markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. But, do marketers make the most of this investment? Trade Show ?

Trade Show 120

Trade Show Optimization Lead Scoring Lead Ranking 120

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Before the Event.

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Zoominfo

JANUARY 29, 2018

For today’s blog post, we put together a comprehensive list of the best articles about corporate events and event marketing. We tried to tackle every aspect of event marketing. From event planning to trade show design, there’s a little something for everyone. Check them out below!

Event Marketing 113

Event Marketing Enterprise Management Work Management Marketing & Strategy 113

Marketing Insider Group

OCTOBER 27, 2020

We will consider the following action points: Plan for Post-Event Resources. Be Swift with Post-Event Communication. Send Post-Event Surveys to Attendees. Engage Attendees On Social Media. Ready to learn more about enacting a strong virtual event follow-up strategy? Plan for Post-Event Resources.

Lead Scoring 294

Lead Scoring Lead Ranking Tips Leads 294

Valasys

MAY 28, 2020

Event marketing has always been an impeccable way to fuel your branding endeavors. According to a study published on MarketingCharts.com , 68% of the respondents affirmed that with the help of event marketing they can generate top-of-the-funnel leads. Events work, whether taken offline or virtually.

Lead Generation 72

Lead Generation Event Marketing Generation Work Management 72

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Zoominfo

OCTOBER 5, 2021

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 130

Activities Brand Identity Branding Sample 130

Zoominfo

JULY 15, 2019

Marketers are constantly looking for new ways to cultivate deeper, personal connections between their brand and their target audience. Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations.

Activities 246

Activities Brand Identity Branding Sample 246

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. What are the critical success factors in effective event marketing?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

Webbiquity

JULY 3, 2018

Thinking about which trade shows to participate in this year? For growing companies, trade shows can be a powerful way to market products and increase brand recognition. With proper research and evaluation, you can find trade shows that attract the right prospects and offer big opportunities for your brand.

Trade Show 180

Trade Show Tips ROI Marketing Management 180

SmartBug Media

AUGUST 17, 2022

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? And if you need to prioritize who to reach out to, here are some tips for Further Qualifying Your Trade-Show Leads with Inbound Marketing. INBOUND 2022 Goal: Buy.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

SmartBug Media

JULY 31, 2023

Are you going to use the “trade show floor” (formerly Club INBOUND) to source new technology and services to improve your marketing ROI? My tip here is to make things memorable and personal in your follow-up. Is your mission to connect with like-minded INBOUNDers to create a trusted collaboration network?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment. Or the lack of it.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 30, 2016

Author: Rick Siegfried Aren’t trade shows so much fun? All of the thought-provoking sessions, tips and tricks to bring back to the office, friends and colleagues in your industry, and, of course, a bunch of sweet prizes to win. The point is, live, in-person trade shows have their pros and cons. Well, there is!

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Martech

AUGUST 25, 2021

MarTech’s daily brief features daily insights, news, tips, and essential bits of wisdom for today’s digital marketer. Good morning, Marketers, and do you ever just feel like a customer who wants to be delighted? I prefer flipping the BOPIS model on big-ticket items.

Transparency 101

Transparency Work Management Marketing Management Merchandising 101

Bluetext

OCTOBER 2, 2023

You can purchase tickets on-site at the convention center the day of the event and AUSA members get a discount. Leverage Your Company’s Social Media: Ensure that you and your organization follow AUSA’s official social media accounts and use the hashtag #AUSA2023.

Conference 40

Conference Trade Show Lead Nurturing Organic Leads 40

SpotMe Blog

AUGUST 30, 2021

One of the trends to emerge from the COVID-19 pandemic is the increased popularity and prevalence of global events. Virtual events became the norm when people were no longer able to meet in person for conferences, trade shows, and other events. 5 Tips to Host to a Successful International Event Virtually.

Planning 52

Planning Work Management Marketing Management Conference 52

markempa

MARCH 6, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Well meaning marketers can ruin their lead generation results by rushing an unqualified list of tradeshow attendees to their sales team.

Lead Generation 120

Lead Generation Conference B2B Sales Sales Qualified Leads 120

markempa

AUGUST 1, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I’ve found the most powerful way to improve sales follow-up on marketing generated leads is doing more frequent sales and marketing huddles.

Lead Generation 120

Lead Generation B2B Sales Sales Qualified Leads Top of Funnel 120

SmartBug Media

MARCH 24, 2020

For B2C, you might want to think about event marketing if you have a particular event going on, or you could go behind the scenes to announce a new product. Then promote any other marketing events that you have going on, such as trade shows. What is the goal of this event? Keep using it.

Facebook 78

Facebook Campaigns Broadcasting Sales Qualified Leads 78

markempa

JUNE 14, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. I read a good article on " What’s Wrong With Social Media For B2B Marketing " by John Miller who also writes the Modern B2B Marketing blog.

Social Media 120

Social Media Lead Generation B2B Marketing Social Marketing 120

Adobe Experience Cloud Blog

OCTOBER 5, 2017

Have you ever spent months designing and building your booth to showcase your incredible products and wow the trade show crowds? The event did not produce the return on investment (ROI) you had anticipated. Decide which tactics you will use before your event. Plot Your Follow-Up Tactics.

Tactics 134

Tactics ROI Planning B2B Thought Leadership 134

markempa

MAY 21, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Here are a few tips that I often share with sales people who are doing their own lead generation. This is particularity true in small companies.

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 21, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Bottom-line sales performance reflects just how well sales and marketing are working together.

Lead Generation 120

Lead Generation B2B Sales B2B Thought Leadership B2B Marketing 120

Adobe Experience Cloud Blog

DECEMBER 18, 2015

Author: Michael Powers As the end of the year approaches, it’s a time for all marketers to gather around the fireplace and reflect. Unless you’re an event marketer, and then you do not have the luxury of hitching onto popular holidays to build out your programs for the year. Tired of your old booth property?

B2B Thought Leadership 48

B2B Thought Leadership Budget Programs Thought Leadership Guidelines 48

Outbound Engine

JULY 29, 2019

Successfully Marketing a Local Business Online. Try targeted content marketing. Social media posts, email newsletters, and other important types of marketing can all be created with local audiences in mind. Share information like address, website link, social media profiles, and how you can help customers near you.

Paid Content 41

Paid Content Tactics Paid Search Agency Work Management 41

markempa

NOVEMBER 18, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. On the other side, Ive heard numerous speakers and bloggers declare e-mail marketing dead. That’s simply not true.

Lead Generation 120

Lead Generation Relevance Resources B2B Marketing 120

markempa

JUNE 8, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. David also writes the Web Ink Now blog and has been named to the MarketingSherpa Viral Marketing Hall of Fame for the past two years in a row.

PR 120

PR Rules Lead Generation B2B Thought Leadership 120

Adobe Experience Cloud Blog

JUNE 19, 2013

How It’s Done: 4 Quick Tips. Now that you’re sold on the value of co-marketing, it’s time to get down to the nitty-gritty of how it’s done. Here are four quick tips we’ve learned from trial and error: Make it a win-win: Identify partners that align well with your business. Jon Miller, VP of Marketing, Marketo.

Advertising Agencies 48

Advertising Agencies B2B Thought Leadership Peer-to-peer Paid Search Agency 48

markempa

OCTOBER 31, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Mac McInTosh wrote a helpful article on, " Targeting Your B2B Lead Generation ," that I think provides some good tips and reminders.

Lead Generation 120

Lead Generation Lead Scoring Lead Ranking Generation 120

markempa

JUNE 7, 2005

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Cold Calling 120

Cold Calling Lead Generation B2B Sales Webcast 120

Belkins

JULY 15, 2019

Earlier, we gave a few tips on how to generate B2B leads by becoming speakers at the event. Sometimes, sharing your experiences is more than enough to catch your prospects’ interest and make them more disposed towards receiving your message after the event. How to generate B2B leads at events. Trade shows.

Lead Scoring 42

Lead Scoring Lead Ranking Sales Qualified Leads Ideal Customer Profiles 42

markempa

AUGUST 14, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. This action-oriented session will provide tips and best practices that you can put into practice immediately.

Lead Generation 120

Lead Generation Webinar Metrics B2B Sales Generation 120

markempa

AUGUST 16, 2007

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Lead Generation Sales Qualified Leads Work Management 120