It's that time of year when reporters, bloggers and companies take out their crystal ball to predict trends for 2008. Here are my top three trends that will impact the PR industry: Facebook is probably the best default for this as you can maintain the invites and funnel interesting tidbits related to a specific industry/company for story ideas. 1.     Let a 100 Blogomerates Bloom: With the relaunch of Industry Standard (I believe as a blog) and the popularity of GigaOm , VentureBeat and TechCrunch , I envision more blogomerates gaining prominence and influence on the media landscape. "Traditional

believe it’s a positive reflection on the efficiency of Twitter to stream the most important news and trends my way before they get summarized by a business periodical. They saved an average of $8,000 a year by cutting out other forms of advertising. >>  A survey of 1,400 chief information officers conducted last year by Robert Half Technology, a recruitment firm, found that only 10 percent of them gave employees full access to social media networks during the day, and that many were blocking Facebook and Twitter altogether. The Economist is one of my favorite magazines.

Other Twitter Topics:     Tools for Business Teams       Multiple Account Layering Strategy      More Analytics       Email The Scoopdog Team ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time = 2-3 minutes) One of the surest signs of mainstream acceptance is when cutting edge trends bleed into traditional media coverage, become fodder for SNL and other parody spoofs, and (gasp!) Ah… Twitter and Facebook, we knew you when… find themselves the subject of academic scholarship and book publishing “for the rest of us…”  . 

In this post I want to focus on the trends in Marketing Automation for 2010. These are the trends that are mentioned most often: Social networks like Facebook and Linkedin will start to face customer defections as their networks get bogged down with marketing spam. With that said, I believe the overall trend towards accountability, measurement 2009 was the year in which Marketing Automation really took off. Several new vendors appeared on the market, many existing vendors experienced rapid growth, and Marketing Automation as a term gained popularity among B2B marketers.

  One of my most popular posts last year was my summary of 2008 trend lists . I’m a little late this year, but better late than never =) When I look back at my three trends, it seems odd that I selected the growth of blogomerates, social media connections for PR and long tail PR. So what do I think will be top trends for 2009? To me, these seem almost second nature! Here are my top three:   Brands that participate in conversations will thrive: Ever more so than ever, the need to participate in conversations with your community/customers is more important.

CoTweet :   Self proclaimed: “how business does Twitter”  a beta app providing for multiple accounts/multiple uses; keyword monitoring and trend tracking, duty cycle alerts, click tracking, tweet scheduling, threaded conversations, and more. Ping.fm : A message posting site that supports 40+ social networking sites (Twitter, Facebook, flickr, LinkedIn, hi5, del.icio.us, Mashable, friendfeed, etc.) Other Popular Posts:      DIY Media Buying Or Use A Pro ?   Twitter Deivers A PR Gem       Email Scoop ++++++++++++++­++++++++++++++­++++++++++++++­++++++++++++ (Read time: 3 minutes) I’ll try not to boil the “tool” ocean. 

An interesting trend has started to happen with Facebook lately - Media events are turning into Facebook groups! Sure everyone friended Chesley Sullenberger after he successfully landed his US Airplane in the Hudson or friended Michael Phelps after he (fill in the blank) But 2 media worthy events – this week – have both turned into Facebook groups 1) Facebook’s new Terms of Service (TOS) which prompted a Anti TOS group to show up 2) But the more curious one was Lance Armstrong’s bike being stolen prompted a group to help him recover his bike (see photo) It’s an

It’s much more powerful than those young whippersnappers–Twitter and Facebook What I think is less obvious is that your blog is every bit as much a social media tool as Twitter, Facebook or MySpace. Unlike other social media tools, such as Facebook, MySpace, and LinkedIn, your blog is open to the entire world. We often talk about the need to develop a content marketing mindset. This requires companies to think like publishers.

I recently read a post recently summarizing a few eye-popping social media trending stats that just demand attention. Minutes spent on Facebook every DAY 3.6 Tags: research measurement social media facebook twitte If the "powers that be" in your company think social media marketing is a fad and a waste of time, dangle a few of these gems in front of them ... 5.0 billion ...

We continue our series of posts about the biggest trends in Marketing Automation for 2010 with a trend that may sound contrarian. Trend 3. So, we all need to provide expertise and advice in the form of quality content so that we’re seen as thought leaders and that trend will clearly continue, right? Go Farther with Community Leadership Read on, and please let me know what you think. Community Leadership Trumps Thought Leadership