nDash

MAY 10, 2021

Since 2008, Google searchers have had access to the search engine’s Google Suggest feature. You and your team have probably tested keyword research tools and conducted link and SERP analysis. Instead of leaning on several different tools, consider leveraging Google Suggest as a content generation tool. Übersuggest.

Long Tail Marketing 52

Long Tail Marketing Google Tools Generation 52

Hubspot

FEBRUARY 5, 2018

There are moments when I obsess over Google's algorithm in the same way that certain movie characters might obsess about their exes. Here's what Google did this month. Here's what Google's doing next. And now, Google itself has decided to carry its own torch on that last part -- how it works. I mean, we all do, right?

Features 77

Features Google Work Management SERP 77

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

Marketing Analytics Tools 100

Marketing Analytics Tools Google CTR Domain 100

SmartBug Media

DECEMBER 19, 2022

For example, “Read our blog post about the 10 best dog breeds” clearly tells the reader where the link will take them. Canonical URL. A canonical URL is a URL that helps your site avoid the appearance of duplicate content. These paths could result in a couple different URLs: [link]. Core Web Vitals.

Lead Scoring 98

Lead Scoring Lead Ranking SEO Domain 98

Hubspot

DECEMBER 21, 2017

The HubSpot Marketing Blog has been around since 2006. The Marketing Blog has been a key part of HubSpot’s inbound business. As it turns out, Google is likely eating your blog traffic -- specifically, its featured snippets. What Is Google's Featured Snippet? Think about that for a moment. Here's how we found out.

Traffic 78

Traffic Features Google SERP 78

Moz

SEPTEMBER 27, 2020

Here’s a nice Google Trends graph that may change your mind: Google Trends screenshot for “content marketing” as a topic, set for worldwide interest. Over 90% of content gets no traffic from Google. Whose intent we are targeting and what is represented in the SERP will define the strategy we use to get there.

SERP 74

SERP Optimization Content Keywords 74

Hubspot

MARCH 3, 2020

From on-page optimization to inbound link building to social media involvement, here is the ultimate guide for how to optimize your website for local search so you can dominate the search engine results pages (SERPs). 30% of Google searches are for local information. Source: HubSpot via Google ). Source: comScore ).

Long Tail Marketing 69

Long Tail Marketing SERP Keywords Mobile Marketing 69

Hubspot

APRIL 10, 2019

No, you hop on Google and let it conduct the search for you. You plug these criteria into Google, and you’ve got three viable options at your fingertips — in a handy map format to boot. Have you ever wondered how Google can whip up such accurate, precise answers in so little time … and present them in such an easy-to-read way?

Organization 78

Organization Marketing Websites Optimization SERP 78

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. The box you see, where Google synthesizes this information, is known as the knowledge panel, or the Knowledge Graph card. Really small. Trust me — I get it.

Google 68

Google Wikipedia Clickthrough Ideal Customer Profiles 68

Hubspot

NOVEMBER 9, 2017

It's pulled from a page's content to include the text that Google believes will best answer your question, and is displayed with the page title and URL. But, that isn't always the case -- and Search Engine Land recently reported that Google is testing the option to remove featured snippet pages from the following results altogether.

Features 76

Features Google SERP Lead Scoring 76

Hubspot

NOVEMBER 11, 2019

While click-through rate (CTR) has everything to do with searcher behavior, there are things you can do to improve your clickability on the SERPs. The more your result stands out on the SERP, the more likely you’ll get the click. Win SERP features. SERP features , otherwise known as rich results, are a double-edged sword.

SEO 65

SEO SERP CTR Click Rate 65

Hubspot

MAY 30, 2019

Google Ads specifically has increased its revenue from year to year. Only building one basic campaign without utilizing Google Ads' AdGroups tool. With Google Ads, you have the opportunity to create multiple campaigns. The "Destination URL" is the place on your website where you want the PPC traffic to end up.

PPC 101

PPC Template Work Management Marketing Management 101

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Pillar articles are the highest quality posts that drive the majority of our traffic.)

Paid Content 71

Paid Content Traffic Webinar Metrics Marketing & Strategy 71

seo.co

NOVEMBER 15, 2021

For example, the interface was purely visual and the site delivered inaccessible pop-ups. Google already favors mobile-friendly websites with large text because that’s what mobile users need. If you check your website for mobile compatibility, Google will tell you if your text is too small. Large text. Text size matters.

CMS Development 111

CMS Development Marketing Websites Lead Scoring Lead Ranking 111

KoMarketing Associates

JULY 19, 2016

SERP Snippet Optimization Tool. This tool allows users to input the title, meta description, and URL of a web page before returning a virtual search result listing based on the completed fields. How we use it : This tool gives our SEO team an opportunity to see how a page will appear in SERPs before hitting “publish.”

Online Marketing 120

Online Marketing Tools Campaigns Digg 120

Moz

OCTOBER 15, 2020

You wait for it to be in Google's index. There are a few simple things we can do to help nudge Google along, to help them index it and rank it faster. URL Inspection / Fetch & Render. So basically, indexing content is not that hard in Google. Google provides us with a number of tools. Example: [link].

SEO 64

SEO API Tips Best Practices 64

Method and Metric

JANUARY 3, 2020

Aside from the speculated hundreds or even thousands of algorithmic changes that Google releases each year, strategies, content, keywords, along with technical and on-page SEO components, have been in a constant state of fluid motion. Google is getting much smarter. Generic SEO strategies are not enough anymore .

SEO 79

SEO Marketing & Strategy SERP Lead Scoring 79

Valasys

MARCH 5, 2020

After the January 2020 core update by Google, it has been made apparent that the research methodologies of the prospects, as well as customers, are being prioritized less based on keyword centricity & majorly based on the intent from which the searches began. Read more on Google Algorithmic Update: SEO Best Practices for B2B Brands.

Paid Content 59

Paid Content De-duplication WOMM Top of Funnel 59

Hubspot

NOVEMBER 22, 2018

If someone were to search “gluten-free cafe near [insert a neighborhood in Boston]” on Google, it’s safe to assume you’d want your WordPress website to come up at the top of the search results, right? Your content is more likely to appear near the top of the SERP for specific inquiries you’ve optimized. What is SEO?

SEO 101

SEO CAN-SPAM Lead Scoring Lead Ranking 101

Hubspot

APRIL 23, 2020

For example, when Google announced that it would be changing to mobile-first indexing, it necessitated that sites be mobile-friendly, or they'd lose organic traffic from Google. For example, in order to generate more conversions, you may also need to increase traffic while decreasing your site's bounce rate.

CMS Development 101

CMS Development Marketing Websites Work Management Ad Building 101

SmartBug Media

FEBRUARY 5, 2020

Optimize Content to Obtain Google Featured Snippets. Ever since the 2011 Panda algorithm update , Google has prioritized content as its number one ranking factor. Pro Tip: Use SERP Features to Satisfy Searcher Intent Better Than Your Competition. Optimize Content to Obtain Google Featured Snippets. Use the Right Keywords.

SEO 87

SEO Tips SERP Content 87

Hubspot

FEBRUARY 9, 2016

In the past few years Google have been refining the way that it displays results to users. In particular, Google has been increasing the number of Featured Snippets that it displays for queries. A Featured Snippet is shown in some search engine results pages (SERPs), usually when a question-based query is being searched for.

Features 28

Features Google CTR SERP 28

Hubspot

MARCH 20, 2018

Below, we'll dive into your domain structure options, explain how Google interprets these structures, and cover some original research and tips on making the best use of international SEO. For example, “the U.K.,” “uk,” “England,” and “G.B.” For example, a U.K. Google knows what you're doing, and will let you do it!

SEO 100

SEO Marketing Websites Optimization Domain 100

Hubspot

NOVEMBER 11, 2019

Once indexed, your page is eligible to rank on the SERPs. Google’s robots.txt tester will give you a list of pages that are disallowed and you can use the Google Search Console’s Inspect tool to determine the cause of blocked pages. Remember to use canonical URLs to establish your preferred pages. Audit your redirects.

SEO 67

SEO SERP Fulfillment Traffic 67

Hubspot

APRIL 21, 2020

For example, add related-content recommendations at the bottom of every post. This is what the "Related Articles" section at the bottom of HubSpot's Blog posts look like: Source. For example, your blog should have a customized CTA so people can choose to "Subscribe" and receive email alerts when you publish new content.

Tips 69

Tips Content SERP Custom Publishing 69

Hubspot

NOVEMBER 24, 2017

Are the posts that have surpassed it in the SERPs higher-quality, i.e. more comprehensive, more examples, better graphics/visuals? You'll need access to Google Analytics and SEMrush to follow these steps. Go to SEMrush and enter the post URL into the top search bar. Go to Google Trends and enter that keyword.

Lead Scoring 78

Lead Scoring Lead Ranking CTR SEO 78

Hubspot

AUGUST 7, 2018

Here, we’ll cover everything from marketing strategies to real-world examples, to ensure your business reaches the right people out of that four billion. But it’s more than just looking good -- a cleaner, more well-organized site structure can affect how you rank in the SERPS. Online Marketing Examples.

Internet Marketing 101

Internet Marketing Paid Content Advertising Agencies Paid Social Agency 101

Moz

FEBRUARY 9, 2021

For example, in my current job, I’m focused on creating content for retail store owners and others in the brick and mortar retail industry. In other words, what might the searcher who’s typing this query into Google want? It’s a good idea to search the query in Google yourself to see how Google is interpreting the intent.

Top of Funnel 60

Top of Funnel SEO Ideal Customer Profiles Merchandising 60

Hubspot

MAY 15, 2014

The recent departure of Google+ creator Vic Gundotra from Google has led to speculation that the social network will be undergoing some changes in the coming year. According to Google however, these changes will build off of the foundation of Google+ rather than uproot it entirely. Why publish to Google+?

SEO 28

SEO Google SERP Ideal Customer Profiles 28

Hubspot

MAY 26, 2017

In 2016, 96% of Google's revenue came from paid search (or pay-per-click) advertising. How do you even do a Google AdWords campaign? The following is an excerpt from the ebook How to Use Google AdWords, just one of the resources included in The Ultimate Free Google AdWords PPC Kit we created with our friends at SEMrush.

Paid Search Agency 76

Paid Search Agency Adwords Landing Pages PPC 76

Outbrain

JUNE 18, 2018

Google is forever optimizing its search algorithm. To help users find the right results in just a few seconds, Google is now placing a heavier emphasis on featured snippets, which are the new hottest piece of digital real estate—and you need to know how to get your brand to appear in them. Why Should You Optimize for Featured Snippets?

CTR 50

CTR Features Organization SERP 50

Hubspot

AUGUST 8, 2019

Pay-per-click advertising is most common in search engine results pages (SERPs), like Google or Bing, but is also used on social channels (although CPM is more common). This means more clicks and a greater chance of conversion.” - Laura Mittelmann, Paid Acquisition at HubSpot. Google Ads (formerly known as AdWords).

Paid Content 77

Paid Content PPC Cost Per Thousand Cost Per Click 77

Hubspot

NOVEMBER 11, 2019

The latter revolves around making your web pages easy to navigate for users with disabilities or impairments, like blindness or Dyslexia, for example. Google admittedly has a difficult time processing JavaScript (JS) and, therefore, recommends employing pre-rendered content to improve accessibility. JavaScript Rendering.

SEO 65

SEO SERP Case Studies Click Rate 65

The Lead Agency

JUNE 10, 2019

As 46% of all searches on Google are seeking local information, local search is a vital component of any comprehensive Search Engine Optimisation campaign. The big search engines, Google and Bing are continuously working to update their algorithms to ensure they are delivering the most relevant results to match the user’s search intent.

SEO 48

SEO Marketing & Strategy Lead Scoring Lead Ranking 48

Hubspot

MARCH 31, 2015

Google is about to update their algorithm again, and this time it could have a big impact on your business. For context, when Google initially rolled out the Penguin algorithm update, it affected approximately 4% of global searches on desktop and mobile. Here are 15 examples of great mobile websites.). I mean, really really big.

Google 28

Google Marketing Websites Tools Mobile Marketing 28

Moz

AUGUST 7, 2019

However, I thought it would be interesting to see the lasting impact of my work by sharing a present-day screenshot of the organic traffic trend, via Google Analytics. HubSpot, Salesforce, Forbes, Inc, and many other sites that were far more powerful than Sales Hacker. We have specific examples of this coming up later in the post.

Case Studies 49

Case Studies Case Study Paid Search Agency SEO 49

Albacross

DECEMBER 25, 2018

According to Hubspot, social media has a 100% higher lead-to-close rate than inbound marketing, which is rather impressive. Furthermore, engage in some search engine optimization (SEO) to ensure your page shows up high in SERPs. Social media has evolved into a booming marketing frontier, where businesses of all shapes and sizes flock.

Social Media 65

Social Media Lead Generation Top of Funnel Sales Qualified Leads 65