SmartBug Media

JUNE 22, 2021

Fortunately, HubSpot makes it easy for you to format, optimize, and eventually publish your blog post. If you’re an advanced HubSpot user, you likely feel like you could publish a blog post in your sleep, and that’s what’s so awesome about how easy it is to use HubSpot blogging.

Hubspot 94

Hubspot Click Rate Lead Ranking Lead Scoring 94

Unbounce

MARCH 10, 2022

AdEspresso is an ad management and automation tool that can help PPC agencies manage multiple client accounts across channels, including Facebook, Instagram, and Google Ads. Spyfu is a competitor monitoring tool to help you discover keywords and terms that your competitors are bidding on. AdEspresso. Pricing : Starts at $39 per month.

Paid Search Agency 131

Paid Search Agency PPC Budget Programs Work Management 131

Hubspot

FEBRUARY 4, 2021

While keyword research, overlap tests, and link-building, are a must for creating an online presence, there's much more you can do to increase the amount of traffic coming to your webpages. That's why we spoke to experts on HubSpot's SEO team to learn how they've improved content strategy over time. How to Improve SEO Like HubSpot.

Hubspot 101

Hubspot SEO Content Lead Scoring 101

Hubspot

JULY 7, 2020

And, according to HubSpot SEO experts, this is no different when it comes to building an SEO strategy for your international or multi-language website. To help those interested in gaining global online awareness, I spoke with HubSpot's SEO experts to learn how optimization strategies differ around the world.

Hubspot 101

Hubspot SEO Domain Content 101

Hubspot

MAY 28, 2018

A lot of marketers want to know: how does HubSpot optimize for search? How to Rank #1 on Google. Gone are the days when the searcher typed in simple keywords. Searches today are complex, putting the heavy lifting back on Google and other search engines to connect the dots. Want to see a live example?

Lead Ranking 77

Lead Ranking Lead Scoring Hubspot Google 77

Hubspot

APRIL 29, 2019

To help inspire your marketing team and kick-start your 2019 digital marketing strategy, we've cultivated a comprehensive list of digital marketing tips from marketers here at HubSpot. Ari Plaut, a Product Marketer at HubSpot, suggests: "Keep on top of the pulse of the customer, and hold yourself accountable to it. Know your customer.

Hubspot 101

Hubspot Tips Paid Search Agency Work Management 101

SmartBug Media

JULY 27, 2020

SEO (search engine optimization) is the practice of structuring your website content to improve your website’s ranking position with search engines. There are a variety of platforms to assist with improving your SEO, such as SEMrush , Moz , Yoast SEO , and HubSpot. Page two and three get only 5.59% of the clicks. Page title.

SEO 93

SEO Optimization Marketing Websites Long Tail Marketing 93

Hubspot

JUNE 17, 2020

As a marketer, these figures prove that businesses should invest in Google shopping ads. Google shopping ads, the ads that appear on the search engine results page when someone is searching for a product, can be confusing to set up. Below, let's discuss the two different methodologies behind a Google shopping campaign structure.

Paid Search Agency 101

Paid Search Agency Google Ads Marketing & Strategy 101

Hubspot

APRIL 9, 2020

In the most recent HubSpot Research survey, 64% of marketers actively invest in SEO. According to HubSpot Research, page speed and mobile optimization are the most utilized tactics for SEO. Historically, the name of the SEO game was finding the intersection where high volume and low competition keywords meet.

Hubspot 89

Hubspot SEO Acquisitions Trends 89

SmartBug Media

JUNE 29, 2021

If your website isn’t showing up on the first search engine results page, your current SEO approach might need some work, which means you’re in the market for the latest SEO hacks in HubSpot. This means that if you rank first on Google, below the Featured Snippet, and your keyword was searched 10,000 times, you can expect 1700 visits.

Hubspot 52

Hubspot SEO Lead Scoring Lead Ranking 52

Marketing Insider Group

JULY 13, 2020

And I also included a handful of blog example I love. By looking at examples of successful blogs, you can see the potential of blogging for your business. Add in social media promotion, content planning , and content optimization, and sure, it’s not a cakewalk. The Adobe Blog is a great example of thought leadership in action.

Paid Content 304

Paid Content B2B Thought Leadership Paid Search Agency Thought Leadership 304

Contently

FEBRUARY 16, 2023

To do that, it helps to know a bit about how Google decides that a content piece will truly bring value to readers. NLP is more prevalent than you might realize—Alexa, Siri, and Google voice assistants all leverage NLP. Google continuously updates its algorithms to rank blog posts and web pages.

Lead Ranking 154

Lead Ranking Marketing AI Process SEO 154

Marketing Insider Group

JUNE 19, 2023

For example, Krispy Kreme donuts stock took a tumble due to an indirect competitor. Various search engine optimization tools have features that can help you find competitors you haven’t yet discovered. For example, Semrush has an Organic Research feature that lists competitors.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

Outgrow

MARCH 18, 2024

It involves examining large datasets to extract valuable information, which can then be used to optimize processes, identify opportunities, and solve complex problems. Here are some specific examples: A retailer uses analytics tools to understand customer buying patterns and personalize their shopping experience.

Marketing Attribution 52

Marketing Attribution Paid Content Budget Programs Analytics 52

FMG Suite

APRIL 25, 2024

For example, write “This week’s trending topics” or “Should I do X or Y?” If time is still an issue, then consider focusing your social media efforts on one channel—for example, LinkedIn. It’s also the most powerful social channel for lead generation, according to HubSpot—surpassing both Facebook and Twitter combined: 4.

Planning 52

Planning Marketing Management Marketing & Strategy Social Media 52

SmartBug Media

DECEMBER 10, 2020

You need a platform that can help you move quickly, optimize as you go, and give you the revenue attribution metrics needed to determine where and how to pivot to stay nimble. Yes, I am talking about HubSpot. Why HubSpot for SaaS? The answer: by leveraging powerful martech that empowers you to use inbound to its full potential.

Lead Ranking 98

Lead Ranking Hubspot Top of Funnel Work Management 98

Contently

APRIL 4, 2023

For example, just because a page or a video collects a lot of views doesn’t mean the traffic will convert. Don’t Be Afraid to Rethink Your Content As content marketers who live in an SEO-driven world, we’re governed by what Google wants. Optimizing for voice search assistants (e.g.,

Top of Funnel 155

Top of Funnel Budget Programs Content Marketing Marketing Management 155

seo.co

OCTOBER 27, 2020

Google Sandbox — Table of Contents. + The History of Google Sandbox. + The Theory of the Google Sandbox Penalty (aka Sandboxing; the Sandbox Effect). + Avoiding the Google Sandbox. + The History of Google Sandbox. Source: Hubspot. Google Sandbox is an idea that dates back to 2004. Or are you?

Google 116

Google Effectiveness Domain CAN-SPAM 116

Hubspot

SEPTEMBER 17, 2020

This post is a part of Made @ HubSpot, an internal thought leadership series through which we extract lessons from experiments conducted by our very own HubSpotters. If you’re like me, you do it every time you’re looking to buy or try something new: You turn to your friends (and in many cases, Google) and ask, “What are the best X products?”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Hubspot

DECEMBER 12, 2019

In 2019, Google began rolling out what is arguably one of the most significant changes to its search engine since the introduction of dedicated video carousels in June 2018, or the introduction of featured snippets in October 2017: Google has begun to ad podcasts to search results. In 2018, Google set out to change that.

Hubspot 99

Hubspot SEO Design SERP 99

Hubspot

SEPTEMBER 12, 2019

Fact: HubSpot's pictures are worth 120 thousand clicks. This refers to traffic that comes from people who conduct a search in Google, or a similar search engine, and click on an image result that leads to the HubSpot Blog. As you wish: Source: Google Search Console. Optimized Alt Text.

Hubspot 74

Hubspot Traffic SERP Template 74

Optinmonster

FEBRUARY 21, 2024

For example, one of our pillar articles at OptinMonster is 30 Content Upgrade Ideas to Grow Your Email List. Google likes articles that are fresh and new. All of these related Google searches are LSI keywords that you can weave into your post. Another great tool you can use to find LSI keywords is LSI Graph.

Paid Content 77

Paid Content Traffic Webinar Metrics Marketing & Strategy 77

The Marketing Blender

MARCH 22, 2024

. #5 Implementing SEO Strategies Search Engine Optimization (SEO) is a vital part of any B2B digital marketing strategy. It’s often ideal if you can focus your organic and paid keyword strategy on commercial or “bottom of the funnel” keywords that indicate your target audience is about to make a purchase decision.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing & Strategy 97

ClearVoice

JULY 7, 2023

Learn how to leverage data and analytics to shape and optimize your buyer’s journey. For example, change their post tactics and develop the correct type of graphics and language for each channel. The post Optimize Your Buyer’s Journey: A Data-Driven Approach appeared first on ClearVoice.

Optimization 52

Optimization Conversion Rate Segmentation Digital Marketing Funnels 52

SmartBug Media

AUGUST 31, 2020

When you perform a Google search for your favorite product, service, or business category (e.g., That’s because these platforms have a ton of well-optimized content and are uniquely positioned to be leaders for these ultra-competitive keywords. Use Tracking URLs to Effectively Measure Review Site Profile Optimization Success.

Ideal Customer Profiles 94

Ideal Customer Profiles Profiling Marketing Automation Services Optimization 94

Moz

AUGUST 27, 2019

With more people searching than ever before, it’s a great time for bloggers to explore using keyword research in their content strategy. This post was written for those that may be new to blogging, as well as those who have been blogging for some time but are just now starting to explore keyword research. What are keywords?

Keywords 71

Keywords Blogger RSS Opt-out 71

Navigate the Channel

JUNE 2, 2023

Local Search Engine Optimization (SEO) Local SEO makes your web pages rank well when residential or commercial customers in your defined geographic area search for a construction company on Google. Hubspot has more answers for that, too. Google also has thoughts on keyword use you should consider.

Paid Content 65

Paid Content Traffic Paid Search Agency Marketing Websites 65

Go Beyond SEO

JANUARY 25, 2024

The reality of the modern internet era dictates that visibility is the currency of growth, and it’s here that SEO Consultant services—encompassing keyword research, on-page optimization, link building, and bespoke content creation—become indispensable. ” – Google.

Consulting 60

Consulting SEO Lead Ranking Lead Scoring 60

Moz

SEPTEMBER 27, 2020

Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Over 90% of content gets no traffic from Google.

SERP 74

SERP Optimization Content Keywords 74

Anyword

MARCH 23, 2022

The first step: Google Trends. Google Trends: Trend Tracking + Demographics. So, taking our topic of NFTs, we used Google Trends to dive a little deeper into the subject. Why should Google Trends be our first step? Google Trends also helps us gauge general interest in a topic over time. Next step: Hubspot.

Copywriting 90

Copywriting Cost Per Click Tools Keywords 90

Hubspot

DECEMBER 19, 2019

Before I began writing at HubSpot, I worked at two small businesses. For example, an old client wanted their business to show up in Google's knowledge panel. The box you see, where Google synthesizes this information, is known as the knowledge panel, or the Knowledge Graph card. Really small. Trust me — I get it.

Google 66

Google Wikipedia Clickthrough Ideal Customer Profiles 66

Unbounce

FEBRUARY 11, 2021

Measuring and feeding this data back into your campaigns will improve overall results and your ability to optimize campaigns for higher ROI. To see the full picture of conversions with multiple touchpoints, take a look at the Google Analytics Multi-Channel Funnels report, which shows the variety of interactions that occur before a conversion.

Landing Pages 145

Landing Pages Lead Ranking Lead Scoring Paid Search Agency 145

Oktopost

JANUARY 11, 2024

There are many types of demand generation tools, including: Content marketing tools optimize SEO , analytics, and competitor analysis. For example, Oktopost’s social media management platform integrates with various CRM tools so you can follow your prospects’ journey from the moment they interact with your brand online.

Demand Generation Agencies 62

Demand Generation Agencies Demand Generation Marketing Automation Services Demand 62

Hubspot

JANUARY 9, 2020

And while you might think these spikes are just due to the growing pool of mobile internet users, SEO and content strategists have identified an additional culprit: Google Discover. These updates impacted Search, the Google app, and its recommendation feed. Here's what the current Google Discover design looks like: Source: Google.

Google 71

Google Paid Search Agency Mobile Marketing Marketing & Strategy 71

SmartBug Media

SEPTEMBER 12, 2023

AI tools can improve your SEO strategy by helping you automate data analysis, pinpoint user behavior trends, and discern content optimization suggestions. One could argue that AI’s been a part of SEO since 2016 , when Google started using it to power its ranking algorithm. Here are a few examples: AI can help you analyze your SEO data.

Marketing AI 59

Marketing AI SEO Effectiveness Work Management 59

Hubspot

OCTOBER 2, 2018

What is Google Search Console? GSC (formerly Google Webmaster Tools) is a free platform for anyone with a website to monitor how Google views their site and optimize its organic presence. I’m a content strategist on HubSpot’s SEO team, which means GSC is particularly useful to me. Sign into your Google account.

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Marketing Analytics Tools Google CTR Domain 97