Vision6

JANUARY 7, 2021

With over 1000+ registrants and more than 50% attendance rate, EMSA 2020 has earned the title as the most successful in our event history. Product Selection Process. Here’s an example of the type of rem-marketing ads across our social channels: LinkedIn Ad. Facebook Ad. Instagram Ad. And we didn’t stop there.

Event Marketing 52

Event Marketing Planning Paid Search Agency SMS 52

Vision Edge Marketing

OCTOBER 25, 2022

Planning an integrated initiative comprised of email, press and influencer outreach, and advertising on LinkedIn to support the launch and adoption of a new product. . The company had access to a list of prospective event attendees along with a list of potential prospects created by their partners and internal sales team.

Marketing & Strategy 221

Marketing & Strategy Advertising Agencies Best Practices Click Rate 221

Martech

AUGUST 15, 2023

LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Tasso Argyros (8K followers) Twitter: @tasso (2.1K LinkedIn: Ben B l oom (2.5K LinkedIn: Ben B l oom (2.5K An extensive career in publishing led him to his interest in innovative technology and all aspects of online marketing. In your inbox.

Enterprise Management 95

Enterprise Management Marketing Management B2B Thought Leadership Thought Leadership 95

Martech

AUGUST 29, 2023

In addition to being a partner at 8-bit-sheep, a digital strategy network, he is co-founder and teaches at Simmer OY, an online learning platform, with courses and content designed for the technical marketer. LinkedIn: Simo Ahava (24.8K LinkedIn: Brie E Anderson (2.6K LinkedIn: Brie E Anderson (2.6K

Marketing Analytics Tools 99

Marketing Analytics Tools Paid Search Agency Advertising Agencies Adwords 99

Martech

APRIL 10, 2024

LinkedIn: JeroenCorthout (22K followers) X/Twitter: JeroenCorthout (8K followers) Sarah Franklin Sarah is the new CEO of Lattice, a company specializing in people management and performance software. LinkedIn: SalesforceBen (68K followers) X/Twitter: SalesforceBen (15.5K million monthly views. million monthly views.

CRM 93

CRM Work Management Marketing Management Marketing Automation Services 93

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In what context could B2B marketers take advantage of these platforms? I love LinkedIn.

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Martech

AUGUST 9, 2023

Prior to Snowflake, Hillary worked at NetApp and Fortinet, and provided go-to-market advice via VC’s and startup advisory boards. She has also been named a LinkedIn Top Voice. LinkedIn: Hillary Carpio (6k followers) Pam Didner Pam is founder and vice president of marketing at Relentless Pursuit.

Account Based Marketing 83

Account Based Marketing ABM DemandBase Marketing Analytics Tools 83

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. Bringing events to life is stressful and tedious work. However, I know many event managers thrive on managing complex events. Event management is teamwork.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Webbiquity

AUGUST 18, 2020

Features include HD audio and video, the ability to sell sponsorships, free or paid events, speed networking, interactive polls and Q&A, and group screen sharing, all with no software to download. Virtual business cards let hosts and attendees view LinkedIn profiles and book meetings during conversations. Pricing: contact vendor.

Enterprise Management 363

Enterprise Management Work Management Marketing Management Webinar Metrics 363

Webbiquity

APRIL 10, 2018

B2B marketing teams will be held accountable for more of the lead-to-revenue process. The top three priorities for marketers this year are converting leads to customers (74%), growing website traffic (57%), and increasing revenue from existing customers (46%). LinkedIn Pulse ). HubSpot ). KoMarketing ). GetResponse ).

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. Precise AI prompts lead to content that speaks directly to potential leads, making the lead-generation process a hit. .” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service].

Examples 77

Examples ROI Planning Work Management 77

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions. 05:59 – Introduction to the five easy steps of B2B marketing certainty.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Brandpoint

NOVEMBER 15, 2021

In 2022, events will be hybrid – meaning there will be options for those who wish to go in person and those who would feel more comfortable at home. Providing these two choices will make it easier for event marketers in the long run and will present your company as one that wants to provide accessible and inclusive access to your events.

Trends 157

Trends Planning Work Management Contingency Planning 157

markempa

NOVEMBER 16, 2006

I interviewed Ruth Stevens , author of Trade Show and Event Marketing , to get her views on what marketing and sales can do to increase the effectiveness of their event marketing and she gave some helpful insights. Show Agenda Why did you write Tradeshow and Event Marketing and what were you hoping to address?

Lead Generation 120

Lead Generation Event Marketing Trade Show B2B Marketing 120

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

Biznology

DECEMBER 15, 2021

It’s funny how account-based marketing (ABM) was trotted out as “new” in recent years, when it’s actually how businesses have gone to market forever. We B2B marketers have been upping our customer experience (CX) game for a while now, but buyers are now expecting—no, demanding —more. It has come full circle.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Marketing Insider Group

JULY 13, 2020

A: Digital marketing innovation will be driven by the fusion of business and technology skills within teams of marketing experts. Event marketers who “get” digital, for example, will be the ones who invent new kinds of virtual events. This is why the CMO needs to own all the elements of MarTech that run marketing.

CMO 202

CMO Marketing AI Paid Search Agency Work Management 202

Strategic-IC

FEBRUARY 20, 2024

The process must involve everyone, Katrine stresses: “We sat down and did some in-depth strategy sessions – the executive team, everyone, our CEO, COO, CFO, C-level. Because if you're not if your deal sizes aren’t large enough, then ABM is going to be a terrible choice.” – Katrine Rasmussen, Chief Marketing Officer at Pixelz 5.

Ideal Customer Profiles 62

Ideal Customer Profiles Account Based Marketing ABM Communities 62

Online Marketing Institute

DECEMBER 1, 2010

If you are running an event, consider promotion in the following areas: 1. LinkedIn Events Setting up an event in LinkedIn is a fairly simple process. Once your event is created, invite your connections to attend. so your event may show up in their recommendations.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

Binary Demand

JUNE 22, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 98

Lead Generation Enterprise Management Sales Qualified Leads ROI 98

markempa

JANUARY 4, 2006

Call for speakers: MarketingSherpa’s B2B Marketing Summit 5 dials to tune in your lead generation process Recent Comments Copyright This work is licensed under a Creative Commons License. The truth of the matter is, though, event marketing can deliver quite impressive return on your lead generation investment.

Lead Generation 120

Lead Generation Event Marketing Generation B2B Marketing 120

Adobe Experience Cloud Blog

AUGUST 28, 2015

The interior, brick walls and soft lighting, created a warm ambiance perfect for networking with B2B and consumer marketers and some of our awesome partners—LinkedIn, Bizible, and PFL (Print For Less). Without marketing automation and a handy check-in app, marketers have to succumb to manual list exports and imports.

Multi-Touch Attribution 48

Multi-Touch Attribution Work Management Marketing Management Process 48

Biznology

APRIL 28, 2020

It’s important to have a diversified strategy, not because your events could get canceled, but because you won’t have all your eggs in one basket. Your Marketing Strategy Must Change. The post How to Shift Your Marketing Strategy For a Pandemic appeared first on Biznology.

Marketing & Strategy 104

Marketing & Strategy Marketing Strategy Planning Work Management 104

KoMarketing Associates

FEBRUARY 13, 2018

Let’s take this next excellent static image example from LinkedIn and rethink how we can bring it to life with motion. Adding captions is a quick and simple process with Facebook’s caption feature that is available at the ad level. Spotting Sasquatch in the wild may be a more frequent occurrence.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Pam Didner

SEPTEMBER 16, 2020

The biggest benefit of digital marketing is that everything is trackable. The biggest downfall of digital marketing is that everything is trackable. VP of Marketing or CMO. Roles based on your marketing functions: Email Marketing. Event Marketing. Digital Marketing. Content Marketing.

Sales Management 103

Sales Management Paid Search Agency Top of Funnel Account Based Marketing 103

SpotMe Blog

JULY 27, 2021

Regardless, having a plan of action for what to do after the webinar or event is key, and according to Wistia ’s Solutions Associate, Lauren Babitz, that starts with knowing how to track your leads and success. “I I think that’s something that we don’t often put as much thought into,” Babitz explained as a guest of The Event Marketing Show.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. OUR CULTURE. LEAD GENERATION.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Valasys

APRIL 13, 2020

Marc Ostrofsky, NYT Best-selling author quotes the importance of CRM software as follows: “Corporations invest in sophisticated CRM, or Customer Relationship Management, programs to effectively oversee their relationship with their customers at every point during the buying process.”. Risk Assessment.

CRM 98

CRM Marketing Management Deliverability Intent Data 98

KoMarketing Associates

AUGUST 6, 2019

In order to get the attention of specific target audiences, B2B marketers need a presence in the most appropriate third party publications and websites. Effective buyer personas lead marketers in this discovery and selection process. Connect with me on LinkedIn or Twitter to share your thoughts and perspective.

Buyer Personas 123

Buyer Personas Paid Content Online Marketing B2B Marketing 123

Crimson Marketing

DECEMBER 18, 2013

Content: Nearly 50% of companies now have content marketing strategies. Events: 67% of B2B content marketers consider event marketing the most effective strategy. PPC: 72% of PPC marketers (those who use pay-per-click advertising) plan to increase their PPC budget in 2014.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing It may be a process with multiple steps, it is a mixture of education and brand storytelling. Share on linkedin.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

JUNE 1, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Demand Generation Marketing Demand generation marketing is a process with multiple steps, it is a combination of education and brand storytelling.

Demand Generation Agencies 52

Demand Generation Agencies Demand Generation Demand Generation 52

Excelsior Research

MAY 24, 2021

QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. DIGITAL MARKETING. MARKET RESEARCH. QUANTITATIVE MARKET RESEARCH. QUALITATIVE DATA PROCESSING. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. OUR CULTURE. LEAD GENERATION.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Heinz Marketing

MARCH 24, 2021

When starting to promote an event, it’s best to begin by drafting a campaign plan. This will give you the structure you need throughout the pre, during, and post event process. In your campaign plan you should include all details for the event, including: date, time, speakers, and registration page link (with your UTM).

Promotion 91

Promotion Banners Ad Exchange Opt-out 91

Binary Demand

JUNE 19, 2023

It is the process of capturing the attention of intent-rich leads to contact and nurture them for sales. It begins when sales and marketing teams employ a range of B2B lead generation strategies to pique the target market’s interest and lead prospects through the sales funnel.

Lead Generation 52

Lead Generation Enterprise Management Sales Qualified Leads ROI 52