SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content. It’s called event repurposing. Think of your event as a product.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Martech

OCTOBER 19, 2023

This leads view allows sales reps and managers to use one place in HubSpot to review new leads, enroll them in a sequence and see the previous and next action. See the key features in this video. This feature was previously available for other types of records and has expanded to contacts.

SMS 121

SMS Bundling Terms and Conditions Opt-out 121

Webbiquity

JANUARY 18, 2024

Use LinkedIn, company websites (look in the “about” or “our team” section), and attend industry events to get to the right people. For instance, if you’re running a webinar or participating in an industry event, use cold emails to invite the targeted audience. The importance of careful targeting is hard to overstate.

Email Marketing 165

Email Marketing Work Management B2B Marketing Marketing Management 165

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

SmartBug Media

JUNE 30, 2020

As in-person events and conferences take a back seat thanks to the current state of our world, thought leaders are quickly adapting to provide that same energizing transfer of industry knowledge and invaluable networking through our home computers. The Rise of Virtual Events. Creating an Inbound Strategy for Virtual Events.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

Hubspot

JANUARY 23, 2018

LinkedIn Sales Navigator is a fantastic resource. LinkedIn has partnered with several CRM providers HubSpot, Microsoft Dynamics, Salesforce, Zoho, and Infor to bring profile details and shared connections from Sales Navigator experience into your CRM. Fortunately, the “save search” feature lets you automate this step.

Linkedin 100

Linkedin Enterprise Management Work Management Ideal Customer Profiles 100

Metadata

OCTOBER 19, 2022

Customers can now not only see the impact to ad and revenue metrics, but also to behaviors and events happening on the website. Exclusive activities include weekly roundtables, quarterly in-person networking events, and monthly masterclasses taught by the best in the industry. DEMAND Community launch. All on October 20th. DEMAND 2022.

B2B Marketing 52

B2B Marketing Demand Marketing Analytics Tools Paid Search Agency 52

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Webbiquity

FEBRUARY 16, 2021

The days when Twitter or LinkedIn were the only social media networks for B2B business promotion are long gone. Feature your CEO sharing handy industry tips. First, you can create educational Instagram posts to tell your followers more about selected features. Plus, there are many features that can help with business growth.

Paid Search Agency 297

Paid Search Agency B2B Marketing Examples Enterprise Management 297

SalesIntel

DECEMBER 6, 2023

Using sales tools can help increase productivity and efficiency in the sales process by automating repetitive tasks, tracking and analyzing sales data, and providing actionable insights to inform better decision-making. Inaccurate tracking and analysis of sales data, making it difficult to identify trends and make informed decisions.

Marketing Automation Services 97

Marketing Automation Services B2B Sales Enterprise Management Work Management 97

SendX

AUGUST 31, 2021

The emails are of different kinds such as launch emails, offer emails, emails asking for feedback, or register for the event. Footer is extremely clean with only the necessary information Each section follows a pattern of - Headline, subheading, images and CTA. Copy is short and to the point. Easy to skim through.

Email Marketing 269

Email Marketing Campaigns Examples Enterprise Management 269

SmartBug Media

MARCH 25, 2020

Promoting your events. Other staff members you’ll need besides the presenter include: A marketer who can promote the event, handle logistics, and ensure a smooth operation. Most software platforms have this as a built-in feature, but it’s a good idea to have a backup in case something goes wrong ( Camtasia is a good option).

Hubspot 72

Hubspot Webinar Metrics Template Budget Programs 72

Optinmonster

DECEMBER 14, 2021

Lead generation tools and software help you easily capture contact information from people interested in your company’s product or service. Key Features: Reduce cart abandonment : Offer abandoning visitors a custom-tailored offer before they leave your site with Exit-Intent® Technology. Key Features: Real-time event tracking.

Marketing Automation Services 127

Marketing Automation Services Budget Programs Enterprise Management Work Management 127

SalesIntel

MARCH 1, 2024

While Lusha has been a prominent choice for obtaining contact information, 2024 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Dated Contact Information One of the most commonly reported issues is the reliability of the data provided by Lusha.

Lead Ranking 40

Lead Ranking Zoominfo Outreach Lead Scoring 40

Vidyard

JANUARY 8, 2021

Your next sales kickoff or training event is going virtual for 2021. And if you need help getting your virtual event up and running, we’ve also included a list of tools for hosting and live-streaming virtual events. HubSpot Academy: Remote Sales Training Lesson. Help Your Remote Sales Team Shine. Sign up Free.

Training 141

Training Top of Funnel Resources Work Management 141

Zoominfo

DECEMBER 19, 2018

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. 1. Marketing 360. 2. Duct Tape Marketing.

Youtube 220

Youtube Advertising Channels Work Management Marketing Attribution 220

Heinz Marketing

SEPTEMBER 9, 2021

Features/functionality: Lead Nurturing & Management: Nurture potential customers from inquiry to close by managing leads and strategic accounts with automated journey flows and CRM integrations. Integrations: Adobe Experience Cloud, Salesforce, Microsoft Dynamics, SAP C4C CRM, Google, Facebook, LinkedIn, and more. Marketo Engage.

Marketing Automation Services 122

Marketing Automation Services Marketing Automation Automation Work Management 122

Outgrow

JANUARY 11, 2021

According to a Hubspot report, most of the midsize and large companies generate less than 5,000 leads per month. Lead generation is the process of initiating and capturing consumer interest in any product or service and nurturing them till they willingly share their contact information or lead. Well, you’re not alone. Now you do!

Lead Generation 94

Lead Generation Paid Content Budget Programs Lead Ranking 94

Hubspot

DECEMBER 23, 2022

In 2022, 29% of salespeople reported that improving sales process efficiency was their top goal, according to HubSpot research. Review key features and find out which will work best for you. HubSpot Sales Lead Software. If you’re looking for a robust sales solution, consider HubSpot’s Sales Hub. LinkedIn Sales Navigator.

Enterprise Management 72

Enterprise Management Ideal Customer Profiles Work Management Marketing Management 72

BOP Design

MARCH 12, 2021

While Facebook, LinkedIn, and Twitter have taken precedence over using the network that created the selfie, it should not be ignored as a viable option for B2B companies. In fact, some of the best B2B Instagram accounts share a behind-the-scenes look at their company and features on their employees. Using Instagram Stories.

Paid Search Agency 117

Paid Search Agency Companies B2B Thought Leadership B2B 117

Smarte

FEBRUARY 20, 2022

Hubspot. <Put <Put logo> HubSpot claims it is a “complete CRM platform with all the tools and integrations you need to grow better — whether you want to increase leads, accelerate sales, streamline customer service, or build a powerful website.” Calendly. <Put Try out SMARTe data platform for free today.

Top of Funnel 98

Top of Funnel Tools Best Practices Work Management 98

Hubspot

OCTOBER 31, 2022

Exceeding sales targets and quotas is the primary goal for 45% of sales executives , according to 2022 HubSpot data. HubSpot asked sales professionals where they got the best quality leads from. Sixty-six percent pointed to referrals, 47% to social media, and 44% mentioned tradeshows and events. Turn to LinkedIn.

Examples 64

Examples Tips Marketing Analytics Tools Network Marketing 64

SocialPilot

FEBRUARY 9, 2024

Be it inspiration for your next campaign or leveraging the latest features of social media, they’ve got your back. Follow this digital marketing expert to get insights into buzzing topics like influencer marketing, the state of social media, as well as B2B marketing topics such as LinkedIn. Why should you follow him?

Paid Content 93

Paid Content Paid Search Agency Social Media Social Marketing 93

Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. Featured Video: How I Collect (And Organize) Testimonials. Featured Video: Landing Pages That Convert- 10 Optimization Hacks. Go check it out! What more needs to be said?

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Televerde

AUGUST 23, 2021

Otherwise, companies couldn’t collect information and would rely on prospects to make the first outreach. TrustPulse claims to boost conversions by 15% using tactics like live streams of customer actions (such as purchases, event registrations, email subscriptions, and more), and customized timing and targeting for notifications.

Sales Management 86

Sales Management Lead Generation Generation Tools 86

Hubspot

MARCH 1, 2021

You may send an invitation by email (a top way to generate attendance at webinars), directing buyers to register for the event on your website. And, on the confirmation page, you can direct them to blog posts , case studies, or podcasts on related topics to the event, further engaging them with your brand and thought-leading content.

Marketing Websites 101

Marketing Websites Marketing Budget Case Study Case Studies 101

Valasys

AUGUST 1, 2019

Users sign up to LinkedIn but then have no clear plan in mind how they will use it.”. Steve Phillip, Leading Coach, and Expert on LinkedIn best practices. According to a survey conducted by oktopost.com, more than 80% of the total leads generated via diverse social media platforms come from LinkedIn.

Paid Content 45

Paid Content Advertising Agencies Linkedin Advertisements 45

SmartBug Media

OCTOBER 31, 2022

As marketers, our job is to understand our influence in that buyer’s journey and what role our campaigns play in the conversion event or closing of that lead. Marketing Attribution: Lead Source vs. Conversion Event. First, are you tracking lead source and conversion events? Marketing Attribution Models to Consider.

Marketing Attribution 52

Marketing Attribution Demand Generation Agencies Paid Social Agency Paid Search Agency 52

SalesIntel

AUGUST 2, 2023

While Lusha has been a prominent choice for obtaining contact information, 2023 introduces a new era of top-notch alternatives that revolutionize how sales and marketing professionals connect with their target audience. Real-time updates and AI-powered insights equip sales teams to stay ahead.

Lead Ranking 40

Lead Ranking Zoominfo Lead Scoring Intent Data 40

Hubspot

JUNE 21, 2021

Learn how they’ve grown or scaled their businesses, explored entrepreneurial ventures within their companies, or created side hustles, and how their stories can inspire and inform your own success. But the lack of in-person conferences and events has put a strain on making authentic connections with other Black entrepreneurs.

Communities 72

Communities Paid Search Agency Network Marketing Barriers 72

Vidyard

APRIL 21, 2020

As businesses ramp up investments in digital communications, online events, and remote work policies, teams are turning to online video to power conversations with prospects, customers, and employees. HubSpot: Drives Global Sales Performance by Embracing Personal Video . Read more about Ceridian’s story. .

Enterprise Management 71

Enterprise Management Organization Work Management Video Marketing 71

Outgrow

SEPTEMBER 12, 2022

Podcast – HubSpot. HubSpot is one such brand. Their goal is to build a community where they can engage with entrepreneurs and possible HubSpot customers through their podcasts by providing highly relevant business content. LinkedIn- Refine Labs. They have an outstanding LinkedIn strategy.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Outgrow 52

Hubspot

NOVEMBER 9, 2011

Event marketers are under tremendous pressure to show ROI around the events they organize and attend. Luckily, LinkedIn has just made it easier to help marketers decide which industry conferences are good matches by launching a revamped LinkedIn Events, the newest version of which was released today with exciting new features.

Linkedin 28

Linkedin Ideal Customer Profiles Network Marketing Event Marketing 28

Vidyard

JANUARY 7, 2020

Like a movie trailer, a promo video is a mini commercial with the goal of pushing viewers to check out a product, service, event, or content asset. Event Invitations 4.1 Hubspot: The Event Invitation 7.3 Event Invitations. Contents 1. What Are the Benefits of Promo Videos? Where to Use Promo Videos 3. Social Ads 4.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102