Martech

OCTOBER 11, 2022

On July 1, 2023, Google will move everyone to its latest version, Google Analytics 4 (GA4), and retire Google Analytics 3 (also known as Universal Analytics or UA). What is Google Analytics 4? Google Analytics is a staple tool for marketers to track online activity.

Marketing Analytics Tools 83

Marketing Analytics Tools Paid Search Agency Advertising Agencies Analytics 83

KoMarketing Associates

DECEMBER 20, 2022

In 2022, our blog significantly focused on switching from Universal Analytics (UA) to Google Analytics 4 (GA4) and what it means for B2B marketing measurement. Recently, we brought in Brie Anderson , the Founder & Owner of BEAST Analytics , to talk to the team about making the switch to GA4. Learn more here.

Marketing Analytics Tools 217

Marketing Analytics Tools B2B Marketing B2B Paid Search Agency 217

Litmus

OCTOBER 4, 2023

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Are you spending time on the most impactful strategies?

Template 99

Template Budget Programs Click Rate Lead Scoring 99

KoMarketing Associates

OCTOBER 12, 2022

Are you ready for the move to Google Analytics 4? There are several big changes, including how GA4 tracks conversions , the shift to events over goals, and the implementation of predictive metrics and audiences. . How do I Connect GA4 and Google Ads? . In Import, choose Google Analytics 4 properties , then Continue. .

Google 218

Google Ads Marketing Analytics Tools B2B Marketing 218

Vision6

JUNE 16, 2021

Planning an event can be stressful. There are heaps of moving parts and important deadlines, but none of that matters if people don’t turn up. Your invitation email is one way you can notify people about your event and get them to register their interest. Good design is engaging and helps set the tone for your event.

Marketing Analytics Tools 98

Marketing Analytics Tools Template CAN-SPAM Paper 98

MKT1

MARCH 14, 2024

Broad and horizontal approaches to marketing no longer work. With modern martech (AI, automation, no code tools), your audience now expects personalized, high-value marketing that feels custom built for them. If you want to see demos from a handful of startups changing how marketers market, come to our 2nd AI showcase on 3/21.

Sales Management 98

Sales Management Marketing Analytics Tools Marketing Strategy Marketing & Strategy 98

Optinmonster

JULY 7, 2021

Google Analytics lets you see what’s working on your site, how customers behave, and find areas to improve. With these valuable insights, you can tailor your sales and marketing accordingly to maximize business. Why Enable WooCommerce Google Analytics Tracking. Setting up WooCommerce Tracking.

Marketing Analytics Tools 72

Marketing Analytics Tools eCommerce Analytics Google 72

Walker Sands

DECEMBER 1, 2023

Google Analytics 4 (GA4) introduced several big changes for B2B marketers who recently had to switch over to the analytics tool from Universal Analytics (UA) , including how GA4 tracks conversions, the shift to events instead of goals, and the implementation of predictive metrics and audiences.

Marketing Analytics Tools 52

Marketing Analytics Tools Marketing Report Paid Search Agency Google 52

Matchcraft

SEPTEMBER 21, 2018

We’ve compiled our favorite advanced Google Analytics tips and tricks so that you can start getting more out of the platform today. Google Analytics may be the most robust free analytics platform available today. We’re here to change that with these six advanced Google Analytics tips. Let’s find out!

Marketing Analytics Tools 92

Marketing Analytics Tools Analytics Google Click Rate 92

Webbiquity

APRIL 23, 2024

In B2B marketing, with the constant pressure to “do more with less,” optimizing return on investment (ROI) is crucial, especially regarding brand awareness. Image credit: Pixabay on Pexels You’ve probably seen studies and statistics on the enormous ROI (return on investment) that email marketing for B2B delivers compared to other tactics.

ROI 170

ROI Email Marketing B2B Marketing Marketing Automation Services 170

Litmus

NOVEMBER 10, 2022

However, reviewing something as significant as your marketing program can be daunting. To make it easier for you, we’ve created an email reporting template that you can use to collect your thoughts and impress your stakeholders. What is an email reporting template? Recent projects. Lessons learned. Challenges.

Template 79

Template Budget Programs Click Rate Lead Scoring 79

MKT1

DECEMBER 18, 2023

Over the past couple years writing newsletters and working with hundreds of founders and marketers, we’ve developed a fairly-comprehensive approach to building B2B marketing. But more than that, we hope that this becomes an evergreen intro and summary to all of MKT1 ’s content.

Startups 98

Startups Marketing Analytics Tools Course B2B Marketing 98

Webbiquity

NOVEMBER 21, 2021

The events of 2021 have forced marketers and entrepreneurs to be agile. Have the tools in your marketing technology matrix kept up? Email Marketing Software. OptinMonster is the best lead generation software for marketing agencies, bloggers, eCommerce websites, and all small businesses. In the UK or Ireland?

Budget Programs 330

Budget Programs Marketing Management Software Webinar Metrics 330

MKT1

JUNE 5, 2023

“The marketing funnel is dead,” they say. I agree the marketing funnel isn’t exactly funnel shaped–it's sort of an hourglass. So, I still strongly recommend B2B marketing teams map their funnels. We now have an events & courses page on our website, for more details on all these events, check it out.

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Top of Funnel Marketing Funnels Lead Ranking Marketing Qualified Leads 64

Martech

JULY 20, 2023

Now, on to this week’s AI-powered marketing technology features, tools and platforms. Wistia added four AI-powered tools to its B2B video marketing platform. Wistia Fetch is a search tool trained on Wistia data to provide answers on video marketing and production questions. It generates subject lines for email campaigns.

Marketing AI 91

Marketing AI Digital Asset Management Marketing Analytics Tools Marketing Management 91

Metadata

OCTOBER 19, 2022

3 Key Marketing OS Product Announcements. We’re on a mission to turn B2B marketers into superhumans,” said Gil Allouche, Metadata CEO. The demand for this conference proves marketers are eager to level up their game with best practices and playbooks, while getting closer to creating tangible pipeline and demand. 2nd annual.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Content4Demand

FEBRUARY 15, 2023

The lucky marketers registered for the 2023 B2B Marketing Exchange have some pretty fantastic sessions in store for them. You’ll meet plenty of your fellow B2B marketers at receptions and networking events—even in the marketplace, where of course you’ll find members of the Content4Demand team at Booth 309. to 11:15 a.m.

Marketing Analytics Tools 94

Marketing Analytics Tools B2B Marketing Ad Exchange B2B 94

Webbiquity

OCTOBER 15, 2019

Effective marketing for a startup company is all about focus. Part one of this two-part series dealt with laying the groundwork for startup marketing: branding, messaging, and honing in on your target customer persona or ideal customer profile (ICP). But it it’s not effective marketing. Here are three key steps.

Startups 215

Startups Planning Ideal Customer Profiles Marketing Analytics Tools 215

Hubspot

JUNE 7, 2018

Whether your marketing position requires you to send invoices to clients, track website analytics, or create budget and expense reports, you’ve undoubtedly found yourself working with spreadsheets in some form. To find these templates in your Google Sheets, go to your email and click Sheets in the drop-down menu.

Template 98

Template Google Best Practices Marketing Analytics Tools 98

SpotMe Blog

FEBRUARY 2, 2022

Our virtual event platform comparison helps you pick your next virtual event solution. There has never been a wider selection of tools to create virtual events. Be strategic before starting your virtual event platform comparison. The type of event or conference, and the goals you have are critical factors.

Comparison 52

Comparison Marketing Automation Services Enterprise Management Webcast 52

Vision6

JANUARY 31, 2023

We’ve probably all received at least one, but I bet heaps more, after all they’re a staple for business. It is not a mass marketing email with personalised content but a message sent off by a trigger event. On the other hand, marketing emails are used for promotion, generating leads, or building brand awareness.

Marketing Analytics Tools 98

Marketing Analytics Tools Tips Deliverability Trigger Marketing 98

MKT1

OCTOBER 24, 2023

There’s no better time for me to share my thoughts on building a high-impact growth strategy–and what exercises you should go through that will actually lead you to the right growth marketing plan for your business. Part 1: What drives your growth marketing strategy? add in outbound or partner marketing).

Growth Marketing 59

Growth Marketing Paid Search Agency Marketing Analytics Tools Sales Management 59

Sprout Social

FEBRUARY 24, 2022

Follow this guide to understand the do’s and don’ts of creating a social media marketing resume. Then, download our social media resume template to put these tips into action. Skills that every social media manager must have , like communication, creativity or organization, won’t make you stand out. Download the template.

Social Media 106

Social Media Template Media Cross-Selling 106

Vidyard

JULY 27, 2022

Traditionally, outside sales meant face-to-face selling—whether that was via door-to-door sales, in-person customer meetings, or events and conferences. In this guide, you’ll discover their winning email scripts and templates (with video examples!) Video Analytics Trends 4.0.2 Video Sale Letter Template 5.1

Template 73

Template Video Marketing Work Management FAQ 73

MKT1

JANUARY 11, 2024

If you don’t adopt AI as a marketer, you won’t be efficient or effective enough to compete—we’ve all heard this many, many times at this point. Kathleen and I are marketers and investors. Because of this, we see more GTM tech than the average human. Good news: This is basically our full-time job at MKT1.

Sales Management 52

Sales Management Paid Content Marketing Analytics Tools Tools 52

MKT1

FEBRUARY 12, 2024

Educating the rest of your company on marketing is often the hardest part of doing marketing. Marketing’s actual job is to understand an audience and communicate to that audience in a value-add way. Yet, when it comes to doing this internally, marketers often fall short–very, very short. Nor should you.

Planning 75

Planning Paid Search Agency Marketing Analytics Tools Advertising Agencies 75

Parse.ly

MARCH 10, 2020

Boasting mobile website optimization, sleek design templates, and unmatched flexibility with a vast library of plugins, other CMS don’t even come close. As the preferred choice of businesses worldwide, having access to WordPress analytics is critical to measuring success online. Does WordPress come with analytics? How Parse.ly

Marketing Analytics Tools 52

Marketing Analytics Tools Enterprise Management Analytics Work Management 52

Directive Agency

APRIL 14, 2022

But ever since 2014, that has changed with the rollout of Google Tag Manager. Google Tag Manager allows non-coders to track code, control complex rules, add heat map trackers, and many more. . But there’s more to the Google Tag Manager (GMT) than meets the eye and this article will explore that in detail. .

Marketing Analytics Tools 52

Marketing Analytics Tools Work Management Tagging Marketing Management 52

Convert

NOVEMBER 18, 2020

With this uptick in digital usage, it’s imperative for marketing professionals to effectively target and correctly identify the channels that impact the bottom line. Google announced the new Consent Mode to help bridge the gap between advertising and privacy. Using Consent Mode with Google Analytics.

Tagging 66

Tagging Marketing Analytics Tools Privacy Work Management 66

MKT1

FEBRUARY 8, 2023

Back in August, I tweeted one of my deepest, darkest marketing secrets, I hadn’t yet developed definitive definitions of growth marketing and demand generation. I included growth marketing, but knew I could provide more clarity on this part of the marketing org. 8 months later, and I’m ready.

Growth Marketing 69

Growth Marketing Organization Marketing Analytics Tools B2B Marketing 69

Martech

DECEMBER 26, 2023

Channel partner marketing means efforts to recruit and support third-party partners to expand a vendor’s market access. Traditional support methods include training, data-sharing, co-marketing campaigns, rebates, MDF (market development funds), and sales enablement, like content, events and sales playbooks.

Work Management 107

Work Management Advertising Agencies Ideal Customer Profiles Marketing Management 107

SocialPilot

JANUARY 31, 2024

It is an extremely competitive and ever-evolving industry where new features, tools, and software are born every day to take their place in the market. In this market, the insights derived from influencer marketing case studies become invaluable. You should start by reading some impactful influencer marketing case studies.

Case Study 90

Case Study Case Studies Work Management Studies 90

ClearVoice

MARCH 26, 2024

That’s where your marketing program’s key performance indicators (KPIs) come in. Key Metrics for Content Distribution “There are three objectives for content marketing: reach, engagement, conversion. To keep your KPIs manageable, here are the most important figures to watch in different areas.

Distribution 52

Distribution Cost per Acquisition Marketing Analytics Tools Enterprise Management 52

Optinmonster

JANUARY 18, 2024

Does your SaaS business have a free trial marketing strategy? Lincoln Murphy of Sixteen Ventures warns that anything less than a 25% free-to-paid conversion rate means your marketing isn’t working. In this post, we’re going to share 19 best tips that you can use to improve your free trial marketing strategy.

Conversion Rate 86

Conversion Rate Conversion Examples Marketing Analytics Tools 86

ClearVoice

JANUARY 31, 2024

Here are some of the leading tools in the SEO and analytics market: Google Analytics : Features: Comprehensive web analytics, audience demographics, and behavior tracking. Benefits: Free, user-friendly, and integrates with other Google services.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

ClearVoice

JANUARY 31, 2024

Here are some of the leading tools in the SEO and analytics market: Google Analytics : Features: Comprehensive web analytics, audience demographics, and behavior tracking. Benefits: Free, user-friendly, and integrates with other Google services.

Marketing Management 52

Marketing Management CMS Development Top of Funnel Marketing Automation Services 52

Vision6

JULY 19, 2020

Your Vision6 email marketing software for agency account comes with some super powerful tools that you might not be making the most of. You Get a Free Pro-Marketing Account. When you sign up as a reseller of Vision6 you’re given a free, full-featured Pro-Marketer email marketing software account for agencies with up to 500 contacts.

Advertising Agencies 87

Advertising Agencies Paid Search Agency Ad Agencies Marketing Analytics Tools 87