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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Were all essential company departments involved that work with personal data (e.g. human resources, IT, sales/customer support, marketing)? Have all the measures planned by the company been implemented? As part of Convert’s GDPR Project , Convert developed guidance for staff and a template to be used to carry out DPIAs.

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Integrations A/B Testing: How to Ace Experimentation Using Integrations

Convert

This is a critical step that often slips managers’ minds, causing them to purchase software that reflects their personal preferences, and not those of the company. Another mistake managers should avoid is choosing their own martech stack, as this can be a huge disservice to teammates. Perhaps, a CRM or a CMS?

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Best CRM software for Consultants

TrustRadius Marketing

The software is often designed for marketers, salespeople, and customer support teams. Many CRMs have marketing features like email marketing automation or ad management. Other CRMs have features for sales teams like lead management. CRM software is incredibly diverse.

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Everything you need to know about finding the ideal tool to ace marketing and optimization. Google Analytics alone may not provide you with this information (at least not in a visually appealing way), so scroll maps come in handy. It’s unlike anything else you may find online. Want to see all the 40 Heatmap tools right now?

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How Tech Debt Is Bankrupting Content Marketing

Content Marketing Institute

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.”

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Top 10 Landing Page Creation Tools for 2020

Martech Advisor

Marketers use digital advertising, email marketing, and SEO techniques to drive traffic to the landing pages where users finally convert. To connect with the audience at the right stage of the buyer’s journey, marketers run highly targeted campaigns. Ready-to-use Templates. Table of Contents.

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The Strategic Value of Structured Data Implementation on SME Websites

Moz

For an international B2B retailer, improving existing schema formed the basis for marketing strategy that enabled us to grow our tally of ranking keywords by an average of 70% across three countries, increase our revenue by 35% when compared to the previous period, and create new marketing channels, within 6 months.

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