Martech

JANUARY 9, 2024

Creators on platforms like YouTube, TikTok and Instagram have loyal followers who trust their opinions. A B2B brand might have better luck partnering with YouTubers or LinkedIn creators with a business-minded audience. Paid posts, videos or newsletters on platforms like YouTube, Instagram or direct email campaigns.

Advertising Agencies 132

Advertising Agencies Paid Search Agency Marketing & Strategy Marketing Strategy 132

Marketing Insider Group

DECEMBER 8, 2021

While it’s always tempting to cast a wistful eye back over the previous twelve months, what really matters is the events looming on the horizon: the coming trials, challenges and openings. A HubSpot survey found that nearly half (45%) of individuals watch over an hour of video content on Facebook or YouTube each week.

Practices 282

Practices Tips Business Emarketing 282

SpotMe Blog

JUNE 2, 2021

All companies working in B2B sales can benefit from hosting events to generate more leads. B2B lead generation is made simpler through online event platforms. There has never been an easier time for a company to host an event, whether it’s a webinar, virtual, or hybrid event. How Do You Generate B2B Leads?

Webinar Metrics 52

Webinar Metrics Lead Generation Paid Content Lead Scoring 52

Sprout Social

APRIL 3, 2024

Whether it’s a try-on haul on YouTube, a styling video on TikTok or a #HighStreet fit check on Instagram, fashion influencers have an impact on how the world showcases their self-expression through clothing. With mouse clicks, animated expressions and NPC-like talk tracks, she feels like she’s a video game character.

Advertising Agencies 90

Advertising Agencies Lead Ranking Youtube Blogger 90

Scoop.it

FEBRUARY 1, 2024

The tweet shows off Starbucks’ involvement in the event while using Vogue’s content. Creating original content can take many forms, like making helpful YouTube guides, writing thought-provoking articles, or or conducting thorough product assessments. Engagement You need to keep an eye on the engagement your content is getting.

Curation 89

Curation Marketing Analytics Tools Eye-Tracking Content 89

Contently

OCTOBER 14, 2020

The series—an early example of branded content — was a hit, extended for three seasons and, according to tracking studies, contributed to negative perceptions of drug use among teens. There they could take a poll, click around, or get a coupon for a free trial to take with them to the eye doctor.

Advertising Agencies 217

Advertising Agencies Campaigns Paid Search Agency Television marketing 217

Sprout Social

AUGUST 10, 2022

Track trending hashtags, topics, music, challenges and more to create viral content with the right influencers. Leverage in-depth analytics to track progress, analyze influencer success and improve future campaigns. Track audience reactions to marketing campaigns. Stay on top of trends. Make data-driven decisions. Key features.

Marketing Budget 107

Marketing Budget Budget Programs Enterprise Management Work Management 107

Sprout Social

MAY 16, 2016

Now you have to dive into other features like Facebook ads to comply with their algorithm, but what about Facebook events? How to Create Effective Facebook Events. Facebook events are the perfect way to get users’ attention and keep it. But it’s not just about creating great Facebook events. Name Your Event.

Facebook 75

Facebook Brand Identity Branding Urgency Marketing 75

Marketri

NOVEMBER 8, 2023

Host the videos on your company or brand YouTube channel. This platform functions quite differently from YouTube, and while it’s not yet a go-to for B2B marketing, it’s worth keeping an eye on. GA4 can even track things like outbound clicks, internal site searches, and eCommerce transactions.

Marketing AI 62

Marketing AI SEO Trends Marketing Budget 62

Heinz Marketing

APRIL 19, 2022

By accurately analyzing different lead data, you can better understand where your leads buy from, how they buy, and the best time to put your product/service in front of their eyes. There are many features and tactics across each social platform – almost too many to keep track of. Leverage Social Media Presence.

Lead Generation 103

Lead Generation Webinar Metrics Sales Qualified Leads Generation 103

SocialPilot

FEBRUARY 11, 2024

Track influencers show a significant increase in followers over the past [specified time period] for trending popularity. Identify influencers with a track record of successful campaigns in [specific industry or product category]. What’s working wonders on Instagram, TikTok, or YouTube? Need to mix things up a bit.

Sales Management 91

Sales Management ROI Planning Work Management 91

Valasys

JULY 24, 2023

From creating educational tutorials to profiling your company’s success stories, videos can help you capture attention while conveying brand values on any platform – social media, email campaigns, or even streaming live events. With YouTube, Facebook, and other video platforms, the opportunities for video marketing are vast.

Video Marketing 52

Video Marketing Planning Business Marketing & Strategy 52

Sprout Social

APRIL 25, 2024

YouTube marketing strategy template A lot goes into video marketing on YouTube. If you want to make the case for workflow upgrades, you need this time tracking calendar template. This resource is complete with eleven different templates you can use for event promotions, employee spotlights and more. Get the templates 16.

Social Media 102

Social Media Template Work Management Marketing Management 102

SocialPilot

JANUARY 31, 2024

View this post on Instagram A post shared by Eric Siu | Leveling Up (@ericosiu) View this post on Instagram A post shared by HubSpot (@hubspot) For the online campaign, influencers jointly created social media content, blog posts, and videos with HubSpot to highlight the upcoming event, expert insights, and industry trends.

Case Study 91

Case Study Case Studies Work Management Studies 91

Single Grain

JANUARY 18, 2024

Having a successful YouTube channel can be incredibly rewarding. However, many creators, particularly those just starting a YouTube channel, struggle with growth, often wondering why their content isn’t getting the traction they desire. This helps catch the viewer’s eye quickly. How would that change your life?”

Youtube 52

Youtube Advertising Channels CTR Storytelling 52

SmartBug Media

SEPTEMBER 8, 2021

Biggin recommends making sure a recording of your video is accessible via the internet, so those who may not be in the same time zone or have other obligations during your live event can still choose to watch the content at a later date and on their own time. Schilling suggests making inclusivity a goal from the beginning of your video.

Demand Generation Agencies 111

Demand Generation Agencies Demand Generation Webinar Metrics Lead Ranking 111

Conductor

SEPTEMBER 9, 2021

In Conductor’s Page Insights and Content Performance reports, annotations give you the ability to see exactly when certain events have occurred that may have an impact on your performance. Track your brand’s holistic digital presence on Google and Amazon SERP and group multiple web properties across any form of digital content (e.g.,

Features 59

Features Correlation SERP Content 59

Marketing Insider Group

JANUARY 27, 2020

When you start a business, there’s a lot on your mind: how to fund all the equipment you’ll need, how to keep track of revenue and expenses, how to produce your goods and services economically enough to make a profit, and how to get the word out about what you offer. Make sure you use your chosen keywords to get more eyes on your posts.

Startups 324

Startups Marketing & Strategy Marketing Strategy Content Marketing 324

Contently

SEPTEMBER 27, 2023

This search feature allows users to tap into unfiltered opinions from platforms like Twitter, Reddit, Quora, and YouTube, transcending mere search results to reveal genuine insights. Monitor Performance: Use analytics to track the performance of your next-gen content campaigns.

Advertising Mediums 78

Advertising Mediums Advertising Channels Campaigns Top of Funnel 78

Scoop.it

NOVEMBER 1, 2022

While you don’t have to lift a finger to create it, you do need to encourage users to create and share testimonials, YouTube videos, social media graphics , blogs, etc. KPIs help you track your performance and make data-driven decisions. You need to keep track of engagement levels to ensure they’re hitting your targets.

Social Media 83

Social Media Top of Funnel Media Brand Identity 83

Optinmonster

APRIL 29, 2022

Parties and events are a great way to help customers associate your business with having fun. You can also sponsor other events to build your brand recognition. This can also catch people’s eye. You can also create a game or activity related to your business and take it to local events. Throw a Party.

Lead Generation 101

Lead Generation Lead Ranking Generation Lead Scoring 101

Sprout Social

NOVEMBER 30, 2021

Plans to add social commerce have already been announced by YouTube , TikTok and Twitter. Track your success through native platform analytics and website referral traffic. Global Shopping Festival report revealed that livestream sales were at $6 billion, twice the previous year’s event sales. Augmented reality (AR) commerce.

eCommerce 141

eCommerce Trends Social Media Amazon 141

SmartBug Media

MARCH 19, 2020

Use a High-Quality, Eye-Catching Thumbnail. If you are uploading to YouTube, take advantage of YouTube’s call-to-action overlays that make offers to viewers, can include more information about your business, and help drive traffic to your website. Are your videos appearing on your website as well as on YouTube?

Video Marketing 115

Video Marketing Practices Top of Funnel Work Management 115

Optinmonster

NOVEMBER 3, 2021

This is the easiest way to make your contest or giveaway go viral and get your brand in front of more eyes. More eyes and engagement=more sales. Extra giveaway templates for Instagram, Twitter, Facebook, and YouTube. For your Facebook followers, you can create an event if you want to start generating buzz early.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Sprout Social

JUNE 7, 2023

This could be via your social media channels, website, in-store, during events or with your customer care team. And, of course, keep an eye on how your competitors are playing the field and how audiences are responding to them. These include social listening data from relevant social networks (TikTok, YouTube, Instagram, Twitter, etc.),

Work Management 106

Work Management Marketing AI Brand Identity Branding 106

Sprout Social

FEBRUARY 24, 2022

Stats around revenue : Contributed to increasing revenue by $X, or contributed to selling out 200-ticket events through audience targeting. Many larger companies use applicant tracking systems (ATS) to screen resumes, scanning them for relevant keywords to find the most qualified candidates. But don’t go overboard.

Social Media 101

Social Media Template Media Cross-Selling 101

Hubspot

NOVEMBER 5, 2019

For example, Facebook Ads is considered an alternative to Google Ads , YouTube is a go-to site for learning about new products , Instagram offers Shoppable posts , and Reddit users regularly participate in discussion threads about products. Facebook is the second-most used social platform globally , followed by YouTube.

Paid Content 97

Paid Content Research Product Youtube 97

Vidyard

JUNE 2, 2016

In the beginning, there was YouTube. That said, while YouTube wasn’t the first site to feature video on the internet, it did change the way video existed online. But what happens now, a mere 11 years later, when YouTube has over one billion users, and well over one billion videos? Well, close to the beginning. Okay, maybe not.

Advertising Channels 50

Advertising Channels Video Marketing Ad brokers Youtube 50

seo.co

MAY 10, 2021

The study also revealed that 59% of respondents were frustrated by not having actionable insights or reliable tracking methods to determine the efficacy of their content marketing strategy. They’ll track your progress closely and will communicate with you on a regular basis to make sure you know where you stand.

SEO 111

SEO Budget Programs Work Management Lead Ranking 111

Sprout Social

JULY 22, 2016

and social media examiner; and just anything that catches my eye on twitter #sproutchat. SproutSocial A2: Lately I've been a big fan of @PostlightAgency 's Track Changes @medium posts + podcast. A2 Keep an eye on Google Trends and the trending topics that can be used to create some clever content for your brand!

Social Media 50

Social Media Resources Social Marketing Media 50

Sprout Social

DECEMBER 6, 2021

Are you actively managing your YouTube community? Food for thought: recent statistics note that YouTube is the most widely-used social media platform by far. Even if you don’t see YouTube as a traditional social network, there’s no denying the need to nurture your audience if you want long-term engagement.

Youtube 127

Youtube Communities Work Management Effectiveness 127

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. In addition to hosting conferences and seminars, businesses must also invest in attending events, which can exhaust both time and financial resources. Engaging Buyers.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

PureB2B

MARCH 23, 2021

This is further supported by the fact that webinar-hosting can be streamed through on-demand viewing and various social media channels like YouTube and Facebook. In addition to hosting conferences and seminars, businesses must also invest in attending events, which can exhaust both time and financial resources.

Webinar Metrics 62

Webinar Metrics Top of Funnel Conversion Marketing & Strategy 62

Sprout Social

SEPTEMBER 1, 2022

YouTube is the second most popular website in the world. Despite its meteoric rise in popularity, YouTube’s influence has slipped under many marketers’ radar. While 51% of consumers are turning their attention to YouTube in 2022, only 35% of marketers are investing in the platform. Why YouTube channel management matters.

Youtube 109

Youtube Advertising Channels Work Management Marketing Management 109

Sprout Social

SEPTEMBER 24, 2018

More than a billion people are active on YouTube. IGTV gives users access to video content up to an hour long, ideal for YouTube inspired binge-watching sessions. News posts are tricky, as they’ll require you to keep a close eye on your sector and make sure you have your facts straight before you post.

Verticals 103

Verticals Youtube Ad Frequency Ideal Customer Profiles 103

Sprout Social

JANUARY 16, 2020

This humorous and unconventional video ad eventually racked up tens of millions of views on YouTube and quickly made the rounds on the likes of Facebook and Twitter at the time: In a matter of months, subscriptions and overall interest in DSC spiked as highlighted by Google Trends. Trying to catch the eyes of customers?

Viral Marketing 101

Viral Marketing Work Management Planning Paid Search Agency 101

Martech

AUGUST 3, 2022

lisapeyton and our upcoming event can be found on LinkedIn. The biggest win for this campaign was piloting a mobile-based technology like AR for what has in the past been solely focused on desktop assets like blog posts, solution briefs and YouTube tutorials. Previous pub crawls can be found on Twitch.tv/lisapeyton Why I like it.

Campaigns 114

Campaigns Advertising Agencies Opt-out Terms and Conditions 114