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Why Engagement On Your Social Platforms Is Important For Your Next Trade Show

Webbiquity

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. However, digital technology, and social networking sites in particular, have fundamentally altered the way events are experienced.

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Six Tactics to Take Your Marketing to the Next Level

Webbiquity

At a minimum, that includes LinkedIn, Facebook, and Twitter. Then you have tools like “Live” on Facebook and Instagram which help to personalize your business. In-person events are still an incredibly effective way to connect directly with your buyers. Keep an Eye on Trends. Trends take off for a reason; they are popular.

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Three Things Twitter’s Marketing Team Needs to Do

Webbiquity

It’s great Twitter is addressing its issues with bots and trolls , but to really turn around performance, marketing will have to play a key role as well. Case in Point: Event Marketing. presentation downloads, session video) after the event. Will key customers, prospects, and media be attending this trade show?

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When Will In-Person B2B Events Come Back?

B2B Marketing Directions

In-person events such as trade shows and industry conferences have been a mainstay of B2B marketing for many years. Various industry analysts have estimated that B2B companies typically spend from 12% to 24% of their total marketing budget hosting and/or participating in events.

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How to Effectively Plan and Manage a Large-Scale Tech Event

Pam Didner

We’ve all been to big tech events and trade shows and witnessed the good, the bad, and the ugly. Let’s start with the basics of tech event management. However, I know many event managers thrive on managing complex events. Event management is teamwork.

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Hybrid Event Examples You’ll Want to Copy This Year (And How to Take Virtual Events Hybrid)

SpotMe Blog

.” There may be a physical event with bonus online access, a primarily online event with limited in-person aspects, or an even blend of both. A live-streamed product reveal presented in front of a limited physical audience broadcasted to millions of people, also with an event app. Trade shows. Team meetings.

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4 Reasons Why You Can’t Miss Marketing Nation Online

Adobe Experience Cloud Blog

Author: Rick Siegfried Aren’t trade shows so much fun? The point is, live, in-person trade shows have their pros and cons. Wouldn’t it be nice if there was a way to get all of the perks of a live event, without all of the investment? How can marketers deliver content that audiences actually crave?