Marketing Insider Group

JULY 13, 2020

Fred Isbell, Research Director Dresner Advisory Services, High technology Veteran and former Senior Director SAP Global Marketing. I have had the pleasure to work with an amazing array of people over my nearly 30+ year marketing career. A: The short answer for what has changed marketing the most? Expanded media channels.

CMO 201

CMO Marketing AI Paid Search Agency Work Management 201

Marketing Insider Group

JANUARY 4, 2021

Whether it is Zoom meetings or physical events pushed on-line via webinars and virtual events, this element of digital transformation has become ubiquitous. It is easy to forget that webinars have been around for less than 25 years – the Internet and the World Wide Web created the technology and the venue for events to go on-line.

Webinar Metrics 319

Webinar Metrics Webcast Digital Transformation Peer-to-peer 319

Customer Experience Matrix

DECEMBER 13, 2020

but so far seem like very niche marketing tools. Marketing Technology - data will become more accessible. That marketers want to be “data-driven” is old news. I have a list of long-running stories that I follow, and keep an eye out for items that illuminate them. I’ll share some of those below. Watch this space.

Marketing AI 367

Marketing AI Privacy Peer-to-peer Amazon 367

Webbiquity

JUNE 2, 2020

Whether it’s in a team meeting, a client presentation, in a webinar or Zoom meeting (probably the most likely circumstance in the current environment), or to your peers at a conference, here’s a method and specific steps to get your audience on board with your idea. Guest post by Simon Choi. Image credit: Product School on Unsplash.

Peer-to-peer 198

Peer-to-peer Storytelling Ideal Customer Profiles Conference 198

Sword and the Script | B2B

MAY 21, 2024

Gartner survey shows B2B marketing leaders divvy up ‘anemic’ marketing budgets, which are at the lowest levels in four years If it feels like your marketing budget is tight, you are not alone. Marketing budgets are at their lowest point since businesses slashed budgets following the pandemic. of revenue – down from 9.1%

Paid Content 72

Paid Content CMO Paid Search Agency Spending 72

Marketing Insider Group

APRIL 19, 2021

Over time, attendees may forget specific details of the sessions they attended at an event, but they will continue to cherish the connections they made and the relationships they began building. This is why event organizers should make networking a top priority when planning virtual events. Create Users Profiles and Directory.

Enterprise Management 334

Enterprise Management Peer-to-peer Merchandising Marketing Management 334

ClickZ

OCTOBER 6, 2020

30-second summary: Even when in-person events resume, virtual and hybrid formats will remain a go-to. Attendees may be given the choice between attending in-person or virtually, making every event experience and community a hybrid. So as hybrid and virtual events become even more popular, we need to make sure we fulfill these needs.

Peer-to-peer 116

Peer-to-peer Fulfillment Intent Data Differentiation 116

Bluetext

APRIL 8, 2024

Thankfully, the cybersecurity community offers a plethora of events where professionals can gather to share knowledge, network, and explore innovative solutions. Attendees can participate in educational sessions, hands-on workshops, and networking events.

Peer-to-peer 39

Peer-to-peer Brand Identity Branding Thought Leadership 39

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Then, a series of unfortunate events just piled on, one after the other.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Heinz Marketing

APRIL 4, 2022

By Matt Heinz , President of Heinz Marketing. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals. The show is less than 30 minutes, fast-paced and full of actionable advice, best practices and more for B2B sales & marketing professionals.

Top of Funnel 98

Top of Funnel Peer-to-peer Multi-Touch Attribution Budget Programs 98

Litmus

SEPTEMBER 4, 2020

They’re not your typical boring, buttoned-up event. Marketers, designers, and developers from all industries at every level come together for some real-life advice and practical takeaways. But the real magic comes from the genuine camaraderie among email experts and peers. We laugh, we cry, we learn. See you soon!

Communities 67

Communities Peer-to-peer Conference Network Marketing 67

Webbiquity

SEPTEMBER 12, 2023

A handful of recent studies provide event planners with vital insights and information to help spot trends, adapt to changing circumstances and expectations, and plan more effective, successful events in the year ahead. In-person events are most effective for networking (per 83% of organizers and 78% of attendees).

Marketing Report 307

Marketing Report Event Marketing Stats Paid Search Agency 307

Onalytica B2B

JANUARY 30, 2018

Or is this unfair since Devumi are just fulfilling a demand within the market? 1) Peer validation authority. We’re not even talking about lots of money; for a mere $225, influencers can purchase 25,000 followers. A no brainer to influencers willing to fake it until they make it. In every social media corner we turn, there are bots.

Buy 126

Buy Peer-to-peer Advertising Agencies Work Management 126

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? How can marketers efficiently meet both buyer expectations and their own corporate objectives? Or at least, not important yet? HubSpot ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Content4Demand

MARCH 2, 2021

While 2020 was a year unlike any other, B2B marketers never took their eyes off their targets. The 2021 Demand Generation Benchmark Survey Report published by Demand Gen Report shows that the trends that have driven B2B marketing during the past few years haven’t changed. What else is working for B2B marketers?

Top of Funnel 52

Top of Funnel B2B Marketing Account Based Marketing Planning 52

Marketing Insider Group

AUGUST 27, 2019

Pre-event marketing is a critical part of the event planning process. You not only need to make sure people are aware of your event, but you must also build anticipation so your attendees get excited about what’s coming up. Building anticipation is key to event planning success. Quick Takeaways. Teaser Campaigns.

Planning 100

Planning Content Marketing Generation Content 100

Strategic-IC

FEBRUARY 20, 2024

Customers that support you, value you, and refer you to their peers? For a recent episode of Let’s talk ABM , I spoke to Katrine Rasmussen , Chief Marketing Officer at Pixelz. And I think it is a difficult decision to make because it gets very binary.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 2. Customers for life?

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

SpotMe Blog

JULY 6, 2021

Let’s face it, planning an event is never as easy as 1, 2, 3. In 2021, that notion has never been more prevalent as event professionals and brands find themselves teetering between online events , in-person events and something in the middle (aka hybrid events ). Carol Galle, CEO of Special D Events.

Planning 71

Planning Peer-to-peer Tips Webinar Metrics 71

Brandpoint

JULY 26, 2019

Whether you’ll be at a marketing conference , a sales trade show or another industry event, you want to really make the most of this situation. We’ve created this printable checklist to help you make sure all your ducks are in a row for your upcoming event. Before the Event. Amazing news, right?

Trade Show 96

Trade Show Work Management Planning Paid Search Agency 96

Biznology

MAY 1, 2019

In this week’s installment of Wednesday Wisdom, Consultants Collective member consultant Hester Tinti-Kane continues her series on human-centered marketing. Last month I published a post on Human Centered Marketing. That podcast was an assignment for the students in my social media marketing course.

Conference 91

Conference Campaigns Planning Peer-to-peer 91

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

PureB2B

JULY 14, 2020

As a marketing leader, you’re expected to come up with a fail-proof plan for allocating your budget for the remainder of this year, and the pressure to drive ROI is continuing to grow. Bigger goals with less budget and resources are “the new norm” for B2B marketing orgs leading into 2020. M: Its not just about engagements anymore.

Demand Generation 62

Demand Generation Demand Planning Allocation 62

Adobe Experience Cloud Blog

FEBRUARY 16, 2018

Over the last decade, marketers’ opinions of events have gone up and down. To some, events can be a monumental waste of money. They bring your best customers together and attract a wider audience from your target market. It’s what happens at the event that matters. It’s what happens at the event that matters.

Digital Asset Management 134

Digital Asset Management Buzz Peer-to-peer Top of Funnel 134

SmartBug Media

JUNE 30, 2020

There is no doubt, attending a conference in your industry can be thrilling and intense, energizing and exhausting, and without a doubt, chalk-full of learning opportunities and chances to connect with peers in your field. Let inbound strategy lead the way in successfully supporting your move to virtual events and conferences.

Conference 110

Conference Paid Search Agency Webinar Metrics Peer-to-peer 110

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Well, not to that extent, but you still need to re-evaluate your marketing plan because your audiences’ behaviors are not the same anymore.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

The Point

AUGUST 23, 2016

Call it Webinar overload, or perhaps the surge of interest in more personalized, high-touch, account-based marketing. Whatever the reason, in-person events are starting to be more of a fixture on demand gen calendars. Heck, if the event proves to be a complete waste of time, you can just log out and continue work as usual.

Peer-to-peer 60

Peer-to-peer Tips Webinar Metrics Account Based Marketing 60

Content Standard

OCTOBER 17, 2018

Marketers face many struggles in getting their content strategy up and running, so once you’re producing quality content with good volume and receiving engagement from your audience, it’s tempting to put your content program on auto-pilot and stick with what’s worked so far. Building an SME Program.

SME 79

SME Marketing Strategy Marketing & Strategy Work Management 79

Seismic

FEBRUARY 11, 2021

As a company, Seismic is committed to enabling our customers to succeed by driving deep alignment across their sales, marketing, and customer success teams. We believe that the power of our platform lies in empowering our customers to unite their sales and marketing teams in sharing compelling stories that unlock fast, sustainable growth.

Peer-to-peer 98

Peer-to-peer Marketing Analytics Tools Planning Opt-out 98

Vidyard

OCTOBER 10, 2018

Instead, let your peers who have been there before you guide the way. In fact, at any stage of the B2B marketing funnel, a minimum of four out of 10 buyers are looking for reviews. Whether you were looking for a place to eat dinner or making a purchase on Amazon, there’s a good chance it wasn’t too long ago.

Peer-to-peer 90

Peer-to-peer Terms and Conditions Outreach Guidelines 90

Adobe Experience Cloud Blog

APRIL 7, 2014

Author: Dayna Rothman We are SO excited for tomorrow, the official kick-off day for Marketo’s Marketing Nation Summit 2014 ! Check out our infographic to get a 3D view of Moscone Center, learn what to expect on each floor, and be sure to visit some of our recommended spots to network and hang out with your marketing peers.

Peer-to-peer 48

Peer-to-peer Thought Leadership Marketo Event Marketing 48

Valasys

APRIL 10, 2020

Account-based marketing is a technique employed by B2B marketers to identify and target the accounts they value the most. According to a survey by ITSMA , 84% of marketers acceded that ABM develops better ROI than other marketing programs. Read more on How to Assimilate Competitive Benchmarking in Social Media.

Account Based Marketing 52

Account Based Marketing Marketing & Strategy Webinar Metrics Marketing Strategy 52

Vidyard

FEBRUARY 2, 2017

This post has been updated to reflect the latest video marketing statistics from the 2018 Video in Business Benchmark Report. Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot.

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Vidyard

FEBRUARY 2, 2017

Whether you’ve been in the marketing world for the last 30 years or the last 30 days, you know that video is hot… …as in the #1 preferred content type of the average consumer, hot. How are you doing in comparison to your peers? And when something is so hot, you need to (a) use it (check!) Share the Knowledge!

Advertising Benchmark 51

Advertising Benchmark Video Marketing Peer-to-peer Comparison 51

Conversica

JULY 31, 2019

Trade shows, conferences, and events are a vital channel in an organization’s Marketing strategy. Managing all of the details to execute a successful event from pre-show to post-show can be a really daunting task. Conversica + SummitSync = Event Marketer Heaven. How It Works .

Advertising Agencies 45

Advertising Agencies Peer-to-peer Trade Show Enterprise Management 45

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. Then, a series of unfortunate events just piled on, one after the other.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

Aberdeen

MARCH 7, 2018

BOSTON – On February 22, a panel of marketing and content professionals spoke to marketers and copywriters about strategies, common experiences, and crushing the challenges that can make creative professionals feel as isolated as they feel overwhelmed. Read: B2B and B2C Email Marketing: Insights for Success in the Inbox and Beyond.

Copywriting 63

Copywriting Work Management Content Marketing Peer-to-peer 63