KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . Instagram Countdowns.

Paid Content 283

Paid Content Social Media Promotion Media 283

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K followers) X/Twitter: @simoahava ( 24.7K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 96

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 96

KoMarketing Associates

FEBRUARY 26, 2015

Utilizing events to market your company and its product or services can be not only be an extremely great opportunity to network with new clients, it can allow you to become a stronger influence on your community and industry. Below are some of the ways that event marketing can help your B2B company grow.

Event Marketing 120

Event Marketing B2B Marketing Work Management B2B 120

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K followers) X/Twitter: @bsbnyc (1.5K LinkedIn: Ben B l oom (2.5K followers) X/Twitter: @bsbnyc (1.5K LinkedIn: Greg Krehbiel (2.3K

Enterprise Management 92

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 92

Webbiquity

NOVEMBER 27, 2018

Though it’s still one of the top three social networks for B2B marketers, Twitter is struggling. Twitter’s revenue is stagnant and the platform lost two million users in the final quarter of 2017. ” Still, Twitter has nearly 330 million loyal, active users and its importance for customer service is increasing.

Paid Search Agency 216

Paid Search Agency Twitter Trade Show Social Networks 216

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 79

Account Based Marketing ABM DemandBase Marketing Analytics Tools 79

Marketing Insider Group

MAY 21, 2014

Pre-event twitter chats (using the conference hashtag). Use of hashtag pre-event (#cmworld). Fun posts on Facebook that attendees could contribute to – such as name the drink for the event. Our Linkedin group discussions. Content Marketing' Conference mobile app. Live streaming. Our Slideshare channel.

Event Marketing 100

Event Marketing Planning Multi-Channel Conference 100

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 204

Trade Show Social Networks Social Media Advertising Agencies 204

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Follow her on Twitter at Cheri29.

Digital Transformation 356

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 356

markempa

JULY 8, 2013

A Twitter identity for Seymour, @SeymourKnowMore. A LinkedIn profile for Seymour. This included: An actor in a Seymour mascot costume who worked the event by handing people who were standing in lines “Hate2Wait” buttons. Event Marketing branding event marketing sponsorships trade show'

Trade Show 120

Trade Show Event Marketing Advertising Agencies Work Management 120

Attendify

JANUARY 22, 2020

In their quest to engage attendees within an increasingly noisy marketplace, event marketers have a lot to gain from studying Disney’s award-winning methods. The takeaway for event marketers? What can event marketers learn from Disney’s example? Is the event app interface user friendly?

Event Marketing 59

Event Marketing Planning Class Training 59

Navigate the Channel

AUGUST 10, 2017

Check out a few of our favorite tips on getting the most out of your trade show through social media: Customize Twitter Hashtags, Livestream to Engage Event Attendees, and Follow Up with LinkedIn Connections . Leverage your contact list with these steps: Follow them on Twitter and add them to a Twitter List.

Trade Show 90

Trade Show Social Media Social Marketing Event Marketing 90

Webbiquity

DECEMBER 8, 2020

The automated social media graphics created for each session, speaker, and sponsor can save days of work when promoting events across Twitter, LinkedIn, and Instagram. You can connect with Taylor McKnight on LinkedIn and Twitter. It integrates seamlessly with Eventbrite, Zoom, and Hopin. The Company.

Work Management 243

Work Management Godaddy Multi-Channel Marketing Management 243

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

xiQ

DECEMBER 15, 2021

The lead pool created by garnering interest from face-to-face events and in-person meetings to close big deals, the otherwise charming and multifaceted field marketer’s role is facing grave duress. The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists?

Advertising Agencies 116

Advertising Agencies Enterprise Management Account Based Marketing Thought Leadership 116

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Zoominfo

FEBRUARY 1, 2018

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

The three most commonly used B2B lead generation strategies are email marketing (78%), event marketing (73%), and content marketing (67%) ( source ). For B2B software marketers, however, the top sources of new business are organic search, SEM/PPC advertising, and word of mouth referrals ( source ).

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

FEBRUARY 13, 2018

Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Her areas of expertise are ecommerce, event marketing, mobile apps, and lead generation, by way of Facebook, Instagram, Twitter, Pinterest, and LinkedIn Ads.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Webbiquity

FEBRUARY 17, 2022

At a minimum, that includes LinkedIn, Facebook, and Twitter. Any business can easily create attention-grabbing multi-media posts; there’s no need to create boring announcements or status updates. Every business should have a profile on the main platforms to ensure their bases are covered.

Tactics 271

Tactics Advertising Agencies Paid Search Agency Focus Group 271

Marketing Insider Group

JUNE 29, 2020

GDS Group B2B summits and events bring purchaser and provider communities together to find solutions to real-world business challenges. To learn more about the events, check out the website here. Social Links: Facebook | Twitter | LinkedIn. Media Contact: Georgie Beer, Head of Content Marketing, GDS Group.

Paid Search Agency 261

Paid Search Agency Companies B2B Thought Leadership Thought Leadership 261

Marketing Insider Group

JANUARY 4, 2021

Fred is a Research Director at Dresner Advisory Services, a high technology industry marketing veteran and former Senior Marketing Director for SAP Global Marketing. Join him online: Twitter , Facebook , LinkedIn.

Webinar Metrics 331

Webinar Metrics Webcast Digital Transformation Peer-to-peer 331

Webbiquity

OCTOBER 16, 2018

Social media is the top digital marketing channel for vendors, but organic social media reach continues to decline , LinkedIn’s strategy for groups remains muddled , and many business buyers aren’t even on Twitter. Banner ads?

Marketing Automation Services 244

Marketing Automation Services Trade Show Advertising Agencies Verticals 244

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. ” “Create a Twitter thread outlining key insights from our recent industry [report]. ” “Compose me a marketing plan for Christmas for our newly launched store in [location]. .”

Examples 77

Examples ROI Planning Work Management 77

Webbiquity

APRIL 10, 2018

The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). 57% of B2B marketers stated that SEO generates more leads than any other marketing initiative. HubSpot ). are the next-best times.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

FEBRUARY 1, 2021

When we see other people are going to an event, we want to attend, too! They can use outlets such as Medium , LinkedIn, and even their own company blog to write about their experience or expectations for the event. In-person events are on pause for now, but they’ll return in time. Virtual Event Marketing Tips.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Marketing Insider Group

JULY 13, 2020

How do you see marketing using MarTech moving forward, and now that marketing controls more technology investment dollars than the traditional centralized IT department in many organizations, does that empower even greater marketing and digital transformation? Join him online: Twitter, Facebook, LinkedIn.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

Webbiquity

SEPTEMBER 29, 2020

SZ: Many times, attendees at our events convert into future customers. But there are other channels that provides many leads, like: LinkedIn, Facebook, and SEO (Google). You can connect with Stas Zaslavsky on LinkedIn and Twitter. The Lessons. SZ: I am really happy with the results so far. Previous Posts in This Series.

Marketing Automation Services 136

Marketing Automation Services Budget Programs Eloqua Sales Qualified Leads 136

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

Heinz Marketing

MARCH 24, 2021

Facebook and LinkedIn are useful for longer-format promotion, while Twitter is good for quick snippets about your event with a registration link. This will look cleaner and save you characters when it comes to your Twitter posts. Next, I recommend promoting your event by adding a banner to your email signature.

Promotion 94

Promotion Banners Ad Exchange Opt-out 94

xiQ

DECEMBER 15, 2021

The question arises: Do companies need to cut back their expansive teams of front-line marketers because the ‘field’ no longer exists? Part event marketer, part sales enabler and sometimes, account-based sales representative, the field marketer is a versatile specialist. The short answer is NO!

Advertising Agencies 62

Advertising Agencies B2B Thought Leadership Enterprise Management Account Based Marketing 62

KoMarketing Associates

AUGUST 6, 2019

While this post focuses on a series of capabilities KoMarketing emphasizes , we have also experienced how personas can be leveraged for a range of online and offline marketing initiatives such as webinar development, event marketing, and email marketing optimization to name a few.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

ClearVoice

SEPTEMBER 4, 2020

Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. ( People spend more time viewing ads on Twitter than other major social platforms. Content marketing statistics for lead generation. LinkedIn lead generation is successful for nearly two-thirds of B2B companies.

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

Binary Demand

JUNE 22, 2023

Currently, the majority of businesses combine it with: Event marketing Pay-per-click advertising Cold calling Website optimization Social media promotion B2B email marketing Content marketing Successful lead generation depends on having accurate and current information about potential clients, which is only possible with B2B data quality.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98