KoMarketing Associates

SEPTEMBER 22, 2021

Whether you’re using content marketing to build up SEO , increase engagement on social media, or garner brand awareness, these 15 statistics will help guide you in the right direction. Content Marketing Budgeting Statistics. What’s Working in Content Marketing 2021. 2021 B2B Marketing Mix Report.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

ClickZ

AUGUST 20, 2019

The partnership is focused on using technology to automate lead engagement and follow-up specifically for event marketers who leverage conferences and trade shows in the B2B space to meet with prospects and clients. Marketing teams are focused on proving that a given event adds value. Match for event marketing.

Marketing Automation Services 75

Marketing Automation Services Automation Trade Show Conversion 75

Hubspot

MARCH 31, 2021

With a post event survey, you'll learn what attendees thought about the event, how they heard about it, and what they enjoyed most. Measuring attendee satisfaction will help you improve your event marketing and figure out what's working and what isn't. What was your favorite experience or moment of the event?

Customer Surveys 89

Customer Surveys Customer Satisfaction Event Marketing Marketing Budget Creation 89

Marketing Insider Group

DECEMBER 10, 2020

You may also consider using event-specific planning software like the ones offered by Aventri and Bizzabo. Event Budget Management. Another area where tech can be helpful is in managing event budgets. Tools are available to help you make budget projections, track expenses and revenue, and set up payment reminders.

Marketing Automation Services 344

Marketing Automation Services Marketing Management Planning Process 344

Marketing Insider Group

JULY 13, 2020

While in SAP Global Marketing we launched several thought leadership efforts, and one of the analyst partners I leveraged was IDC, and specifically their CMO Advisory Service. Kathleen recently retired from IDC after a long and distinguished career in marketing, including being a head of marketing and a CMO.

CMO 203

CMO Marketing AI Paid Search Agency Work Management 203

ClearVoice

NOVEMBER 25, 2022

Content marketing is ever-evolving. And for B2B marketers and large enterprises, the cost of lagging behind the content marketing trend curve is too massive to ignore. To help you keep up with the times, here is a compilation of the top 15 trends in content marketing that will shape the industry in 2023.

Top of Funnel 115

Top of Funnel Marketing AI Trends Enterprise Management 115

Hubspot

SEPTEMBER 23, 2011

Event marketing can be tough. As there are quite a lot of moving parts involved, we wanted to help you get everything right. So here is your cheat sheet: an Event Marketing From A to Z infographic we designed in collaboration with Constant Contact. What are some common challenges you face in event marketing ?

Event Marketing 28

Event Marketing Hubspot Contact Marketing Marketing 28

Brandpoint

NOVEMBER 10, 2020

Plus, tweets are easy to go back to for recap blog posts like this one we recently did for HubSpot Inbound. If you want to keep attendees engaged they must be learning something new that will immediately help in their businesses and/or lives, and it must be presented in a way that keeps the attendee focused on the screen.

Work Management 149

Work Management Marketing Management Planning B2B Thought Leadership 149

SpotMe Blog

SEPTEMBER 15, 2022

How long does content marketing for events take you? And how much of your marketing budget do you spend? If you’re like most other enterprise event marketers, probably a long time and a ton of money. But there’s a way to significantly reduce the amount of time and money you spend producing event content.

Enterprise Management 59

Enterprise Management Planning Content Marketing Webinar Metrics 59

Hubspot

FEBRUARY 1, 2021

With online events being on the rise and remote work becoming the norm, it may seem easier than ever to reach a lot of people online. How do you get people to come to your event? We're going to share some of our secrets with you that helps us drive ticket sales for INBOUND every year. Holding the event online?

Inbound Marketing 98

Inbound Marketing Tips Planning Paid Search Agency 98

Biznology

DECEMBER 15, 2021

For marketing strategies, this means that our customers and clients need us more than ever, to solve problems and help them meet their goals. Examples: Virtual events, data that combines the business and the WFH consumer record, smaller travel budgets, etc. Social media pulls ahead. Something I would never have predicted.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

SmartBug Media

AUGUST 17, 2022

Without even trying, you will likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. It might also be useful to review the INBOUND sponsors ahead of time to see if any of their tech or services can help you in either answering your question or solving your actual problem.

ROI 105

ROI Paid Search Agency Advertising Agencies Trade Show 105

SpotMe Blog

JULY 25, 2021

Thus, hybrid experiences will become vastly more common and popular, as event organizers and attendees have first-hand experience with the benefits of attending a virtual and traditional event. Read on to learn more about hybrid events, examples to get you inspired, and tips to help you transition from virtual to hybrid. .

Examples 111

Examples Enterprise Management Work Management Conference 111

SmartBrief - Marketing

AUGUST 14, 2023

As leads are captured via direct response campaigns and other channels, they can be moved into sales and marketing automation programs, which can be easily managed in-house. Platforms like HubSpot and Act-On are very affordable and allow companies of any size to qualify and nurture leads before handing them over to the sales team.

Paid Search Agency 52

Paid Search Agency Advertising Agencies Work Management Marketing Automation Services 52

Online Marketing Institute

DECEMBER 1, 2010

Whether it’s a webinar or a multi-day conference, leveraging social media can help event organizers extend an event’s visibility, attendance and pre-event conversations. Once your event has multiple attendees, people can leave comments, invite their contacts, add the event to their calendar and more.

Social Media 40

Social Media Event Marketing Social Marketing B2B Marketing 40

SmartBug Media

DECEMBER 28, 2022

When it comes to understanding how to appeal to the person behind your personas, we have to mention an incredible session from Inbound, HubSpot's annual conference that's geared toward revenue leaders in marketing, sales, and client services. A Personalized Experience Affects the People Behind Your Buyer Persona.

Buyer Personas 98

Buyer Personas Demand Generation Agencies Thought Leadership Demand Generation 98

KoMarketing Associates

FEBRUARY 13, 2018

How can your product help save time and money for a potential customer? Hubspot does an outstanding job answering these questions and showing features of their CRM in the ad below. Showcase Your Services, Tools, and Products In Use. How can it generate more money for their business? a social media advertising agency, does best.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

Scoop.it

MAY 4, 2023

It is like a testimonial for the brand that helps to expand its customer base and foster brand loyalty among its existing customers. That’s why it is vital to highlight user-generated content on each product page together with FAQs to help customers speed up their purchase decisions. Manage reviews on your Google My Business page.

User-Generated Content 93

User-Generated Content Traffic Generation Content 93

SmartBug Media

OCTOBER 10, 2022

As HubSpot’s Partner of the Year in both 2020 and 2021, we planned to return with the biggest presence we’ve ever had as a company. This year, we planned and executed two different events affiliated with HubSpot and three off-site event experiences for INBOUNDers. This will help you stay accountable and on track.

Planning 52

Planning Budget Programs Deliverability Inbound Marketing 52

Hubspot

JANUARY 25, 2021

These events are all very different, but to the brands or organizations who hosted them, they all had a common purpose: to entertain and engage attendees — a.k.a. Event marketing is a highly valuable strategy for all kinds of businesses, from technology and education to non-profit, medicine, and retail. Types of Event Marketing.

Event Marketing 99

Event Marketing Marketing Budget Planning Work Management 99

SmartBug Media

AUGUST 1, 2022

Whether your main focus is learning from the speakers or not, checking out the INBOUND agenda will help you make sure you’ve blocked time for sessions such as this podcast recording, “ The Intelligent Inbound Podcast: Against All Odds.” (Yes, Hand sanitizer and a mask, if you prefer, will help keep those germs at bay for yourself and others.

Conference 105

Conference Network Marketing Planning Hubspot 105

SmartBug Media

JULY 31, 2023

Identify Your INBOUND 2023 Goals Without even trying, you’ll likely acquire some swag from HubSpot partners, merch from the INBOUND shop, a blister or two, and a new friend. It would be helpful to know and practice your elevator pitch before heading to Boston. Why are you personally attending INBOUND?

ROI 52

ROI Marketing AI Paid Search Agency Advertising Agencies 52

Webbiquity

APRIL 10, 2018

Meanwhile, the top three challenges for marketers are generating website traffic and leads (63%), proving the ROI of marketing activities (40%), and securing enough budget (28%). HubSpot ). A majority of B2B marketers (59%) say they are “significantly” pressured to generate additional leads by upper management.

Marketing AI 246

Marketing AI Enterprise Management Stats Marketing Management 246

Hubspot

JUNE 6, 2019

It’s especially helpful for project managers who need to keep team momentum going on campaigns with many moving parts, like product launches or marketing events. Image source: HubSpot. And here’s a helpful “how-to” video for the excel-challenged among us. Gantt Chart for Marketing Campaign. What’s that?

Examples 95

Examples Verticals Budget Programs Template 95

Only B2B

AUGUST 21, 2023

It provides insights into the online behavior of potential buyers, helping sales and marketing teams identify prospects who are actively researching solutions similar to what they offer. According to HubSpot, personalized emails deliver six times higher transaction rates. Intent Data and Account-Based Marketing (ABM) A.

Intent Data 62

Intent Data Intent Intent Signal Account Based Marketing 62

Hubspot

APRIL 13, 2021

Another great way to get the word out about your event is to have event-specific branding. Make your event a brand in and of itself. This is the way that HubSpot promotes the INBOUND event. INBOUND is a separate brand from HubSpot. It's not just an event for our customers. Did content marketing help?

Promotion 99

Promotion Banners Landing Pages Social Media 99

TrustRadius Marketing

OCTOBER 1, 2018

Some of the best blogs out there can help you grow your business exponentially. The B2B community has a wealth of information on digital marketing, SEO, modern sales techniques, and more. These blogs offer plenty of useful content that can help you get started or advance your skills in your B2B company. B2B Marketing.

Paid Content 69

Paid Content Marketing Automation Services Work Management B2B Thought Leadership 69

Hubspot

SEPTEMBER 3, 2014

Ask them about the most common challenges your target market is facing, and what the trending topics of conversation are. This will help you put together the best content that will appeal to your attendees. In fact, a recent survey by HubSpot and Eventbrite found that 79% of event attendees go to events to learn.

Network Marketing 28

Network Marketing Work Management Marketing Management Hubspot 28

Hubspot

SEPTEMBER 7, 2011

Two weeks ago, HubSpot hosted the world’s biggest webinar , which attracted over 30,000 registrants and close to 11,000 attendees. The event also achieved a serious level of buzz on Twitter with a trending hashtag of #smsci. Hashtracking.com allowed HubSpot to follow the effect of conversations surrounding the event.

Buzz 28

Buzz Twitter Event Marketing Generation 28

SmartBug Media

AUGUST 7, 2023

To help you prepare, check out the lessons learned from INBOUND 2022 for a successful event strategy this year. I'm with some of [my colleagues/the SmartBugs] and 10k+ savvy marketers in Boston at HubSpot's INBOUND 2023. Hand sanitizer will help keep those germs at bay for yourself and others. com] in the meantime.

Conference 52

Conference Network Marketing Planning Hubspot 52

ClearVoice

AUGUST 12, 2019

However, there are tried and true methods that can help with this challenge, one of which is tactile marketing. Tactile marketing, which involves sending direct mail as part of a larger content marketing and demand generation campaign, is blowing up the B2B marketing space and starting to make inroads in B2C.

Marketing & Strategy 84

Marketing & Strategy Touchpoints Newsletter Customer Satisfaction 84

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. Here are a few ideas you might find helpful.

Demand Generation Agencies 105

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 105

Zoominfo

JULY 15, 2019

According to HubSpot, brand activations are one-off, in-person events, experiences, and interactions that forge lasting emotional connections between a brand and their target audience ( source ). Plus, an industry event is the perfect setting to try out other brand activation techniques like experiential marketing and sample giveaways.

Activities 246

Activities Brand Identity Branding Sample 246

Hubspot

MAY 14, 2019

Email marketing is sending educational or entertaining content and promotional messages to people who willingly subscribe to your email newsletter. You can also use email marketing to nurture leads with content that moves them along the buyer’s journey. Event Marketing. Field Marketing. Global Marketing.

Paid Content 101

Paid Content Advertising Agencies Paid Search Agency Word of Mouth 101

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Because this helps standout from the crowd, and usually, it’s a big crowd.

Planning 48

Planning Top of Funnel Promotion Content 48

SnapApp

JANUARY 12, 2017

In this post, we’ll look at some different types of marketing content you can craft to drive event engagement in three different stages: pre-event, mid-event, and post-event. Pre-event Marketing Content. Because this helps standout from the crowd, and usually, it’s a big crowd.

Planning 48

Planning Top of Funnel Promotion Content 48

SmartBug Media

FEBRUARY 5, 2021

Event marketing isn’t dead—it’s virtual. Although it has to be acknowledged that we can’t get the same experience out of event marketing we once did, I’m here to say that event marketing isn’t dead. Here are a few ideas you might find helpful.

Demand Generation Agencies 96

Demand Generation Agencies Demand Generation Account Based Marketing Marketing Strategy 96