Marketing Insider Group

OCTOBER 15, 2020

I have had the pleasure to see Cheri Keith present as an analyst at multiple events over the years, and her perspectives for SiriusDecisions consistently showcase a broad expertise on B2B marketing, events, marketing operations, thought leadership and much more. Join him online: Twitter , Facebook , LinkedIn.

Digital Transformation 355

Digital Transformation Webinar Metrics Planning B2B Thought Leadership 355

Webbiquity

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

Trade Show 206

Trade Show Social Networks Social Media Advertising Agencies 206

Webbiquity

NOVEMBER 27, 2018

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Remind People How Useful It Is. Pointing out this risk wouldn’t hurt.

Paid Search Agency 217

Paid Search Agency Twitter Trade Show Social Networks 217

Brandpoint

OCTOBER 28, 2019

Trend pieces are starting to pop up all over — what clothes are going to be popular next year, the type of shows Netflix will release, election cycle predictions — and it’s the same in the marketing world, as well. We’ve identified four major trends that we think should be a focus in the coming year.

Top of Funnel 92

Top of Funnel Trends Content Marketing Planning 92

SocialPilot

JANUARY 26, 2024

” “Create a Facebook post draft showcasing a recent customer testimonial about [Product/Service]. ” “Generate a LinkedIn post discussing a recent trend in [Industry]. The script should include a catchy one-liner to capture attention and a hashtag that relates to the trend.” What is your post about?:

Examples 79

Examples ROI Planning Work Management 79

Webbiquity

MAY 25, 2021

I do a fair amount of influencer marketing on the B2B side , which is a very different beast from B2C. I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. In your view, what social networks beyond those big four should B2B marketers be paying attention to, if any?

B2B Marketing 338

B2B Marketing Practices B2B SMS 338

Webbiquity

MARCH 7, 2019

User numbers are steadily rising year-on-year across all platforms, and this upward trend shows no sign of stopping: a staggering 67% of online adults now have a Facebook account. Building interest in the lead-up to your event is essential to ensure a strong turn-out. 77% of all Americans have at least one social media profile.

Social Media 204

Social Media Promotion Creativity Media 204

Content Standard

MARCH 7, 2015

Social engagement has become a valued metric in measuring the success of marketed events, but the majority of marketing professionals believe Facebook, Twitter, and other platforms remain underutilized. A smaller majority—55 percent—prefers Facebook for post-event viral impact. Like this story?

Event Marketing 40

Event Marketing Studies Social Marketing Viral Marketing 40

Marketing Insider Group

AUGUST 17, 2020

Their representatives might also be able to make some quick decisions based on live trends. As part of your reporting, show your sponsors how many people attended your event and whether the attendees represented their target market. Share the results of your live polls and post-event surveys with your partners.

Lead Scoring 347

Lead Scoring Lead Ranking Co-Registration Banners 347

Marketing Insider Group

JANUARY 4, 2021

This was a hugely successful event for RSM and quite a litmus test for virtual events moving forward. For future events, we will allow more time for technical build out of the platform and have a more solid follow-up plan in place in advance of the event. This will be the trend in events going forward for RSM.

Webinar Metrics 321

Webinar Metrics Webcast Digital Transformation Peer-to-peer 321

B2B Marketing Directions

JUNE 20, 2020

Respondents also ranked in-person events as the third most effective tactic for initially bringing leads into the marketing/sales funnel. Back in January, it appeared that 2020 would be a good year for in-person events. For example: On February 27th, Facebook canceled the in-person component of its F8 developers conference.

Top of Funnel 69

Top of Funnel Personalization Enterprise Management Marketing Budget 69

Zoominfo

FEBRUARY 1, 2018

What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more about the state of B2B lead generation? Keep reading.

Lead Generation 243

Lead Generation Statistics Sales Qualified Leads Lead Scoring 243

Zoominfo

JULY 24, 2019

What will change, however, is this: Marketers who fail to adapt to the changing B2B landscape will fall behind. As such, it’s important to stay up-to-date on the latest lead generation trends, technological advances, and- as always- your customer base. Ready to learn more? Keep reading.

Lead Generation 172

Lead Generation Statistics Sales Qualified Leads Allocation 172

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. The trend isn't expected to fizzle after COVID-19 is contained, either. and Big Think.

Template 52

Template Landing Pages Custom Publishing Youtube 52

RebelMouse

DECEMBER 17, 2020

The unprecedented pandemic in 2020 turned the world of event marketing upside down. All over the world, if a scheduled in-person event wasn't cancelled, it was transformed into a digital experience. The trend isn't expected to fizzle after COVID-19 is contained, either. and Big Think.

Template 52

Template Landing Pages Custom Publishing Youtube 52

ClearVoice

SEPTEMBER 4, 2020

Content marketing statistics for social media. More than two-thirds of adults in the United States use Facebook. ( Nearly 3 in 5 fashion and beauty brands use influencers in their social marketing efforts. Facebook ). Almost 70 percent of B2C marketers say they have developed social media stories in the last 12 months. (

Statistics 111

Statistics Emarketing Content Marketing Paid Search Agency 111

B2B Digital Marketer

OCTOBER 13, 2022

06:15 – Hybrid events. 08:56 – Manpower needed for doing two events simultaneously. 11:29 – “Experiential” marketing. 15:36 – Demographics for events in 2023. 18:19 – Creative things in events you can leverage in 2023. 29:37 – What NOT to do in events in 2023.

B2B 52

B2B B2B Marketing Demand Generation Communities 52

Brandpoint

AUGUST 21, 2023

Although you may not have unlimited resources, you can still generate buzz and engage with your audience using these strategies: Building a Strong Organic Presence Allocate a significant portion of the budget to building and maintaining a strong organic presence on social media platforms such as LinkedIn, Twitter, Facebook and Instagram.

Social Media 62

Social Media Allocation Advertising Agencies Social Marketing 62

Pam Didner

OCTOBER 15, 2022

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork. The Journey of Transitioning #CMWorld 2020 to a Virtual Event.

Work Management 83

Work Management Marketing Management Planning Effectiveness 83

Martech

SEPTEMBER 7, 2022

Meta (Facebook). Meta (Facebook). A few thoughts come to mind as I contemplate these lists from a B2B marketing perspective. This new dynamic creates many challenges for the event marketer that immersive technology can help tackle. Epic Games.

Enterprise Management 105

Enterprise Management B2B Marketing B2B Marketing Management 105

Crimson Marketing

DECEMBER 18, 2013

Internet advertising will account for 25% of the entire ad market by 2015. Trends in the marketing mix. Social media: Social marketing marketing budgets will double over the next 5 years. Content: Nearly 50% of companies now have content marketing strategies. What to consider for your digital audience.

Statistics 100

Statistics Planning PPC Marketing Budget Creation 100

Webbiquity

APRIL 10, 2018

The average conversion rate of a Facebook ad across all industries is 9.2%; for B2B ads, it’s 10.6%. Marketing, particularly in B2B companies, has traditionally been misunderstood, low on the totem pole, and the first thing cut when times get tough. . #10: 10: Enterprise vs. SMB Marketing Trends for 2018: 22 Revealing Facts. #11:

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

Valasys

APRIL 22, 2020

Most of the brands trying to optimize their social media marketing game are using the latest technologies to delivered hyper-tailored pieces of content to their target audience groups. No sooner you learn about a new social media marketing (SMM) trend, you discover that someone else is already using it.

Marketing & Strategy 59

Marketing & Strategy Marketing Strategy Planning Marketing Management 59

Hubspot

FEBRUARY 1, 2021

We’d provide an example, but trends change so rapidly that it would look outdated within the week! If you need help getting started, here is a guide for executing a Facebook ad campaign , and a guide for executing a LinkedIn ad campaign. Virtual Event Marketing Tips. Create a unique event hashtag. It’s free, too.

Inbound Marketing 99

Inbound Marketing Tips Planning Paid Search Agency 99

Scoop.it

SEPTEMBER 2, 2021

Today, with the advent of digital marketing, the ways of doing marketing have modernized. Now, face-to-face interaction has been reduced to occasional marketing conferences or networking events. Marketers are no longer required to knock on the doors to make people aware of their products.

Tips 97

Tips Paid Search Agency Marketing Management High Quality Lead 97

Delivra

JANUARY 15, 2021

B2B marketing tactics are always evolving. In the past decade or so, they’ve been trending towards a business-to-person (B2P) style, as the lines between personal and professional have become more blurry. So in 2021, there are seven B2B marketing strategies you need to have mastered. Attend events. Find your audience.

Tactics 64

Tactics B2B Marketing Marketing Automation Services Budget Programs 64

B2B Digital Marketer

FEBRUARY 15, 2024

The Role of AI in Marketing: Brandon discusses leveraging AI tools responsibly to enhance marketing effectiveness, cautioning against over-reliance on automated processes that could compromise human connection and empathy in customer interactions.

Allocation 52

Allocation Planning B2B Marketing Marketing Budget Creation 52

Excelsior Research

MAY 24, 2021

B2B is not as complicated as it sounds, the steps that to introduce leads to your organization are: The enterprise must build an easily accessible page, informative and is fully optimized as per the changes and trends of the markets and delivering products and services as per the needs of the market. Share on facebook.

Lead Generation 52

Lead Generation Sales Qualified Leads Demand Generation Agencies Lead Ranking 52

Excelsior Research

MAY 24, 2021

B2B is not as complicated as it sounds, the steps that to introduce leads to your organization are: The enterprise must build an easily accessible page, informative and is fully optimized as per the changes and trends of the markets and delivering products and services as per the needs of the market. Share on facebook.

Demand Generation Agencies 52

Demand Generation Agencies Lead Generation Sales Qualified Leads Lead Ranking 52

Adobe Experience Cloud Blog

AUGUST 30, 2016

Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? I’m obviously referring to Marketo’s annual virtual event, Marketing Nation Online. This year’s affair falls on Wednesday, September 14, and is themed around tomorrow’s marketer. Exclusive Marketing Insights.

B2B Thought Leadership 91

B2B Thought Leadership Thought Leadership Marketo Trade Show 91

Hubspot

APRIL 13, 2021

While you're promoting your event, a great way to talk to attendees or people who are thinking about registering is through an event hashtag. This will help you track mentions and stay in the conversation with people who want to attend your event. Post on Facebook and community groups. Event Promotion Timeline.

Promotion 99

Promotion Banners Landing Pages Social Media 99

SpotMe Blog

JULY 25, 2021

If you’re looking more ideas and insight straight from the pros, check out episodes of The Event Marketing Show, and register below to be the first to hear about new episodes! #1) 1) Unite Your Marketing and Sales Teams. Need help with a marketing plan? 3) Use Event Marketing to Interact with Customers.

Examples 111

Examples Enterprise Management Work Management Conference 111

SpotMe Blog

NOVEMBER 15, 2021

People’s time is limited, so they’re not going to give it to you, they may give it to somebody else but in reality, they’re already giving their time to Facebook, Twitter and LinkedIn.”. Event vendors still haven’t figured out the basics of running a hybrid event. Events are here to help you accelerate relationships.

Marketing Automation Services 52

Marketing Automation Services Marketing & Strategy Communities Vendors 52

SpotMe Blog

JANUARY 26, 2022

Truly the one-to-many type of events. Whether you’re on Facebook Live, YouTube Live, or any custom streaming service. Break-out sessions for smaller groups can be enabled by the event planners. 1 Zoom Webinar Alternative for Virtual Events. SpotMe brings all your event needs under one roof. G2 Score: 4.5 (?84

Webinar Metrics 52

Webinar Metrics RFP Webcast Paid Search Agency 52

LEADership

JANUARY 17, 2014

How are you going to achieve your 2014 marketing goals? This new infographic by WebDAM Solutions takes an in-depth look at the latest social media trends, providing B2B leaders with new ideas for boosting the success rate of future marketing campaigns. Do not ignore event marketing. All About Your Digital Audience.

Stats 40

Stats Allocation Planning Paid Search Agency 40

Pam Didner

APRIL 16, 2021

What are the trends that we, as marketers, need to be aware of to proactively prepare for the post-Covid marketing era and the transition period? Here are the five trends that marketers need to be aware of to plan and adjust accordingly. The event industry will have a strong comeback in the near future.

Trends 96

Trends Planning Paid Search Agency Work Management 96

Marketing Insider Group

AUGUST 20, 2019

It’s going to be absolutely incredible and it’s the first of its kind – there’s nothing else out there like the event you’re planning. This is where event marketing comes in. When you’re planning a big event, there’s so much to do that it’s easy to overlook how essential marketing will be to its success.

Event Marketing 100

Event Marketing Work Management Marketing & Strategy Marketing Strategy 100