SmartBug Media

SEPTEMBER 16, 2020

If you sell in the manufacturing space, trade shows are likely a big part of your marketing strategy. Trade shows allow you to generate brand awareness, network with influencers, and sell directly to qualified prospects. So what happens when attending trade shows isn’t an option? Virtual Tours.

Trade Show 105

Trade Show Webinar Metrics Planning Co-Registration 105

SmartBug Media

AUGUST 27, 2020

If you’ve read part one of this two-part blog series, you’ve learned that the ability to connect with leads, acquire customers, and build your brand does not go away when trade shows and events go virtual—or are canceled altogether. Strategy 2: Affiliate Marketing. Strategy 3: Referral Marketing. If You Never Ask, You Never Know!

Trade Show 89

Trade Show Marketing Strategy Marketing & Strategy Cross-Selling 89

markempa

NOVEMBER 26, 2012

Tweet For the past seven years, trade shows have surpassed websites, email marketing and paid search to secure the top spot as B2B marketers’ biggest investment, according to the MarketingSherpa 2012 B2B Marketing Benchmark Report. I can’t help but wonder given my own trade show attendance experience. Trade Show ?

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Trade Show Optimization Lead Scoring Lead Ranking 120

Navigate the Channel

AUGUST 10, 2017

Even in an increasingly digitized marketing world, a well-executed trade show presence is an indispensable part of a solid marketing strategy for any B2B company. Social Media Plays a Key Role in B2B Marketing. Social Media Plays a Key Role in B2B Marketing. At the Trade Show.

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Trade Show Social Media Social Marketing Event Marketing 90

Lead Liaison

MAY 3, 2019

When preparing to exhibit at a trade show, it’s critical that you stay organized. The success of your trade show hinges on your team’s ability to execute each part of the process properly, and on schedule. We’ve compiled a comprehensive list of tasks to help you prepare for a successful trade show.

Trade Show 73

Trade Show Work Management Marketing Management Lead Liaison 73

Circle Studio

DECEMBER 4, 2019

Industry trade shows and conferences are staples in the A/E/C marketing mix, and typically represent a large line item in a firm’s marketing budget. With all the time and resources that go into trade show participation, ensuring your firm maximizes the investment is essential. Start planning far in advance.

Trade Show 87

Trade Show Planning ROI Marketing Budget Creation 87

Convince & Convert

JANUARY 28, 2016

He eventually made the switch from writing comedy to writing content after tiring of the always-on-the-road stand-up lifestyle, and founded Spark Media Solutions shortly thereafter. The best employees to send to trade shows. How to make trade shows worth the investment. Spark Media Solutions.

Trade Show 92

Trade Show ROI Social Networks Lead Scoring 92

SmartBug Media

AUGUST 10, 2020

Trade shows and events are important—and often powerful—customer acquisition channels for SaaS organizations. Trade shows give exhibitors (you) and attendees the opportunity to sync face-to-face, which can help build the trust and deeper connection needed to support longer, sometimes more complex sales cycles.

Cross-Selling 81

Cross-Selling Trade Show Marketing Budget Marketing Automation Services 81

markempa

MAY 11, 2010

I came across this helpful post by Mike Thimmesch on 100 Trade Show Lead Generation Ideas that's worth checking out. The following is a sampling of Thimmesch's tips that I though were useful: 4. Go to fewer trade shows, but put more effort into booth staff preparation and promotions for each remaining show.

Trade Show 120

Trade Show Lead Generation Tips Lead Scoring 120

Marketing Insider Group

JANUARY 12, 2021

We’re sharing some of these proven tips with you so that you can implement those that are right for you during your upcoming event. 7 Tips for Creating Sponsorship Packages for Virtual Events: Match Sponsorship Goals with Event Marketing Goals. Social media mentions and hashtags. Decide What You Want to Achieve with Sponsorship.

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Tips Co-Registration Microsite Pricing 296

Brandpoint

JULY 26, 2019

You just got out of a meeting with your boss who gave you the news that you were approved to attend a conference or a trade show. Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. Picture this. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

NuSpark Consulting

MARCH 30, 2016

Heading out to trade shows and conferences are one of the best ways to generate leads. However, trade shows are costly, and measuring ROI can be complicated. So when you’re at a trade show, there are a number of tips to make you stand out and increase the capture prospects. Geofencing.

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Trade Show Ads Mobile Advertising Conference 100

Marketing Insider Group

OCTOBER 27, 2020

Engage Attendees On Social Media. Engage Attendees On Social Media. Post-event social media engagement is effective for keeping the event buzz alive. Excite your audience by hosting social media contests with substantial prizes for winners. We will consider the following action points: Plan for Post-Event Resources.

Lead Scoring 302

Lead Scoring Lead Ranking Tips Leads 302

BDB

APRIL 30, 2024

The B2B food and nutrition trade media has the potential to aid brands to stand out by helping them foster relationships in the industry, become a thought leader in the space and ultimately, attract customer attention. But building media relations isn’t just about including a ‘hope you’re well!’ But is it really worth targeting?

PR 26

PR Media Trade Show Advertorials 26

Schubert B2B

DECEMBER 15, 2017

If your company has tasked you with getting your business brand out in front of potential customers by exhibiting at b2b trade shows, your first thought is probably, “Where do I even begin?” There are 5 things you need to consider before you even pick out that shiny new trade show booth. and running for the hills!

Trade Show 59

Trade Show Planning B2B Demographics 59

Navigate the Channel

OCTOBER 5, 2022

In a post-vaccine world, more than half of B2B companies and marketers expect companies to increase commitment to in-person events, including trade shows, according to MarketingProfs. Social Media Plays a Key Role in B2B Event Marketing. Social media is a critical tool for your event marketing.

Social Media 65

Social Media Event Marketing Social Marketing Trade Show 65

Martech

DECEMBER 8, 2023

Consider the following scenario: You’re contemplating a new social media campaign to help you get closer to your revenue target. What about the design of your trade show booth? The post Top tips for building a successful brand strategy in 2024 and beyond appeared first on MarTech. Perceptions influence behavior.

Ad Building 135

Ad Building Brand Identity Branding Marketing & Strategy 135

The Lead Agency

JANUARY 18, 2023

Attending trade show exhibitions is one of the leading types of in-person events utilised by B2B companies. 92% of trade show attendees come to see and learn about what’s new in products and services. We’ve compiled a list of the top 6 must-dos to create a B2B trade show that your audience remembers.

B2B Marketing 62

B2B Marketing Trade Show Planning B2B 62

Brandpoint

MARCH 27, 2020

Do you manage your brand’s social media channels? As a social media manager and marketer, you already know how unpredictable the internet can be — that comes along with the job! You will have to alter your brand’s social media presence with relevant and appropriate messaging, information and content.

Social Media 133

Social Media Marketing Management Media Trade Show 133

Trade Press Services Newsletter

NOVEMBER 2, 2023

Seven Tips to Leverage Awards An award in itself is a significant accomplishment. Add the release and any media coverage you obtain to your press kit. Do the same on any other social media platforms you are active on. You can still use these tips to build your visibility, credibility and name recognition in your marketplace.

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Thought Leadership Peer-to-peer Press Trade Show 130

Brandpoint

MAY 28, 2020

If you’re in charge of marketing for a manufacturer , you’ve likely had to shift your entire strategy to work around store closings, trade show interruptions and other effects caused by the COVID crisis. In that spirit, here are some general tips to consider while navigating your business through coronavirus-related challenges.

Contingency Planning 98

Contingency Planning Webinar Metrics Tips Cost per Lead 98

Tiecas

OCTOBER 30, 2023

Table of Contents The Power of Industrial Email Marketing Tip 1: Maintaining email list hygiene: an essential prerequisite for effective industrial email marketing Tip 2: Rented email lists vs. in-house lists: which performs better in industrial email marketing? There are plenty of list cleaning service providers available.

Email Marketing 52

Email Marketing Effectiveness Tips Marketing Analytics Tools 52

Navigate the Channel

JUNE 5, 2023

You may think planning the months up to your biggest tradeshow is the most important in your trade show strategy. It is crucial, but some of the hardest work to move you from leads to sales comes after the thrill of the trade show is gone. This assessment also helps you determine the trade shows to attend in the future.

Trade Show 65

Trade Show Cost per Lead Thought Leadership Marketing Budget Creation 65

Oktopost

MARCH 15, 2021

We’re working from home, live streaming classes and get-togethers, and shifting even more of our social lives onto social media. Conferences and trade shows may be fading into memory, but new ideas and opportunities are emerging in their place. These days, it’s not uncommon for tensions to run high on social media.

Social Media 138

Social Media Webinar Metrics Media Marketing & Strategy 138

Oktopost

JULY 15, 2020

A remarkable 80% of B2B leads that come from social media originate from just one platform, and that’s LinkedIn. In-person, offline events have always been seen as the best way to deliver impactful B2B marketing : think conferences, trade shows, and other professional gatherings. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

sagefrog

NOVEMBER 14, 2023

Social Media Ads Leverage social platforms to connect directly with industry professionals and decision-makers. 24% of B2B marketing professionals found that paid social media was a top source for marketing leads in 2023, according to the 2024 B2B Marketing Mix Report. Check out our ultimate guide to B2B display ads for tips!

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Webinar Metrics Marketing Strategy 52

Contently

OCTOBER 21, 2019

Content marketers look to the mainstream media companies for inspiration. To shed light on what marketers should try to learn from their media brethren, I’ve broken down some common (and successful!) media strategies across ideation, production, and distribution. Social media has made it harder to break the cycle.

Paid Search Agency 150

Paid Search Agency Companies Media Planning 150

KEO Marketing

SEPTEMBER 30, 2016

Social media marketing is an important part of any B2B marketing plan. But before you begin posting on social media platforms, create a program for managing how you will present content and interact with your audience members. Here are four tips: Get organized. Build a social media team. Create a content calendar.

Social Media 48

Social Media Media Tips B2B 48

Brandpoint

NOVEMBER 15, 2021

If you’re like us, you had email after email flooding your inbox notifying you of conferences and trade shows that were set to be in-person suddenly switched back to virtual, as if we were in 2020 again. Read More: 5 Industry Tips to Get More Mileage Out of Your Content ] 5.

Trends 157

Trends Planning Work Management Contingency Planning 157

Adobe Experience Cloud Blog

JANUARY 29, 2018

What we know for sure is, no new business will get off the ground without a structured and robust marketing plan , and the five tips in this article will help ensure your business starts off on the right foot. Here are five marketing tips that can help you centralize your vision to build your new business’ growth.

Tips 134

Tips Planning Business Paid Search Agency 134

Tiecas

MARCH 21, 2024

Tip #1: Bring your SMEs to the Forefront Engineers relate to other engineers! Trade Show Marketing: It’s Not Just About Showing Up The Content Marketing Institute’s recent study highlights a resurgence of in-person events. More than half (55%) expected their budgets for trade shows and in-person events to increase.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

Schubert B2B

NOVEMBER 20, 2017

These can include strategic communications, content marketing , social media, trade show planning, internal messaging and email campaigns, to name a few. Of these, print and digital media relations are an important part of B2B PR. Here are four things to keep in mind as you are building your media relations outreach. .

PR 54

PR Ad Building Media Tips 54

Zoominfo

OCTOBER 5, 2021

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Include a message which asks the recipient to share a picture of the free sample on social media. Enter, brand activation.

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Activities Brand Identity Branding Sample 130

SendX

MARCH 18, 2021

5 Tips to Help You Build a High-Quality Email Marketing List Now that you’ve stricken off the purchasing route from your list of options, it’s time to explore the authentic, tried-and-tested way to go about building a great email marketing database. You can also run a social media ad campaign. Set a realistic budget.

Email Marketing 227

Email Marketing Planning Landing Pages Advertising Agencies 227

Zoominfo

JULY 15, 2019

Today, we’ll walk you through the concept of brand activation, why it’s a valuable branding practice, and plus, we offer several tips and examples to guide you through successful brand activations. Include a message which asks the recipient to share a picture of the free sample on social media. Industry events and trade shows.

Activities 246

Activities Brand Identity Branding Sample 246

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. But social media is a channel for two-way conversations. Find your audience.

Personalization 52

Personalization Ad Building Brand Identity Branding 52

Seismic

JANUARY 26, 2022

With fewer in-person events and conferences, sales reps continued to use social media to engage new customers. Social media is a differentiator because it gives buyers confidence that they’re having an authentic experience with a real person. But social media is a channel for two-way conversations. Find your audience.

Personalization 52

Personalization Ad Building Brand Identity Branding 52