Marketing Insider Group

SEPTEMBER 28, 2020

One of the best ways to get your head around this type of content is by reading some excellent examples by other organizations. Previously known as OPEN Forum , Amex’s blog for small businesses remains one of the oldest and most successful examples of content marketing. But what exactly is thought leadership content marketing ?

Thought Leadership 318

Thought Leadership Enterprise Management Work Management Marketing Management 318

Marketing Insider Group

SEPTEMBER 8, 2020

Drip campaign recipients are those people who have already expressed enough interest in your brand to have signed up to become email subscribers. Create effective content that informs, builds trust, and engages your recipients. When both teams share information, you can add more personalized messaging to the “lunch date” email.

Work Management 327

Work Management Examples Paid Search Agency Marketing Management 327

Oktopost

SEPTEMBER 21, 2023

Increased sales: The end goal of any marketing strategy – social selling brings you stronger leads who are genuinely interested in your product and are more likely to convert, helping your team reach their targets. Informing your strategy with social media analytics and ROI results is crucial for a solid social selling strategy.

Sales Management 136

Sales Management Examples Top of Funnel B2B Thought Leadership 136

Marketing Insider Group

SEPTEMBER 15, 2020

For example, phygital marketing involves communicating with potential customers who might toggle between in-store and online shopping. Phygital marketing examples show that the concept can be anything from an all-encompassing business strategy to a few tweaks to improve the experience. 5 Examples of Phygital Marketing .

Examples 358

Examples Planning Work Management B2B Thought Leadership 358

Sprout Social

MARCH 7, 2024

A competitive analysis report typically contains information on marketing tactics, target audience demographics, product comparison and industry trends. Inform stronger business decisions The insights in a competitive analysis report can inform stronger business decisions across departments such as product, marketing, procurement and others.

Analysis 94

Analysis Marketing AI Examples SWOT 94

Rev

APRIL 12, 2023

We’ve put together some of the best ABM examples that drove incredible results. For example, if a company wants to target high-end accounts, it can create campaigns with special offers and incentives designed specifically for those accounts. The list included the clients’ names, contact information and preferences.

Account Based Marketing 78

Account Based Marketing Examples Planning Paid Search Agency 78

SocialPilot

JANUARY 26, 2024

I have curated a list of 50 AI prompt examples for marketers that you can use to create well-optimized content. From nailing those email subject lines to writing social media posts that pop, these AI prompt examples can come in handy in all scenarios. Let’s get started! But how did I create this guide? What is your post about?:

Examples 78

Examples ROI Planning Work Management 78

Martech

DECEMBER 8, 2022

Especially first party data and consensually obtained customer information that can be supplemented in privacy-compliant ways. Are from a brand or can include a speaker from a brand company in your session Have a case study or specific examples that can be applied in different organizations. Get MarTech! In your inbox. Processing.

Conference 131

Conference Digital Asset Management Case Study Case Studies 131

Salesforce Marketing Cloud

JANUARY 3, 2024

What are some sales pitch examples based on different scenarios? A sales pitch is a script or quick message that lets you share critical information about your product or service with a potential buyer. Support your pitch with examples of success supported by visualizations. Why are sales pitches important? Tell a story.

Examples 109

Examples Work Management Ideal Customer Profiles Marketing Management 109

Outgrow

JANUARY 7, 2021

10 Best Website Chatbot Examples of 2021 [Real-Life Examples]. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. And if you aim to try it out yourself, look no further for the best chatbot examples for your website. Well, we’ve got some interesting statistics for you!

Examples 111

Examples Marketing AI Marketing Websites Best Practices 111

Brandpoint

APRIL 13, 2023

Here’s a fantastic example done by HubSpot that is both engaging and informative for a B2B audience. Boil your message down to a short, informal video message and let the world see it. Here’s an example from the International Center for Journalists , a nonprofit organization thanking its donors.

Social Media 118

Social Media Traffic Top of Funnel Media 118

Rev

JUNE 21, 2023

In this blog post, we’ll look at some key differences between lead generation and sales prospecting, including examples to help illustrate these concepts. Leads are individuals that have shown some interest in your product or service. How do you do that? What is sales prospecting? However, it can also be time consuming.

Lead Generation 78

Lead Generation Work Management Ideal Customer Profiles Marketing Management 78

Rev

AUGUST 2, 2023

Why you shouldn’t neglect prospecting Sales prospecting vs. lead generation General tips for more effective prospecting Examples and resources for outbound and inbound prospecting methods Let’s get started! Here’s an overview of everything we’ll cover along the way: What is sales prospecting? What makes sales prospecting challenging?

Sales Management 78

Sales Management Ideal Customer Profiles Template Top of Funnel 78

RebelMouse

JANUARY 10, 2024

Sticky elements are design techniques that enhance the user experience on websites and in apps by offering users an easy way to access crucial information and perform essential actions. Examples of sticky elements include navigation menus, contact details, or call-to-action (CTA) buttons readily available at a user's fingertips.

Positioning 85

Positioning Design Examples Practices 85

Vision6

APRIL 19, 2023

By customising your messaging according to their interests and actions, you can pique their curiosity, prompting them to explore your offerings further, thus improving your chances of conversion. Examples of anniversary emails 1. Consider using emojis or incorporating numbers to add visual interest and convey a sense of urgency.

Examples 98

Examples Loyalty Template Eye-Tracking 98

Optinmonster

OCTOBER 31, 2023

Are you looking for headline examples? In this blog, we’ll deep dive into the world of headlines, exploring their importance the key components of a compelling headline, and providing many headline examples across various niches. Amidst this sea of information, the headline guides readers to the content that matters most.

Click Rate 97

Click Rate Examples Lead Ranking Work Management 97

Optinmonster

JULY 16, 2021

Are you looking for the best promotional email examples that you can use for your own business? Because in today’s article, we’re going to teach you what kinds of promotional emails there are, look at 9 examples of emails you can use, and give you some tips on how to write your own. 9 promotional email examples.

Promotion 140

Promotion Examples Landing Pages Click Rate 140

EveryoneSocial

JULY 14, 2022

We gathered several social selling examples to illustrate the power of leveraging your social networks to attract prospects and build relationships with potential customers. Take a look at the social selling examples and tips in this post to get a little inspiration to help you reach your sales goals. But you don’t have to stop there.

Examples 98

Examples Ideal Customer Profiles Profiling Linkedin 98

Optinmonster

MARCH 22, 2023

We’ll delve into some proven upselling strategies and will provide examples to inspire you in your business. For example, a fast food restaurant might offer to upgrade a customer’s meal to a larger size or add on additional menu items. What is an example of cross-selling? Let’s stick with the cellphone example.

Examples 122

Examples Tips Cross-Selling Bundling 122

Sprout Social

NOVEMBER 2, 2023

To keep up with it all and better inform your social media marketing strategy , create a customer journey map as a blueprint to help you understand your customers at each stage. For example, if blogs are your highest traffic sources, investing more in those channels makes sense. Identify content gaps. Identify inefficiencies.

CMS Development 104

CMS Development Examples Work Management Touchpoints 104

Rev

APRIL 19, 2023

While they are related, sales prospecting is a more focused and targeted process that involves finding potential customers who may be interested in your offer. It involves reaching out to potential clients or leads who have not previously expressed interest in what you have to offer. Unsurprisingly, this is a recipe for failure.

Ideal Customer Profiles 78

Ideal Customer Profiles Top of Funnel Cold Calling Examples 78

SalesIntel

NOVEMBER 14, 2022

Qualifying questions are the gateway to not only moving forward in a sale but also building a positive reputation among prospects by demonstrating your interest in their specific needs. Of course, you probably have this person’s name, job title, and information from LinkedIn or other databases. So, what about beyond that?

Sales Qualified Leads 90

Sales Qualified Leads High Quality Lead Examples Best Practices 90

Binary Demand

MARCH 26, 2024

In this blog, we’ll delve into compelling intent-based marketing examples as well as their constraints and practical implementation tactics. To fully comprehend its examples, let’s initiate by examining the proficient implementation of intent-based marketing.

Intent 40

Intent Ideal Customer Profiles Work Management Marketing Management 40

Vidyard

MAY 21, 2021

If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.

Top of Funnel 132

Top of Funnel Video Marketing Examples Webinar Metrics 132

Optinmonster

JUNE 26, 2023

In this article, we’ll go through the most effective examples of marketing automation workflows. We’ve separated our example workflows into 3 categories: Lead generation Customer engagement Generating revenue Let’s start with lead generation workflows. Their contact information goes into your automation platform.

Marketing Automation Services 60

Marketing Automation Services Marketing Automation Automation Examples 60

Sprout Social

OCTOBER 9, 2023

Their partnership is just one example of how brands are using AI in marketing to achieve incredible results. Tapping the marketing strategist in your pocket Both Cole and Leffer have interesting philosophies when it comes to AI. Ultimately, it comes down to leading by example. It feels better to take control,” Cole says.

Marketing AI 113

Marketing AI Examples Lead Ranking Lead Scoring 113

Oktopost

NOVEMBER 9, 2023

Its ability to reach targeted audiences, maximize brand visibility, and drive conversions is just what businesses need in an online world saturated with information. Jump ahead: Examples of Paid Media for B2B Marketers Why Do You Need A Paid Media Plan in Digital Marketing? billion spent in the previous year.

Paid Content 62

Paid Content Media Plans Planning Allocation 62

Salesforce Marketing Cloud

DECEMBER 12, 2023

” Here we’ll share seven ways to foster your own customer-obsessed culture, including strong customer-obsession examples from companies that do it well. Build detailed customer personas that go beyond demographics to include challenges, interests, and objectives. Example: Williams-Sonoma, Inc.

Lead Ranking 59

Lead Ranking Examples Ideal Customer Profiles Lead Scoring 59

Martech

APRIL 26, 2022

You’ll use this information to create targeted ICP content and give your team the perspective to make informed campaign choices. For example, if you advertise on LinkedIn but the accounts within your ICP are more active on Facebook, your ads aren’t likely reaching your intended audience. Ways to reduce in-house costs.

Account Based Marketing 97

Account Based Marketing ABM Paid Content Cost 97

Brandpoint

MAY 3, 2023

So, whether you’re a manufacturing company looking to revamp your website or just someone interested in website design, read on for some inspiration and insights! Caterpillar Caterpillar’s website design is a prime example of how a company’s online presence can convey a strong brand identity, mission and values.

Design 62

Design Marketing Websites Examples Best Practices 62

DealSignal

JANUARY 20, 2023

Hot leads are customers that are most ready to make a purchase and have a high interest in your offering. Hot leads are potential customers that have shown a strong interest in a company’s products or services. Hot Leads target a potential buyer when he is most interested in your product and ready to make the purchase.

Lead Ranking 52

Lead Ranking Lead Scoring Marketing Automation Services Work Management 52

Optinmonster

MAY 10, 2023

In the end, we will share FOMO marketing strategies and FOMO marketing examples so you can apply FOMO tactics in your marketing campaigns and enjoy the results yourself! FOMO Marketing Strategies Best FOMO Marketing Examples What is FOMO? Here’s a table of contents for easy navigation: What is FOMO? What is FOMO Marketing?

Examples 108

Examples Urgency Marketing Planning Trigger Marketing 108

Outgrow

DECEMBER 3, 2021

Top 5 B2B Email Marketing Examples to Boost Your Engagement. In this blog, we discuss the best B2B email marketing examples that you can use today! So let’s learn more about email marketing before diving into the best B2B email marketing examples! Some B2B Email Marketing Examples. You have come to the right place!

Email Marketing 98

Email Marketing Outgrow Examples B2B Marketing 98

Sprout Social

OCTOBER 28, 2021

For brands interested in extending their ecommerce storefront to social media, much can be learned from companies already using these platforms to drive sales. In this article, we’ll share five genius social commerce examples you can look to for inspiration. 5 examples of social commerce in action.

Examples 117

Examples High Quality Lead eCommerce Facebook 117

Optinmonster

FEBRUARY 27, 2023

In this guide, we’ll go over the basics of welcome popups, show you some examples, and teach you how to create your own. Website Welcome Message Examples How to Create a Welcome Popup Welcome Popup Best Practices Next Steps: After the Welcome Popup, What Now? Website Welcome Message Examples 1. Let’s get started!

Examples 72

Examples Intent Click Rate eCommerce 72

Hubspot

AUGUST 21, 2023

We’ll also see some ideas and examples to help guide yours. Types of Business Proposals How to Write a Business Proposal Business Proposal Templates Business Proposal Example Tips for Writing a Business Proposal Business Proposal Ideas It's a common misconception that business proposals and business plans are the same.

Template 69

Template CMS Development Examples Marketing Proposals 69

Salesforce Marketing Cloud

JANUARY 2, 2024

In a casual encounter, like meeting someone on an airplane, a concise one-sentence pitch can often lead to further interest and deeper conversation. This format ensures your pitch is not only informative but also engaging and memorable. Don’t overload on details: Avoid overwhelming with too much information.

Examples 59

Examples Lead Qualification Impressions Cold Calling 59