DivvyHQ

MAY 19, 2019

Among all the marketing trends batted around in 2019, SMS marketing is one of those go-to channels that can truly help you grow your business. Despite the popularity of other marketing channels such as email and social media, SMS marketing is alive and kicking in 2019, and we’ve got evidence to prove it. ” Source: [link].

SMS 68

SMS Relevance Campaigns Tips 68

Vision6

APRIL 17, 2024

Relevant: Does your event goal align with your broader marketing goals? If your KPI is email open rates, you’ll prioritise optimising your email campaigns and segmenting your audience to improve engagement. A well-timed SMS with the right incentive can help turn a lost sale into a conversion.

Webinar Metrics 52

Webinar Metrics Allocation SMS Marketing & Strategy 52

ClickDimensions

APRIL 14, 2023

Email marketing is just one method of communication, but stats show that SMS marketing also shouldn’t be ignored, especially for younger generations. Did you know SMS marketing has an average open rate of 98%? This example is just one of the many ways automated follow ups can be used for educational institutions.

Marketing Automation Services 97

Marketing Automation Services Education Marketing Automation Automation 97

SmartBug Media

JANUARY 4, 2023

Keeping your customers up to date on events, new products, and sales promotions while creating personalized content geared toward the appropriate stage of the customer journey is almost certain to result in increased sales. Campaign emails are manually created and scheduled around big sales events, such as Black Friday and Cyber Monday.

Email Marketing 98

Email Marketing SMS Click Rate Open Rate 98

ClickDimensions

MARCH 31, 2023

Email marketing is often viewed as the go-to method for general communications but this is not the only option NFPs have available to them, especially if they want to boost open rates. For example, did a member participate in a certain event a few years ago?

SMS 94

SMS Marketing Automation Services Work Management Marketing Management 94

Act-On

OCTOBER 6, 2023

SMS (Short Messaging Services) is a daily communication channel for nearly 65% of the global population. Though many people have now grown up with SMS technology at their fingertips, it is only recently evolving as a key part of marketing and communication strategies for both B2B and B2C businesses. Immediacy SMS alerts are immediate.

SMS 181

SMS Advertising Mediums Work Management Marketing Management 181

ClickZ

AUGUST 27, 2021

However, industries like Insurance saw some of the highest open rates in 2021. Current events, not just the pandemic, play a role in your marketing performance. A robust email marketing strategy is still a key foundation for any marketing program, combined with SMS and mobile push. Current events play a vital role.

Mobile Marketing 131

Mobile Marketing Email Marketing Open Rate Correlation 131

SmartBug Media

MARCH 31, 2023

E-commerce businesses begin their journey into the season by creating summer-themed collections, packaging, and deliverables, as well as strategies to deliver sales and new products via email and SMS strategies. Are there other emotions that might be better at encouraging your audience to open your emails? Avoid title case.

SMS 98

SMS Bundling Best Practices CAN-SPAM 98

Optinmonster

JUNE 11, 2024

Start Writing Your Copy There are several different types of holiday sales events and announcements. Exclusive sale announcements: These sales events are for loyal customers, such as online-only, mailing list–only, or Instagram-only members. Are you planning any customer appreciation events? Time limit sale (24 hours only!):

Planning 79

Planning Marketing Analytics Tools Paid Search Agency eCommerce 79

Heinz Marketing

DECEMBER 10, 2023

Iterable is a marketing automation platform that helps businesses engage their customers, using real-time behavioral data, through personalized and targeted campaigns across various channels, including email, mobile push notifications, SMS, and more. I personally like the visual sequence builder Iterable offers.

Marketing Automation Services 70

Marketing Automation Services Customer Satisfaction SMS Cross-Selling 70

Vision6

AUGUST 23, 2021

This could be a set time-delay you’ve added to your automation, reminder emails sent before the day of an event, or an anniversary of a specific date, such as birthdays or subscription roll-overs. Some of the messages you are sending may even be better suited to other communication channels, such as SMS. Collect the right data.

Marketing Automation Services 105

Marketing Automation Services Loyalty Marketing Automation Email Marketing 105

Zoominfo

DECEMBER 5, 2017

33% of email recipients open emails based on the subject line alone ( source ). Subject lines with more than 3 words experience a drop in open rate by over 60% ( source ). Personalized emails including the recipient’s first name in the subject line can boost open rates by 29.3% ( source ). Phone Calls 10.

Statistics 100

Statistics Cold Calling Peer-to-peer SMS 100

SmartBug Media

FEBRUARY 14, 2023

Subscribers will receive: Email campaigns, which are planned emails that are usually sent during a holiday or cultural event. To have a high-performing welcome series, it’s essential to optimize how you collect and grow your email and SMS lists.

Webinar Metrics 97

Webinar Metrics Brand Identity Branding Marketing & Strategy 97

Vision6

OCTOBER 12, 2022

Best of all they reel in an average open rate of around 46% and a 24% click-to-open rate. An email drip campaign can be a stand-alone or series of automated emails to address specific times, events, or user behaviour. Drip campaigns based on dates or events. Event Email Drip Campaign.

Top of Funnel 52

Top of Funnel Email Marketing Campaigns Content Marketing 52

Hubspot

SEPTEMBER 15, 2022

We text about random thoughts or events that happen throughout our day. To demonstrate the true power of text-to-pay — also known as SMS (Short Messaging Service) payment — for consumers, let's consider a multiple-choice question. At a 98% open rate, text is a great channel to get noticed and get paid.". Let's dive in.

SMS 56

SMS Leads Lead Marketing Qualified Leads 56

SendX

APRIL 26, 2021

Some audiences love newsletters, while others want to be contacted only on a ‘need-to-know’ basis, such as events or upcoming promotions. Subject lines are the first thing that incentivizes someone to open your email, so it's critical to get it right. How often should I send emails? Another tip would be to make it short and catchy.

Email Marketing 195

Email Marketing Click Rate CAN-SPAM Deliverability 195

Sharpspring

SEPTEMBER 9, 2021

and had to defend these allegations with facts including increased open rates, click rates, and revenue. The new feature helps users prevent senders from knowing when they open an email and masks their IP address so it can’t be linked to other online activity or used to determine their location.”. Review Automations.

Privacy Protection 69

Privacy Protection Privacy Marketing & Strategy Trigger Marketing 69

Blue Flame Thinking

SEPTEMBER 25, 2023

New platforms such as Klaviyo focus on marketing automations and multichannel messaging such as SMS. Hosting webinars and events can be a good way to gain new readers. Enterprise solutions like Salesforce and Marketo offer powerful integrations and additional CRM management.

Enterprise Management 52

Enterprise Management Email Marketing Practices Work Management 52

Litmus

JULY 16, 2021

In the second part of our Ultimate Email Summit online event, Jessica Raggio (VP of Product Marketing at Litmus), John Billington (Director of Product Management at Litmus), and I share practical tips to help you prepare for the future of email insights and analytics. Often, re-engagement campaigns rely heavily on open rate data.

Webinar Metrics 105

Webinar Metrics Privacy Protection Analytics Privacy 105

ClickDimensions

AUGUST 1, 2018

Event management. Many marketing automation systems have integrations that connect with popular event management platforms. ClickDimensions, for example, currently offers event integrations with GoToWebinar, WebEx, Cvent and Eventbrite. Events, both online and off, can be used to connect with and delight customers.

Marketing Automation Services 56

Marketing Automation Services Marketing Management Marketing Automation Automation 56

Lead Liaison

AUGUST 26, 2019

Thinking about how you will manage your post-show follow-up, after a trade show or other marketing event, is a critical step in finding success with event marketing. And here’s a channel you might not have thought about—text message/SMS marketing. After an event, life for them, and you, is hectic. You are back at work.

Lead Liaison 48

Lead Liaison Trade Show SMS Planning 48

Optinmonster

AUGUST 24, 2023

It’ll help increase click-through rates and, ultimately, conversions. Key Features: Real-Time Event Tracking Smart targeting and audience segmentation Flexible design options Actionable insights and analytics Insanely easy setup Price: Plans start at $5/month.

Email Marketing 57

Email Marketing Marketing Management Tools Conversion 57

ClearVoice

SEPTEMBER 4, 2020

Across all industries, the average email open rate is 17.8 91 percent of marketers rate email as an “important” strategic channel. “Welcome” emails experience an average open rate of higher than 80 percent. Tuesdays see the highest open rates — and the highest unsubscribe rates.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Valasys

AUGUST 6, 2021

The purpose of this type of marketing is to produce an open rate for the company’s emails and generate sales leads. They can be used to create well-designed emails, send them out automatically based on user behavior, and track the success rate for each campaign by seeing key metrics such as open rates or click-through rates.

Marketing Budget 52

Marketing Budget Enterprise Management Marketing Automation Services Deliverability 52

Optinmonster

MARCH 25, 2021

In this article, we’ll go over the dos and don’ts of SMS marketing, along with other critical mistakes to avoid which we like to call the “Don’t You Dares.”. Your reaction probably depends on if your business friend followed SMS marketing best practices. Because there are right ways and wrong ways to do SMS marketing.

SMS 100

SMS Marketing Attribution Opt-out Opt-in 100

Valasys

OCTOBER 25, 2018

This makes SMS marketing one of the most effective forms of communicating with customers. In order to follow current and potential buyers wherever they are in their customer journey, marketers need to embrace the role of mobiles in B2B marketing with the help of vigorous SMS marketing campaigns. Combining SMS with Email Marketing.

SMS 40

SMS Effectiveness Opt-out Opt-in 40

Oktopost

NOVEMBER 1, 2022

While social media marketing has its own popularity and has yielded results for companies, SMS marketing is equally effective, given it has a four times higher open rate than emails. Imagine the impact it can have if you combine SMS marketing with social media campaigns. Increase SMS opt-ins with social offers.

SMS 114

SMS Social Media Social Marketing Campaigns 114

distribion

NOVEMBER 9, 2016

Other notable marketing channels include: display (81%), paid search (72%) and SMS (54%). The highest email click-through rates come between the hours of 8AM-12PM. The highest email open rates come between the hours of 8PM-12AM. – Event 360. The effectiveness of personalized email marketing. Nearly half!

Stats 79

Stats Email Marketing Trends Work Management 79

Act-On

OCTOBER 2, 2023

SMS Marketing Automation Depending on how you use SMS marketing for your financial service marketing, you can use automation to schedule text messages within your ongoing campaigns, track performance, and include engagement data in customer profiles.

Marketing Automation Services 189

Marketing Automation Services Marketing Management Marketing Automation Service 189

LeadSquared

OCTOBER 19, 2020

From business perspectives, general lags in email marketing are: Delay in responding to an email Losing track of the conversation in long threads of emails The emails you send lands into the receiver’s spam folder Non-mobile responsive email templates Unable to measure open rates and activities like link clicks, forwards, etc.

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Work Management Marketing Management 52

Hubspot

OCTOBER 28, 2020

Take sales emails as an example — sends have nearly doubled since March, but open rates continue to remain well below pre-COVID levels. We're not surprised that APAC has been leading the way when it comes to live chat conversations as we've seen this region using more chat and SMS technology for quite some time. Web Traffic.

Advertising Benchmark 101

Advertising Benchmark Business Digital Transformation Hubspot 101

ClickZ

JULY 23, 2020

Marketing automation platforms can work wonders for open rates and engagement by sending customers content at the specific times they are most likely to be receptive. Virtual Q&As, AMAs and other events are increasing in popularity, and these are all ways to learn more and engage with customers.

Lead Scoring 111

Lead Scoring Lead Ranking Marketing Automation Services Marketing Budget 111

LeadSquared

DECEMBER 21, 2020

It can be the text in your email, an ebook, a video, an event (webinar, for instance), to name some. So, instead of blasting emails/SMS from time to time, you can communicate based on customers’ interaction with your business. We have seen an increase of 327% in email open rates , with simple subject line personalization.

Enterprise Management 52

Enterprise Management Marketing Automation Services Automation Work Management 52

Outgrow

MAY 6, 2020

You can then use their contact details for an email or SMS marketing campaign. This can be used to invite them to events, promotions, and other VIP benefits. Moreover, segmented emails increase email open rates; receive 100.95% higher clicks, and encourage future engagement.

Tips 52

Tips User-Generated Content Loyalty Outgrow 52

ClearVoice

JANUARY 11, 2021

According to the Blueshift 2020 Benchmark Report , targeted and triggered email sends generally yield higher open rates, click-through rates (CTR), and conversions. Completing these events can trigger a follow-up email send or even an automated SMS message to the user. Which email marketing tool to select?

Marketing Automation Services 59

Marketing Automation Services Email Marketing Paid Search Agency Tools 59

Delivra

OCTOBER 4, 2018

SMS text messaging. According to a recent study by OMD, a communications firm, the average person is switching among devices at a rate of 21 times per hour. With the right email marketing software feature, specifically, SMS text messaging, you can create an experience in which you’re seamlessly connecting with them. A/B testing.

Marketing Automation Services 40

Marketing Automation Services Work Management Marketing Management Software 40

Optinmonster

MAY 29, 2024

Email marketing, despite its effectiveness, has several disadvantages: Spam: Emails marked as spam can lower open rates over time and hurt deliverability. With Brevo, you can create beautiful email and SMS campaigns. Omnisend helps you create email campaigns, push notifications, and SMS messages that drive sales.

Enterprise Management 105

Enterprise Management Work Management Email Marketing Marketing Management 105