Marketing Insider Group

JANUARY 12, 2021

Event sponsorship is one of the most effective ways of monetizing events and delivering marketing ROI. However, when it comes to virtual event sponsorship, additional considerations are needed to create packages that can be used to attract the best sponsors. Create Special Packages for Your Mobile Event App.

Tips 299

Tips Co-Registration Microsite Pricing 299

Sprout Social

JULY 25, 2023

Set up data collection in GA You can set up data collection and start tracking web data in Google Analytics in three steps: Create a Google Analytics 4 (GA4) property, add a data stream and use a Google Analytics code. You can also add the Google tag to your web pages directly by using Google Tag Manager.

Marketing Analytics Tools 140

Marketing Analytics Tools Social Media Top of Funnel Analytics 140

Webbiquity

AUGUST 18, 2020

All types of events, including trade shows and industry conferences, can now be produced and attended remotely. As noted previously in this list of top webinar tools, what separates compelling must-attend events from ho-hum gatherings is the quality of the content, promotion, presenters, and—increasingly—the underlying technology platform.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

MAY 30, 2023

This 65-page report is packed with facts, stats, and insights marketers can use to inform adjustments to their planning and strategy as the year goes on. 4) The top marketing KPIs are (too?) 6) Event marketing is bouncing back for B2B. Per the report, “Events also jumped a lot, from 39% to 57%. short-term focused.

Marketing Budget 276

Marketing Budget Marketing Budget Creation Top of Funnel Marketing Strategy 276

Marketing Insider Group

NOVEMBER 29, 2022

Your menu should be easy to understand and highly visible on each web page. Consider using breadcrumb navigation to help web visitors understand their current location in relation to other pages and navigate back to previous pages as needed. Include a link to the page in your menu and throughout your blog posts.

Marketing Websites 283

Marketing Websites Paid Search Agency Mobile Marketing Click Rate 283

Martech

OCTOBER 31, 2023

There are a lot of criticisms about Google Analytics 4 (GA4), some are valid (the user interface!) Events, not sessions UA measured visits, not interactions. Whether it’s button clicks, page views or system events, it really tells you what’s what’s going on on your site.” Visits aren’t a useful metric.

Marketing Analytics Tools 113

Marketing Analytics Tools Paid Search Agency Acquisitions Analytics 113

Marketing Insider Group

DECEMBER 13, 2022

Provide a URL and/or a QR code to direct supporters to your giving page. You can include additional information about your nonprofit like your website address, social media accounts, or upcoming event dates, but your focus should be a singular call-to-action. So remember to make that call-to-action stand out.

Planning 200

Planning Tips Paid Search Agency Advertising Agencies 200

Webbiquity

AUGUST 4, 2020

With live events on hold for now, webinars have become a more popular channel than ever for communicating directly with sales prospects. It provides event registration and management; videos and polls to boost engagement; automatic invitations and reminder emails; and attendee analytics. Total reviews: 380. Average user rating: 8.72.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Martech

APRIL 16, 2024

Major players like Adobe and Google won’t accept event data without consent. Fees vary widely depending on factors like the number of pages on your site, the number of domains (including subdomains) and the traffic volume. Define which events can be tracked with your analytics management platform. The repercussions?

Analytics 121

Analytics Marketing Analytics Tools Work Management Planning 121

Martech

JUNE 16, 2023

Advertisers are particularly excited as they’ll have insights into landing page, user conversion, page location and session conversion rates by event data, which will help them to make more informed decisions about ad placements and campaigns moving forward. In your inbox. Business email address Subscribe Processing.

Marketing Analytics Tools 99

Marketing Analytics Tools Landing Pages Click Rate Conversion Rate 99

Launch Marketing

JUNE 21, 2023

Google Analytics 4 (GA4) is ready to help marketers gain profound insights into web performance metrics. Explore this FAQ to ensure a seamless transition from Universal Analytics to Google Analytics 4. What Is Google Analytics 4 (GA4) and How Does it Differ from Universal Analytics (UA)? How Do I Set Up Google Analytics 4?

Marketing Analytics Tools 118

Marketing Analytics Tools FAQ Digital Asset Management B2B Marketing 118

Martech

OCTOBER 24, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a guide to getting started with Google Analytics 4 (GA4). Doing that sends you to your data streams page. You’ll also see options to use new and existing on-page tags. Mark an event as a conversion.

Marketing Analytics Tools 119

Marketing Analytics Tools Analytics Google Trigger Marketing 119

Martech

OCTOBER 9, 2022

Working with Colleen Harris, head of business intelligence and reporting strategy at Sincro, we’re putting together a multi-part guide to getting started with Google Analytics 4. Today we’re going to look at Events and Conversions. Events allow you to measure a distinct user interaction. GA4 counts Events no matter what.

Marketing Analytics Tools 96

Marketing Analytics Tools Analytics Google Conversion 96

Marketing Insider Group

JUNE 19, 2023

Performing a Competitor Content Analysis in 4 Key Steps Performing a competitor content analysis does not have to be complex, but it does take focused work. Check beyond the “Blog” or “Case Studies” pages of a domain. Remember to check the bottom of the page as well, not just the header. Execute the following steps.

Analysis 287

Analysis Top of Funnel Advertising Agencies Content 287

Zoominfo

JANUARY 15, 2021

Your digital content marketing strategy encompasses everything from producing high-quality lead magnets such as e-books, whitepapers, blogs, and optimized landing pages. Get Comfortable With Virtual Events. The COVID-19 pandemic forced many businesses to shift their tradeshow and events strategy. Get Your Lead Magnets Out There.

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Webbiquity

JULY 30, 2020

As event professionals know, even the best-planned gathering can fall flat without the right marketing. To maximize the impact of and business results from your online or real-world event at a time when some people might be hesitant to travel, it’s vital to start with a comprehensive event marketing plan.

Planning 331

Planning Event Marketing Marketing Plans Blast Campaigns 331

Top Rank Marketing

SEPTEMBER 27, 2023

What do five of today’s leading B2B marketers love about marketing and this year’s big MarketingProfs B2B Forum 2023 event taking place October 4 – 6 in Boston and online? Now let’s watch, learn, and get ready for #MPB2B — and be sure to also catch Lee’s own session on Thursday, October 5th at 4:05 p.m.

B2B Marketing 115

B2B Marketing B2B Video Marketing Marketing Analytics Tools 115

Martech

APRIL 15, 2024

Generate a deep link URL: Create a deep link URL that corresponds to the specific page or content within your app that you want to direct users to. ” Deep Link: The deep link should take the customer directly to the class schedule page within your gym’s mobile app, where they can easily reserve a spot for the yoga class.

Deep Linking 83

Deep Linking Best Practices Marketing AI Class 83

Navigate the Channel

NOVEMBER 6, 2023

Dead-End Pages Simply having an informative website presence is no longer enough. Broken Links and 404 Errors There are few things more frustrating to a consumer who is looking for something specific than “ Page Not Found ” …especially when that link comes from somewhere on your site. Consider these options instead: Update the page.

Opt-out 65

Opt-out Blast Campaigns Opt-in Trade Show 65

ClickDimensions

MARCH 11, 2024

Page Contents Toggle What is Deliverability? Authenticate your email with SPF, DKIM and DMARC: Enable Easy Unsubscribe Options Send Relevant Emails that Foster Engagement Over 4 billion people worldwide use email to connect with the world around them. This blog will break down all of these questions with actionable outcomes.

Deliverability 122

Deliverability CAN-SPAM Domain Click Rate 122

Martech

JANUARY 10, 2024

Many marketers speak at industry events for various reasons. I’ve had the pleasure of working with many interesting marketing speakers over my 20-plus years in events. Dig deeper: 4 keys to digital events planning 2. Dig deeper: How to unlock more value from your event content 3.

Conference 111

Conference Tips Work Management Marketing Management 111

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences. What Is a Conversion Event in GA4?

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Martech

JUNE 1, 2022

With Universal Analytics sunsetting and the rise of what’s being called Google Analytics 4 in its place, digital marketing analytics can be a confusing place, so let’s make things clear… and know that I even got some input from Google digital marketing evangelist Avinash Kaushik too! The changes with Google Analytics 4. Be prepared.

Marketing Analytics Tools 120

Marketing Analytics Tools Marketing Attribution Analytics Google 120

Martech

MAY 3, 2023

In a little less than two months, everyone using UA will be switched to Google Analytics 4 (GA4). “It Dig deeper: 3 ways to do segmentation in Google Analytics 4 What’s the URL? When you open it you see the default identifier is page title, which isn’t the URL. The page title, though, for a lot of us, tells us nothing.

Paid Search Agency 99

Paid Search Agency Marketing Analytics Tools Tips Domain 99

Martech

SEPTEMBER 15, 2022

The arrival of Google Analytics 4 has people understandably nervous. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events. The big difference between Universal Analytics and GA4 is that GA4 isn’t about page views — it’s about different types of events.

Marketing Analytics Tools 89

Marketing Analytics Tools Analytics Google Click Rate 89

Martech

OCTOBER 31, 2022

Release Notes for GA4 Make the switch to GA4 Introduction to Google Analytics 4. Google Analytics URL Builder — create a UTM tag on the page you are on UTM IO — Google Analytics URL Builder to bulk create UTM tags. Getting started with Google Analytics 4. Key articles by Google support. Universal Tag Manager tools. Get MarTech!

Marketing Analytics Tools 100

Marketing Analytics Tools Resources Analytics Google 100

ClickZ

JUNE 19, 2023

GA4 – Google’s next generation of analytics According to Google, “GA4 represents the next generation of analytics which collects event-based data from both websites and apps.” By expanding event tracking, GA4 offers unparalleled insight into user behavior beyond basic pageviews and sessions.

Analytics 135

Analytics Google Marketing Analytics Tools User-Generated Content 135

Litmus

MARCH 2, 2023

You know what’s what in digital marketing, so you’ve already heard the big, BIG news about the universal analytics sunset, and the rise of our new overlord Google Analytics 4 (GA4). What is Google Analytics 4? GA4 focuses on the metrics that are relevant to the full customer lifecycle–-like tracking events rather than just “hits”.

Analytics 81

Analytics Email Marketing Marketing Analytics Tools Eye-Tracking 81

Martech

JUNE 28, 2023

One of the attractions of Google Analytics 4 (GA4) is getting a sophisticated web analytics tool free. Heap is best suited for online products and lets you measure every interaction on your website, including swipes, clicks, tabs, form submissions and page views. Here’s a list of the best known. Heap offers both free and paid plans.

Marketing Analytics Tools 106

Marketing Analytics Tools Cost Enterprise Management Privacy 106

Outgrow

APRIL 8, 2024

Feedback forms are tools designed to collect opinions and insights from individuals about a particular product, service, experience, or event. Event Feedback Forms Event feedback forms are used post-events to gather feedback from attendees. Event organizers use this feedback to enhance future events.

Outgrow 52

Outgrow Customer Satisfaction Work Management Marketing Management 52

Hubspot

APRIL 30, 2021

Tracking clicks can help you understand where your audience is going from one page to another. With the new Google Analytics 4 , link click tracking happens automatically. You used to have to set up custom event tracking, which can be confusing. You used to have to set up custom event tracking, which can be confusing.

Marketing Analytics Tools 98

Marketing Analytics Tools Analytics Google Trigger Marketing 98

Hubspot

SEPTEMBER 18, 2023

That is why recognizing trigger events is key to being successful. In this article, we’ll cover what a trigger event is, why they’re important and provide examples you can apply to your own sales strategy. Broadly speaking, any industry change can be considered a trigger event and indicate a channel for making a sale.

Trigger Marketing 72

Trigger Marketing Press Eye-Tracking Marketing Analytics Tools 72

DAGMAR Marketing

APRIL 14, 2023

One popular method includes using Google Analytics 4 (GA4) and Google Tag Manager (GTM). We’ve developed a step-by-step guide designed to show you how to track a form in Google Analytics 4 using Google Tag Manager. ” This will take us to a new page where we can create a new trigger.

Marketing Analytics Tools 52

Marketing Analytics Tools Tagging Google Analytics 52

SpotMe Blog

SEPTEMBER 23, 2021

Event planning is no easy feat. The best events bring together thought leaders who can provide unique value to guests. Event sponsorship is a well-used tactic to help with both funding and value delivery for large and small events. . But how do event planners find sponsors, and is it worth it to host a sponsored event?

Work Management 96

Work Management Marketing Management Marketing Proposals Gartner 96

ClickDimensions

APRIL 6, 2023

If you haven’t heard, Google Analytics 4 (GA4), is replacing Universal Analytics (UA) and will be fully rolled out on July 1 2023. Events Instead of tracking sessions, which is what we have been used to with UA, GA4 will now track events on your website or app. GA4 is the next generation of Google Analytics.

Marketing Analytics Tools 98

Marketing Analytics Tools User-Generated Content Analysis Analytics 98

FunnelEnvy

MAY 29, 2023

With the continued implementation of Google Analytics 4, the platform has leaped forward in critical areas. Announced in late 2020, Google Analytics 4 is one of the most significant upgrades the platform has seen since its launch over 15 years ago. What Are the Biggest Changes in Google Analytics 4? New visual dashboard.

Marketing Analytics Tools 76

Marketing Analytics Tools Top of Funnel Analytics Google 76

Martech

OCTOBER 20, 2023

This article tackles the growing power of predictive analytics, especially in the context of Google Analytics 4 (GA4). The digital analytics landscape was historically dominated by simple metrics — visits, page views and, if we were feeling adventurous, bounce rate. Churn probability. Predicted revenue.

Analytics 121

Analytics Marketing Analytics Tools Forecasting Budget Programs 121