroll, for example.

Lead Generation 259

Lead Generation Marketing Automation Services Trends Marketing AI 259

Webbiquity

JUNE 8, 2020

Various criteria come into play while screening resumes: not just work experience and education but also certifications, keywords, even the use of specific verbs. The required “minimum qualifications” listed in the job description are the first bar you set for candidates. Step 1: Screening based on minimum qualifications.

Marketing AI 136

Marketing AI Tips Work Management CPO 136

Webbiquity

NOVEMBER 10, 2020

Virtual event software provider Shindig , for example, offers daily public group demos; private, one-on-one demos; and self-guided demos. Offering self-service options tops the list. Self-guided demos and explainer videos work well for almost any type of software. Both buyers and sellers agree on the value of product demos.

Enterprise Management 299

Enterprise Management Sales Management Work Management Marketing Management 299

Webbiquity

JUNE 5, 2018

Instead, there are a number of Lean tools that can be implemented within your marketing department to help achieve your outcomes by working smarter and setting limits. Of course, Kanban Boards won’t properly work without our final Lean tool…. #3: 3: Work-in-Progress Limits. 1: Continuous Improvement Methodology.

Planning 224

Planning Tools Enterprise Management Work Management 224

Webbiquity

MARCH 12, 2019

Only 19% of prospects want to connect with a sales person during the awareness stage, when they are first learning about a product; 60% don’t want to talk until they are in the consideration stage, after they’ve done their online research and created a short list. We also have worked with Chicago-base Ringleader Ventures.

Burn Rate 198

Burn Rate eCommerce Salesforce.com Click Rate 198

Webbiquity

OCTOBER 30, 2018

Choosing between the seemingly endless list of optimization options and deciding which areas to focus on and choices to make for your business can be difficult. Compare shared, dedicated and VPS hosting , for example. These types of server hosting can provide very different results, depending on your speeds and premiums.

Small Business Marketing 178

Small Business Marketing Marketing Websites Conversion Practices 178